Monday Break - Issue 72
Busy weeks for us in Milano and Barcelona, don't miss our last projects :)
ON Marathon
The Barcelona Marathon is always special for us, the home race and this year On stepped up being the sponsor of the race so we created amazing 3-day activities with their team.
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We spent 2 days at the expo welcoming all the runners with different stations. Still, we had one really special one: a custom product we managed with our friends from Laser Barcelona, involving 3 different designers for the city to create unique patches to be able to customise during the expo. + 20K people visited the booth, it was so good to spend time with all of them, and thank goodness we had a coffee corner by La Comuna to power up during these 2 days.
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Race Day!
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For race day we went outside, doing several activations at the last km, we branded all the 41km of the race with a cheering point when we had all the people creating letterings to cheer their mates, a DJ to always keep the energy level high and a coffee corner for all the crews and guest from ON Running.
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We saw a lot of friends and a lot of runners with the custom t-shirts they did the day before, it was so good!!
Tadesse won the race on a course record, sure it was for our last motivation push
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Fashion in Milan with Gobik
Recently we managed the launching of the new HypeBeast collection for Gobik and we decided to do a special event and shooting in Milan, the fashion capital in Europe.
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After the shooting we organised a party in a secret bar in Milano with the cycling and hipster community of the city.