Monday Break - Issue 72
Monday Break - Issue 72
Busy weeks for us in Milano and Barcelona, don't miss our last projects :)
ON Marathon
The Barcelona Marathon is always special for us, the home race and this year On stepped up being the sponsor of the race so we created amazing 3-day activities with their team.
We spent 2 days at the expo welcoming all the runners with different stations. Still, we had one really special one: a custom product we managed with our friends from Laser Barcelona, involving 3 different designers for the city to create unique patches to be able to customise during the expo. + 20K people visited the booth, it was so good to spend time with all of them, and thank goodness we had a coffee corner by La Comuna to power up during these 2 days.
Race Day!
For race day we went outside, doing several activations at the last km, we branded all the 41km of the race with a cheering point when we had all the people creating letterings to cheer their mates, a DJ to always keep the energy level high and a coffee corner for all the crews and guest from ON Running.
We saw a lot of friends and a lot of runners with the custom t-shirts they did the day before, it was so good!!
Tadesse won the race on a course record, sure it was for our last motivation push
Fashion in Milan with Gobik
Recently we managed the launching of the new HypeBeast collection for Gobik and we decided to do a special event and shooting in Milan, the fashion capital in Europe.
After the shooting we organised a party in a secret bar in Milano with the cycling and hipster community of the city.