INTER - LUDE | Cultures United By Cycling
INTER LUDE is more than a collection. It’s a reflection of what different cycling communities need around the world.
For this campaign, we connected two very different realities through the same passion: cycling. From Düsseldorf transitioning into the cold European months to the heat of Jakarta, both communities came together to ride, discover the other side of the project and even taste local food and drinks from the opposite destination.
But our idea for Interlude went beyond creating content. We wanted to use the campaign to connect Gobik with local communities and retailers through a different kind of launch; one where the experience came first and the brand stayed in the background.
Jakarta was the perfect example. More than 100 riders showed up to ride together, enjoy the food and explore the pop-up experience while discovering more about Gobik in the region.
Badlands 2026 - Done & dusted
Another year in the south of Spain for Badlands.
Once again, we headed south for one of the most unique gravel events of the year, joining our clients on the ground and creating content for social media throughout the race.
It was a seriously hot edition, with challenging conditions from start to finish — but as always, an incredible atmosphere and a great community coming together around ultra-gravel haha
Congratulations to Piotr Havik and Danni Shrosbree on taking the wins! 👏
Italian Bike Festival - Gobik
Another great weekend on the ground with Gobik, bringing the brand to life beyond the product with custom tote bags, temporary tattoos and plenty of good energy at the booth.
We also had some special guests joining us throughout the weekend, with Netcompany INEOS riders stopping by to meet the community.
Satisfy Paris
SATISFY has opened its first permanent physical space in Paris’ Marais, split across two opposite locations: Supply, dedicated to apparel and footwear, and Fuel Station, focused on hydration and nutrition.
Designed by Paris-based studio ciguë, the spaces go far beyond a traditional running store, blending trail running, music, art and design. Think oil paintings, vintage magazines, punk records, custom furniture, electrolytes on tap and even mushrooms grown on site.
The River - GES Last Dance!
The Gravel Earth Series came to a thrilling conclusion at The River By The Traka in Bouillon, Belgium.
With the championship still on the line, Mads Würtz Schmidt and Geerike Schreurs delivered when it mattered most, both taking the win in the 160K Queen Race and securing the 2026 Gravel Earth Series titles.
If you have voted in the Fantasy Gravel app, points are already up:
Thanks for reading our Monday Break!