Monday Break - Issue 174

Taipei, London & Barcelona — the moves, moments and trends driving sport forward.

In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.

If you’re heading to Taipei, now’s a good time to connect.

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Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.

As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

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H&M new running collection

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.

Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

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What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

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