Monday Break - Issue 157
From online to offline, here's the jump you need to start the week!
Zwift Unlocked: NYC
New Routes, Roads and Tracks
This season’s Zwift Unlocked has already started with new routes and the famous double XP in places like Watopia and Scotland and now, NYC is bigger than ever with its new expansion. It features over 31km of new routes. Discover the new roads in stage 4 and 5 of this year’s Zwift Unlocked.
Strava Business: Continuous growth
Strava Business has just announced it will be increasing its prices for 2026. Due to it’s growing community base and expanded reach, the brand has announced it will be raising sponsorship pricing. In the announcement, they shared what has spurred this growth:
Gen Z is leading the charge. They make up around 1/3 of Strava’s users in many markets and account for 54% of new joiners this year.
Strava is where the movement happens. With 180M registered users and accelerating YTD growth, brands are unlocking new ways to reach highly motivated, active audiences.
Rouleur Live 2025
We are heading to London this week for the much awaited 2025 edition of Rouleur Live! And we’re happy to share we have activations and gatherings lined up for everyone!
Wilier Triestina: as part of the official expo of Rouleur live, we will be there for the duration of the show, showcasing Wilier’s newest creation, the Filante SLR ID2. Come by and experience the fastest version of yourself!
Wine & Cycle Tasting: we have partnered with the Catalan Tourist Board of Girona-Costa Brava to give guests a taste of our home. We are hosting a wine tasting in Via Atelier on Friday, November 14 while showcasing the amazing routes and roads that make us call Girona home.
If you are interested on attending send us an email at media@athleticaffair.co
Gore to shut down Gorewear business
Gorewear the performance brand of renowned fabric supplier Gore, has announced last week that it will shut down its own clothing division in 2026 for failing to meet the the brand’s business and financial goals.
The closure does not affect the parent company, Gore, which will continue the manufacturing and distribution of its proprietary fabric Gore-Tex.
Nike ACG: Lava Loft
The swoosh just unveiled last week the latest product to come out of its newly redesigned All Conditions Gear (ACG) family- the Lava Loft Down Jacket. At just 10 ounces and when packed fits in the palm of your hand, this jacket is proving to be an essential for all trail runners.
Discover below how the design and development came about in the renowned Nike Sport Research Lab.
Gobik + Polartec
In the world of cycling, experience and innovation are essential. That’s why Gobik, with its deep understanding of both professional and amateur cyclists, has joined forces with Polartec, specialists in cold-weather fabrics, in a collaboration that combines expertise, creativity, and a shared passion for riding.