In the world of cycling, experience and innovation are essential. That’s why Gobik, with its deep understanding of both professional and amateur cyclists, has joined forces with Polartec, specialists in cold-weather fabrics, in a collaboration that combines expertise, creativity, and a shared passion for riding.
What began as a technical agreement has evolved into a constant exchange of ideas, where Gobik brings the real needs of cyclists to the table, and Polartec adapts tailor-made textile solutions. The result: high-performance garments designed to withstand cold, wind, and rain — without compromising freedom of movement.
Today, more than half of GOBIK’s collection incorporates Polartec fabrics — from Alpha® for active insulation, to Power Shield® for weather protection, and Delta™ for thermal regulation — delivering outstanding performance in every season and condition.
That same philosophy inspires their new joint campaign: a visual story that goes beyond fabrics to explore what drives every cyclist. It portrays three distinct profiles — those who rise before dawn, those who ride to escape the noise of the world, and those who keep pedaling for pure pleasure. They all share one thing in common: it doesn’t matter if it’s cold or raining. These stories reflect the shared belief between GOBIK and Polartec that performance and emotion can coexist in perfect balance.
“Our relationship with Polartec is more of a creative collaboration, as we are always open to incorporating new fabrics that allow us to continue evolving our garments,”
Ángel Lencina, Product Development Manager at Gobik.
“It’s not just about applying their developments; sometimes we are the ones who share our specific needs, and from there, they propose customized solutions. This was the case with our renewed Skimo 2.0 jacket. This continuous exchange is what allows us to create more technical products, truly adapted to the real demands of cyclists — combining their textile innovation with our design and performance expertise.”
“At Polartec, we are proud to collaborate with GOBIK, a brand that shares our commitment to performance, innovation, and sustainability,”
Matteo Tolio, Sales & Marketing Manager at Polartec
Together, Gobik and Polartec look to the future with a common purpose: to explore new materials, sustainable processes, and stories that bring cyclists closer to the true essence of cycling
