Athletic Affair

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Monday Break - Issue 174
Taipei, London & Barcelona — the moves, moments and trends driving sport forward.
Fulcrum new Sharq GR and Soniq GR
Wider thinking, sharper riding.
 • Athletic Affair
Apidura appoints Athletic Affair to lead strategic expansion in the Asian market
This new landmark partnership signifies a major strategic acceleration of Apidura’s presence across key Asian markets, combining commercial growth with…
 • Athletic Affair
APIDURA all-new Expedition Series
This is Bikepacking, Evolved. Limitless Performance, Any Ride, Anywhere.
 • Athletic Affair
Monday Break - Issue 173
From a huge ride in Manila to the latest moves shaping the global sports industry.
Gobik presents the X bib short
The brand redefines technical minimalism with a new bib short that reduces design to the essentials: less weight, less friction, and a deeper connection…
 • Athletic Affair
Monday Break - Issue 172
From launches to market moves, the pulse of sport in one roundup.
Gobik Glitch Mode
Distortion in Motion.
 • Athletic Affair
Monday Break - Issue 171
Innovation on the product side. Reinvention on the business side. Here’s what’s driving sport forward this week.
On Unveils the Next Generation of the Cloudmonster Collection
The Cloudmonster 3, Cloudmonster 3 Hyper and LightSpray Cloudmonster 3 Hyper
 • Athletic Affair
KASK appoints Athletic Affair as Global PR Agency
This new partnership aims to strengthen KASK’s international media presence through a strategic and coordinated public relations approach.
 • Athletic Affair

February 2026

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