Gravelton x Gobik - Hola Cyclists !!
Hola Cyclist! 🇵🇭
That was our welcome to the Gravelton community this weekend at Clark!
We took over @porchcoffeeph for @gobik_wear to create a special place for riders to chill, connect and enjoy some good moments together.
A clothing corner, plenty of gravel vibes and, of course, our Patatas Bravas Party with a DJ. The perfect supercharger before race day ;)
Loved seeing the community showing up and making the space their own. Thanks to everyone who stopped by, shared a plate of bravas or simply spent some time with us.
We love gravel, and we love the people around it!
Valencia On Community Hub
Valencia On Community Hub
For Valencia Half Marathon weekend, we turned La Chimenea | Well-Being Space into a temporary home for the On running community. More than just a pre-race meeting point, the On Community Hub brought runners and friends together to run, learn, test, recover and enjoy everything around race day.
The programme included community shakeout runs featuring the new On Cloudsurfer 3 shoes, pre-race talks on nutrition, race strategy and product with Laura Luengo, Marta Garcia and 226ERS, as well as a Therabody Recovery Station to help runners prepare for race day.
Beyond performance, the hub also made room for connection, with a Friday Social Night over pizza and drinks and a Saturday brunch bringing the community together ahead of the 21K.
From shoe testing and recovery to shared meals and conversations, it was a weekend celebrating not just running, but everything that makes the running community special.
Thanks to Made For and Be Urban for the help!!
FIFA World Cup 2030: Netflix Scores Exclusive Rights in Spain and Andorra
Netflix is stepping further into live sports, securing exclusive broadcasting rights in Spain and Andorra for the FIFA World Cup 2030. The deal will bring all 104 matches of the tournament to the platform, alongside pre- and post-match coverage and additional programming. With Spain, Portugal and Morocco set to host the centenary edition, the agreement marks a major move in how fans will experience one of the biggest events in global sport.
Burna Boy and On Unveil No Giant Stands Alone
On and global Afrobeats star Burna Boy unveil No Giant Stands Alone, a new footwear-led campaign celebrating the people behind individual success. Through a series of intimate portraits and behind-the-scenes films, the campaign highlights the family, friends and collaborators who have shaped Burna Boy’s journey, bringing together music, culture and community.
Specialized and FDJ United-SUEZ Launch New Cyclocross Project
Specialized and Tomorrow Group, the owner of FDJ United-SUEZ, have launched Specialized TMRW, a new cyclocross project designed to support multidisciplinary racing and develop the next generation of road talent. Led by three-time world champion Fem van Empel, the four-rider squad also features Célia Gery, Anja Grossmann and Amandine Muller. With Shimano, Gobik and 100% on board as partners, the project aims to give riders more opportunities to develop their skills across disciplines while continuing to pursue their ambitions on the road.
Continental Launches “Not a Toy”
Continental is celebrating Tadej Pogačar’s success with a limited-edition collector’s set featuring a customised GP5000 S TR tyre and an exclusive Pogačar figurine. Beyond the collectible appeal, the launch also supports Continental’s Share the Road campaign, promoting road safety and mutual respect among all road users. A collaboration that brings together cycling performance, fan culture and a message that extends beyond racing.
How Brands Can Leverage the Power of Women’s Sports
Women’s sports are gaining momentum, creating new opportunities for brands to connect with passionate audiences. In a recent ADWEEK feature, industry leaders from Scripps and The Home Depot discuss how brands can go beyond traditional sponsorships through fan experiences, creative activations and athlete storytelling. The key is to build genuine connections with fans while helping women’s sports and their communities continue to grow.
Thanks for reading our Monday Break!