The Trail Times!

North Amarica's 10 Day celebration of Trail Running

We did it again. After the success of The Gravel Times at The Traka — one of the most iconic gravel races in the world — we created The Trail Times, the first trail running edition of our newspaper format, once again for Neversecond.

As a brand activation, this edition was developed in collaboration with FreeTrail — thank you, Dylan and team, for the support. Distributed on-site during the Broken Arrow, TrailCon, and Western States (WSER) races, the paper blended athlete interviews, race-day tips, local recommendations, fun articles, and a few games to bring Neversecond closer to the trail running community

Walking through the event and seeing runners, fans, and media reading it reminded us why we do this. It’s more than a print piece — it’s a way to grow culture, build community, and position Neversecond at the heart of the scene.

We’re already working on a third edition. Stay tuned.