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The new 3T Racemax Boost Italia - PR Launch
Our good friends from 3T just launched the Racemax Boost made in Italy.
At Rouleur Live in London we did the PR management for the launch of the new RaceMax Boost Italia Integrale with a really good acceptance from the media.
3T has launched the Racemax Boost Italia Integrale, as the name says, each of the Racemax Italia frames is 100% made directly above the offices of the company headquarters in their in-house production facilities, right down to the carbon threads using Proprietary Filament winding + RTM technology. This allows 3T engineers to optimise and tune the ride characteristics of this latest lightweight electric bike.
It is a model for every need, the elegantly painted Racemax Boost Italia Ardesia and the Project X nude carbon versions are offered in four sizes from 51 to 58 and come with SRAM Rival XPLR and Red, respectively.
By producing the Racemax Boost Italia in Bergamo, not only is 3T able to produce an electric frame weighing in at 1000g, but is also able to optimise the frames with the same geometry and ride characteristics as the non-electric Racemax used by the professional riders of the Reverb and Velocio // Exploro teams.
The Racemax Boost Italia takes Made in Italy far beyond making a bike. It is the culmination of years of tradition and the latest engineering to provide an assisted ride experience. Light, natural, aero, and elegant.
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