Neversecond Appoints Athletic Affair as European Marketing Agency
Athletic Affair to lead Neversecond’s European PR and marketing efforts, supporting brand growth across key markets.
Girona, Spain — April 24, 2025 — Athletic Affair, a leading Sports Marketing and PR agency based in Girona, has been appointed by Neversecond to provide marketing support for key events such as The Traka, UTMB, and others. This partnership marks a significant step in Neversecond’s journey to expand its presence and engagement within the European endurance sports community.
Athletic Affair will focus on amplifying Neversecond’s brand visibility through strategic PR initiatives, media relations, and storytelling, ensuring the brand’s message resonates with endurance athletes and sports media across Europe. Furthermore, Athletic Affair will provide tailored marketing support at major events, driving deeper connections with the endurance community and reinforcing Neversecond’s position as a trusted performance nutrition brand.
In addition to PR and event marketing, Athletic Affair will assist Neversecond in Spain, Andorra, and Portugal to strengthen their sales channels and retail presence, ensuring the brand’s products are more accessible to athletes and consumers across these key markets.
To celebrate the launch of the brand, a Neversecond pop-up will take place in Girona during the month of The Traka — Europe’s premier gravel race. Located at La Comuna, Girona's go-to destination for coffee and food, the pop-up will serve as both a point of sale and a brand introduction hub. This activation aims to immerse local and visiting athletes in the Neversecond experience, making it the perfect way to kickstart the brand’s journey across the Iberian Peninsula.
Neversecond is redefining performance nutrition with science-backed products designed to optimize endurance, recovery, and performance for athletes at all levels. With a commitment to precision and efficacy, Neversecond offers a range of products trusted by elite athletes and endurance enthusiasts alike.
About Neversecond
Neversecond is a performance nutrition brand dedicated to providing scientifically-formulated products designed to optimize athletic performance. By focusing on precision, personalization, and efficacy, Neversecond supports athletes in reaching their full potential across endurance sports disciplines. Trusted by elite athletes worldwide, Neversecond continues to set the standard in performance nutrition.
About Athletic Affair
Founded in Girona, Athletic Affair is a Marketing and PR agency dedicated to working with outdoor and performance-driven brands. With a passion for creating impactful campaigns, the agency specializes in strategic brand communications, media relations, and marketing activations that resonate with modern outdoor enthusiasts.