Monday Break - Issue 97
UTMB & Badlands: a recap of our intense weeks...
It's the most intense week of our year when our team divides for two epic events: UTMB and Badlands. This is what we live for—moments where exhaustion meets exhilaration, and we pour our hearts into each project. These experiences leave a lasting imprint, driving us not just to deliver for our clients, but to share our passion with the world. It's about more than just the work—it's about being there for friends and athletes, fueling their adventures and making memories that will last a lifetime.
Badlands 2024
The adventure is not over yet, riders have time until Friday to end this brutal gravel challenge. We have been covering the daily recaps, following the riders and leaders during the whole route. 3 non-stop days that amazed us with the landscapes and the bravery of everyone taking part in it.Â
We are in love with the people and the area, it feels like home when we arrive at Gor people like Santiago are happy to see us again and we see how the neighbors help the riders in the difficult moments.
Badlands is special and unique, and here is the 3-day recap to watch it from inside. Enjoy it!
UTMB
As every year, Chamonix became the world epicenter of trail running, bringing together the best athletes, brands, press, and fans in a wonderful setting and atmosphere.
At the beginning of the week, we organized a BBQ with our friends from Alba Optics to enjoy some chill moments amidst all the hustle and bustle with friends, journalists, athletes, and industry professionals.
Throughout the week, aside from enjoying the fantastic events hosted by different brands we were invited to, we carried out PR work, made valuable new connections, and enjoyed great moments.
A huge thanks to the brands that trusted us once again! See you next year!