Ben Shelton - “I didn't want to be one of 50 Nike Guys”
He was talking about his decision last year to sign a major deal with the small-but-growing Swiss shoe and apparel manufacturer On, rather than pursuing a certain American behemoth with a famous swoosh. (More on that in a bit.) The Floridian was in the early days of a three-month sojourn in Europe that will last as long as he does at Wimbledon, which ends in mid-July.
Brompton and Palace Hit the Bike Trails
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Palace‘s Summer 2024 season is in full swing, continuing to drop weekly releases ideal for the warm weather ahead. The London-based skate brand has announced its first collaboration of the season, joining compact bicycle pioneer Brompton for an on-wheel partnership that easily migrates from city to trail.
Why do coffee and cycling go together so well
Coffee connoisseur Adam Becket delves into the storied yet mysterious relationship between cycling and the original energy drink
GIRONA CEO INTERVIEW
Our city team made it to the Champions league. CEO of the team did a great interview (Spanish) talking clear about the business of football.
Last week’s Product Launches
Traka ended but we were busy in the office with some new PR launches :)
Phantom by Gobik
Gobik launched one of the most advanced jerseys in the market. The lightest, most aerodynamic, and breathable jersey in our history. Designed to max out your performance.
The new 3T Strada Italia
3T completes the made-in-Italy range with the Strada Italia. A versatile, high-performance road bike that aims to blend comfort and aerodynamics.
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