Monday Break - Issue 63
Back from Christmas Holidays with plenty of energy, Girona Vibes, news and new challenges for your running routine, are you ready??
Coming from the Christmas holidays with some motivation to lace up your shoes and jump out for a nice run.
We have created a 3k running loop with the simple idea of challenge yourself, and boost your motivation for winter training, are you able to improve your time? you have until march! join our challenge!
Check the loop.
Sometimes running with a group can give us an extra motivation, that's why we are going to organise 2 dates to try to improve our time together, February the 4th and March the 17th.
IMPORTANT! To be part of the final day activity collect your carousel token at the Overland Running Provisions store showing your time after one of your attempts 😉
Back on track but with unforgettable memories from our adventures of 2023, watch the video our friends from komoot did to keep inspired for this new year ahead.
A Look at What 2024 Might Hold for the Outdoor Industry
Outdoor companies expect 2024 to look similar to 2023, which means dealing with inventory challenges and macroeconomic pressures, including inflation, at least for the beginning part of the year.
Whether those issues will persist into Q3 and Q4 remains to be seen. For now, the name of the game is conservative projections. Brands are showing cautious optimism to avoid the issues that the industry saw this year, including overstocking and a promotional environment
The perks of slow-running
Pace doesn’t matter anymore when we talk about a spirit of inclusiveness is driving a trend for running clubs that are convivial, not competitive.
Yeti CMO on how he’ll never cede control to ‘the whims of influencers and celebs’
The Texas-based outdoor brand doesn’t give freebies to the famous or pay lifestyle influencers to promote its products. Instead, says marketing boss Paulie Dery, it partners with interesting personalities embedded in the communities it supports.
3T at UCI Gravel Worlds
Working on the new gravel season plenty of adventures & races, here some memories about the Reverb Cycling team by 3T at the World Championships.
See you all at La Santa Vall!
What Marketers Can Learn From Dove and Nike Partnership
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls’ body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls.