Monday Break - Issue 62
From now on, we can say...we are in the Christmas mood!
The Christmas mood is official at Casa Athletic, we had a gorgeous weekend running our Unexpected Market, opening the doors to all of you to discover (and buy) amazing products from our clients and spending time with us watching the Badlands Documentary and Twende by Fizik. We love to see Casa Athletic full of people and good vibes.
Sunday was the time for our Pre-Xmas run, more than 90 runners showed up at Casa Athletic to warm up themselves with Café de Finca, have fun with our yellow-giant Alba Optics bear and run with us around Gavarres.
Thank you all for coming, our Casa is your Casa.
Most Memorable Adventures of 2023
2023 is ending and we create our most memorable adventures from the Athletic Affair team with komoot. We are so glad to do what we love and we have been touch for each territory we discover doing sports.
Gobik x INEOS Grenadiers - PR Job
We had big news last week, Gobik is the new kit sponsor for the INEOS Grenadiers and we are really proud to be part of it being the PR Office for the spanish brand.
Exciting times ahead that we will explain more deeply soon.
Taylor Swift’s Treadmill Workout
Last week, Taylor Swift released her training regimen for the Eras Tour, her three-and-a-half-hour stadium extravaganza, and the running internet went wild.
Why 2023 was the year of the e-bike and not the self-driving car
Eleven months ago, as calendars flipped to 2023, self-driving cars and e-bikes both had momentum on their side—especially in San Francisco. Fleets of robotaxis from Cruise and Waymo were whisking travelers along the city’s streets, while a growing number of bicyclists were using battery power to conquer its famous hills.
Where is The Line Between Athlete and Influencer?
As running brands invest in social media influencers and professional athletes, runners face new opportunities and challenges.