Monday Break - Issue 60
December! 2023 is ending but we still have lots of news to share with you!
We had a busy week at Athletic Affair with the pre-marathon Barcelona ON’s event with more than 200 persons attending, running and having fun with us, plus the launch of two products from Fulcrum and 3T Bike in the market and to the press by us, so a lot of news to explain but first, we deserve a break!
Look at the Most Exciting Running Shoes
Discover the most exciting news on the running gear from 2024 coming from the The Running Event in Austin, Texas.
The Anvma’99 - A legend reborn.
Alba Optics introduced last week the new ANVMA‘99. A dynamic side step away from the large lenses which have dominated the sports fashion scene for these past years.
“It’s an iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes...” explains co-founder Luca Gentile.
The ANVMA’99 is inspired by urban explorers and the artists who dominated the hardcore and hip hop scene.
Together at Tuscany - On
In the middle of Tuscany exists a hidden gem of running Camp, where world-class runners train and live, creating a running family led by Giuseppe Giambrone.
Why Lululemon And Other Apparel Brands Are Entering Tennis
Tennis is trendy. Non-traditional tennis apparel brands have taken notice. To attract more consumers, companies that haven’t before sponsored tennis players—or crafted tennis apparel—have spent the last few years entering the tennis world.
3T Extrema - New Bike
Our friends from 3T launched a new Bike, the 3T Extrema and we are supper happy to be involved in this new product from the Italian brand helping them on the PR side.
Surfer’s mental health boosts global economy by $1 trillion annually
New research from Griffith University and Andrés Bello University reveals that surfing’s positive impact on surfer’s mental health contributes a staggering $1 trillion annually to the global economy.
Pit and Peak Mental Performance Training
We are happy to share a new project born in Girona from our friend Molly: Pit and Peak Mental Performance Training
My mission is to elevate athletes' experiences and outcomes with holistic, strength-based models that extend beyond traditional performance boundaries. I am dedicated to nurturing the mental resilience and well-being of athletes, seamlessly integrating strategies that not only optimize performance in sport but also enhance overall life satisfaction.
Sisterhood at Casa Athletic
This Sunday at Casa Athletic we opened our doors to The Sisterhood Running Community to enjoy a running technique session and end the morning with some drinks and food together.
Komorebi Velodrom by 3T
Last Saturday our friends from Velodrom organized the first stage of the Komorebi Gravel League. A great event to enjoy riding and exploring the area, surrounded by a great atmosphere.