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Monday Break - Issue 58
Back on Monday, and so we bring to you our curated selection of fresh news of the outdoor industry. Enjoy them!
Introducing 3T’s Racemax Boost Italia 1961
3T launch the Racemax Boost Italia 1961, creating a revisited version of the logo in a vintage key.
A Reverent Tribute to Timeless Craftsmanship and Innovation—Unveiling a Special Edition Celebrating 3T's Founding Year and Embracing Vintage Roots in Cycling Excellence
Patagonia’s purpose-driven Marketing Strategy
Discover the marketing strategies that has adopt Patagonia to connect with consumers and how do they position themselves as an activist company.
To start from a point they did not used the 4 P’s Marketing Strategy of Product, Price, Place, Promotion and instead adopted the new 4P’s – People, Planet, Purpose, Profits.
One example is that Patagonia has a section called “Patagonia Films” on its website. These films bring real-life stories of challenges faced by people across the world in protecting their environment.
Outdoor recreation contributes over $1 Trillion to the U.S. economy
Today the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released economic data from the Outdoor Recreation Satellite Account for the year 2022, showing the largest economic impact in the history of the Account and outdoor recreation’s powerful and positive economic impact on the U.S. economy. These new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and comprises 3.2% of U.S. employees.
Ted King’s XL’ent Gravel Adventure
A three-day, 300-mile gravel journey became four days as Ted King, Tim Johnson, and Pete Gaston snaked their way across the state of Vermont. They traveled through sensational fall foliage, slept under the stars, and navigated their Cannondale Topstones around the devastating aftereffects of the state's horrific summer floods.
Social Wellness Efforts Confront Loneliness Epidemic
13% of EU residents feel lonely a majority of the time.
Hitting younger generations especially hard, a friendship recession – including the erosion of community and an over reliance on technology – is leaving people isolated and unfulfilled.
On’s new running clothes made from air pollution
On’s Pace collection will use polyester that’s been partially made from carbon emissions.
The new line of T-shirts, tanks, and shorts from On, the Swiss sportswear brand, is made, in part, from carbon emissions instead of ethanol, more exactly with a biotech company that uses bacteria to transform emissions into chemicals.
Girona Hub: CMG & Transgavarres
Yesterday the city vibrated with more than a thousand runners who brought to life the 12th edition of the CMG, Girona's mountain running race.
This race matches perfectly with the off season of some cyclists living in the city, and we had the pleasure to see Ella Harris winning in the short distance.