Global Sportswear Footprint Report
The global sports industry is bigger and more interconnected than ever, with 28,000 companies producing sports goods across 62 countries and selling into 210 consumer markets. The latest snapshot from World Federation of the Sporting Goods Industry and Oliver Wyman offers an interesting look at how the industry is structured globally, from where products are made to where demand is growing.
HYROX enters a new era
HYROX is entering its next chapter as a consortium led by L Catterton acquires a majority stake in the fitness-racing brand from Infront Sports & Media. After more than 100 events and 1.4 million participants during the 2025/26 season, the deal reflects just how far HYROX has grown from a niche fitness format into a global phenomenon.
Adidas Teams Up With Milan-based Tea Brand Cromo
Adidas Running is bringing a new ritual to race day, teaming up with Milan-based tea brand Cromo for a limited-edition capsule around the Berlin Marathon. At the centre is the Matcha Ritual Vest, a reimagined running vest that doubles as an on-the-go matcha kit, complete with a ceramic chawan, bamboo tea tools and a travel tin. The collaboration goes beyond the product, with a dedicated teahouse experience designed around the idea of tea as part of the runner’s pre- and post-race ritual. Another example of how running brands are increasingly connecting performance with wellness, culture and lifestyle.
Rapha set for “significant organisational changes to reduce cost and drive efficiency”
Rapha is at a turning point. After two years as CEO, Fran Millar is stepping down as the British cycling brand prepares for a significant organisational shake-up, with cost-cutting and efficiency high on the agenda. As Rapha looks to return to sustainable profitability, the changes mark the beginning of a new chapter for one of cycling’s most recognisable names.
WHOOP is building a place to reset during Paris fashion week
WHOOP is increasingly blurring the line between performance, wellness and fashion. Alongside the new stainless-steel Meridian band, designed to look more like a piece of jewellery than a traditional fitness wearable, the brand is also taking its recovery message to Paris Fashion Week. The four-day immersive experience, running from October 1–4, will combine sound, scent, matcha and recovery, including a 30-minute spatial audio work by Benji B. It’s another sign of how WHOOP is moving beyond the world of sport and into lifestyle and culture.
On Enters Football alongside Kylian Mbappé
The Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappé, marking the beginning of the brand’s journey into the world’s biggest sport. On is bringing a fresh perspective to football – that the game is more beautiful when you can focus on the simple joy of play, enhanced throu…
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