UTMB 2026 FOR THE BOOKS
UTMB is always special, but this edition was another level.
This year, our team was on the ground supporting Amazfit and On, managing activations, athlete PR, content and everything happening behind the scenes throughout an intense week in Chamonix.
At the heart of it was the Amazfit Hub, a brand space in central Chamonix where runners, journalists and friends could discover the latest products, join runs and yoga sessions, enjoy a BBQ or listen to Ben and Rod during a live podcast. Most importantly, it became a place to meet, connect and spend time together.
And as tradition, on Monday we hosted our Industry Night with Amazfit and Alba Optics at the hub. Even with the heavy rain, we had a full house. Thank you to everyone who always shows up!
A lot of work went into making the week happen, from branding and logistics to content and PR, but seeing the spaces full of people made every hour worth it.
An intense, beautiful UTMB week. Exactly how we like it.
Two years. Two UTMB winners
If UTMB isn’t emotional enough, imagine watching an athlete you helped bring to a brand fly through Chamonix and win it in record time.
This year, we managed the signing of Ben Dhiman for Amazfit. On Saturday, he delivered an incredible performance, winning UTMB in 18:16:29, the fastest time ever.
And somehow, we’ve been here before. Last year, we managed Ruth Croft’s signing with Amazfit, and she went on to win UTMB too. Two years, two signings, two UTMB winners. We couldn’t be happier.
Beyond the result, Chamonix was more alive than ever. Thousands of people packed the course, cheering every runner and reminding us why trail running has one of the best communities in sport.
Being there and watching Ben fly through it all was a very special moment.
What a race. What a weekend. And what a sport.
Is UTMB too big?
After years of exponential growth, Chamonix is facing increasing pressure from overtourism, thousands of runners and spectators, and the growing number of brand activations taking place during race week. The town’s new mayor, and longtime trail runner, believes it’s time to rethink the way UTMB and the valley coexist. Could setting limits on growth actually help protect the race, the community and the future of trail running in Chamonix?
Saucony Flagship Store Grand Opening
Saucony PH kicked off its first flagship store in Manila with a social run bringing together around 120 runners. We joined the energy alongside Amazfit PH, giving the community the chance to test the Active 3 Premium, Balance and Cheetah 2 Pro during the run. And, of course, we couldn’t finish without a giveaway — one lucky runner went home with an Amazfit watch!
Big congratulations to Saucony PH on this new chapter. This is just the beginning — more to come soon.
JUST SHOW UP Running Club × Mouv
No sign-up. No pace pressure. Just show up and run.
JUST SHOW UP is one of Manila’s most influential running communities, and last Sunday we joined forces with Amazfit PH and Bandit Running for one of their Sunday runs, starting from Mouv — one of our favourite spots in Makati. 80–90 runners. 5K. Car-free Makati. All paces. One big vibe.
Thanks for reading our Monday Break!