Monday Break - Issue 193
This week, we’re putting a special spotlight on women’s sports, from the continued growth of women’s cycling and running to the brands that grow with them.
Demi Vollering Wins Le Tour de France Femmes
Demi Vollering closed out the Tour de France Femmes avec Zwift in style, winning the final stage in Nice and securing her second overall Tour victory. After nine days of racing and a thrilling battle with Kasia Niewiadoma-Phinney, the FDJ-SUEZ rider delivered a decisive attack on the final climb to seal the yellow jersey with a 1:18 advantage.
A particularly special victory for FDJ-SUEZ and Gobik, who continues to accompany the team on the biggest stages of women’s cycling. A dramatic finale to another edition that continues to showcase the depth, competitiveness and growing profile of the sport.
A weekend celebrating Singapore
It was a special weekend in Singapore.
On Saturday, together with Gobik and Entro, we launched the Singapore Limited Edition Jersey, a tribute to the city inspired by the Vanda Miss Joaquim, Singapore’s national flower.
The launch coincided with Singapore’s National Day celebrations, bringing the community together at our pop-up at Hello Arigato. Riders stopped by to discover the jersey, enjoy the signature drink created for the occasion and celebrate the city we all love to ride in.
On Sunday, the celebrations continued at Gravel Bash; a “non-race” gravel adventure exploring Singapore’s hidden gravel paths. A morning full of good vibes, great company and plenty of fun, topped off by a win for our Asia Manager, Irene.
Weekends like these remind us that the best way to celebrate a city is through its community.
See you soon, Singapore. It’s always a pleasure.
Women’s sport broadcast reach dips as viewers switch to streaming
While traditional broadcast reach for women’s sport has dipped slightly, digital viewing is telling a very different story. In the first five months of 2026, streaming accounted for a record 18% of all women’s sport viewing, while social platforms are also seeing significant growth. The shift highlights how fans are increasingly discovering and following women’s sport across multiple platforms — creating new opportunities for athletes, teams, broadcasters and brands to build stronger, more lasting connections with audiences.
I Don’t Need to Run UTMB to Love It
As UTMB gets closer, this essay from Borderlands is well worth a read.
It reminds us that you don’t need to run UTMB to love it. Supporting friends, following the stories, cheering from the sidelines and simply being part of the community are just as meaningful as standing on the start line.
A beautiful reflection on why trail running is about much more than finishing races.
Tour de France Femmes: A Strategic Arena for Watchmakers?
The Tour de France Femmes is becoming more than a major sporting event — it is also an increasingly strategic platform for luxury brands. As women’s cycling continues to grow in visibility and global reach, watchmakers are recognising the opportunity to connect with a new generation of fans through performance, heritage and storytelling. The race is proving to be a valuable stage for brands looking to build relevance beyond traditional luxury audiences and tap into the growing momentum around women’s sport.
Scaling fitness across Asia
How do you build one of Southeast Asia’s leading fitness groups?
In the latest episode of the Fitness Buiness Asia Podcast, Peter Thew, CEO of MOVE [REPEAT], shares the journey behind brands like Yoga Movement, STRONG Pilates and REVL Training, along with valuable lessons on scaling fitness businesses across Asia.
A great listen for anyone interested in brand building, leadership and growing community-driven businesses in the region.
Thanks for reading our Monday Break!