CASA GOBIK – GRAND DÉPART BARCELONA
Last week, Casa Gobik became our home in Barcelona during the Grand Départ of the Tour de France.
Designed as an open meeting point for the cycling community, Casa Gobik welcomed riders, media, partners and cycling fans throughout the week, creating a space where everyone could experience the brand beyond the product.
St. Ali Coffee Corner
Throughout the venue, visitors could discover three permanent activations.
ST. ALI Coffee Roasters landed in Europe for the first time with an exclusive pop-up serving its renowned specialty coffee.
BOX55 - Carlos Sainz
The Carlos Sainz corner challenged visitors to test their reaction time through the BOX55 experience while discovering the new Carlos Sainz x Gobik collection.
From Yecla to Barcelona Exhibition
The From Yecla to Barcelona exhibition offered an inside look at how Gobik designs, develops and manufactures every garment, showcasing the craftsmanship and innovation behind the brand.
Opening day - Coffee & Aerodynamics
Casa Gobik officially opened its doors on Wednesday with a cupping workshop hosted by ST. ALI Coffee Roasters, bringing together media, creators and friends of the brand to discover the stories and flavours behind its coffee.
That same day, together with Velodrom, we organised a social ride through Barcelona that finished at Casa Gobik, where riders joined the rest of the community to continue enjoying the opening day.
The day concluded with a special talk featuring Scott Drawer, Performance Director at INEOS Grenadiers, who shared insights into the role of aerodynamics in modern professional cycling. The session also marked the exclusive pre-launch of Gobik’s new Supersonica collection, offering attendees a first look at the research, development and performance philosophy behind our latest aerodynamic apparel.
Thursday - Exclusive Runway & The One Off Night
Thursday was dedicated to the future of Gobik. We hosted an exclusive runway presentation where selected media, partners and special guests—including Alberto Contador—were given a first look at the brand’s WARM 2027 collection and the innovations that will shape the seasons ahead.
As night fell, Casa Gobik transformed once again to host The One Off Night, an intimate event celebrating one of the brand’s most ambitious projects to date. Guests enjoyed a relaxed evening designed to immerse them in the world of The One Off—an exclusive collection that pushes Gobik beyond anything the brand has created before, showcasing a new level of creativity, craftsmanship and premium design.
Friday - Casa Custom
On Friday, we opened Casa Custom, an interactive activation where visitors could personalise Gobik tote bags and flags with a selection of exclusive Tour-inspired designs. Throughout the day, cycling fans created their own unique souvenirs to celebrate the Grand Départ, taking home a personalised keepsake ahead of the race's official start the following day.
Saturday - Grand Départ with Rouleur
Saturday was finally Grand Départ Day in Barcelona, and Casa Gobik was at the heart of the celebrations.
In partnership with Rouleur, we continued the Casa Custom activation while welcoming the community for a live podcast recording featuring Ally Wollaston from FDJ–SUEZ. More than a conversation about racing, the session offered a closer look at the people behind the sport, giving fans the opportunity to hear directly from one of the peloton’s rising stars in an intimate setting.
Following the podcast, the action moved outside as we gathered our community at the Gobik Cheering Point on Passeig de Gràcia to support the riders during the opening stage of the Tour de France. The day concluded back at Casa Gobik, where we watched the stage finish together before celebrating an unforgettable Grand Départ with an after-party, pizzas and drinks shared with friends, partners and the cycling community.
Sunday - Run & Cheer - Closing
Sunday marked the final day of Casa Gobik, bringing an unforgettable week in Barcelona to a close.
The morning began with another coffee cupping experience hosted by the team at ST. ALI Coffee Roasters, before we joined Curv for a community run through the city towards Montjuïc, where Stage 2 of the Tour de France concluded with a finish that will be remembered for years to come.
As the doors of Casa Gobik closed, so did a week filled with unforgettable moments, inspiring conversations and countless shared experiences.
Thank you to everyone who visited, rode, ran, cheered, shared a coffee or simply stopped by to be part of it. The Grand Départ was a celebration of cycling, and we’re proud to have experienced it alongside such an incredible community.
See you at the next one!
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