Rod Farvard Win's Trail100 Andorra by UTMB
Rod Favard took victory at Trail 100 Andorra by UTMB, delivering a strong performance across one of the toughest races on the UTMB World Series calendar.
A special result for us, as Rod was the very first athlete we signed for Amazfit. Watching his journey and continued success makes us incredibly proud. Congratulations, Rod.
Lidl-Trek & Cyclowax “chain management” Corner
What started as a switch to hot wax has evolved into something much bigger at Lidl-Trek. Together with Cyclowax, the team has developed a dedicated "Hot Wax Corner" at its service course—a complete chain management system designed to track, measure, rewax, break in and prepare hundreds of chains throughout the season. More than a maintenance process, it reflects how marginal gains are increasingly being found in repeatable systems and operational efficiency, turning one of cycling's most overlooked components into a carefully managed performance asset.
World Cup kits become a cultural battleground
With the 2026 FIFA World Cup underway, national team kits are generating almost as much conversation as the football itself. From heritage-inspired designs to bold artistic statements, brands are increasingly using kits to tell stories about identity, culture and national pride. Football Kit Archive's rankings have sparked debate among fans, while designs from countries such as Japan, Belgium, Spain and Curaçao have emerged as some of the tournament favourites. In an era where jerseys are worn as much off the pitch as on it, the World Cup has become one of the biggest stages for sportswear design and brand storytelling.
A kit built around identity - Gobik Custom
Cycling and football don't often share the same design language, but Gobik's latest custom project shows what happens when they do. Working with ambassador Mark Heij, the brand developed a one-off kit inspired by the bold graphics, colours and visual identity of iconic football jerseys. The result is a design that blends two sporting cultures while reflecting a broader trend across cycling: the growing influence of football, fashion and streetwear on performance apparel.
“Tested On The Tour Divide” - Maeghan Prototype Bags
The Tour Divide is one of the most demanding real-world testing grounds in cycling — where equipment is pushed far beyond controlled conditions.
In this piece, Apidura looks at how their Prototype Bags performed on Maeghan’s bike throughout the route, turning thousands of kilometres of self-supported riding into a live product validation process.