Monday Break - Issue 184
Unbound and On Squad Race Barcelona, unforgettable weekend for us.
Unbound Week
Another Unbound for the books.
While we couldn’t be in the mud fields of Kansas this year, it was another incredible week supporting riders, brands and fans from around the world. Through Fantasy Gravel, thousands of people followed every attack, puncture, comeback and finish line moment, helping us bring the race closer to gravel fans everywhere.
A huge thank you to everyone who played along, supported the platform, and to the riders and team managers who always find a moment for us, even during the busiest week of the season. And of course, congratulations to the LifeTime and Unbound teams for delivering another unforgettable event.
KASK Carbo-Loading
We started the week the Italian way.
Together with KASK, we launched a carbo-loading activation designed to bring a taste of Italy to Kansas. Pizza inspired by KASK helmet colours, packs of pasta for riders, and plenty of pre-race conversations created the perfect atmosphere ahead of race day.
We also visited the Velocio/Enve and The Grip houses, where the KASK team cooked for athletes and staff, bringing a little piece of Italian hospitality to Emporia.
After all, pasta makes people happy, and maybe a little faster too 🙂
Apidura racing Mood
What a week for Apidura.
The week started with the exciting news that the Specialized Off-Road Team would be using Apidura AeroSystem products, and the results quickly followed.
🥇 XL men’s
🥈 200 Men’s
🥇🥈 200 Women’s
🥈 XL Women’s
Beyond the podiums, it was impressive to see so many riders across the field trusting Apidura products for one of the toughest gravel races in the world.
Fantasy Gravel
Fantasy Gravel continues to grow beyond anything we imagined.
Fans from more than 65 countries followed the race through our live coverage, rankings and updates, generating more than 2.5 million engagements across the app and Instagram during race week.
Following races, sharing stories and bringing fans closer to the action is why we started this project, and Unbound once again reminded us how special the gravel community can be.
Congratulations to every rider who lined up and pushed their limits out there. The XL and Unbound 200 delivered another weekend of incredible racing, emotion and stories worth telling.
We love gravel racing.
On Squad Race Barcelona
Last Friday, Barcelona played host to another edition of the On Squad Race, bringing together runners from across Spain, France and Italy for an evening of pure team racing.
Set against the backdrop of the iconic Castell de Montjuïc, 48 squads and 192 runners took on a demanding 4x4 relay format. Short, explosive efforts, quick transitions and no room for mistakes made for a race where teamwork was just as important as speed.
Running on the new Cloudmonster 3, every athlete gave everything for their squad, chasing not only the win but also a place at the World Final in Los Angeles.
After an intense battle on the castle grounds, Jolie Foulée emerged as the fastest team of the day, securing their ticket to represent their city on the global stage in LA.
Another great project supporting our client On, helping bring communities together through sport and creating experiences that go far beyond race day.
A great reminder that while running may often feel like an individual sport, some of the best moments happen when you race together.