CIAO2000 Taiwan by Wilier
Ride Fast, Smile Faster
We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.
Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.
From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.
We had so much fun :)
Gobik’s UNITY26 collection Singapore
Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.
But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.
To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.
Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.
Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.
The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.
Adidas x Satisfy - The Circle Pit
With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.
Oatly opens the world’s first bike-thru café
Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.
Zara Overtakes Nike at Brand Value
For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.
LOEWE and On push performance into luxury territory
LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.