SRAM - Meet the Locals & Expo & House
Traka week has come and gone — and what a week it was.
We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.
Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.
Gobik Gravel Times
Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.
We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.
We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.
What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.
ALBA OPTICS - MOMENTUM FEMME
Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.
They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.
QUOC Pop - Up
We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.
Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.
With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.
More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.
Factor - Palau Fugit
We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.
That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.
It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.
Fantasy Gravel
And of course, our baby, Fantasy Gravel was at the center of it all.
Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.
A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.
From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.
China Cycle 2026
Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.
If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.