Tour of Flanders x Gobik
Flanders is cycling at its purest.
From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.
Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.
This is what it’s all about.
Cyclowax House at Oudenaarde
From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.
As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.
See you in the next location :)
HOKA reimagines racing in Bangkok
HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.
How Paris swapped cars for bikes – and transformed its streets
Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.
Inside Demi Vollering’s historic win at the Tour of Flanders
Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.