Taipei Cycle Show — on the ground
Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.
More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.
For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.
And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.
Taipei confirms it: Asia is moving fast, and being present is no longer optional.
Fantasy Gravel x The Hills
The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.
A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.
On the race side, both fields delivered.
In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.
In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.
Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.
A big thank you for the trust — great way to kick off the season.
On takes over Tsim Sha Tsui’s Avenue of Stars
Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.
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Murakami, running and culture.
A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.
In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.
Sometimes the best inspiration comes from outside our industry.
Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.