A Super Bowl in Silicon Valley Filled With Valley Billionaires
As the NFL’s biggest game lands in the Bay Area, ticket prices and access have become headline news — from eye-watering secondary-market figures and luxury hospitality packages to crowds of tech leaders flying in on private jets and a shrinking share of seats available to everyday fans. The phenomenon illustrates how major sporting spectacles are increasingly about premium experiences and economic signals, not just sport itself.
Breaking down the business of the Milan-Cortina 2026 Winter Olympics
With the Milan–Cortina 2026 Winter Olympics starting, attention is increasingly shifting to the business behind the Games. From budgeting and infrastructure to sponsorship strategy and global media rights, the event is shaping up as a complex commercial operation as much as a sporting one. How organisers, brands and broadcasters navigate these moving parts will be key to defining the Games’ long-term impact — both for the Olympic movement and for the host regions.
Nike Reintroduces ACG
Nike is bringing back All Conditions Gear (ACG) with a renewed focus on trail running, outdoor exploration and performance innovation. Building on its heritage, the relaunch combines technical footwear, purpose-driven apparel and athlete-led product development, positioning ACG as a dedicated platform for athletes who perform beyond the pavement.
Mikaela Shiffrin by her mom Eileen
Adidas has premiered a new episode of its Illuminated docuseries featuring Mikaela Shiffrin, the most decorated female alpine skier in history, told through the perspective of her mother and longtime coach, Eileen Shiffrin. The episode explores Mikaela’s journey from rising teen talent to World Cup legend, blending rare behind-the-scenes training footage with intimate moments that reveal the resilience, mindset and support system behind her success on the slopes.
Thom Browne is no stranger to sports
Designer Thom Browne took the GQ Bowl runway by surprise with his first major sneaker collaboration — a custom take on the ASICS GEL-KAYANO 14 debuting alongside his Fall 2026 collection in San Francisco. The release, set for March 2, 2026, blends Browne’s high-fashion sensibility with a cult-favorite performance silhouette, marking a notable crossover between tailored design and athletic footwear culture.