Monday Break - Issue 167
From major brand moves and product launches to the evolving business of global sporting events.
Wilier Triestina BKK Opening
Bangkok welcomes Wilier.
We had an amazing time in Bangkok for the opening of the new Wilier Triestina store.
Two full days immersed in the local cycling scene—riding at Skylane, connecting with passionate riders, and sharing good vibes with the community.
Thanks for the warm welcome, and as always… good coffee makes everything better!
Visit Store > TTBici Studio
RUN IT BACK! PUMA PROJECT3 Returns for Boston & London Marathons
PUMA’s Project3 is back for 2026, returning to two of the world’s most iconic marathons — Boston and London. After a standout debut year, the global sports brand is expanding the innovative marathon program, giving 300 runners the chance to step into the shoes of elite athletes, test PUMA’s latest race-day technology and compete for performance-based cash bonuses. With its unique blend of high-performance gear and real athlete experience, Project3 continues to blur the line between amateur passion and professional ambition in the running world.
The Business of the Australian Open
The Australian Open has evolved far beyond a Grand Slam tennis tournament into one of the most commercially progressive events in sport today.
According to 365247Sports, Tennis Australia has transformed the AO into a vertically integrated global entertainment and business platform — expanding its calendar, designing Melbourne Park as a year-round destination, layering culture and digital content with live sport, and monetising audience attention well beyond the traditional fortnight of matches. What was once purely a tennis competition now competes for global attention as a lifestyle, media, and tourism engine.
On and Sky High Farm Goods SS26 Collection
ON and Sky High Farm Goods are unveiling their Spring/Summer 2026 “Grow Wilder” collection, blending high-performance design with a nature-rooted ethos.
The collaboration expands beyond footwear to include apparel and accessories inspired by the wildflower hues of New York’s Hudson Valley, and celebrates a broader connection to the land and regenerative values. Shot at The Ron Finley Project’s Gangsta Garden and featuring a diverse cast, the campaign reinforces both brands’ commitment to creativity, community and environmental awareness ahead of its February 5 global launch.
ASICS Launches Limited Edition Running Shoes for Tokyo Marathon 2026
ASICS has unveiled limited edition running shoes to celebrate the Tokyo Marathon 2026 on March 1st, releasing special versions of the NOVABLAST 5 and GEL-NIMBUS 28 that incorporate the event’s theme colors and design cues inspired by the marathon’s spirit and the Japanese concept of “ibuki” (breath).
We’ll be on the ground at the Tokyo Marathon, stay tuned!
Shimano withdraws from Eurobike 2026
Shimano has confirmed it will not exhibit at Eurobike 2026, marking a significant shift for one of the cycling industry’s flagship trade shows. The decision, part of a broader trend of major brands rethinking their presence at large fairs, reflects Shimano’s focus on more personalised, consumer-centric events and comes as Eurobike undergoes restructuring amidst wider exhibitor withdrawals and industry debate over the future format of the event.