Monday Break - Issue 166
Sport keeps blurring its boundaries — athletes are becoming creators, fashion is stepping into competition, technology is testing the rules, and brand moves are turning into cultural signals.
Singapore Community Ride
Grateful to keep riding with the cycling community across the countries we’re working in throughout Asia. This weekend was our turn to spin through the Lion City with @entrosg — our first group ride in Singapore!
More than 70 riders joined us to explore different corners of the city, and we couldn’t be more impressed by the vibe, the energy, and the warmth of the community. And of course, good coffee always makes us happy.
Truly falling deeper in love with Singapore after this one.
Thanks to everyone who showed up with good legs and even better smiles.
On Welcomes Jamaican Sprinter Ackeem Blake
The 100m powerhouse is the first professional Jamaican athlete to join the Swiss brand’s growing track and field roster.
The First Gen Z No. 1: Aryna Sabalenka is taking over the world, one TikTok at a time
Aryna Sabalenka, the first Gen-Z woman to reach No. 1 in the world rankings. But her influence isn’t limited to what happens on the court — Sabalenka is rapidly building a global presence off it as well, especially on TikTok, where her bold personality and authentic voice are resonating with fans everywhere.
As she continues to break barriers and redefine what it means to be a modern tennis champion, her story is now about more than just winning titles — it’s about shaping culture one video at a time.
Fashion’s biggest brands are taking over the Winter Olympics
Big fashion houses and sportswear giants are stepping onto the Olympic stage in a major way, with Nike, Prada, Emporio Armani and more unveiling new uniforms, collaborations and fashion activations linked to the Games.
From Italy’s own Armani designing Team Italia’s kit to Nike’s tech-forward pieces for Team USA and Prada opening a flagship in Cortina itself, fashion isn’t just attending the Olympics — it’s integral to its cultural moment. With this blend of performance wear and high fashion, the Games are shaping up as much a runway as a sporting spectacle.
What is a Whoop, the bracelet that Carlos Alcaraz was forced to remove?
Carlos Alcaraz found himself at the centre of an unexpected rules debate after being asked to remove his WHOOP fitness tracker during a match. The bracelet, commonly used by elite athletes to monitor recovery, heart rate and performance data, was deemed a prohibited device under tournament regulations.
The incident has reignited questions around how far wearable technology can go in professional sport, and where governing bodies draw the line between innovation, competitive advantage and fair play.
Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues
Steph Curry made headlines recently not for his scoring, but for his footwear — or rather, the On shoes he chose to wear during warm-ups. The Warriors superstar, currently in the midst of sneaker free agency after ending his long partnership with Under Armour, laced up On’s signature tennis-inspired shoe before a game, marking the first time an NBA player has worn the Swiss brand’s kicks on the court.
That move has sparked speculation about Curry’s next brand partnership and highlights how his free-agent status is turning every sneaker choice into a story.