What a weekend in Singapore! To mark the arrival of the new Wilier Filante SLR ID2 in Asia, we activated around the Tour de France Singapore Criterium with a full weekend of community and brand energy.
Friday kicked off with an exclusive launch event attended by over 150 cycling fans, who got a first look at the new bike. Saturday followed with a curated ride experience, a relaxed coffee stop, and good conversations with new Wilier customers.
And on race day? We gave everyone a chance to see the fastest version of themselves with our creative mirror booth activation — a little fun, a lot of speed.
Also, the Movistar riders stopped by the Entro booth — Gobik’s local partner in Singapore — to sign jerseys for the fans.
NYC Marathon 2025
Benson Kipruto edged out Alex Mutiso in a thrilling finish, while Hellen Obiri smashed the women’s course record with 2:19:51. British debutants Patrick Dever and Jess Warner-Judd impressed, but legends Eliud Kipchoge and Kenenisa Bekele struggled on a day that marked the end of one era — and the rise of another.
Nike and Palace Skateboards, the renowned London-based streetwear and skateboarding brand, are redefining collaboration with the grand opening of Manor Place, a new cultural landmark in South London.
The historic venue, built in 1895 and steeped in sport heritage, is being revitalized as a vibrant hub for sport, creativity and community — open to all six days a week, free of charge.
ERSPO showcased a unique fusion of running and fashion at JFW2026. Every look, every stride, and every detail celebrated movement, performance, and style on the runway. The models, stylists, and crew brought the vision to life, proving that fashion can move as fast as we do.
Why Social Media Might Be Making You a Slower Runner
A new study suggests that something as simple as scrolling before a workout could actually make you progress less over time. Not just because you lose focus in that session, but because the constant mental fatigue from being online might change how your body — and your brain — respond to training.
It’s a reminder that performance isn’t only about muscles or mileage. The state of mind you bring into a workout could be shaping your results more than you think.
The collaboration between GOBIK & POLARTEC redefines winter cycling apparel: advanced insulation, breathable performance, and a natural freedom of movement.
