Monday Break - Issue 150
Brand moments, creative drops, and fresh activations from Girona to Berlin.
Sea Otter means Girona. And Girona means home.
This past weekend, we dressed up for our clients — Wilier Triestina, Gobik, Fulcrum x Polartec — with a weekend full of rides, launches, and activations.
Playing at home always feels special.
A full weekend caring about our clients and having interesting meetings for new projects and partners.
Berlin Marathon – Amazfit in Action
Not all eyes were on Girona this weekend — Amazfit was on the ground in Berlin with a special activation around the Berlin Marathon.
We partnered with DNA & PYNRS in Berlin to host a community event where runners got to test the Balance 2 watch, discover its performance features, and enjoy the marathon buzz in good company.
A perfect mix of tech, community, and good vibes — right at the heart of one of the world’s fastest races.
Zel Sport Fest – Sport, Community & Lifestyle by the Sea
We closed out September with Zel Sport Fest in Mallorca — two days of sport, wellness, and good vibes by the sea. From morning workouts to sunset recovery sessions, the weekend brought together a vibrant community fueled by energy and movement.
Smoothies, good talks, and surprises from brands like; ON, Amazfit, B3TTER, and Café de Finca rounded out the experience.
A few spots left for the next one — check the website for details!
Wilier Triestina – Raving Through Girona
We kicked off the weekend, cheering on the pros with Wilier Triestina, rolling out a test experience for the new Rave — not just to ride, but to follow the gravel race. Saturday morning started with the local cycling community at Eat Sleep Cycle Girona, where we traded KOMs for camaraderie and supported the peloton with Neversecond-fueled aid stations and beers at the finish.
Proof that brand activations can be fun-first and still unforgettable.
Fulcrum x Polartec – Pizza Night, Reimagined
On Saturday night, we packed out La Comuna to launch the unexpected but iconic Fulcrum x Polartec collab. The vibe? Two great brands, Italian roots, and plenty of melted cheese.
Journalists, retailers, and ambassadors showed up to custom their own pizza, get hands-on with the new bag collab, and toast the new drop. Rounded, Italian, and bold — just like the bag
Gobik – Cold in Summer, Hot Booth Energy
At the tradeshow, you couldn’t miss Gobik’s booth — literally. The lines told the story.
We brought back the Tourmalet ice cream jersey activation, transforming their Avance winter collection into something you could taste. Visitors lined up to “eat” the jersey — lollies matching the collection’s colors — and cool down after a hot ride in Girona.
Winter collection? Launched with a freezer and a wink. That’s how we do.