Monday Break - Issue 148
Gelato at altitude, titanium in Berlin, full booths in Misano. Last week was stacked.
❄️ Gobik Unity Advanced Cold26 – Cold Launch, Hot Climb
Winter is coming — but we didn’t wait for the snow to start talking about it.
Launching a winter cycling collection in August isn’t exactly easy. So instead of following the usual path, we decided to go bold and cold.
To celebrate the launch of the Gobik Unity Avance collection, we created limited-edition gelatos inspired by the color palette of the new winter jerseys. Then, we packed our custom freezers, filled them with frozen jerseys, and set up camp at one of cycling’s most iconic climbs: the Col du Tourmalet.
While riders battled the summer heat on the ascent, they were greeted at the summit with something unexpected — ice-cold gelato and a first look at Gobik’s winter gear. A thousand scoops later, the jerseys weren’t the only thing that stayed cool.
Next stops for this icy idea: Italian Bike Festival, Sea Otter, and Roc d’Azur — where we’ll keep spreading winter vibes, one frozen moment at a time.
Strava Mid-Year Data Shows…
Strava, the app for active people, has released mid-year findings from its annual Year in Sport Trend Report, revealing how users are tracking and training to reach their 2025 goals, and what’s keeping them motivated. As the world’s largest community for human-powered movement, Strava offers unique insights into how people stay active and how fitness habits continue to evolve.
🚴 Italian Bike Festival — Kicking Off the Season with Style (and Gelato)
We had a blast at Italian Bike Festival, where the tradeshow continues to cement its role as the season opener for new launches and winter drops.
From booth to booth, our brands made some serious noise:
– Miche rolled out a scratch card activation where visitors could interactively explore the wheel range — and win prizes in the process. A smart and playful way to bring product education to life.
– Wilier Triestina showed off the new Rave SLR ID2 and teased what’s coming next… let’s just say excitement is building.
– And yes, Gobik did it again. Our Unity Advance Cold26 gelato activation had the longest lines at the show — proving once more that great product + great ideas = real impact.
IBF set the tone. Next up: Sea Otter and Roc d’Azur — where we’ll keep turning heads, one idea at a time.
Badlands 2025 ✨
For the third year in a row, we’ve been part of the Badlands family — supporting the race comms, but above all sharing the spirit of the organization. Proud to stand alongside the people behind it and the riders who make this the wildest gravel race in Europe.
People, towns, food, desert, sea, mountains… every corner of Badlands is special. 🌍
Always a pleasure. See you next year, Badlands. 🚴♂️🔥
From Chamonix to Berlin – The T-Rex 3 Pro Goes Live
After weeks of content, PR, and athlete storytelling around UTMB Chamonix — capped off by Ruth Croft’s unforgettable victory — we had another peak moment with Amazfit: the official launch of the T-Rex 3 Pro in Berlin.
A watch made for the wildest places — forged in titanium, scratch-resistant, dual-dive certified, GPS-mapped, and tested in the Alps just days before its debut. No gimmicks, just serious tech.
The T-Rex 3 Pro is more than a watch — it’s a statement. For those who go further. Built with purpose. Shown to the world the right way.