Monday Break - Issue 136
Your Monday mix in the global world of sports and all the bits and exciting news to kickstart this week.
AA Rebrand: A new era, Same spirit.
Last week we unveiled our refreshed identity, rooted in our history and built for the future of global sports marketing. The rebrand keeps our core intact: bold, balanced, and driven by the same purpose.
Our iconic pictogram remains, inspired by arrows, triangles, and strong shapes that reflect the mountains, GPX tracks, and the outdoor world we belong to. A new look, the same relentless drive to define the rules of the game.
Let’s move forward together.
NBA Finals: Converse vs Puma
The NBA Finals have long been a stronghold for giants like Nike and Adidas. This year, Converse and Puma are the names making headlines.
With carefully selected athletes and sharp product storytelling, both brands have redefined what it means to win off the court. Puma’s investment in young talent is finally paying off, while Converse leans into its heritage and cultural credibility to stay relevant. A powerful reminder that market share is not the only measure of success.
Roland Garros: Changing Channels
While this year’s edition of the French Open delivered the clay action we’ve all been waiting for there was quite a change behind the scenes:
Roland Garros is entering a new era of broadcasting. Warner Bros. Discovery, through TNT Sports and Eurosport, has secured domestic rights to the French Open until 2027, ending a long-standing relationship with France Télévisions.
The shift promised a more flexible, digital-first experience for fans, reimagining how one of tennis' most traditional tournaments will be consumed. New platforms, new possibilities. See more of how they fared in their first edition at the helm and if they met expectations.
Why Everyone is Watching the Women’s Race
Trail and ultrarunning are undergoing a quiet revolution. What began as a rallying cry, “Here for the Women’s Race,” has turned into a movement that is reshaping the sport at every level.
Record-breaking performances, deeper competition, and new stories are redefining who commands attention. Athletes like Katie Schide and Jasmin Paris are not just winning. They are changing the future of the sport.
But progress also highlights where the gaps remain. The women’s race is no longer a side story. It is the most competitive, exciting, and transformative part of trail running today. Discover why the women’s race is the race to follow:
Satisfy: The Brand Blurring the Lines Between Sport and Culture
Satisfy is not your typical running brand. Built in Paris and inspired by counterculture, it moves effortlessly between the trails, the streets, and even fashion week. With its roots in performance and a clear eye on style, Satisfy is quietly shaping a new kind of athletic identity.
From a fresh wave of leadership to the launch of its first women’s collection and trail shoe, the brand is entering a pivotal phase.
For an inside look at Satisfy’s next chapter:
Brompton Rides to the Tour
Two icons of cycling culture come together. Brompton, the folding bike brand that has redefined city movement, launches a limited edition collaboration with the Tour de France.
Celebrating the shared spirit of freedom and possibility, whether racing up Alpe d’Huez or pedaling through urban streets, Brompton is marking the occasion with special edition bikes and a presence at key stages of the race.
Miche rolls out the high-performance Graff Aero 48.
Miche expands its high-performance lineup with the new Graff Aero 48: carbon wheels engineered for top-level gravel racing.