Monday Break - Issue 135
Gravel, community, and new stories from the heart of Emporia
All in at Unbound
Unbound Gravel is more than just a race. It is an experience. This past week in Emporia, we witnessed it all — from the early morning light touching endless gravel roads to the shared moments that remind us why this sport matters. Bikes, friends, competition, and community came together for an unforgettable few days.
Kansas Vibes
Emporia transforms during Unbound Gravel. Bikes everywhere, conversations flowing through town, last-minute decisions on tire pressure and gear. The expo was full of energy, with brands, athletes, and fans reconnecting and preparing.
We were there to capture it all, from product PR launches and media moments to early morning rides and late evening gatherings.
Race Days
This year, we followed the action at two distances: the monumental Unbound XL and the heavily contested Unbound 200. The XL started before sunrise on Friday, pushing riders through endless miles of gravel under changing skies.
The 200, fast and relentless, delivered everything we expect from Unbound: strategy, endurance, and resilience. Being there, witnessing the battles and breakthroughs firsthand, made it clear why this race sits at the top of every gravel rider’s list.
PR Highlights
Alongside race coverage and content for our clients, we were on the ground supporting upcoming product launches for Wilier Triestina, Apidura, and Miche Components. Full details will be available soon, but the first previews are already creating a buzz with both professionals and amateurs alike so stay connected to be the first to know when these products hit the market.
A special highlight was hosting Ivar Slik’s meet and greet, where he unveiled his race bike and shared his journey back to racing after last year’s crash. Thank you to Schwalbe for providing the a great space for that moment.
It was a privilege to work closely with these brands and share the first steps of what is coming next.
Fantasy Gravel at Unbound Gravel
For the first time, we covered Fantasy Gravel live at Unbound with our own team on the ground. Partnering with Life Time Grand Prix, we created a special league for the series and brought the game closer to the action than ever before. Engagement soared, but what stood out most was the atmosphere, the mix of fun and competition that defines gravel.
Riders and fans alike embraced it, proving once again that gravel racing is as much about community as it is about the results.
We head home carrying more than memories. A week shaped by shared miles, new conversations, and a community that continues to push gravel forward. Thank you to everyone who made this journey special. Until next time, Emporia.