Monday Break - Issue 127
Another week, another round of exciting updates and industry news to kickstart your Monday!
“A Bordo Strada” at Ronde Van Vlaanderen
Cheering from the Cobbles - For the second chapter of our A Bordo Strada spring classics campaign, we hit the iconic cobbles of Belgium to support @wiliertriestina and @miche_components. With a dedicated cheering point filled with passion and excitement, we handed out musettes packed with caps, cheering cards, and goodies—turning every fan into part of the action. Authentic, emotional, and right at the heart of one of cycling’s most unforgettable weekends.
GOBIK – Living the Passion at We Ride Flanders
This weekend, we brought Gobik’s energy to the heart of Flanders as the official sponsor of @werideflanders. At the official expo, we created a vibrant brand space featuring a custom-designed booth and an interactive cycling quiz where fans could win Gobik jerseys. We also handed out exclusive race bells, helping fans cheer louder than ever as the pros flew by. A full brand experience that connected with the cycling community in the most authentic way.
Utopia & New App Update - Fantasy Gravel
At Utopia, we took the opportunity to test the new beta version of the Fantasy Gravel app, showcasing exciting features like the integrated live broadcasting channel and the new voting system for a more immersive experience.
The race in Baza started cold, with early withdrawals and a tense atmosphere. In the men's race, a breakaway led by Jordy Bouts, Tiago Ferreira, and Hans Becking formed early, while Amani executed a strong strategy. The Gorafe Desert was the turning point, with Bouts sprinting to victory after a fast descent.
In the women's race, Lucy (Classified/Rose) led early, but Malene attacked on the final descent to win, leaving Lucy in second and Elena completing the podium.
FANTASY GRAVEL APP – New Features 🚀📱
We’re building something new, and April is just the beginning!
Throughout this month’s race calendar, we’re rolling out fresh features on the Fantasy Gravel app—designed for athletes, race organizers, and every fan who loves the game. Expect more interaction, deeper gamification, and brand-new ways to experience gravel racing.
📲 Download or update the app now—because more features are coming in hot this weekend!
Cotopaxi Brings Color To The “Sea Of Sameness” Of The Outdoor Industry
With a decade-long mission to fight poverty through sustainable design, Cotopaxi continues to stand out with its bold colors, joyful spirit, and purpose-driven approach. Under new leadership, the brand is doubling down on its commitment to make adventure gear that not only performs — but makes a difference.
13 trail running rising stars join Salomon’s world-class team
Salomon doubles down on the future of trail running. The brand just revealed its 2025 team, welcoming 13 rising stars to join legends like Courtney Dauwalter and Mathieu Blanchard. With a fresh, science-based approach and a global mix of young talent, Salomon is ready to shape the next era of the sport.
ASICS & A.P.C Heat up Euro Tennis Season Before It Even Begins
ASICS x A.P.C.: Fashion Meets Tennis
Just in time for the European tennis season, ASICS and A.P.C. drop a bold 50-piece collection blending sport and style like never before. With on- and off-court apparel, sneakers, and accessories, the collab merges performance with Parisian cool—and top tennis pros are already putting it to the test.