Monday Break - Issue 122
This week, we’re excited to share a special launch, along with other product releases and key industry updates. Keep an eye on all the latest news!
High Key Collection – A Special One for Us!
The High Key Collection will always hold a special place in our hearts—it was the first project under Athletic Affair Asia, and we had an incredible time bringing it to life!
A true tribute to Singapore and the cycling culture of Southeast Asia, a region we’re now deeply connected with. Singapore is a city we love, where we’ve always felt welcomed, and where so many have supported us in growing this project.
With models from Thailand, the Philippines, and Singapore, and a talented local media team capturing the magic, this campaign is all about celebrating cycling, community, and creativity.
Enjoy the ride!
Lewis Hamilton Joins lululemon As Its Newest Ambassador
lululemon is pleased to welcome seven-time Formula 1™ World Champion Lewis Hamilton as the brand’s newest Ambassador. lululemon will power Lewis’ elite training, recovery, and lifestyle needs with best-in-class product, while collaborating on future design innovation and global advocacy work.
How the World's Most Advanced Trail Running Shoe Was Made
Norda often finds its high-end trail running footwear compared to luxury automobiles, and Lamborghini is a constant descriptor. Though co-founder and CEO Nick Martire appreciates the craftsmanship and prestige of the Italian sports car manufacturer, he sees it a little differently. “I like to think that we’re making the Pagani of trail running shoes,” he says. “There’s zero compromise in our products.”
Singapore T100 - April 5th & 6th
Strap in, lace up, and brace yourself for a weekend of heart-pounding action as the T100 Triathlon World Tour kicks off its 2025 season in Marina Bay on April 5 and 6. This is the first of nine global stops, with others including San Francisco, Vancouver, London, and Qatar. This high-stakes showdown brings together the world’s top 20 male and top 20 female professional triathletes, all gunning for glory in a relentless battle against time.
Peloton Rethinks Community Strategy
Peloton launched public teams, letting up to 50K members track collective fitness goals. The feature expands on the platform’s existing social tools like themed challenges, leaderboards, and in-workout high-fives.
Strade Bianche is around the corner :)
This coming weekend, we’re off to Siena for Strade Bianche! Stay tuned on our socials—we’ve got something special planned for this weekend. Don’t miss out on where to go and cheer this Saturday ;)