Monday Break - Issue 116
Another week, another edition of the Monday Break. Grab a coffee and catch up on the latest news from the sports industry!
Velofollies 2025
What an incredible 3 days working with our clients @gobik_wear, @wiliertriestina, and @miche_components at the first big cycling event of the year!
📢 Miche: We hosted a special podcast with @rouleurmagazine.
🤝 Wilier Triestina: Fans got up close and personal with @stefankueng during an exclusive meet-and-greet at the booth.
📸 Gobik, Miche, and Wilier Triestina: We captured all the action, creating dynamic content that showcased each brand’s work and passion for cycling.
A huge thank you to everyone who stopped by, shared the energy, and made Velofollies an unforgettable experience.
One Cycling Project: A New Era for Professional Cycling?
The One Cycling project is an ambitious initiative aimed at transforming professional cycling’s business model and fan experience. Brings together leading teams, race organizers, and the UCI under a unified vision to modernize the sport.
From digital platforms and fan memberships to VIP race experiences, One Cycling seeks to blend tradition with innovation while fostering a more united sport.
Stefan Küng x Filante SLR
Just Stefan Küng making his own new bike 😏
On Signs Rising Swiss Tennis Star Henry Bernet
The 17-year-old Basel native becomes the first active Swiss player on the sportswear brand’s tennis roster.
How professional cycling is grappling with the climate crisis
Groupama-FDJ’s top-10 Tour de France finisher, Guillaume Martin, knows what it’s like to be a rider competing on the frontline of the climate crisis.
“At the Vuelta last year, the first week was over 40°C, and for three or four consecutive days, there was a rider that finished the race in an ambulance. I was close to being endangered and having health issues, but I never went to the point where it was too much or that I had to go to hospital,” he says.
Balenciaga Takes Cues From the Outdoor Shoe Market With New Hike Sneaker
This new style, rooted in outdoor performance footwear, distorts and reimagines elements characteristic of technical hiking shoes to create a fresh take on an archetypal style. Its rugged, layered midsole and outsole, defined by prominent lugs, provide traction and comfort for all terrains.
WE’RE HEADING TO FITUR!
This Thursday, we’ll be at FITUR in Madrid! If there’s anything you’d like to discuss or connect about, don’t hesitate to reach out. Let’s make it happen—see you there :)