Monday Break - Issue 108
This week's Monday Break is here, catch up on the latest news and get inspired for the week ahead!
New Office in Singapore :)
Hello, Singapore! 🌏
After three amazing years with Athletic Affair, we’re taking a huge step—we’ve opened an office in Singapore! 🎉
Southeast Asia is such an exciting and dynamic region, and we’re here to help our clients grow their brands with marketing and business development support.
We’ve already started working in Thailand, Indonesia, Malaysia, the Philippines, Singapore, and South Korea, with exciting projects already underway!
Big thanks to everyone who’s supported us on this journey—especially the Athletic Affair team. Here’s to the next chapter! 🚀
PAS RACING / Gravel Earth Series 2024 Recap
Relief and triumph filled the air as Simen Nordahl Svendsen and Karolina Migon crossed the finish line at the Gravel Earth Series finale in Spain. In their debut season with Pas Racing—and the team’s first full season—they claimed the overall titles in this global gravel series. After standout performances at The Traka, The Rift, and Ranxo Gravel, we caught up with Karolina and Simen to reflect on a season filled with highs, lows, crashes, and victories.
Four Seconds Changed Everything...|CANYON
Watch this movie on how just four seconds changed the life of Kasia Niewiadoma forever. “As the clock ticked down at the finish line of the Tour de France Femmes avec Zwift 2024, we witnessed the greatest ever finish to the great race”.
Sports Fans Unite for Sustainability: The Green Action League
The Denver Nuggets, LA Rams, Colorado Avalanche, and Arsenal FC are rallying fans worldwide to make a difference for the planet. Partnering with Ball Corporation and Planet League, these teams have launched the Green Action League, a global campaign encouraging supporters to adopt greener habits like carpooling, recycling, and reducing waste. With competitions between fans and teams, and exciting prizes up for grabs, the initiative blends sports passion with meaningful environmental action.
PUMA Vision 2030 Sustainability Targets
Pushing Boundaries in Sustainability
PUMA approaches sustainability with the same determination it brings to sports performance. Through its FOREVER. BETTER. strategy, the brand focuses on improving across 10 key areas, known as the 10FOR25 targets. These include embedding human rights, taking leadership in climate action with science-based targets, and advancing circularity. By continuously raising the bar, PUMA demonstrates its commitment to creating a more sustainable future.
Inside On’s breakout year: Luxury, performance and Gen-Z appeal
In 2024, On cemented its place in the global premium sportswear market through innovation, strategic collaborations, and expansion into new categories. Key highlights include a 20% revenue boost, the launch of the eco-friendly Cloudboom Strike LS shoe, and partnerships with Loewe and Post Archive Faction.
Blending performance, style, and sustainability, On is shaping the future of sportswear while setting the stage for continued growth.