KASK appoints Athletic Affair as Global PR Agency
This new partnership aims to strengthen KASK’s international media presence through a strategic and coordinated public relations approach.
Girona, Spain—March 2, 2026— KASK, an Italian company founded in 2004 that specializes in developing, designing, and manufacturing high-quality helmets - blending safety, technological excellence, comfort, and design - has appointed Athletic Affair as its global PR agency for its cycling division.
This new partnership aims to strengthen KASK’s international media presence through a strategic and coordinated public relations approach across key global markets. With a strong focus on brand storytelling, athlete and ambassador visibility, product innovation, and media relations, Athletic Affair will support KASK in further elevating its premium positioning within the performance sports landscape.
The scope of collaboration includes global press office management, international media strategy, campaign amplification, product launches, and the development of targeted PR initiatives designed to reinforce KASK’s reputation for safety, design, and technological innovation. Athletic Affair will work in close alignment with KASK’s internal marketing and regional teams to ensure consistency of messaging while adapting communication strategies to local market dynamics.
Athletic Affair will also be involved in marketing activities across Europe, the USA, and Asia for the Italian brand—strengthening the relationship and working together on a comprehensive Marketing and PR strategy to support long-term growth and brand positioning.
Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings extensive experience working with performance-driven brands and a strong international media network across cycling, outdoor, and lifestyle sectors to support KASK’s continued global expansion.
About KASK
KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK’s entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines—road cycling, mountain biking, triathlons, track racing, cyclo-cross—as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.
About Athletic Affair
Founded in Girona, Athletic Affair is a Marketing and PR agency dedicated to working with outdoor and performance-driven brands. With a passion for creating impactful campaigns, the agency specializes in strategic brand communications, media relations, and marketing activations that resonate with modern sports and outdoor communities.