INEOS GRENADIERS x GOBIK 2026 KIT
INEOS Grenadiers and Gobik unveil the team’s 2026 race kit, marking a clear evolution of the team's visual identity.
The INEOS Grenadiers team, together with Gobik as its technical textile partner, proudly presents its kit for the 2026 season—marking a milestone in the team’s visual identity. The major innovation arrives in the form of a brighter palette highlighted by a pure orange, free of dark undertones: a strategic shift aimed at boosting the team’s visibility and strengthening its recognition within the WorldTour peloton.
For the first time in the history of INEOS Grenadiers, orange becomes the core of the team’s visual identity. The choice is no coincidence: no other WorldTour team embraces a similar aesthetic, allowing the Grenadiers to stand out clearly and decisively. This pure tone, complemented by a white base, delivers energy and brightness while maintaining the elegance and restraint that have long defined the team.
The design was created with a clear purpose: immediate recognition. The exclusive use of this orange ensures a striking presence in the peloton, while the white panels on the lower sections add balance and clarity, allowing the leading colour to shine with harmonious strength. The result is a sophisticated, functional and memorable kit.
“The INEOS Grenadiers 2026 kit has been designed for the team to stand out like never before in the peloton. Orange, an iconic colour for the team, reinforces its identity and is paired with a light grey bib short developed in close collaboration with team management, the riders themselves and our designers. We wanted a colour that not only offered visibility and modernity, but also turned the kit into a trend-setting fashion statement within the peloton. This collaborative effort has been key to creating a kit that reflects the spirit of INEOS—the shared drive to innovate,” explains Alberto García, CEO of Gobik.
Precision, performance and identity
The design is not only aesthetic but also highly functional. The new kit incorporates the Reactive 2.0 jersey and Lancer Diamond bib shorts, developed within Gobik’s most advanced racing collection to guarantee precision, performance and comfort in every stage.
With this launch, INEOS Grenadiers reaffirms its commitment to innovation and visual identity, delivering a sophisticated, functional and memorable kit designed to ensure the team stands out instantly within the WorldTour peloton.
ABOUT INEOS GRENADIERS
INEOS Grenadiers Cycling Team is a part of the INEOS Sport network owned by INEOS, a world leading global petrochemicals manufacturer. In 2020 INEOS launched INEOS Automotive Ltd to design, build and bring to market a utilitarian 4X4. The Grenadier was born.
This road racing cycling team was founded in 2010, by Sir Dave Brailsford, with the vision to be the first team to win the Tour de France with a British rider, which it achieved in 2012 with Sir Bradley Wiggins. It went on to win the Tour de France six more times over the course of a decade. The Team has regularly been considered a pioneer in sporting innovation, research and development.
ABOUT GOBIK
Gobik was founded in 2010 when the cycling club of Yecla, Murcia (Spain) needed a cycling kit to compete. Since then, the customization of cycling apparel has been a major part of its DNA, dressing professional teams such as FDJ United Suez, UAE Team Emirates, or Movistar Team, and from 2024, the INEOS Grenadiers cycling team.
An unforgettable journey perfectly encapsulated in its new brand claim, What a ride.
Superb execution on the visibility strategy. The pure orange without dark undertones is tactically brilliant since no other WorldTour team ocupies that exact spectral niche. I've worked on brandidentity projects where color differentiation is everything, and this choice nails the sweet spot between high visibility during broadcast and maintaining that refined aesthetic the team's known for.