Gobik launches Unity Advanced Season - Cold26
A New Chapter in Winter Cycling Apparel
As the seasons shift and cyclists prepare for colder rides, Gobik presents Unity Advanced Season - Cold26, its latest seasonal collection designed to redefine the experience of winter cycling. The line blends advanced technical fabrics, timeless aesthetics, and bold inspiration drawn from architecture, geometry, and classic tailoring.
Unity Advanced Season - Cold26 signals the arrival of a new riding season, created for cyclists who never allow weather conditions to dictate their passion. With thermal fabrics, intelligent breathability, and designs that balance sobriety with character, the collection is made to protect without limiting performance. Each piece is crafted to accompany every pedal stroke and inspire confidence in conditions that demand more from both rider and apparel.
The collection introduces garments that will become essential for the colder months:
Vanquish – a lightweight and highly breathable long sleeve jersey that performs in transitional conditions and combines easily with light vests.
Hyder Blend 2.0 – an updated long sleeve jersey with refined cuts, improved fit, and a distinctive balance between solid and sublimated areas.
Superhyder 2.0 – engineered with Polartec® Power Shield™ Pro technology for advanced thermal protection, high breathability, and reliable water resistance in the coldest and most unpredictable conditions.
The design codes of Unity Advanced Cold 26 are guided by strong visual concepts. Block Built architecture inspires modular cuts, structural contrasts, and bold silhouettes. Halftone optical effects introduce illusions of depth and movement through light and color. The timeless houndstooth pattern is reinterpreted as a symbol of refinement and style, connecting tradition with a contemporary cycling aesthetic. Together, these ideas create a visual identity that is both functional and artistic.
Cold in Summer: Bringing the Collection to Life on the Tourmalet
To celebrate the launch, Gobik carried out a unique action titled Cold in Summer on one of cycling’s most iconic climbs, the Col du Tourmalet. In the middle of a European heatwave, riders and fans were greeted with an unexpected contrast: ice cream popsicles in the colors of the new jerseys and a preview of the collection inside two transparent igloos installed at the mountain summit.
The activation created a striking atmosphere of winter in summer. It transformed the harsh heat of the day into a playful and memorable experience that captured the essence of the collection. By doing so, Gobik offered not only a product launch but also a cultural statement that cycling is about embracing change, challenging convention, and finding joy in every condition.
Unity Advanced Season - Cold26 is now available at gobik.com and selected retail partners worldwide.