Gobik: High Key Manila
An immersive launch party marking Gobik’s arrival in Asia.
To mark Gobik’s first-ever entry into the Asian market, we conceptualized, curated, and brought to life a secret launch party in Manila — an immersive celebration of the brand’s new collection, High Key, and its Mediterranean spirit, now pulsing through the streets of Southeast Asia.
Held in a discreet venue in the heart of the city, the experience brought the High Key identity to life across every touchpoint. From custom beer bottles to specially designed tote bags and lighting that mirrored the campaign’s bold visual cues, every detail echoed the collection’s expressive energy. The walls were wrapped in Gobik newspapers — not just decoration, but a deliberate move to turn the entire space into a tactile, immersive editorial. The venue felt less like a pop-up and more like a physical manifestation of the campaign — raw, graphic, unapologetically vibrant.
Beyond design, we handled content production and brought the experience to life through imagery and storytelling tailored for the brand’s global platforms. We also curated the guest list, assembling a cross-section of the local cycling scene — from elite riders to underground crews, independent shop owners to culture shapers — and made sure the room reflected both performance and personality. F&B was designed to echo Gobik’s roots, with communal energy and Mediterranean touches.
This was more than a party — it was proof that a brand rooted in southern Spain could resonate halfway across the world. Because in new markets, success doesn’t start with transactions. It starts with creating a presence that feels authentic, relevant, and alive.