Fulcrum Sharq: Global PR Launch

A big launch with a big PR impact.

Fulcrum introduced the new Sharq, a revolutionary high-speed wheel from the Italian brand, designed to elevate performance on all types of roads. Engineered through rigorous research and advanced technology, the Sharq delivers an unmatched ride experience on mixed terrain.

We managed the global PR launch and coordinated targeted seeding with some of the top cycling journalists worldwide, ensuring the right voices amplified this product’s debut.

It was truly rewarding to work with Fulcrum in launching such an exceptional product—one that’s already making waves in the cycling community.