Fizik: Proxy Launch Campaign

Content creation for the launch of Proxy, with a fresh and young mood.

For the launch of Fizik's Proxy, we were given a unique briefing that encouraged us to think outside the box. Embracing the energy of skateboarding culture, we set out to create a campaign that fused off-road cycling vibes with the fun, fresh, and youthful energy that the Italian brand envisioned. To achieve this, we brought in a photographer deeply rooted in the skateboarding scene—an approach that truly captured the authentic feel Fizik was after.

The result was everything we’d hoped for—authentic, impactful, and visually striking. We’re beyond proud of the final outcome, which not only met but exceeded expectations.

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