UTMB is always special, but this edition was another level.

This year, our team was on the ground supporting Amazfit and On, managing activations, athlete PR, content and everything happening behind the scenes throughout an intense week in Chamonix.

At the heart of it was the Amazfit Hub, a brand space in central Chamonix where runners, journalists and friends could discover the latest products, join runs and yoga sessions, enjoy a BBQ or listen to Ben and Rod during a live podcast. Most importantly, it became a place to meet, connect and spend time together.

And as tradition, on Monday we hosted our Industry Night with Amazfit and Alba Optics at the hub. Even with the heavy rain, we had a full house. Thank you to everyone who always shows up!

A lot of work went into making the week happen, from branding and logistics to content and PR, but seeing the spaces full of people made every hour worth it.

An intense, beautiful UTMB week. Exactly how we like it.

Two years. Two UTMB winners

If UTMB isn’t emotional enough, imagine watching an athlete you helped bring to a brand fly through Chamonix and win it in record time.

This year, we managed the signing of Ben Dhiman for Amazfit. On Saturday, he delivered an incredible performance, winning UTMB in 18:16:29, the fastest time ever.

And somehow, we’ve been here before. Last year, we managed Ruth Croft’s signing with Amazfit, and she went on to win UTMB too. Two years, two signings, two UTMB winners. We couldn’t be happier.

Beyond the result, Chamonix was more alive than ever. Thousands of people packed the course, cheering every runner and reminding us why trail running has one of the best communities in sport.

Being there and watching Ben fly through it all was a very special moment.

What a race. What a weekend. And what a sport.

Is UTMB too big?

After years of exponential growth, Chamonix is facing increasing pressure from overtourism, thousands of runners and spectators, and the growing number of brand activations taking place during race week. The town’s new mayor, and longtime trail runner, believes it’s time to rethink the way UTMB and the valley coexist. Could setting limits on growth actually help protect the race, the community and the future of trail running in Chamonix?

Read it here!

Saucony Flagship Store Grand Opening

Saucony PH kicked off its first flagship store in Manila with a social run bringing together around 120 runners. We joined the energy alongside Amazfit PH, giving the community the chance to test the Active 3 Premium, Balance and Cheetah 2 Pro during the run. And, of course, we couldn’t finish without a giveaway — one lucky runner went home with an Amazfit watch!

Big congratulations to Saucony PH on this new chapter. This is just the beginning — more to come soon.

JUST SHOW UP Running Club × Mouv

No sign-up. No pace pressure. Just show up and run.
JUST SHOW UP is one of Manila’s most influential running communities, and last Sunday we joined forces with Amazfit PH and Bandit Running for one of their Sunday runs, starting from Mouv — one of our favourite spots in Makati. 80–90 runners. 5K. Car-free Makati. All paces. One big vibe.

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We’ve created The Amazfit Hub in Chamonix, that serves as the ultimate hub for performance, community, and brand experience during UTMB week. Designed to bring runners, media, and trail-running enthusiasts closer to the Amazfit team, the house offers a balanced program focused on smart race preparation, active engagement, and authentic storytelling.

Sign in here :)

Our Yearly Chamo Industry Night

We’ll be kicking off UTMB week with one of our favourite traditions: Industry Night by Amazfit & Athletic Affair.

Now in its fourth edition, this relaxed BBQ and drinks evening at the Amazfit House brings together the outdoor community for an evening of networking, conversations and good vibes.

Media, athletes, industry professionals, brand partners, community leaders and friends of the brand will come together to connect and celebrate the start of another exciting week in Chamonix.

Confirm your attendance at: cristina@athleticaffair.co

Ben D’Himan & Rod Farvard Live Podcast Show

A relaxed morning gathering designed to bring runners, creators, and media closer to the Amazfit trail-running team. The experience begins with an informal breakfast for networking, athlete interaction, and product discovery, before transitioning into an exclusive live podcast session featuring Ben Dhiman and Rod Farvard.

Sign in here!

SOCIAL RUN: mileSTONES Chamonix Edition

After traveling around the world, the mileSTONES concept lands in Chamonix as an exciting alternative to the traditional shake-out run. It is a fun, highly differentiating format that perfectly reflects the spirit of the Tour.

Sign in for the Run!

Amazfit Night - Cheering Point

We are gathering at the Notre-Dame de la Gorge meeting point to follow the action up close. Come bring the energy and cheer on the athletes as they push through this iconic section of the route!

Come with us!

Winning doesn’t mean there’s nothing left to improve - Ruth Croft

Winning doesn’t mean there’s nothing left to improve.

After last year’s victory in Chamonix, Ruth Croft returns to UTMB with a new goal: to build on her experience, trust her instincts and race even better. Follow her preparation with the Cheetah 2 Ultra and Helio Armband, tracking the training and data behind her journey back to Chamonix.

Check the Reel!

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Demi Vollering closed out the Tour de France Femmes avec Zwift in style, winning the final stage in Nice and securing her second overall Tour victory. After nine days of racing and a thrilling battle with Kasia Niewiadoma-Phinney, the FDJ-SUEZ rider delivered a decisive attack on the final climb to seal the yellow jersey with a 1:18 advantage.

A particularly special victory for FDJ-SUEZ and Gobik, who continues to accompany the team on the biggest stages of women’s cycling. A dramatic finale to another edition that continues to showcase the depth, competitiveness and growing profile of the sport.

Read the News

A weekend celebrating Singapore

It was a special weekend in Singapore.

On Saturday, together with Gobik and Entro, we launched the Singapore Limited Edition Jersey, a tribute to the city inspired by the Vanda Miss Joaquim, Singapore’s national flower.

The launch coincided with Singapore’s National Day celebrations, bringing the community together at our pop-up at Hello Arigato. Riders stopped by to discover the jersey, enjoy the signature drink created for the occasion and celebrate the city we all love to ride in.

On Sunday, the celebrations continued at Gravel Bash; a “non-race” gravel adventure exploring Singapore’s hidden gravel paths. A morning full of good vibes, great company and plenty of fun, topped off by a win for our Asia Manager, Irene.

Weekends like these remind us that the best way to celebrate a city is through its community.

See you soon, Singapore. It’s always a pleasure.

Women’s sport broadcast reach dips as viewers switch to streaming

While traditional broadcast reach for women’s sport has dipped slightly, digital viewing is telling a very different story. In the first five months of 2026, streaming accounted for a record 18% of all women’s sport viewing, while social platforms are also seeing significant growth. The shift highlights how fans are increasingly discovering and following women’s sport across multiple platforms — creating new opportunities for athletes, teams, broadcasters and brands to build stronger, more lasting connections with audiences.

Check it out

I Don’t Need to Run UTMB to Love It

As UTMB gets closer, this essay from Borderlands is well worth a read.

It reminds us that you don’t need to run UTMB to love it. Supporting friends, following the stories, cheering from the sidelines and simply being part of the community are just as meaningful as standing on the start line.

A beautiful reflection on why trail running is about much more than finishing races.

Read it

Tour de France Femmes: A Strategic Arena for Watchmakers?

The Tour de France Femmes is becoming more than a major sporting event — it is also an increasingly strategic platform for luxury brands. As women’s cycling continues to grow in visibility and global reach, watchmakers are recognising the opportunity to connect with a new generation of fans through performance, heritage and storytelling. The race is proving to be a valuable stage for brands looking to build relevance beyond traditional luxury audiences and tap into the growing momentum around women’s sport.

Check it out

Scaling fitness across Asia

How do you build one of Southeast Asia’s leading fitness groups?

In the latest episode of the Fitness Buiness Asia Podcast, Peter Thew, CEO of MOVE [REPEAT], shares the journey behind brands like Yoga Movement, STRONG Pilates and REVL Training, along with valuable lessons on scaling fitness businesses across Asia.

A great listen for anyone interested in brand building, leadership and growing community-driven businesses in the region.

Listen Podcast

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Community Ride in Kuala Lumpur. Last weekend we headed to Kuala Lumpur for another Gobik community ride, this time hosted by The Bike Artisans in Elmina.

More than 100 riders joined us to discover Gobik’s latest collection and learn more about the brand’s custom program before rolling out together on the roads surrounding the city.

For us, these rides are about much more than products. They are an opportunity to meet new cyclists, strengthen local communities and spend time with the people who make cycling such a special sport.

A huge thank you to everyone who joined us. We can’t wait to be back.

Ashleigh Moolman to Become General Manager of Team Amani in 2027

After an outstanding career at the top of professional cycling, Ashleigh Moolman-Pasio is preparing for her next challenge off the bike. From 2027, she will become General Manager of Team Amani, leading both the men's and women's programmes with a bold ambition: guiding the team to the start line of the Tour de France Femmes by 2028.

Beyond results, her appointment represents a long-term commitment to creating opportunities for African talent, building sustainable pathways into professional cycling, and inspiring the next generation of riders. A powerful reminder that some of the sport's biggest victories happen long before the finish line.

Check it out!

Spotify’s New Running Mode Brings Personalization to Your Workout

Spotify is making running even more personal with the launch of Running Mode, a new feature that creates playlists tailored to your workout. By adapting music to your pace, workout style, duration and preferred genre, the platform aims to deliver a soundtrack that evolves with every run. It's another step towards a more personalized fitness experience, where technology and music work together to keep runners motivated from the warm-up to the final sprint.

Check it out!

FloSports, HOKA & Fleet Feet Launch Multi-Year Content Program For the Next Generation of Fans

FloSports, HOKA and Fleet Feet have joined forces in a new multi-year content partnership designed to bring runners closer to the sport. The initiative will combine race coverage, athlete stories, training advice and community-focused content, creating a year-round platform that celebrates every level of running. Rather than focusing only on elite competition, the collaboration aims to inspire participation, strengthen local running communities and make the sport more accessible through engaging, authentic storytelling.

Check it out!

Gobik Guide for Tour de France Femmes avec Zwift 2026

As the Tour de France Femmes avec Zwift has just started, Gobik reflects on how the race continues to redefine women's cycling. From iconic climbs like Mont Ventoux to the growing crowds lining the roads, the event has become a symbol of the sport's rapid evolution. Beyond the racing itself, it's a celebration of the athletes, the communities that support them and the increasing visibility of women's cycling on the world stage—proving once again that the Tour is helping shape the future of the sport.

Check it out!

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Another incredible stop for the mileSTONES tour by Amazfit.

Last week, our team met with the local running community in Paris, bringing together runners ready to test the Amazfit Cheetah 2 Ultra and experience the Run to Unlock challenge on the road to Chamonix.

Paris runners joined us for an unforgettable evening, sharing miles, conversations, and the excitement of what’s coming next.

These community runs are always one of the highlights of the tour, giving us the chance to connect with runners from around the world before we all meet again in Chamonix.

Next stop: London.

Gobik x PaceLine Manila

On Sunday, we organized a community ride to welcome the new Gobik store in the Philippines. More than 80 cyclists joined us, led by our ambassador Kyla, taking on a route with a proper steep climb to test the legs along the way.

Back at Homebase Coffee, some Spanish treats were waiting for everyone, because nothing beats a good plate of patatas bravas after a ride.

We love seeing new faces joining these community rides, meeting people and sharing moments together.

Until the next one!

The Rise Of The Athlete Investing Collective

A new trend sees athletes moving beyond individual endorsements and angel investments to collective ownership in consumer businesses. Funds like CHAMP, launched by L Catterton and Patricof, allow elite athletes to pool capital for significant stakes in companies, leveraging their influence for market awareness after the investment.

Read Forbes Article

How On is Rewriting the Rules of Running Shoes

Known to many as "On Running", On shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices. Today, the Swiss company offers premium head-to-toe sportswear designed by teams of athletes and scientists.

Watch video

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Two more amazing stops for the mileSTONES tour by Amazfit.

Last week, our team connected with the local running communities in Milan and Chiang Mai, two very different places, but with the same energy and passion for running.

More than 60 people joined each run to test the Amazfit Cheetah 2 Ultra and take part in the Run to Unlock experience on the road to Chamonix.

For us as a team, it’s always special to spend time with these communities and meet some of the people we’ll see again running the trails in Chamonix.

Next stops: Paris & London.

Muzcali goes YouTube!

Our friend Muzcali just launched her YouTube channel, and her first video follows her amazing adventure at Saha Gravel.

Muzcali and gravel? Of course, we couldn’t miss it and neither should you.

Grab some popcorn and enjoy the watch today :)

Amazfit athlete Josh Kerr smashes the men’s mile world record

David Beckham’s startup IM8 has taken on $1 billion in funding

The unusual deal avoids equity dilution, with funding repaid through revenue generated from new customers.

The capital will primarily fuel customer acquisition and scale IM8’s subscription business.

Read article

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Every journey to Chamonix starts long before the mountains appear.

Berlin was where it all began. You don’t earn your mileSTONES by running faster. You earn them by running smarter.

Precision over pace. Control over chaos.And the discipline to trust your data. Every stop brings us one step closer to Chamonix.

Next stop: Milan. 🇮🇹

Decathlon x Brompton

Decathlon PULSE, the investment and innovation arm of Decathlon, and Brompton, the world-leading and iconic folding bike brand, announce a strategic partnership to accelerate the adoption of cycling as a core solution for urban mobility.

Read full article

Adapting to the hottest Le Tour in history

Discover how teams are tackling the extreme heat at the Tour de France, with smart beds, cold rice pudding, and even “magic” urinals. The margins are getting smaller, and performance now starts long before riders get on the bike.

Full article by The Athletic

MOUV community run Manila

We were back for another community run at MOUV, our home in the Philippines, this time alongside Not a Run Club and Saucony. Runners had the chance to test the brand’s latest models while enjoying a fun morning of smiles, great conversations, and a little rain at Ayala Car-Free. See you at the next one!

Brands Miss Out When They Just Hand Athletes a Script

Chris Paul’s career is proof that athletes can build influence far beyond competition.
From long-term brand partnerships to launching his own media company, he’s turned personal credibility into lasting business value.
A great reminder that the strongest athlete brands don’t retire—they evolve.

Read Article

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Last week, Casa Gobik became our home in Barcelona during the Grand Départ of the Tour de France.

Designed as an open meeting point for the cycling community, Casa Gobik welcomed riders, media, partners and cycling fans throughout the week, creating a space where everyone could experience the brand beyond the product.

St. Ali Coffee Corner

Throughout the venue, visitors could discover three permanent activations.
ST. ALI Coffee Roasters landed in Europe for the first time with an exclusive pop-up serving its renowned specialty coffee.

BOX55 - Carlos Sainz

The Carlos Sainz corner challenged visitors to test their reaction time through the BOX55 experience while discovering the new Carlos Sainz x Gobik collection.

From Yecla to Barcelona Exhibition

The From Yecla to Barcelona exhibition offered an inside look at how Gobik designs, develops and manufactures every garment, showcasing the craftsmanship and innovation behind the brand.

Opening day - Coffee & Aerodynamics

Casa Gobik officially opened its doors on Wednesday with a cupping workshop hosted by ST. ALI Coffee Roasters, bringing together media, creators and friends of the brand to discover the stories and flavours behind its coffee.

That same day, together with Velodrom, we organised a social ride through Barcelona that finished at Casa Gobik, where riders joined the rest of the community to continue enjoying the opening day.

The day concluded with a special talk featuring Scott Drawer, Performance Director at INEOS Grenadiers, who shared insights into the role of aerodynamics in modern professional cycling. The session also marked the exclusive pre-launch of Gobik’s new Supersonica collection, offering attendees a first look at the research, development and performance philosophy behind our latest aerodynamic apparel.

Thursday - Exclusive Runway & The One Off Night

Thursday was dedicated to the future of Gobik. We hosted an exclusive runway presentation where selected media, partners and special guests—including Alberto Contador—were given a first look at the brand’s WARM 2027 collection and the innovations that will shape the seasons ahead.

As night fell, Casa Gobik transformed once again to host The One Off Night, an intimate event celebrating one of the brand’s most ambitious projects to date. Guests enjoyed a relaxed evening designed to immerse them in the world of The One Off—an exclusive collection that pushes Gobik beyond anything the brand has created before, showcasing a new level of creativity, craftsmanship and premium design.

Friday - Casa Custom

On Friday, we opened Casa Custom, an interactive activation where visitors could personalise Gobik tote bags and flags with a selection of exclusive Tour-inspired designs. Throughout the day, cycling fans created their own unique souvenirs to celebrate the Grand Départ, taking home a personalised keepsake ahead of the race's official start the following day.

Saturday - Grand Départ with Rouleur

Saturday was finally Grand Départ Day in Barcelona, and Casa Gobik was at the heart of the celebrations.

In partnership with Rouleur, we continued the Casa Custom activation while welcoming the community for a live podcast recording featuring Ally Wollaston from FDJ–SUEZ. More than a conversation about racing, the session offered a closer look at the people behind the sport, giving fans the opportunity to hear directly from one of the peloton’s rising stars in an intimate setting.

Following the podcast, the action moved outside as we gathered our community at the Gobik Cheering Point on Passeig de Gràcia to support the riders during the opening stage of the Tour de France. The day concluded back at Casa Gobik, where we watched the stage finish together before celebrating an unforgettable Grand Départ with an after-party, pizzas and drinks shared with friends, partners and the cycling community.

Sunday - Run & Cheer - Closing

Sunday marked the final day of Casa Gobik, bringing an unforgettable week in Barcelona to a close.

The morning began with another coffee cupping experience hosted by the team at ST. ALI Coffee Roasters, before we joined Curv for a community run through the city towards Montjuïc, where Stage 2 of the Tour de France concluded with a finish that will be remembered for years to come.

As the doors of Casa Gobik closed, so did a week filled with unforgettable moments, inspiring conversations and countless shared experiences.

Thank you to everyone who visited, rode, ran, cheered, shared a coffee or simply stopped by to be part of it. The Grand Départ was a celebration of cycling, and we’re proud to have experienced it alongside such an incredible community.

See you at the next one!

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To mark a historic week for cycling, Gobik is opening the doors of Casa Gobik – a unique space that will become the meeting point for the cycling community in Barcelona throughout the week of the Grand Départ.

Throughout the week, Casa Gobik will welcome the public to a range of events, from group rides and talks to product presentations, special guest appearances and other experiences created to bring the cycling community together during one of the most exciting weeks of the season.

From 1st July to 5th July (8:30h - 19h) - Roger de Llúria 71

ST. ALI COFFEE ROASTERS POP-UP

Experience the first-ever European pop-up from ST. ALI, the iconic Australian coffee roaster renowned worldwide for its pioneering role in specialty coffee.

BOX 55. GOBIK X CARLOS SAINZ

Test your reflexes like an F1 driver and discover the new Carlos Sainz x Gobik kit. A fast-paced experience inspired by the world of motorsport and built around speed, precision and performance.

FROM YECLA TO BCN EXHIBITION

A behind-the-scenes exhibition showcasing how Gobik designs, develops and manufactures its products. See, touch and discover what makes the brand special.

Activities you need to sign in to get in:

TALK WITH SCOTT DRAWER : AERODYNAMICS AND SUPERSONICA COLLECTION PRE-LAUNCH
WEDNESDAY 06:00 PM - 07:00 PM

A talk with Scott Drawer (INEOS NETCOMPANY PERFORMANCE DIRECTOR) about Aerodynamics and the Supersonica Collection before its launch. An inside look at the development of modern aerodynamic cycling apparel, from wind tunnel testing and WorldTour feedback to the fabrics and design decisions that help riders save valuable watts on the road.

ROULEUR PODCAST LIVE
SATURDAY 11:00 AM - 12:00 PM

Join us at CASA GOBIK on this special day for a podcast with Ally Wollaston from FDJ–SUEZ.

Sign in here :)

Wilier at The Grand Départ

To celebrate the Grand Départ of the Tour de France, Wilier Triestina, Monsieur Vélo and Pico Fuel are hosting a special Social Ride through Barcelona.

The ride starts at Monsieur Vélo, where participants will have the opportunity to discover the Wilier Filante SLR ID2 Équipe Groupama–FDJ Team Edition, on display in-store, before rolling out at a social pace.

The experience concludes at one of Barcelona’s iconic spots, where riders can enjoy a drink and celebrate the start of the Tour together.

Sign in here!

SRAM “Art Of Racing” Hub - Velodrom Barcelona

To celebrate the Grand Départ of the Tour de France, SRAM is bringing its Art of Racing Hub to Barcelona in collaboration with Velodrom.

Throughout the week, the hub will become a meeting point for the cycling community, featuring daily social rides, workshops, product test rides, WorldTour team bikes, artist bikes, great coffee, and a packed programme of activities both on and off the bike.

Whether joining a ride, discovering the latest SRAM innovations, or simply connecting with fellow cyclists, the SRAM Hub offers a unique way to experience Tour week in the heart of Barcelona.

Check all rides here

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Rod Favard took victory at Trail 100 Andorra by UTMB, delivering a strong performance across one of the toughest races on the UTMB World Series calendar.

A special result for us, as Rod was the very first athlete we signed for Amazfit. Watching his journey and continued success makes us incredibly proud. Congratulations, Rod.

Lidl-Trek & Cyclowax “chain management” Corner

What started as a switch to hot wax has evolved into something much bigger at Lidl-Trek. Together with Cyclowax, the team has developed a dedicated "Hot Wax Corner" at its service course—a complete chain management system designed to track, measure, rewax, break in and prepare hundreds of chains throughout the season. More than a maintenance process, it reflects how marginal gains are increasingly being found in repeatable systems and operational efficiency, turning one of cycling's most overlooked components into a carefully managed performance asset.

Check it out!

World Cup kits become a cultural battleground

With the 2026 FIFA World Cup underway, national team kits are generating almost as much conversation as the football itself. From heritage-inspired designs to bold artistic statements, brands are increasingly using kits to tell stories about identity, culture and national pride. Football Kit Archive's rankings have sparked debate among fans, while designs from countries such as Japan, Belgium, Spain and Curaçao have emerged as some of the tournament favourites. In an era where jerseys are worn as much off the pitch as on it, the World Cup has become one of the biggest stages for sportswear design and brand storytelling.

Check them out!

A kit built around identity - Gobik Custom

Cycling and football don't often share the same design language, but Gobik's latest custom project shows what happens when they do. Working with ambassador Mark Heij, the brand developed a one-off kit inspired by the bold graphics, colours and visual identity of iconic football jerseys. The result is a design that blends two sporting cultures while reflecting a broader trend across cycling: the growing influence of football, fashion and streetwear on performance apparel.

Check it out!

“Tested On The Tour Divide” - Maeghan Prototype Bags

The Tour Divide is one of the most demanding real-world testing grounds in cycling — where equipment is pushed far beyond controlled conditions.

In this piece, Apidura looks at how their Prototype Bags performed on Maeghan’s bike throughout the route, turning thousands of kilometres of self-supported riding into a live product validation process.

Read the story

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This past weekend, ZEL Costa Brava became the meeting point for a unique celebration of sport, wellness and community. Over three days, participants joined a packed program of activities including cycling, running, tennis, paddle yoga, HIIT sessions and recovery experiences, all set against the Mediterranean backdrop of the Costa Brava.

We brought together leading brands such as On, Gobik, ISDIN, Wilson, Amazfit, 226ERS and Café de Finca, alongside athletes, ambassadors, influencers and content creators who helped shape the experience both on and off the field. More than a sporting event, ZEL Sport Fest was designed as a space to connect through movement, discover new activities and share experiences with like-minded people.

A weekend that once again demonstrated how sport continues to evolve beyond performance—becoming a platform for community, wellbeing and meaningful connections.

Philippine Gravel Nationals

Philippine gravel is getting faster.

OVRLND GRVL in Clark delivered 110 kilometers of river crossings, climbs, and fast gravel. This year, the stakes were higher: national titles on the line and slots to the 2026 UCI Gravel World Championships in Nannup, Australia waiting at the finish.

Congratulations to the national champions, and to every rider who fought through the heat, pressure, and hard racing.

As for us, MOÚV Gravel Racing lined up, raced hard, and took the lessons home. We came back with stories, notes, and a clearer view of where Philippine gravel is headed.

Trail Running’s Cultural Expansion

Trail running is no longer just a niche endurance sport—it’s becoming a cultural movement. As road races and marathon medals flood social feeds, more runners are heading off-road in search of something less performative and more personal.

Fueled by a desire for nature, community and meaningful experiences, trail running is attracting a new generation of participants while reshaping opportunities across apparel, footwear, events and media. The result is a fast-growing category where lifestyle, identity and performance increasingly overlap.

Check it out!

Training for a hotter future

As global temperatures continue to rise, heat is becoming a new performance variable that athletes can no longer ignore. Elite teams are now treating heat adaptation much like nutrition or recovery—integrating acclimation protocols, environmental simulations and real-time monitoring into their training plans. The result is a growing divide between those prepared for a warmer world and those simply reacting to it, as climate resilience becomes an increasingly important competitive advantage in sport.

Read it Here

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Another Unbound for the books.

While we couldn’t be in the mud fields of Kansas this year, it was another incredible week supporting riders, brands and fans from around the world. Through Fantasy Gravel, thousands of people followed every attack, puncture, comeback and finish line moment, helping us bring the race closer to gravel fans everywhere.

A huge thank you to everyone who played along, supported the platform, and to the riders and team managers who always find a moment for us, even during the busiest week of the season. And of course, congratulations to the LifeTime and Unbound teams for delivering another unforgettable event.

KASK Carbo-Loading

We started the week the Italian way.

Together with KASK, we launched a carbo-loading activation designed to bring a taste of Italy to Kansas. Pizza inspired by KASK helmet colours, packs of pasta for riders, and plenty of pre-race conversations created the perfect atmosphere ahead of race day.

We also visited the Velocio/Enve and The Grip houses, where the KASK team cooked for athletes and staff, bringing a little piece of Italian hospitality to Emporia.

After all, pasta makes people happy, and maybe a little faster too 🙂

Apidura racing Mood

What a week for Apidura.

The week started with the exciting news that the Specialized Off-Road Team would be using Apidura AeroSystem products, and the results quickly followed.

🥇 XL men’s

🥈 200 Men’s

🥇🥈 200 Women’s

🥈 XL Women’s

Beyond the podiums, it was impressive to see so many riders across the field trusting Apidura products for one of the toughest gravel races in the world.

Fantasy Gravel

Fantasy Gravel continues to grow beyond anything we imagined.

Fans from more than 65 countries followed the race through our live coverage, rankings and updates, generating more than 2.5 million engagements across the app and Instagram during race week.

Following races, sharing stories and bringing fans closer to the action is why we started this project, and Unbound once again reminded us how special the gravel community can be.

Congratulations to every rider who lined up and pushed their limits out there. The XL and Unbound 200 delivered another weekend of incredible racing, emotion and stories worth telling.

We love gravel racing.

On Squad Race Barcelona

Last Friday, Barcelona played host to another edition of the On Squad Race, bringing together runners from across Spain, France and Italy for an evening of pure team racing.

Set against the backdrop of the iconic Castell de Montjuïc, 48 squads and 192 runners took on a demanding 4x4 relay format. Short, explosive efforts, quick transitions and no room for mistakes made for a race where teamwork was just as important as speed.

Running on the new Cloudmonster 3, every athlete gave everything for their squad, chasing not only the win but also a place at the World Final in Los Angeles.

After an intense battle on the castle grounds, Jolie Foulée emerged as the fastest team of the day, securing their ticket to represent their city on the global stage in LA.

Another great project supporting our client On, helping bring communities together through sport and creating experiences that go far beyond race day.

A great reminder that while running may often feel like an individual sport, some of the best moments happen when you race together.

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This weekend at the UCI World Cup in Nové Město, Gobik transformed its stand into a full-on celebration of cycling culture with the Speed Tattoo activation. Throughout the weekend, riders, fans and visitors stopped by to get custom temporary tattoos, turning the space into one of the liveliest meeting points of the event.

Is Taiwan’s bike industry losing its luster?

For decades, Taiwan has been known as the “Bicycle Kingdom.” But it is now under mounting pressure. From the rapid rise of China’s e-bike giants to a growing push in Europe to reshore manufacturing, Taiwan’s bike industry is entering a period of change. How can it navigate this new landscape?

Listen 🎧 to the interesting talk with Elisa Chiu about that topic.

Podcast

Zel Sport Fest - COSTA BRAVA

Set against the Mediterranean backdrop of Costa Brava, ZEL Sport Fest brings together sport, wellness and lifestyle for a three-day community-driven experience. From cycling rides and run sessions to padel yoga, tennis, and recovery-focused activities, the festival is designed to explore movement in all its forms. Alongside talks, experiences and moments shared with athletes, ambassadors and experts, the event reflects a growing shift toward sport as a way to connect, recharge and build community beyond competition.

Join the event :)

Gobik x Paceline Cycling Hub

This weekend, we headed south of Manila to celebrate the first anniversary of Paceline cycling hub and HombaseCafe, a community-driven space bringing together cyclists, runners, coffee and good people.

Over the past year, it has become one of our favourite spots to start rides, connect with the local scene and, of course, enjoy a proper tambay after the ride.

That’s why it felt special to celebrate the anniversary together while also launching the new Gobik corner inside the space, alongside a custom collaboration created especially for the occasion.

A beautiful reminder that the best projects always start with community.

Zwift adquieres Rouvy

Zwift accelerates its mission to make more people active, more often with the acquisition of ROUVY.

The move brings together two major players in the indoor cycling space, combining different experiences and approaches with one shared objective: continue growing cycling worldwide and inspire more people to ride.

A significant step for the future of virtual cycling and the evolution of how communities connect through sport.

Press Release

Unbound 2026 x Fantasy Gravel is ON!!!

Unbound turns 20 — and we’re heading to Emporia.

Tomorrow we’ll be landing in Emporia, Kansas, for Unbound Gravel, as the world’s biggest gravel race celebrates its 20th anniversary. Two decades of dust, endurance and gravel culture have turned Unbound into far more than a race—it’s become the beating heart of the global gravel scene.

We’ll be activating at the expo together with KASK, so if you’re around, come say hi.

And make sure to follow Fantasy Gravel and our socials to keep up with everything happening throughout the week and the race :)

Make Your Picks!

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Ride Fast, Smile Faster

We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.

Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.

From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.

We had so much fun :)

Check it out

Gobik’s UNITY26 collection Singapore

Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.

But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.

To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.

Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.

Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.

The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.

Adidas x Satisfy - The Circle Pit

With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.

Oatly opens the world’s first bike-thru café

Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.

Check it out!

Zara Overtakes Nike at Brand Value

For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.

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LOEWE and On push performance into luxury territory

LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.

Check it out!

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When everything makes sense.

We always said that moving to Asia was beyond business.
On a personal level, we also want to help put a spotlight on the region — to show the world the cycling culture that exists here.

The community, the people, the riders we meet day by day…
that’s what makes this journey special. And being able to connect all of this with iconic brands makes it even more meaningful.

This weekend we brought the co-founder of Alba Optics to Manila to share rides, spend time with the cycling and running community and, of course, eat pizza together.

Big thanks to Mouv and the La Course Velo team for making it happen — and to everyone who showed up and shared the weekend with us.

Shanghai Cycle Show

Our first time at the China Cycle in Shanghai — and we absolutely loved the vibe.

A perfect mix of meeting clients and friends while also discovering new brands coming strong from the Asian market.

Three intense days of meetings, conversations and new projects across Europe and Asia. But as always, our favourite part was the afterworks — sharing time with key people from the industry and continuing to grow the cycling scene worldwide together.

Big thanks to everyone we crossed paths with in Shanghai and shared a beer (or two) with along the way.

Google Finally Made a Fitness Tracker

Google just introduced a new screenless fitness tracker, stepping into the space between traditional smartwatches and recovery-focused wearables like Whoop.

A minimalist approach that says a lot about where health tech — and our relationship with screens — might be heading.

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Rachel Entrekin’s Cocodona 250 Course Record

Satisfy Returns to Cocodona 250

At mile 100 of the Cocodona 250, SATISFY is rethinking what a fuel station can be.

More than just a checkpoint, the Fain Ranch takeover becomes a space to reset — blending performance nutrition, hospitality and atmosphere into an experience designed for runners pushing through one of the toughest races on earth.

Check it out

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Traka week has come and gone — and what a week it was.

We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.

Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.

Gobik Gravel Times

Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.

We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.

We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.

What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.

ALBA OPTICS - MOMENTUM FEMME

Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.

They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.

The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.

QUOC Pop - Up

We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.

Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.

With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.

More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.

Factor - Palau Fugit

We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.

That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.

It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.

Fantasy Gravel

And of course, our baby, Fantasy Gravel was at the center of it all.

Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.

A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.

From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.

China Cycle 2026

Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.

If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.

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The Traka week is here — and with it comes one of the most exciting moments of the gravel calendar.

For a few days, Girona becomes the global meeting point for riders, brands, and cycling enthusiasts from around the world, all drawn together by the spirit of adventure, performance, and community that defines The Traka.

This special edition of Monday Break is dedicated entirely to Traka Week — your go-to agenda for everything happening on and off the bike. From rides and activations to gatherings, launches, and celebrations, here’s what’s on across the week in Girona.

Whether you’re racing, supporting, or simply soaking up the atmosphere, this is your guide to making the most of it.

MONDAY 27.04

18h : Sram “Meet the Locals”

Discover the routes and rhythms of the region with our Meet the Local Gravel Ride. Join us for a 6:00pm meet up, with a 6:30pm roll out, for a relaxed social spin guided by local flavor and knowledge. Expect friendly vibes, flowing gravel, and great local company.

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TUESDAY 28.04

10h - 18h QUOC Pop - Up Opening

We’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.

📍 28 Apr – 4 May | 10AM–6PM daily

Check Their Activities Here :)

17:45h - Mattia de Marchi Talk at Odeon by Cafe du Cycliste

WEDNESDAY 29.04

9h SMITH X QUOC RIDE

Join us in celebrating the launch of SMITH x QUOC's incoming Strata Collection.
We'll head over to some local gravel trails from QUOC Pop-Up store, social pace, everyone is welcome.
Meet 09:00am // Roll out 09:30am

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19h SMITH X QUOC PARTY

Join us for the launch of SMITH x QUOC, with music, pizza, beers and exclusive access to limited editions.

Join us for the exclusive unearthing of SMITH x QUOC’s all new collaboration. Be the first to try out the latest drops, shop limited editions and mingle with fellow racers in an evening filled with music, pizza and beers.

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THURSDAY 30.04

Alba Optics - MOMENTUM FEMME

Introducing MOMENTUM FEMME — an Alba Optics project dedicated to female-led stories, real experiences and shared journeys. Driven by connection and community.

The first series will be hosted at Temple Running store in Girona for the TRAKA week, from 29 April to 2 May. Kicking off the conversation with a limited edition DELTA LEI, available only from selected Girona retailers. An exclusive colour frame, that comes in a special two-lens (VZUM F-LENS FLM and VZUM SALMON) bundle.

18h : Alba Optics - Momentum Femme Social Run at Temple Running
19h - 21h : Alba Optics - Momentum Femme Happy Hour at Temple Running

Check it out

» SRAM SCAVENGER HUNT «
During all day at the Sram booth, get your QR and check the points :)

18h - 19h Athletes Presentation 200 & 360

FRIDAY 1.05 - Race Day!

5:50h - 6:10h START 360
6:30 START 560 (TBC)

SATURDAY 2.05 - RACE & PARTY :)

6:50h - 7:40h START 200

18:30h Holly Fries by The Grip & Wilier at ESC

19h Factor After Party at Palau Fugit (Private event)

SUNDAY 3.05

8:15h START 100

12h - 14h HUTCHINSON Happy Hour

GOBIK on TRAKA WEEK

Keep an eye on Gobik and our socials during the week of Traka in Girona, more to come. You’ll have the brand right in your hands.

Fantasy Gravel - Make your Hot Picks :)

Time to play! Make sure to go to the app and make your hot picks, keep an eye on your chosen riders on race day, and follow them on the Fantasy Gravel app.

Make your Hot Picks

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The 2026 LTGP league, kicked off in style at the Sea Otter Classic, opening the Life Time Grand Prix with fast, tactical racing in both fields.

In the men’s race, Bradyn Lange delivered a breakthrough win, outsprinting Keegan Swenson after more than 140 km of racing. On the women’s side, Sofía Gómez Villafañe took the victory, confirming her status as one of the top riders in the series.

A high-level start to the season that once again showed just how competitive and unpredictable elite gravel has become.

How tennis stars forced a rule change and won a fight to access their health data

Tennis is opening the door to wearable tech. The French Open will trial devices like Whoop, allowing players to access real-time biometric data during matches.

After recent pushback from athletes, the move signals a shift toward a more data-driven future in the sport.

Read More

Nike Removes Controversial Sign in Boston

Even before the Boston Marathon started, Nike found itself at the center of controversy. A sign reading “Runners Welcome. Walkers Tolerated” sparked backlash for its exclusionary tone—highlighting an ongoing debate around inclusivity in running.

The brand quickly removed the message, but the conversation remains: who really belongs on the start line?

Read it

QUOC Pop - Up for The Traka

This Traka week, we’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.

📍 28 Apr – 4 May | 10AM–6PM daily

More info and sign-ups via the link. See you there.

Check Their Activities Here :)

The Women’s Gravel Ride | The Traka & SRAM

The Women’s Gravel Ride at The Traka, supported by SRAM, is back in Girona. A relaxed, social ride to kick off race week, bringing together familiar faces and new riders before the action begins.

Happening on Sunday 26th, it’s a 40 km ride starting at SRAM House, with coffee, portraits, and a post-ride hangout featuring food, raffles, and a mechanic workshop.

📍 26/4 | 10:30 AM | Girona
Link for registration:

Sign in here :)

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Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

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Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

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The Price of Winning​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

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New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

Check it out

Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

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Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

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Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

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Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

Read the story

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