Athletic Affair: Monday Break

Monday Break - Issue 183

Mon, 25 May 2026 09:34:06 GMT

Gobik Tattoo Party at Nové Město

This weekend at the UCI World Cup in Nové Město, Gobik transformed its stand into a full-on celebration of cycling culture with the Speed Tattoo activation. Throughout the weekend, riders, fans and visitors stopped by to get custom temporary tattoos, turning the space into one of the liveliest meeting points of the event.

Is Taiwan’s bike industry losing its luster?

For decades, Taiwan has been known as the “Bicycle Kingdom.” But it is now under mounting pressure. From the rapid rise of China’s e-bike giants to a growing push in Europe to reshore manufacturing, Taiwan’s bike industry is entering a period of change. How can it navigate this new landscape?

Listen 🎧 to the interesting talk with Elisa Chiu about that topic.

Podcast

Zel Sport Fest - COSTA BRAVA

Set against the Mediterranean backdrop of Costa Brava, ZEL Sport Fest brings together sport, wellness and lifestyle for a three-day community-driven experience. From cycling rides and run sessions to padel yoga, tennis, and recovery-focused activities, the festival is designed to explore movement in all its forms. Alongside talks, experiences and moments shared with athletes, ambassadors and experts, the event reflects a growing shift toward sport as a way to connect, recharge and build community beyond competition.

Join the event :)

Gobik x Paceline Cycling Hub

This weekend, we headed south of Manila to celebrate the first anniversary of Paceline cycling hub and HombaseCafe, a community-driven space bringing together cyclists, runners, coffee and good people.

Over the past year, it has become one of our favourite spots to start rides, connect with the local scene and, of course, enjoy a proper tambay after the ride.

That’s why it felt special to celebrate the anniversary together while also launching the new Gobik corner inside the space, alongside a custom collaboration created especially for the occasion.

A beautiful reminder that the best projects always start with community.

Zwift adquieres Rouvy

Zwift accelerates its mission to make more people active, more often with the acquisition of ROUVY.

The move brings together two major players in the indoor cycling space, combining different experiences and approaches with one shared objective: continue growing cycling worldwide and inspire more people to ride.

A significant step for the future of virtual cycling and the evolution of how communities connect through sport.

Press Release

Unbound 2026 x Fantasy Gravel is ON!!!

Unbound turns 20 — and we’re heading to Emporia.
Tomorrow we’ll be landing in Emporia, Kansas, for Unbound Gravel, as the world’s biggest gravel race celebrates its 20th anniversary. Two decades of dust, endurance and gravel culture have turned Unbound into far more than a race—it’s become the beating heart of the global gravel scene.
We’ll be activating at the expo together with KASK, so if you’re around, come say hi.
And make sure to follow Fantasy Gravel and our socials to keep up with everything happening throughout the week and the race :)

Make Your Picks!

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Monday Break - Issue 182

Mon, 18 May 2026 08:37:34 GMT

CIAO2000 Taiwan by Wilier

Ride Fast, Smile Faster

We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.

Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.

From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.

We had so much fun :)

Gobik’s UNITY26 collection Singapore

Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.

But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.

To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.

Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.

Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.

The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.

Adidas x Satisfy - The Circle Pit

With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.

Oatly opens the world’s first bike-thru café

Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.

Zara Overtakes Nike at Brand Value

For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.

Check the News

LOEWE and On push performance into luxury territory

LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.

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Monday Break - Issue 181

Mon, 11 May 2026 09:13:24 GMT

Manila × Alba Optics

When everything makes sense.

We always said that moving to Asia was beyond business.
On a personal level, we also want to help put a spotlight on the region — to show the world the cycling culture that exists here.

The community, the people, the riders we meet day by day…
that’s what makes this journey special. And being able to connect all of this with iconic brands makes it even more meaningful.

This weekend we brought the co-founder of Alba Optics to Manila to share rides, spend time with the cycling and running community and, of course, eat pizza together.

Big thanks to Mouv and the La Course Velo team for making it happen — and to everyone who showed up and shared the weekend with us.

Shanghai Cycle Show

Our first time at the China Cycle in Shanghai — and we absolutely loved the vibe.

A perfect mix of meeting clients and friends while also discovering new brands coming strong from the Asian market.

Three intense days of meetings, conversations and new projects across Europe and Asia. But as always, our favourite part was the afterworks — sharing time with key people from the industry and continuing to grow the cycling scene worldwide together.

Big thanks to everyone we crossed paths with in Shanghai and shared a beer (or two) with along the way.

Google Finally Made a Fitness Tracker

Google just introduced a new screenless fitness tracker, stepping into the space between traditional smartwatches and recovery-focused wearables like Whoop.
A minimalist approach that says a lot about where health tech — and our relationship with screens — might be heading.

Satisfy Returns to Cocodona 250

At mile 100 of the Cocodona 250, SATISFY is rethinking what a fuel station can be.
More than just a checkpoint, the Fain Ranch takeover becomes a space to reset — blending performance nutrition, hospitality and atmosphere into an experience designed for runners pushing through one of the toughest races on earth.

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Monday Break - Issue 180

Tue, 05 May 2026 11:08:17 GMT

SRAM - Meet the Locals & Expo & House

Traka week has come and gone — and what a week it was.
We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.
Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.

Gobik Gravel Times

Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.
We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.
We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.
What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.

ALBA OPTICS - MOMENTUM FEMME

Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.

They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.
The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.

QUOC Pop - Up

We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.
Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.

With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.

More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.

Factor - Palau Fugit

We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.
That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.
It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.

Fantasy Gravel

And of course, our baby, Fantasy Gravel was at the center of it all.
Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.
A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.
From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.

China Cycle 2026

Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.

If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.

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Check Their Activities Here :)

Monday Break - Issue 179

Mon, 27 Apr 2026 12:55:12 GMT

OUR OWN TRAKA CALENDAR

The Traka week is here — and with it comes one of the most exciting moments of the gravel calendar.

For a few days, Girona becomes the global meeting point for riders, brands, and cycling enthusiasts from around the world, all drawn together by the spirit of adventure, performance, and community that defines The Traka.

This special edition of Monday Break is dedicated entirely to Traka Week — your go-to agenda for everything happening on and off the bike. From rides and activations to gatherings, launches, and celebrations, here’s what’s on across the week in Girona.

Whether you’re racing, supporting, or simply soaking up the atmosphere, this is your guide to making the most of it.

MONDAY 27.04

18h : Sram “Meet the Locals”

Discover the routes and rhythms of the region with our Meet the Local Gravel Ride. Join us for a 6:00pm meet up, with a 6:30pm roll out, for a relaxed social spin guided by local flavor and knowledge. Expect friendly vibes, flowing gravel, and great local company.

TUESDAY 28.04

10h - 18h QUOC Pop - Up Opening

We’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily

17:45h - Mattia de Marchi Talk at Odeon by Cafe du Cycliste

WEDNESDAY 29.04

9h SMITH X QUOC RIDE

Join us in celebrating the launch of SMITH x QUOC's incoming Strata Collection.
We'll head over to some local gravel trails from QUOC Pop-Up store, social pace, everyone is welcome.
Meet 09:00am // Roll out 09:30am

19h SMITH X QUOC PARTY

Join us for the launch of SMITH x QUOC, with music, pizza, beers and exclusive access to limited editions.
Join us for the exclusive unearthing of SMITH x QUOC’s all new collaboration. Be the first to try out the latest drops, shop limited editions and mingle with fellow racers in an evening filled with music, pizza and beers.

THURSDAY 30.04

Alba Optics - MOMENTUM FEMME

Introducing MOMENTUM FEMME — an Alba Optics project dedicated to female-led stories, real experiences and shared journeys. Driven by connection and community.
The first series will be hosted at Temple Running store in Girona for the TRAKA week, from 29 April to 2 May. Kicking off the conversation with a limited edition DELTA LEI, available only from selected Girona retailers. An exclusive colour frame, that comes in a special two-lens (VZUM F-LENS FLM and VZUM SALMON) bundle.

18h : Alba Optics - Momentum Femme Social Run at Temple Running
19h - 21h : Alba Optics - Momentum Femme Happy Hour at Temple Running

» SRAM SCAVENGER HUNT «
During all day at the Sram booth, get your QR and check the points :)

18h - 19h Athletes Presentation 200 & 360

FRIDAY 1.05 - Race Day!

5:50h - 6:10h START 360
6:30 START 560 (TBC)

SATURDAY 2.05 - RACE & PARTY :)

6:50h - 7:40h START 200

18:30h Holly Fries by The Grip & Wilier at ESC

19h Factor After Party at Palau Fugit (Private event)

SUNDAY 3.05

8:15h START 100

12h - 14h HUTCHINSON Happy Hour

GOBIK on TRAKA WEEK

Keep an eye on Gobik and our socials during the week of Traka in Girona, more to come. You’ll have the brand right in your hands.

Fantasy Gravel - Make your Hot Picks :)

Time to play! Make sure to go to the app and make your hot picks, keep an eye on your chosen riders on race day, and follow them on the Fantasy Gravel app.

Make your Hot Picks

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Monday Break - Issue 178

Mon, 20 Apr 2026 11:07:22 GMT

Sea Otter Classic - LTGP First Stop

The 2026 LTGP league, kicked off in style at the Sea Otter Classic, opening the Life Time Grand Prix with fast, tactical racing in both fields.
In the men’s race, Bradyn Lange delivered a breakthrough win, outsprinting Keegan Swenson after more than 140 km of racing. On the women’s side, Sofía Gómez Villafañe took the victory, confirming her status as one of the top riders in the series.
A high-level start to the season that once again showed just how competitive and unpredictable elite gravel has become.

How tennis stars forced a rule change and won a fight to access their health data

Tennis is opening the door to wearable tech. The French Open will trial devices like Whoop, allowing players to access real-time biometric data during matches.
After recent pushback from athletes, the move signals a shift toward a more data-driven future in the sport.

Even before the Boston Marathon started, Nike found itself at the center of controversy. A sign reading “Runners Welcome. Walkers Tolerated” sparked backlash for its exclusionary tone—highlighting an ongoing debate around inclusivity in running.
The brand quickly removed the message, but the conversation remains: who really belongs on the start line?

Check Their Activities Here :)

QUOC Pop - Up for The Traka

This Traka week, we’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily
More info and sign-ups via the link. See you there.

The Women’s Gravel Ride | The Traka & SRAM

The Women’s Gravel Ride at The Traka, supported by SRAM, is back in Girona. A relaxed, social ride to kick off race week, bringing together familiar faces and new riders before the action begins.
Happening on Sunday 26th, it’s a 40 km ride starting at SRAM House, with coffee, portraits, and a post-ride hangout featuring food, raffles, and a mechanic workshop.
📍 26/4 | 10:30 AM | Girona
Link for registration:

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Monday Break - Issue 177

Mon, 13 Apr 2026 08:07:20 GMT

Paris - Roubaix for the books

Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

Read It

Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

Read It

The Price of Winning‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

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Monday Break - Issue 176

Tue, 07 Apr 2026 10:17:04 GMT

Tour of Flanders x Gobik

Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

Read the story

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Monday Break - Issue 175

Mon, 30 Mar 2026 08:52:18 GMT

Taipei Cycle Show — on the ground

Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.

More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.

For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.

And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.

Taipei confirms it: Asia is moving fast, and being present is no longer optional.

Fantasy Gravel x The Hills

The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.

A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.

On the race side, both fields delivered.

In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.

In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.

Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.

A big thank you for the trust — great way to kick off the season.

Watch the content

On takes over Tsim Sha Tsui’s Avenue of Stars

Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.

Murakami, running and culture.

A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.
In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.
Sometimes the best inspiration comes from outside our industry.

Read full article

Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.

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Monday Break - Issue 174

Mon, 23 Mar 2026 11:19:17 GMT

In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.
If you’re heading to Taipei, now’s a good time to connect.

Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.
As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.
Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

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Running Supply with Cole Townsend

Monday Break - Issue 173

Mon, 16 Mar 2026 07:08:26 GMT

GLITCH MODE MANILA

A city ride not just to discover the new drop from Gobik, but also to explore some of the most monumental parts of the city.

More than 100 riders joined our Glitch Ride — always special to see the Manila community showing up and supporting us. It truly means a lot. 🫰

Good vibes, great content captured with the Gobik mini cameras, a stunning city backdrop, and the perfect ending with coffee and banana bread by @cafe.4l

Thanks for sharing your amazing city with us. Drop available at @mouv.mnt

Conversation with Ciele Co-Founder

A Conversation with Jeremy Bresnen, Co-Founder of Ciele Athletics

Jeremy Bresnen is co-founder of Ciele Athletics. His job is focused on creative, product, and brand. In the last year Ciele hired a CEO, freeing Jeremy to turn back toward what he calls “the fun stuff.” He’s the spirit guy — or as he puts it, more of the soul behind the brand…

3 months ago · 20 likes · Cole Townsend

On Squad Race World Series

600 squads 20 cities
Forget the track. Forget the road. On Squad Race is taking running to a whole new level. We’re looking for 600 squads across 20 cities to take on a spiral course designed to test your legs and your lungs.
Barcelona May 29th - Singapore June 13th - Jakarta June 20th - BKK June 27th

Check the dates in your city, create your squad and win a ticket for the LA Finale.

ON SQUAD RACE

ISPO moves to Amsterdam

After more than two decades in Munich, ISPO is moving to RAI Amsterdam for its 2026 edition. The relocation signals a strategic reset for the world’s largest sports industry gathering, aiming to bring brands, retailers and innovators closer together with a more focused format, stronger buyer connections and a renewed emphasis on sustainability and participation.

Does the world really need a documentary about the death of Mo Wilson?
A new Netflix documentary, The Truth and Tragedy of Moriah Wilson, revisits the life and legacy of the rising gravel racing star whose 2022 murder shocked the cycling world. Premiering at SXSW before its global release, the film aims to move beyond sensational headlines and instead focus on Wilson herself — her talent, personality and the impact she had on the cycling community.

Back to Taipei Cycle Show

In a few days we’ll be back at Taipei Cycle Show, and we couldn’t be more excited. It will be our first time attending with the Asia office fully operational, and with a full agenda of meetings with partners and new ones.

We’re currently organizing our schedule, so if you’re heading to the show as well, feel free to ping us to catch up or grab a coffee.

We’re also planning a few rides, runs, and the presentation of a new project that will be revealed during the show.

Hope to see many of you there!

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Monday Break - Issue 172

Mon, 09 Mar 2026 08:03:01 GMT

Tokyo Night Run 🌙🇯🇵

We joined a special night run in Tokyo hosted by Bandit and Downbeat, one of the most hyped running stores in the city.

If we already love discovering cities through running, imagine doing it in Tokyo at night — alongside 50 runners, sharing the streets, the smiles, and the Bandit vibes.

Great energy, new friends, unforgettable atmosphere. Amazing night. Until the next one.

On Announces Fourth Quarter and Full Year Results

Swiss performance brand On continues to post strong momentum as it reports its latest annual results. The company closed the year with solid double-digit growth, expanding global demand and increasing profitability — driven by strong footwear sales, a growing direct-to-consumer channel and continued brand momentum worldwide.

Read The Report

ROSALÍA Fronts New Balance’s Campaign

The global artist fronts the new 204L sneaker, blending sport heritage with fashion-forward design. Featuring scalloped detailing and ribbon laces, the updated silhouette reimagines early-2000s running style through a softer, more expressive aesthetic — reinforcing New Balance’s growing crossover between performance, culture and lifestyle.

SBT GRVL Invests in the Next Generation

One of the world’s most iconic gravel races is investing in the sport’s future. SBT GRVL presented by Wahoo has expanded its Junior Development Scholarship Program for 2026, selecting 24 young riders aged 12–18 to compete and gain exposure at the Steamboat Springs event. The initiative aims to lower barriers to entry and help build a stronger pipeline for the next generation of gravel athletes.

CamelBak: Powering Global Engagement with Strava Challenges

Strava and CamelBak are strengthening the link between performance data and hydration strategy with a new case study that highlights how athletes use connected tech to optimise training and endurance. By integrating ride insights with real‑world hydration insights, the collaboration showcases ways brands and platforms can work together to enhance athlete behaviour and drive smarter, data‑informed experiences.

Read it!

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Monday Break - Issue 171

Mon, 02 Mar 2026 13:28:35 GMT

Tokyo Marathon 2026 🇯🇵

We spent the past few days immersed in the Tokyo Marathon atmosphere — from a dinner and night run with the Bandit family to exploring brand activations and pop-ups across the city to truly feel the culture of a World Major.

Tokyo has a unique energy. Precise, respectful, beautifully organized — and during race week, it transforms into something even more special. The city comes alive in a different way. Great to reconnect with old friends and meet new ones along the way. The organization was impeccable, and the experience one we won’t forget.

Tokyo is incredible on its own — but with a marathon taking over the streets, it becomes something else entirely.

Sami Sauri - Fireflies Patagonia

Sami Sauri is taking on more than 1,000 kilometers across Patagonia as part of Fireflies Patagonia 2026 — a ride that goes far beyond endurance. Supporting the Vivir Más Feliz Foundation, the initiative raises funds and awareness for children facing cancer, turning every climb and every kilometer into a tribute to resilience and hope. A reminder that sometimes sport moves forward not just on legs, but on heart.

Check How to Contribute

Gen Z’s latest status symbol is running a marathon

A new status symbol is emerging among Gen Z: buying experiences over possessions — particularly travel, events and shared moments. According to recent research, younger consumers are prioritising meaningful activities and social currency over material goods, reshaping how brands connect with this audience. This shift has implications across industries, from premium events and sponsorships to how products are marketed and valued in a more experience-driven economy.

Read the news

ALBA Optics introduces the DELTA ULTRA IV

Now in its fourth generation, the ULTRA line continues to push the idea of performance eyewear beyond convention. Designed for athletes who move where there’s no track to follow, the new DELTA ULTRA IV celebrates 360° panoramic vision while blurring the lines between sport, nature and design.

Chek them out

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Monday Break - Issue 170

Mon, 23 Feb 2026 10:57:07 GMT

Apidura re-certified B Corp

Apidura has officially been re-certified as a B Corp, increasing its score from 84.8 to 95.1 (+12%).
Originally certified in 2022, the brand continues strengthening its balance between people, planet and profit.
Key improvements came from reduced material resource requirements and company-wide Carbon Literacy training.
A strong example of responsibility aligned with purpose.

Find more here

On X FIDAL

On and FIDAL Ignite a New Era for Italian Athletics with Landmark Partnership and National Team Kit
The Swiss brand and the Italian Federation today reveal the “Azzurri” kit—a fusion of Swiss precision and Italian passion.

Check the Press Release

What’s Going On with Life Time Grand Prix & Sea Otter In 2026?

Listen full podcast

The New World of Cycling

Into a stronger, more attractive and sustainable model
From Rockets to Red Bull, from Yellow B to UCI 2.0, from Longo to Vollering

Read full article

How this small-town event became the world’s fastest road race

County Armagh doesn’t carry the same global recognition as New York City, Paris or London. It’s not a major capital, nor a bucket-list travel destination. But for one evening every year, the running world turns its attention to this pocket of Northern Ireland, where more than 125 athletes routinely break 15 minutes for 5K.

Discover more

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Monday Break - Issue 169

Mon, 16 Feb 2026 08:25:32 GMT

Gobik lands in Kuala Lumpur

Last weekend we welcomed Gobik to Kuala Lumpur alongside BikeArtisans and the local cycling community.

We started with a city ride through KL, followed by coffee and pizza — the right way to build culture around a brand. After the ride, we hosted the official presentation, where riders had the chance to discover the new collection launching in March and reserve their pieces ahead of time.

Moments like this matter. Not just launching a brand, but embedding it into the local scene — riding together, sharing stories, creating connection.

Big thanks to our ambassadors in the area for the support, and to Jeff, Joana and the full BikeArtisans team for the effort and belief in the project.

KL is ready. And this is only the beginning.

Santa Vall - Fantasy Gravel

What a weekend of mud at Santa Vall, the first race of the season! Held in Sant Gregori, it truly felt like a world championship — all the big names were on the start line, battling for that first big victory of the year.
After two tough and demanding stages, Sofía Gómez Villafañe and Mads Wurtz Schmidt claimed the overall wins, setting the tone for the 2026 season.
The Specialized Off-Road Team made a strong statement this weekend — and they will definitely keep our attention throughout the season.

Check the Fantasy Gravel Instagram to know all the thoughts from the riders about the race :)

The Future of Sport: Why 2026 Is a Stress Test, Not a Celebration

As we move into 2026, the sports industry isn’t taking a victory lap — it’s entering a stress test. Media-rights growth is flattening, streamers are doubling down on live sport, DTC realities are colliding with broadcast economics, and sponsorship is evolving far beyond logo placement. In a more fragmented, selective and regulated environment, the next few years will determine which ecosystems adapt — and which are left behind.

The 2026 edition of the Barkley Marathons has officially kicked off, once again reaffirming its reputation as one of the world’s most extreme and enigmatic endurance events. With an unmarked course, punishing terrain and a history defined by elusive finishers, the race continues to captivate the global trail and ultra-running community. As runners begin to tackle the course that rewards grit and resilience over speed and strategy, all eyes are on who — if anyone — will conquer Barkley’s infamous challenge this year.

How marathon events stack up economically and socially against one of the world’s biggest spectacles: the Super Bowl. While the NFL’s showcase drives massive short-term spending, big city marathons create sustained community engagement, tourism boosts and measurable long-term value for host cities. The analysis highlights how endurance events — with their broader reach and local integration — can deliver an impact that extends well beyond race day.

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Monday Break - Issue 168

Mon, 09 Feb 2026 10:34:38 GMT

A Super Bowl in Silicon Valley Filled With Valley Billionaires

As the NFL’s biggest game lands in the Bay Area, ticket prices and access have become headline news — from eye-watering secondary-market figures and luxury hospitality packages to crowds of tech leaders flying in on private jets and a shrinking share of seats available to everyday fans. The phenomenon illustrates how major sporting spectacles are increasingly about premium experiences and economic signals, not just sport itself.

With the Milan–Cortina 2026 Winter Olympics starting, attention is increasingly shifting to the business behind the Games. From budgeting and infrastructure to sponsorship strategy and global media rights, the event is shaping up as a complex commercial operation as much as a sporting one. How organisers, brands and broadcasters navigate these moving parts will be key to defining the Games’ long-term impact — both for the Olympic movement and for the host regions.

Discover Here

Nike Reintroduces ACG

Nike is bringing back All Conditions Gear (ACG) with a renewed focus on trail running, outdoor exploration and performance innovation. Building on its heritage, the relaunch combines technical footwear, purpose-driven apparel and athlete-led product development, positioning ACG as a dedicated platform for athletes who perform beyond the pavement.

Check it Out

Mikaela Shiffrin by her mom Eileen

Adidas has premiered a new episode of its Illuminated docuseries featuring Mikaela Shiffrin, the most decorated female alpine skier in history, told through the perspective of her mother and longtime coach, Eileen Shiffrin. The episode explores Mikaela’s journey from rising teen talent to World Cup legend, blending rare behind-the-scenes training footage with intimate moments that reveal the resilience, mindset and support system behind her success on the slopes.

Check it Out

Thom Browne is no stranger to sports

Designer Thom Browne took the GQ Bowl runway by surprise with his first major sneaker collaboration — a custom take on the ASICS GEL-KAYANO 14 debuting alongside his Fall 2026 collection in San Francisco. The release, set for March 2, 2026, blends Browne’s high-fashion sensibility with a cult-favorite performance silhouette, marking a notable crossover between tailored design and athletic footwear culture.

Read it Here

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Monday Break - Issue 167

Mon, 02 Feb 2026 10:07:01 GMT

Wilier Triestina BKK Opening

Bangkok welcomes Wilier.

We had an amazing time in Bangkok for the opening of the new Wilier Triestina store.

Two full days immersed in the local cycling scene—riding at Skylane, connecting with passionate riders, and sharing good vibes with the community.

Thanks for the warm welcome, and as always… good coffee makes everything better!

Visit Store > TTBici Studio

See More Here :)

RUN IT BACK! PUMA PROJECT3 Returns for Boston & London Marathons

PUMA’s Project3 is back for 2026, returning to two of the world’s most iconic marathons — Boston and London. After a standout debut year, the global sports brand is expanding the innovative marathon program, giving 300 runners the chance to step into the shoes of elite athletes, test PUMA’s latest race-day technology and compete for performance-based cash bonuses. With its unique blend of high-performance gear and real athlete experience, Project3 continues to blur the line between amateur passion and professional ambition in the running world.

The Australian Open has evolved far beyond a Grand Slam tennis tournament into one of the most commercially progressive events in sport today.

According to 365247Sports, Tennis Australia has transformed the AO into a vertically integrated global entertainment and business platform — expanding its calendar, designing Melbourne Park as a year-round destination, layering culture and digital content with live sport, and monetising audience attention well beyond the traditional fortnight of matches. What was once purely a tennis competition now competes for global attention as a lifestyle, media, and tourism engine.

On and Sky High Farm Goods SS26 Collection

ON and Sky High Farm Goods are unveiling their Spring/Summer 2026 “Grow Wilder” collection, blending high-performance design with a nature-rooted ethos.

The collaboration expands beyond footwear to include apparel and accessories inspired by the wildflower hues of New York’s Hudson Valley, and celebrates a broader connection to the land and regenerative values. Shot at The Ron Finley Project’s Gangsta Garden and featuring a diverse cast, the campaign reinforces both brands’ commitment to creativity, community and environmental awareness ahead of its February 5 global launch.

Press Kit Here

ASICS Launches Limited Edition Running Shoes for Tokyo Marathon 2026

ASICS has unveiled limited edition running shoes to celebrate the Tokyo Marathon 2026 on March 1st, releasing special versions of the NOVABLAST 5 and GEL-NIMBUS 28 that incorporate the event’s theme colors and design cues inspired by the marathon’s spirit and the Japanese concept of “ibuki” (breath).
We’ll be on the ground at the Tokyo Marathon, stay tuned!

Shimano withdraws from Eurobike 2026

Shimano has confirmed it will not exhibit at Eurobike 2026, marking a significant shift for one of the cycling industry’s flagship trade shows. The decision, part of a broader trend of major brands rethinking their presence at large fairs, reflects Shimano’s focus on more personalised, consumer-centric events and comes as Eurobike undergoes restructuring amidst wider exhibitor withdrawals and industry debate over the future format of the event.

Read it here

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Monday Break - Issue 166

Mon, 26 Jan 2026 11:11:40 GMT

Singapore Community Ride

Grateful to keep riding with the cycling community across the countries we’re working in throughout Asia. This weekend was our turn to spin through the Lion City with @entrosg — our first group ride in Singapore!

More than 70 riders joined us to explore different corners of the city, and we couldn’t be more impressed by the vibe, the energy, and the warmth of the community. And of course, good coffee always makes us happy.

Truly falling deeper in love with Singapore after this one.
Thanks to everyone who showed up with good legs and even better smiles.

On Welcomes Jamaican Sprinter Ackeem Blake

The 100m powerhouse is the first professional Jamaican athlete to join the Swiss brand’s growing track and field roster.

Read the PR

The First Gen Z No. 1: Aryna Sabalenka is taking over the world, one TikTok at a time

Aryna Sabalenka, the first Gen-Z woman to reach No. 1 in the world rankings. But her influence isn’t limited to what happens on the court — Sabalenka is rapidly building a global presence off it as well, especially on TikTok, where her bold personality and authentic voice are resonating with fans everywhere.

As she continues to break barriers and redefine what it means to be a modern tennis champion, her story is now about more than just winning titles — it’s about shaping culture one video at a time.

Fashion’s biggest brands are taking over the Winter Olympics

Big fashion houses and sportswear giants are stepping onto the Olympic stage in a major way, with Nike, Prada, Emporio Armani and more unveiling new uniforms, collaborations and fashion activations linked to the Games.

From Italy’s own Armani designing Team Italia’s kit to Nike’s tech-forward pieces for Team USA and Prada opening a flagship in Cortina itself, fashion isn’t just attending the Olympics — it’s integral to its cultural moment. With this blend of performance wear and high fashion, the Games are shaping up as much a runway as a sporting spectacle.

Discover More Here

What is a Whoop, the bracelet that Carlos Alcaraz was forced to remove?

Carlos Alcaraz found himself at the centre of an unexpected rules debate after being asked to remove his WHOOP fitness tracker during a match. The bracelet, commonly used by elite athletes to monitor recovery, heart rate and performance data, was deemed a prohibited device under tournament regulations.

The incident has reignited questions around how far wearable technology can go in professional sport, and where governing bodies draw the line between innovation, competitive advantage and fair play.

Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues

Steph Curry made headlines recently not for his scoring, but for his footwear — or rather, the On shoes he chose to wear during warm-ups. The Warriors superstar, currently in the midst of sneaker free agency after ending his long partnership with Under Armour, laced up On’s signature tennis-inspired shoe before a game, marking the first time an NBA player has worn the Swiss brand’s kicks on the court.

That move has sparked speculation about Curry’s next brand partnership and highlights how his free-agent status is turning every sneaker choice into a story.

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Monday Break - Issue 165

Mon, 19 Jan 2026 13:40:11 GMT

Velofollies 2026

First trade show of the year? Nailed it.
Velofollies delivered new launches, great energy from the industry, and a first glimpse of what’s coming in 2026.

From the new Wilier Gravel Team, to precision components by Miche and Fulcrum, smart wax solutions from Cyclowax, and standout apparel by Gobik — our clients set the pace from day one.

We’re ready. Stay tuned.

QUOC MANILA

We spent some wonderful few days with the @quocshoes family — with Mr. @mr.quocpham and @jameskmlam in Manila, sharing time with the local cycling community.

From discovering new gravel paths in the north for upcoming projects, to an incredible gravel ride with the community in Pampanga, and finishing with an easy ride in Manila fueled by coffee and good laughs — a full agenda with the best vibes.

Always special to spend time with clients who become friends. Big thanks to La Course Velo for organizing such an amazing journey with the founder.

New DEVA RD - Feel the formula| MICHE

MICHE PRESENTS DEVA RD, THE MOST AERODYNAMIC AND LIGHTWEIGHT MICHE WHEELS YET.

“Deva” is a Sanskrit word meaning “shining one” — a word that embodies harmony, balance, and the bond that connects sky and matter.

For Deva RD, this vision takes concrete shape: carbon is moulded into essential profiles, giving life to Miche’s most aerodynamic and lightweight wheel yet, and the first with carbon spokes.
Deva RD is the ultimate expression of the Miche Formula, a method combining engineering, data analysis and outstanding cycling expertise. The project includes 28 CFD simulations, wind tunnel tests and dedicated prototypes developed in collaboration with the Groupama–FDJ Cycling Team, with a single goal: to turn numbers and measurements into a tangible advantage.

A new signal from Wilier Triestina: The Grip
Wilier Triestina announces The Grip, the new elite gravel team born from a collaboration with Mattia De Marchi, strengthening the brand’s presence in the high-level international gravel scene and completing an already well-established racing commitment on the road and in mountain biking.
The Grip was created with a clear goal: to establish an official and structured presence in gravel racing, placing competition at the center while preserving the elements that make gravel a unique space—community, aesthetics, and storytelling. The Grip interprets gravel as a territory where performance and culture coexist, with racing remaining the primary driving force.

Check the Team

CYCLOWAX - Performance Wax Kit Launch

The world’s first purpose-built hot wax system engineered specifically for bicycle chains.

Cyclowax officially announces the launch of the Performance Wax Kit, a next-generation hot wax solution designed to redefine efficiency, consistency, and modern chain management for cyclists and professional mechanics.

Designed and engineered from the ground up, the Performance Wax Kit optimizes every step of the hot waxing process. At the core of the kit is the Performance Wax Heater—a device built exclusively for hot waxing bicycle chains and engineered to deliver controlled heating, stable temperatures, and fully repeatable results.

Read the News

Gobik launches GRIT 2.0

Gobik introduces the new GRIT cargo bib tights: maximum comfort and carrying capacity for long-distance rides

The GRIT 2.0 redefines the concept of cargo bib tights by combining storage capacity, durability and a new chamois developed to tackle more than 12 hours in the saddle.

An Unexpected Detour — Conversation with Sofiane Sehili

Ultra-endurance riding is all about planning, commitment and pushing forward — until the unexpected takes over. In this story, Sofiane Sehili talks about an adventure that didn’t go as planned, an unforeseen detour that made global headlines, and the mindset it takes to keep moving when everything changes.

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