Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

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Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

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The Price of Winning​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

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New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

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Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

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Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

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Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

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Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

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Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.

More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.

For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.

And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.

Taipei confirms it: Asia is moving fast, and being present is no longer optional.

Fantasy Gravel x The Hills

The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.

A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.

On the race side, both fields delivered.

In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.

In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.

Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.

A big thank you for the trust — great way to kick off the season.

Watch the content

On takes over Tsim Sha Tsui’s Avenue of Stars

Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.

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How Zwift created a global fitness unicorn

Murakami, running and culture.

A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.

In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.

Sometimes the best inspiration comes from outside our industry.

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Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.

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In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.

If you’re heading to Taipei, now’s a good time to connect.

Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.

As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

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H&M new running collection

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.

Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

Check it out

What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

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A city ride not just to discover the new drop from Gobik, but also to explore some of the most monumental parts of the city.

More than 100 riders joined our Glitch Ride — always special to see the Manila community showing up and supporting us. It truly means a lot. 🫰

Good vibes, great content captured with the Gobik mini cameras, a stunning city backdrop, and the perfect ending with coffee and banana bread by @cafe.4l

Thanks for sharing your amazing city with us. Drop available at @mouv.mnt

Conversation with Ciele Co-Founder

Running Supply with Cole Townsend

A Conversation with Jeremy Bresnen, Co-Founder of Ciele Athletics

Jeremy Bresnen is co-founder of Ciele Athletics. His job is focused on creative, product, and brand. In the last year Ciele hired a CEO, freeing Jeremy to turn back toward what he calls “the fun stuff.” He’s the spirit guy — or as he puts it, more of the soul behind the brand…

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a month ago · 20 likes · Cole Townsend

On Squad Race World Series

600 squads 20 cities

Forget the track. Forget the road. On Squad Race is taking running to a whole new level. We’re looking for 600 squads across 20 cities to take on a spiral course designed to test your legs and your lungs.

Barcelona May 29th - Singapore June 13th - Jakarta June 20th - BKK June 27th

Check the dates in your city, create your squad and win a ticket for the LA Finale.

ON SQUAD RACE

ISPO moves to Amsterdam

After more than two decades in Munich, ISPO is moving to RAI Amsterdam for its 2026 edition. The relocation signals a strategic reset for the world’s largest sports industry gathering, aiming to bring brands, retailers and innovators closer together with a more focused format, stronger buyer connections and a renewed emphasis on sustainability and participation.

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Exclusive review: Netflix’s new Moriah Wilson documentary

Does the world really need a documentary about the death of Mo Wilson?
A new Netflix documentary, The Truth and Tragedy of Moriah Wilson, revisits the life and legacy of the rising gravel racing star whose 2022 murder shocked the cycling world. Premiering at SXSW before its global release, the film aims to move beyond sensational headlines and instead focus on Wilson herself — her talent, personality and the impact she had on the cycling community.

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Back to Taipei Cycle Show

In a few days we’ll be back at Taipei Cycle Show, and we couldn’t be more excited. It will be our first time attending with the Asia office fully operational, and with a full agenda of meetings with partners and new ones.

We’re currently organizing our schedule, so if you’re heading to the show as well, feel free to ping us to catch up or grab a coffee.

We’re also planning a few rides, runs, and the presentation of a new project that will be revealed during the show.

Hope to see many of you there!

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We joined a special night run in Tokyo hosted by Bandit and Downbeat, one of the most hyped running stores in the city.

If we already love discovering cities through running, imagine doing it in Tokyo at night — alongside 50 runners, sharing the streets, the smiles, and the Bandit vibes.

Great energy, new friends, unforgettable atmosphere. Amazing night. Until the next one.

On Announces Fourth Quarter and Full Year Results

Swiss performance brand On continues to post strong momentum as it reports its latest annual results. The company closed the year with solid double-digit growth, expanding global demand and increasing profitability — driven by strong footwear sales, a growing direct-to-consumer channel and continued brand momentum worldwide.

Read The Report

ROSALÍA Fronts New Balance’s Campaign

The global artist fronts the new 204L sneaker, blending sport heritage with fashion-forward design. Featuring scalloped detailing and ribbon laces, the updated silhouette reimagines early-2000s running style through a softer, more expressive aesthetic — reinforcing New Balance’s growing crossover between performance, culture and lifestyle.

Check it out!

SBT GRVL Invests in the Next Generation

One of the world’s most iconic gravel races is investing in the sport’s future. SBT GRVL presented by Wahoo has expanded its Junior Development Scholarship Program for 2026, selecting 24 young riders aged 12–18 to compete and gain exposure at the Steamboat Springs event. The initiative aims to lower barriers to entry and help build a stronger pipeline for the next generation of gravel athletes.

Check it out!

CamelBak: Powering Global Engagement with Strava Challenges

Strava and CamelBak are strengthening the link between performance data and hydration strategy with a new case study that highlights how athletes use connected tech to optimise training and endurance. By integrating ride insights with real‑world hydration insights, the collaboration showcases ways brands and platforms can work together to enhance athlete behaviour and drive smarter, data‑informed experiences.

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We spent the past few days immersed in the Tokyo Marathon atmosphere — from a dinner and night run with the Bandit family to exploring brand activations and pop-ups across the city to truly feel the culture of a World Major.

Tokyo has a unique energy. Precise, respectful, beautifully organized — and during race week, it transforms into something even more special. The city comes alive in a different way. Great to reconnect with old friends and meet new ones along the way. The organization was impeccable, and the experience one we won’t forget.

Tokyo is incredible on its own — but with a marathon taking over the streets, it becomes something else entirely.

Sami Sauri - Fireflies Patagonia

Sami Sauri is taking on more than 1,000 kilometers across Patagonia as part of Fireflies Patagonia 2026 — a ride that goes far beyond endurance. Supporting the Vivir Más Feliz Foundation, the initiative raises funds and awareness for children facing cancer, turning every climb and every kilometer into a tribute to resilience and hope. A reminder that sometimes sport moves forward not just on legs, but on heart.

Check How to Contribute

Gen Z’s latest status symbol is running a marathon

A new status symbol is emerging among Gen Z: buying experiences over possessions — particularly travel, events and shared moments. According to recent research, younger consumers are prioritising meaningful activities and social currency over material goods, reshaping how brands connect with this audience. This shift has implications across industries, from premium events and sponsorships to how products are marketed and valued in a more experience-driven economy.

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ALBA Optics introduces the DELTA ULTRA IV

Now in its fourth generation, the ULTRA line continues to push the idea of performance eyewear beyond convention. Designed for athletes who move where there’s no track to follow, the new DELTA ULTRA IV celebrates 360° panoramic vision while blurring the lines between sport, nature and design.

Chek them out

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Apidura has officially been re-certified as a B Corp, increasing its score from 84.8 to 95.1 (+12%).

Originally certified in 2022, the brand continues strengthening its balance between people, planet and profit.

Key improvements came from reduced material resource requirements and company-wide Carbon Literacy training.

A strong example of responsibility aligned with purpose.

Find more here

On X FIDAL

On and FIDAL Ignite a New Era for Italian Athletics with Landmark Partnership and National Team Kit

The Swiss brand and the Italian Federation today reveal the “Azzurri” kit—a fusion of Swiss precision and Italian passion.

Check the Press Release

What’s Going On with Life Time Grand Prix & Sea Otter In 2026?

Listen full podcast

The New World of Cycling

Into a stronger, more attractive and sustainable model

From Rockets to Red Bull, from Yellow B to UCI 2.0, from Longo to Vollering

Read full article

How this small-town event became the world’s fastest road race

County Armagh doesn’t carry the same global recognition as New York City, Paris or London. It’s not a major capital, nor a bucket-list travel destination. But for one evening every year, the running world turns its attention to this pocket of Northern Ireland, where more than 125 athletes routinely break 15 minutes for 5K.

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Last weekend we welcomed Gobik to Kuala Lumpur alongside BikeArtisans and the local cycling community.

We started with a city ride through KL, followed by coffee and pizza — the right way to build culture around a brand. After the ride, we hosted the official presentation, where riders had the chance to discover the new collection launching in March and reserve their pieces ahead of time.

Moments like this matter. Not just launching a brand, but embedding it into the local scene — riding together, sharing stories, creating connection.

Big thanks to our ambassadors in the area for the support, and to Jeff, Joana and the full BikeArtisans team for the effort and belief in the project.

KL is ready. And this is only the beginning.

Santa Vall - Fantasy Gravel

What a weekend of mud at Santa Vall, the first race of the season! Held in Sant Gregori, it truly felt like a world championship — all the big names were on the start line, battling for that first big victory of the year.

After two tough and demanding stages, Sofía Gómez Villafañe and Mads Wurtz Schmidt claimed the overall wins, setting the tone for the 2026 season.

The Specialized Off-Road Team made a strong statement this weekend — and they will definitely keep our attention throughout the season.

Check the Fantasy Gravel Instagram to know all the thoughts from the riders about the race :)

The Future of Sport: Why 2026 Is a Stress Test, Not a Celebration

As we move into 2026, the sports industry isn’t taking a victory lap — it’s entering a stress test. Media-rights growth is flattening, streamers are doubling down on live sport, DTC realities are colliding with broadcast economics, and sponsorship is evolving far beyond logo placement. In a more fragmented, selective and regulated environment, the next few years will determine which ecosystems adapt — and which are left behind.

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The 2026 Barkley Marathons Have Begun.

The 2026 edition of the Barkley Marathons has officially kicked off, once again reaffirming its reputation as one of the world’s most extreme and enigmatic endurance events. With an unmarked course, punishing terrain and a history defined by elusive finishers, the race continues to captivate the global trail and ultra-running community. As runners begin to tackle the course that rewards grit and resilience over speed and strategy, all eyes are on who — if anyone — will conquer Barkley’s infamous challenge this year.

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Are Marathons More Valuable To Host Cities Than The Super Bowl?

How marathon events stack up economically and socially against one of the world’s biggest spectacles: the Super Bowl. While the NFL’s showcase drives massive short-term spending, big city marathons create sustained community engagement, tourism boosts and measurable long-term value for host cities. The analysis highlights how endurance events — with their broader reach and local integration — can deliver an impact that extends well beyond race day.

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As the NFL’s biggest game lands in the Bay Area, ticket prices and access have become headline news — from eye-watering secondary-market figures and luxury hospitality packages to crowds of tech leaders flying in on private jets and a shrinking share of seats available to everyday fans. The phenomenon illustrates how major sporting spectacles are increasingly about premium experiences and economic signals, not just sport itself.

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Breaking down the business of the Milan-Cortina 2026 Winter Olympics

With the Milan–Cortina 2026 Winter Olympics starting, attention is increasingly shifting to the business behind the Games. From budgeting and infrastructure to sponsorship strategy and global media rights, the event is shaping up as a complex commercial operation as much as a sporting one. How organisers, brands and broadcasters navigate these moving parts will be key to defining the Games’ long-term impact — both for the Olympic movement and for the host regions.

Discover Here

Nike Reintroduces ACG

Nike is bringing back All Conditions Gear (ACG) with a renewed focus on trail running, outdoor exploration and performance innovation. Building on its heritage, the relaunch combines technical footwear, purpose-driven apparel and athlete-led product development, positioning ACG as a dedicated platform for athletes who perform beyond the pavement.

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Mikaela Shiffrin by her mom Eileen

Adidas has premiered a new episode of its Illuminated docuseries featuring Mikaela Shiffrin, the most decorated female alpine skier in history, told through the perspective of her mother and longtime coach, Eileen Shiffrin. The episode explores Mikaela’s journey from rising teen talent to World Cup legend, blending rare behind-the-scenes training footage with intimate moments that reveal the resilience, mindset and support system behind her success on the slopes.

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Thom Browne is no stranger to sports

Designer Thom Browne took the GQ Bowl runway by surprise with his first major sneaker collaboration — a custom take on the ASICS GEL-KAYANO 14 debuting alongside his Fall 2026 collection in San Francisco. The release, set for March 2, 2026, blends Browne’s high-fashion sensibility with a cult-favorite performance silhouette, marking a notable crossover between tailored design and athletic footwear culture.

Read it Here

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Bangkok welcomes Wilier.

We had an amazing time in Bangkok for the opening of the new Wilier Triestina store.

Two full days immersed in the local cycling scene—riding at Skylane, connecting with passionate riders, and sharing good vibes with the community.

Thanks for the warm welcome, and as always… good coffee makes everything better!

Visit Store > TTBici Studio

See More Here :)

RUN IT BACK! PUMA PROJECT3 Returns for Boston & London Marathons

PUMA’s Project3 is back for 2026, returning to two of the world’s most iconic marathons — Boston and London. After a standout debut year, the global sports brand is expanding the innovative marathon program, giving 300 runners the chance to step into the shoes of elite athletes, test PUMA’s latest race-day technology and compete for performance-based cash bonuses. With its unique blend of high-performance gear and real athlete experience, Project3 continues to blur the line between amateur passion and professional ambition in the running world.

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The Business of the Australian Open

The Australian Open has evolved far beyond a Grand Slam tennis tournament into one of the most commercially progressive events in sport today.

According to 365247Sports, Tennis Australia has transformed the AO into a vertically integrated global entertainment and business platform — expanding its calendar, designing Melbourne Park as a year-round destination, layering culture and digital content with live sport, and monetising audience attention well beyond the traditional fortnight of matches. What was once purely a tennis competition now competes for global attention as a lifestyle, media, and tourism engine.

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On and Sky High Farm Goods SS26 Collection

ON and Sky High Farm Goods are unveiling their Spring/Summer 2026 “Grow Wilder” collection, blending high-performance design with a nature-rooted ethos.

The collaboration expands beyond footwear to include apparel and accessories inspired by the wildflower hues of New York’s Hudson Valley, and celebrates a broader connection to the land and regenerative values. Shot at The Ron Finley Project’s Gangsta Garden and featuring a diverse cast, the campaign reinforces both brands’ commitment to creativity, community and environmental awareness ahead of its February 5 global launch.

Press Kit Here

ASICS Launches Limited Edition Running Shoes for Tokyo Marathon 2026

ASICS has unveiled limited edition running shoes to celebrate the Tokyo Marathon 2026 on March 1st, releasing special versions of the NOVABLAST 5 and GEL-NIMBUS 28 that incorporate the event’s theme colors and design cues inspired by the marathon’s spirit and the Japanese concept of “ibuki” (breath).

We’ll be on the ground at the Tokyo Marathon, stay tuned!

Check it out

Shimano withdraws from Eurobike 2026

Shimano has confirmed it will not exhibit at Eurobike 2026, marking a significant shift for one of the cycling industry’s flagship trade shows. The decision, part of a broader trend of major brands rethinking their presence at large fairs, reflects Shimano’s focus on more personalised, consumer-centric events and comes as Eurobike undergoes restructuring amidst wider exhibitor withdrawals and industry debate over the future format of the event.

Read it here

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Grateful to keep riding with the cycling community across the countries we’re working in throughout Asia. This weekend was our turn to spin through the Lion City with @entrosg — our first group ride in Singapore!

More than 70 riders joined us to explore different corners of the city, and we couldn’t be more impressed by the vibe, the energy, and the warmth of the community. And of course, good coffee always makes us happy.

Truly falling deeper in love with Singapore after this one.
Thanks to everyone who showed up with good legs and even better smiles.

On Welcomes Jamaican Sprinter Ackeem Blake

The 100m powerhouse is the first professional Jamaican athlete to join the Swiss brand’s growing track and field roster.

Read the PR

The First Gen Z No. 1: Aryna Sabalenka is taking over the world, one TikTok at a time

Aryna Sabalenka, the first Gen-Z woman to reach No. 1 in the world rankings. But her influence isn’t limited to what happens on the court — Sabalenka is rapidly building a global presence off it as well, especially on TikTok, where her bold personality and authentic voice are resonating with fans everywhere.

As she continues to break barriers and redefine what it means to be a modern tennis champion, her story is now about more than just winning titles — it’s about shaping culture one video at a time.

Read More Here

Fashion’s biggest brands are taking over the Winter Olympics

Big fashion houses and sportswear giants are stepping onto the Olympic stage in a major way, with Nike, Prada, Emporio Armani and more unveiling new uniforms, collaborations and fashion activations linked to the Games.

From Italy’s own Armani designing Team Italia’s kit to Nike’s tech-forward pieces for Team USA and Prada opening a flagship in Cortina itself, fashion isn’t just attending the Olympics — it’s integral to its cultural moment. With this blend of performance wear and high fashion, the Games are shaping up as much a runway as a sporting spectacle.

Discover More Here

What is a Whoop, the bracelet that Carlos Alcaraz was forced to remove?

Carlos Alcaraz found himself at the centre of an unexpected rules debate after being asked to remove his WHOOP fitness tracker during a match. The bracelet, commonly used by elite athletes to monitor recovery, heart rate and performance data, was deemed a prohibited device under tournament regulations.

The incident has reignited questions around how far wearable technology can go in professional sport, and where governing bodies draw the line between innovation, competitive advantage and fair play.

Read More About It

Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues

Steph Curry made headlines recently not for his scoring, but for his footwear — or rather, the On shoes he chose to wear during warm-ups. The Warriors superstar, currently in the midst of sneaker free agency after ending his long partnership with Under Armour, laced up On’s signature tennis-inspired shoe before a game, marking the first time an NBA player has worn the Swiss brand’s kicks on the court.

That move has sparked speculation about Curry’s next brand partnership and highlights how his free-agent status is turning every sneaker choice into a story.

Check it out!

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First trade show of the year? Nailed it.
Velofollies delivered new launches, great energy from the industry, and a first glimpse of what’s coming in 2026.

From the new Wilier Gravel Team, to precision components by Miche and Fulcrum, smart wax solutions from Cyclowax, and standout apparel by Gobik — our clients set the pace from day one.

We’re ready. Stay tuned.

QUOC MANILA

We spent some wonderful few days with the @quocshoes family — with Mr. @mr.quocpham and @jameskmlam in Manila, sharing time with the local cycling community.

From discovering new gravel paths in the north for upcoming projects, to an incredible gravel ride with the community in Pampanga, and finishing with an easy ride in Manila fueled by coffee and good laughs — a full agenda with the best vibes.

Always special to spend time with clients who become friends. Big thanks to La Course Velo for organizing such an amazing journey with the founder.

New DEVA RD - Feel the formula| MICHE

MICHE PRESENTS DEVA RD, THE MOST AERODYNAMIC AND LIGHTWEIGHT MICHE WHEELS YET.

“Deva” is a Sanskrit word meaning “shining one” — a word that embodies harmony, balance, and the bond that connects sky and matter.

For Deva RD, this vision takes concrete shape: carbon is moulded into essential profiles, giving life to Miche’s most aerodynamic and lightweight wheel yet, and the first with carbon spokes.

Deva RD is the ultimate expression of the Miche Formula, a method combining engineering, data analysis and outstanding cycling expertise. The project includes 28 CFD simulations, wind tunnel tests and dedicated prototypes developed in collaboration with the Groupama–FDJ Cycling Team, with a single goal: to turn numbers and measurements into a tangible advantage.

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THE GRIP - Wilier Triestina

A new signal from Wilier Triestina: The Grip

Wilier Triestina announces The Grip, the new elite gravel team born from a collaboration with Mattia De Marchi, strengthening the brand’s presence in the high-level international gravel scene and completing an already well-established racing commitment on the road and in mountain biking.

The Grip was created with a clear goal: to establish an official and structured presence in gravel racing, placing competition at the center while preserving the elements that make gravel a unique space—community, aesthetics, and storytelling. The Grip interprets gravel as a territory where performance and culture coexist, with racing remaining the primary driving force.

Check the Team

CYCLOWAX - Performance Wax Kit Launch

The world’s first purpose-built hot wax system engineered specifically for bicycle chains.

Cyclowax officially announces the launch of the Performance Wax Kit, a next-generation hot wax solution designed to redefine efficiency, consistency, and modern chain management for cyclists and professional mechanics.

Designed and engineered from the ground up, the Performance Wax Kit optimizes every step of the hot waxing process. At the core of the kit is the Performance Wax Heater—a device built exclusively for hot waxing bicycle chains and engineered to deliver controlled heating, stable temperatures, and fully repeatable results.

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Gobik launches GRIT 2.0

Gobik introduces the new GRIT cargo bib tights: maximum comfort and carrying capacity for long-distance rides

The GRIT 2.0 redefines the concept of cargo bib tights by combining storage capacity, durability and a new chamois developed to tackle more than 12 hours in the saddle.

Check it out

An Unexpected Detour — Conversation with Sofiane Sehili

Ultra-endurance riding is all about planning, commitment and pushing forward — until the unexpected takes over. In this story, Sofiane Sehili talks about an adventure that didn’t go as planned, an unforeseen detour that made global headlines, and the mindset it takes to keep moving when everything changes.

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On signs padel world No. 1 Arturo Coello as it seeks to replicate tennis success

Full article

LACOSTE X COURCHEVEL

The crocodile brand is making a big splash for the winter sports season and beyond by partnering with Courchevel Tourisme, with support from the Sports Club and the Town Hall of the famous ski resort. Since December 20, Courchevel has added two new permanent padel courts, confirming the growing appeal of this racket sport.

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Canyon founder eyes €1bn sales target for troubled bike maker

The founder and returning chief executive of German premium bike maker Canyon says he can raise annual revenue by a third to about €1bn within three years, claiming that the company has lost direction because of changes in its culture.

Full article

Behind the scenes at the IRONMAN World Championship in Marbella

HOW CULTURAL POWER AND FASHION SHAPE A NEW GENERATION OF CYCLISTS

Pas Normal Studios has become one of the most influential brands in modern cycling culture. Ida Holmen, the CMO helping shape that identity, and explores a story that reaches far beyond cycling.

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DESERT ECHOES

Velofollies 2026

Heading to Belgium for the first fair of the year, our clients will be showcasing what’s coming in 2026 — and we’re pretty excited about it.

Are you coming? Let’s meet.

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Supporting three WorldTour teams in the same season requires a design approach that is both consistent and deeply specific. For 2026, INEOS Grenadiers, FDJ United SUEZ, and Movistar Team each needed their own visual language, particular technical ideas, and a differentiated creative process.

What unites them is the method: close collaboration working hand in hand between Gobik’s design team and the cyclists themselves, who will wear these garments in competition.

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The Sport Industry Report 2025

The Sport Industry Report 2025, published by Sport Industry Group with Nielsen Sports, takes stock of the current dynamics reshaping the sports business. The annual study highlights shifts in fan engagement, digital transformation, sustainability and the commercial rise of women’s sport, alongside evolving investment patterns and technology-driven experiences. Drawing on insights from both fans and industry professionals, the report offers a snapshot of the trends set to influence sport’s direction in the year ahead.

Check it out!

On Athletes Reach New Heights in a Record-Breaking 2025 Season

On Running’s athletes capped off a record-breaking 2025 season, delivering historic wins, world records and top titles across track, trail, road running, triathlon and tennis. From an indoor mile world record and marquee championship golds to iconic marathon performances and trail victories, the brand’s global roster showcased its growing competitive footprint.

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2025 in review: 25 stories that shaped the sporting year

SportsPro’s 2025 in review looks back at the year that reshaped the sports business, spotlighting the biggest deals, media rights shifts and emerging commercial forces. From new broadcast partnerships and rights revolutions in track and motorsport to evolving league strategies and digital engagement changes, the roundup captures the major movements driving the industry into 2026. A concise snapshot of the stories that defined the business of sport this year.

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Apidura - Packables Repacked

Apidura has refreshed its Packables collection with updated designs and performance-driven enhancements aimed at bikepackers and adventure riders alike. The repacked lineup focuses on improved durability, smarter storage solutions and refined materials to meet the demands of long-distance exploration.

Check it here

The 2026 PAS Racing Team

Pas Normal Studios continues to merge performance and community through its PAS Racing project, bringing racing passion and technical kit development together on the gravel scene. The initiative blends elite competition with global engagement, using feedback from riders to evolve its performance collections. It reflects the brand’s commitment to both high-end design and real-world cycling culture.

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Tea Time with Fantasy Gravel - 2026 Teams :)

Check the gossip, xoxo

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What if elite-level recovery didn’t come with a pro contract? adidas has answered that question with its new Hybrid Hotel in East London — a free, immersive recovery experience timed with Hyrox London 2025 that brings top-tier recovery methods to all athletes. From red-light therapy and guided wellness to elite training insights and product previews, adidas is making recovery accessible beyond the elite ranks.

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New Balance Run House Valencia

New Balance Running opened Run House Valencia for marathon weekend, transforming Carrer de Borriana 30 into a community hub around the city’s race culture. Combining café vibes with shakeout runs, custom singlets, recovery workshops and pre-race sessions, the space supports runners at every stage of the weekend.
Open to all, whether racing or supporting from the sidelines.

Check it out!

Ten things we learned about sports sponsorship and marketing in 2025

Sports sponsorship and marketing are evolving fast in 2025, with brands leaning into AI-driven engagement, major global properties like F1 and LA28, and the rising commercial power of women’s sport. High-profile deals from fintech players like Revolut to shifts in how sponsors connect with fans are reshaping the industry’s playbook. All the while, marketers are balancing tighter budgets with smarter, more data-led activation strategies. These trends point to a sponsorship landscape that’s more dynamic and audience-focused than ever.

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Ones to Watch 2026

SportBusiness’s Ones to Watch 2026 highlights the key storylines set to shape the year ahead in sport — from the global race to host the 2036 Olympics and the rise of triathlon investment, to the growth of direct-to-consumer media channels and emerging competitions like Heyball and The Hundred. The round-up also spotlights evolving commercial strategies, including premium rights on platforms like YouTube, that could redefine how sport is watched and monetised next year. A concise look at the trends and narratives worth tracking as the industry pivots into 2026.

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Norda Secures Second Round of Investment

The line between performance footwear and luxury continues to blur. Canadian trail-running brand Norda has secured a second major strategic investment, signalling growing confidence in the premium end of the outdoor category. The move highlights how technical innovation, design and durability are becoming key drivers as fashion and performance worlds move closer together.

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Fantasy Gravel - Graveller of the year 2025

What a ride this year has been!
Gravel, adventures, and unforgettable moments from around the world. Riders pushed limits, chased thrills, and kept us on our toes. Now it’s your turn to decide.

Who will be Fantasy Gravel’s Graveller of the Year?
Download the app and make your pick!

Time to Pick!

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Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they’re logging off and lacing up.

New global data shows how Gen Z is prioritizing fitness, connection, and community—plus unveils the year’s top gear and new global city leaderboards.

Discover more

Firelight Red: the official colour of the Groupama-FDJ Cycling Team

The Filante SLR ID2 Firelight Red is born where the air ignites.
It is hot, vibrant, like the instant oxygen meets heat and light explodes.
Every flame has an origin. For Firelight Red, it is white, the foundation of everything: clear, primal purity, the moment before the explosion. Then silver enters the scene like a spark, a metallic vibration.

For those who ride with us - Gobik

The Power Of Persistence: Quoc

In an industry dominated by legacy brands, Quoc Pham took an unconventional path to building Quoc, one of cycling’s most distinctive footwear companies. This isn’t just a story about making shoes. It’s about the power of persistence, the importance of customer service in a relationship-driven industry, and why sometimes the best competitive advantage is simply replying to emails within 12 hours.

Listen it!

XS ROAD CLEAT - Vibram

The XS Road Cleat is Vibram’s solution for road cycling, designed to enhance both your ride and moments off the bike. A thin layer of rubber has been added to the contact surface of the cleat to increase grip on various surfaces, reducing the risk of slipping while walking.

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ISPO 2025

ISPO 2025 was strongly shaped by change this year, with a sharper focus on retail and innovation. With this, ISPO 2025 lays the groundwork for the continued development of the trade show format.

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We spent the past days in Yogyakarta for Il Festino, supporting Gobik as the official jersey partner and continuing the brand’s expansion across Southeast Asia. The event gave us a closer look at a cycling culture that is growing fast and shaping its own identity that is community-driven, energetic and deeply connected to the sport.

Throughout the week, we connected with riders, partners and organisers to see how Gobik is resonating locally and where the brand can grow next. These on-the-ground insights continue to shape future work and strengthen our presence in the region.

Mental Athletic issue #4 Launch with Kask

Mental Athletic visited Barcelona’s Sandwich Club and Girona’s Velodrom Odeon to present the fourth issue of their magazine, created in collaboration with the helmet brand KASK. It was a fantastic afternoon filled with music & magazines — a relaxed and inspiring gathering that brought the community together to celebrate cycling culture and creativity.

Check the Mag

UCI Gravel World Series 2026.

More races. More continents. More UCI points. More opportunities.

The gravel world opens the week with a bit of debate bubbling beneath the surface. As the discipline continues to grow at full speed, riders and organizers alike are navigating questions about identity, scale and where gravel should go next.

That conversation sharpened again with the UCI’s announcement of an expanded 2026 Gravel World Series calendar — now stretching to 45 events across 32 countries.

For some, it’s a sign of welcome global momentum; for others, a reminder of how quickly the scene is evolving. Either way, the stage is set for what could be the sport’s most ambitious and wide-reaching season yet.

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KIPCHOGE RAN 21 KM IN 2 HOURS IN BANGKOK.

THE REASON? HE PACED THAILAND’S QUEEN.
The fact: The GOAT marathon runner, Eliud Kipchoge, completed the Bangkok half marathon at a 2-hour pace. This wasn’t a mistake—it was a powerful gesture of respect and promotion while running shoulder-to-shoulder with Her Majesty Queen Suthida.

Read More Here

Sami Sauri wins Across Andes :)

What a way to start the week: Sami Sauri has won Across Andes followed by Ivy Pedersen & Nathalie Baillon — and the women’s cycling community showed up like never before. A powerful, united, unstoppable force. The perfect season finale with an incredible group of women riding through the magic of Patagonia.

Also in the men side Andrés Tagle was the first one arriving followed by Sebastian Breuer.

Après Ski with the swoosh and Jacquemus

Nike and Jacquemus take their partnership to the mountains with a new Après Ski collection built around technical design and winter performance. The line is led by triple-layer GORE-TEX jackets and pants, supported by a mix of women’s and men’s pieces adapted for both the slopes and the chalet.

A continuation of the aesthetic the two brands have shaped since 2022—Nike’s technical edge filtered through Jacquemus’ minimal, fashion-driven lens.

Check it out here

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Last Friday, On opened its first store in Spain, right in the heart of Madrid’s Golden Mile. The 248sqm space marks a major moment for the brand as it continues to grow in one of its fastest-rising markets. More than a retail footprint, the store is designed as a community hub, a place where runners, athletes and fans can connect with the brand under one roof.

We are proud to support our long-time friends during opening week as the doors officially opened to the city. With weekly community runs, a prime location and a space built for both performance and culture, On has set a strong foundation for what’s next in Spain. It’s only the beginning.

Weekend Miles in Our Asia Affair Home

In our Asia Affair home in Manila, we went back to where it all started. Over the weekend, Moúv hosted its first community run from the heart of the city, bringing together runners from across the metro for an easy loop, good energy and a showing us the strength of the community

The run also marked the opening of Moúv’s in-house café- Cafe 4L. A new corner designed to anchor the space as a true community hub. Coffee, conversation and post-run cool-downs now have a home, and judging by the turnout, this is only the beginning. Manila’s running scene just gained a new meeting point.

Nike is cooking in Guangzhou

With the National Games of China taking over the Greater Bay Area, Nike has dropped a sharp hyperlocal play: a Cantonese herbal soup pop-up on Ersha Island led by hometown sprinter Su Bingtian. The film of him sourcing ingredients at a wet market and serving broth with a Nike-shaped spoon is all over Chinese socials. A smart blend of culture and sport.

The move taps into China’s boom in outdoor sport and Nike’s need to reconnect with younger consumers as competitors gain ground. Rooted in a local saying meaning put the work in, get the reward out, the activation swaps product pushes for community energy. Run three kilometres, get a bowl, limited to fifty a day.

Check it out here

Strava Lets Athletes Move “For a Cause”

Strava has launched a new “For a Cause” tag that lets athletes dedicate any run or ride to a fundraiser, thanks to a new integration with GoFundMe. Users can link their workout to a cause, share progress, and invite their community to donate, turning everyday miles into impact.

Timed with the season of giving, Strava is spotlighting nonprofits like Movember, Achilles International and Feeding America. It’s a simple, smart update that taps into what the platform does best: mobilizing a global community through movement.

Read it here

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Big news from Rouleur Live as Team Amani introduces the first-ever women’s UCI Continental Cycling Team registered in Africa. With four-time Olympian Ashleigh Moolman-Pasio as a mentor and ambassador, the squad brings together rising talent from Rwanda, Ethiopia and East Africa, aiming for the Tour de France Femmes, Giro Donne and La Vuelta Femenina by 2028.

The project marks a major step forward for elite women’s cycling on the continent, building high-performance pathways in Africa rather than exporting riders abroad.

Full story here

Wilier @ Rouleur Live

Last week we were in London for Rouleur Live with Wilier Triestina, where the brand showcase its newest creation: the Filante SLR ID2.

The Wilier booth was buzzing all weekend. Visitors got the full story behind it — from early concepts and testing sessions to hearing directly from the team who shaped its design.

A proper deep dive into Wilier innovation, wrapped inside one of the busiest shows of the year.

Wine & Cycle Tasting

While we were in town for Rouleur Live, we teamed up with the Costa Brava Tourism Board to bring a little piece of home to the UK. Together we hosted a Wine & Cycle Tasting at Via Atelier, spotlighting Girona and the Costa Brava in the heart of London.

Guests enjoyed an intimate tasting led by Marta Cortizas — Spain’s Best Sommelier 2025 and part of the team at the world-renowned Celler de Can Roca. Through each glass, she walked everyone through the character of the region, its landscapes, and why Girona has become a global hub for both cycling and gastronomy.

A cozy day connecting good wine, good stories and the place we call home.

LTGP New Roster

The wait is over - the 2026 @lifetimegrandprix roster has dropped! 💥
22 women and 22 men will line up for what’s shaping up to be one of the most exciting seasons yet.

From gravel legends to rising names, the road to the new season starts now. 🚴‍♂️💨

Download the Fantasy Gravel app and get ready to start the year betting on your favorite athlete! 📲🔥

Check it out here

Passoni AT-01: part carbon, part titanium

Passoni has revealed its latest masterpiec — the AT-01 Animus Titanium, a half-carbon, half-titanium aero bike that blends the brand’s heritage with cutting-edge performance. The frame fuses a titanium lower triangle with a carbon monocoque upper section, designed to deliver both power and aerodynamic efficiency.

Handmade in Italy and packed with details like 3D-printed dropouts and full cable integration, the AT-01 is now available for pre-order, with complete builds starting north of €15,000.

Check it out here

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