Athletic Affair: Monday Break

Full article by The Athletic

Monday Break - Issue 189

Mon, 13 Jul 2026 11:04:52 GMT

mileSTONES Berlin by Amazfit

Every journey to Chamonix starts long before the mountains appear.

Berlin was where it all began. You don’t earn your mileSTONES by running faster. You earn them by running smarter.

Precision over pace. Control over chaos.And the discipline to trust your data. Every stop brings us one step closer to Chamonix.

Next stop: Milan. 🇮🇹

Decathlon x Brompton

Decathlon PULSE, the investment and innovation arm of Decathlon, and Brompton, the world-leading and iconic folding bike brand, announce a strategic partnership to accelerate the adoption of cycling as a core solution for urban mobility.

Read full article

Adapting to the hottest Le Tour in history

Discover how teams are tackling the extreme heat at the Tour de France, with smart beds, cold rice pudding, and even “magic” urinals. The margins are getting smaller, and performance now starts long before riders get on the bike.

MOUV community run Manila

We were back for another community run at MOUV, our home in the Philippines, this time alongside Not a Run Club and Saucony. Runners had the chance to test the brand’s latest models while enjoying a fun morning of smiles, great conversations, and a little rain at Ayala Car-Free. See you at the next one!

Brands Miss Out When They Just Hand Athletes a Script

Chris Paul’s career is proof that athletes can build influence far beyond competition.
From long-term brand partnerships to launching his own media company, he’s turned personal credibility into lasting business value.
A great reminder that the strongest athlete brands don’t retire—they evolve.

Read Article

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 188

Mon, 06 Jul 2026 12:51:37 GMT

CASA GOBIK – GRAND DÉPART BARCELONA

Last week, Casa Gobik became our home in Barcelona during the Grand Départ of the Tour de France.

Designed as an open meeting point for the cycling community, Casa Gobik welcomed riders, media, partners and cycling fans throughout the week, creating a space where everyone could experience the brand beyond the product.

St. Ali Coffee Corner

Throughout the venue, visitors could discover three permanent activations.
ST. ALI Coffee Roasters landed in Europe for the first time with an exclusive pop-up serving its renowned specialty coffee.

BOX55 - Carlos Sainz

The Carlos Sainz corner challenged visitors to test their reaction time through the BOX55 experience while discovering the new Carlos Sainz x Gobik collection.

From Yecla to Barcelona Exhibition

The From Yecla to Barcelona exhibition offered an inside look at how Gobik designs, develops and manufactures every garment, showcasing the craftsmanship and innovation behind the brand.

Opening day - Coffee & Aerodynamics

Casa Gobik officially opened its doors on Wednesday with a cupping workshop hosted by ST. ALI Coffee Roasters, bringing together media, creators and friends of the brand to discover the stories and flavours behind its coffee.

That same day, together with Velodrom, we organised a social ride through Barcelona that finished at Casa Gobik, where riders joined the rest of the community to continue enjoying the opening day.

The day concluded with a special talk featuring Scott Drawer, Performance Director at INEOS Grenadiers, who shared insights into the role of aerodynamics in modern professional cycling. The session also marked the exclusive pre-launch of Gobik’s new Supersonica collection, offering attendees a first look at the research, development and performance philosophy behind our latest aerodynamic apparel.

Thursday - Exclusive Runway & The One Off Night

Thursday was dedicated to the future of Gobik. We hosted an exclusive runway presentation where selected media, partners and special guests—including Alberto Contador—were given a first look at the brand’s WARM 2027 collection and the innovations that will shape the seasons ahead.

As night fell, Casa Gobik transformed once again to host The One Off Night, an intimate event celebrating one of the brand’s most ambitious projects to date. Guests enjoyed a relaxed evening designed to immerse them in the world of The One Off—an exclusive collection that pushes Gobik beyond anything the brand has created before, showcasing a new level of creativity, craftsmanship and premium design.

Friday - Casa Custom

On Friday, we opened Casa Custom, an interactive activation where visitors could personalise Gobik tote bags and flags with a selection of exclusive Tour-inspired designs. Throughout the day, cycling fans created their own unique souvenirs to celebrate the Grand Départ, taking home a personalised keepsake ahead of the race's official start the following day.

Saturday - Grand Départ with Rouleur

Saturday was finally Grand Départ Day in Barcelona, and Casa Gobik was at the heart of the celebrations.

In partnership with Rouleur, we continued the Casa Custom activation while welcoming the community for a live podcast recording featuring Ally Wollaston from FDJ–SUEZ. More than a conversation about racing, the session offered a closer look at the people behind the sport, giving fans the opportunity to hear directly from one of the peloton’s rising stars in an intimate setting.

Following the podcast, the action moved outside as we gathered our community at the Gobik Cheering Point on Passeig de Gràcia to support the riders during the opening stage of the Tour de France. The day concluded back at Casa Gobik, where we watched the stage finish together before celebrating an unforgettable Grand Départ with an after-party, pizzas and drinks shared with friends, partners and the cycling community.

Sunday - Run & Cheer - Closing

Sunday marked the final day of Casa Gobik, bringing an unforgettable week in Barcelona to a close.

The morning began with another coffee cupping experience hosted by the team at ST. ALI Coffee Roasters, before we joined Curv for a community run through the city towards Montjuïc, where Stage 2 of the Tour de France concluded with a finish that will be remembered for years to come.

As the doors of Casa Gobik closed, so did a week filled with unforgettable moments, inspiring conversations and countless shared experiences.

Thank you to everyone who visited, rode, ran, cheered, shared a coffee or simply stopped by to be part of it. The Grand Départ was a celebration of cycling, and we’re proud to have experienced it alongside such an incredible community.

See you at the next one!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 187

Mon, 29 Jun 2026 11:43:21 GMT

CASA GOBIK BARCELONA - GRAND DÉPART 26

To mark a historic week for cycling, Gobik is opening the doors of Casa Gobik – a unique space that will become the meeting point for the cycling community in Barcelona throughout the week of the Grand Départ.

Throughout the week, Casa Gobik will welcome the public to a range of events, from group rides and talks to product presentations, special guest appearances and other experiences created to bring the cycling community together during one of the most exciting weeks of the season.

From 1st July to 5th July (8:30h - 19h) - Roger de Llúria 71

ST. ALI COFFEE ROASTERS POP-UP
Experience the first-ever European pop-up from ST. ALI, the iconic Australian coffee roaster renowned worldwide for its pioneering role in specialty coffee.
BOX 55. GOBIK X CARLOS SAINZ
Test your reflexes like an F1 driver and discover the new Carlos Sainz x Gobik kit. A fast-paced experience inspired by the world of motorsport and built around speed, precision and performance.
FROM YECLA TO BCN EXHIBITION
A behind-the-scenes exhibition showcasing how Gobik designs, develops and manufactures its products. See, touch and discover what makes the brand special.

Activities you need to sign in to get in:

TALK WITH SCOTT DRAWER : AERODYNAMICS AND SUPERSONICA COLLECTION PRE-LAUNCH
WEDNESDAY 06:00 PM - 07:00 PM

A talk with Scott Drawer (INEOS NETCOMPANY PERFORMANCE DIRECTOR) about Aerodynamics and the Supersonica Collection before its launch. An inside look at the development of modern aerodynamic cycling apparel, from wind tunnel testing and WorldTour feedback to the fabrics and design decisions that help riders save valuable watts on the road.
ROULEUR PODCAST LIVE
SATURDAY 11:00 AM - 12:00 PM

Join us at CASA GOBIK on this special day for a podcast with Ally Wollaston from FDJ–SUEZ.

Wilier at The Grand Départ

To celebrate the Grand Départ of the Tour de France, Wilier Triestina, Monsieur Vélo and Pico Fuel are hosting a special Social Ride through Barcelona.
The ride starts at Monsieur Vélo, where participants will have the opportunity to discover the Wilier Filante SLR ID2 Équipe Groupama–FDJ Team Edition, on display in-store, before rolling out at a social pace.
The experience concludes at one of Barcelona’s iconic spots, where riders can enjoy a drink and celebrate the start of the Tour together.

SRAM “Art Of Racing” Hub - Velodrom Barcelona

To celebrate the Grand Départ of the Tour de France, SRAM is bringing its Art of Racing Hub to Barcelona in collaboration with Velodrom.
Throughout the week, the hub will become a meeting point for the cycling community, featuring daily social rides, workshops, product test rides, WorldTour team bikes, artist bikes, great coffee, and a packed programme of activities both on and off the bike.
Whether joining a ride, discovering the latest SRAM innovations, or simply connecting with fellow cyclists, the SRAM Hub offers a unique way to experience Tour week in the heart of Barcelona.

Check all rides here

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 186

Mon, 15 Jun 2026 09:08:12 GMT

Rod Farvard Win's Trail100 Andorra by UTMB

Rod Favard took victory at Trail 100 Andorra by UTMB, delivering a strong performance across one of the toughest races on the UTMB World Series calendar.
A special result for us, as Rod was the very first athlete we signed for Amazfit. Watching his journey and continued success makes us incredibly proud. Congratulations, Rod.

Lidl-Trek & Cyclowax “chain management” Corner

What started as a switch to hot wax has evolved into something much bigger at Lidl-Trek. Together with Cyclowax, the team has developed a dedicated "Hot Wax Corner" at its service course—a complete chain management system designed to track, measure, rewax, break in and prepare hundreds of chains throughout the season. More than a maintenance process, it reflects how marginal gains are increasingly being found in repeatable systems and operational efficiency, turning one of cycling's most overlooked components into a carefully managed performance asset.

World Cup kits become a cultural battleground

With the 2026 FIFA World Cup underway, national team kits are generating almost as much conversation as the football itself. From heritage-inspired designs to bold artistic statements, brands are increasingly using kits to tell stories about identity, culture and national pride. Football Kit Archive's rankings have sparked debate among fans, while designs from countries such as Japan, Belgium, Spain and Curaçao have emerged as some of the tournament favourites. In an era where jerseys are worn as much off the pitch as on it, the World Cup has become one of the biggest stages for sportswear design and brand storytelling.

Check them out!

A kit built around identity - Gobik Custom

Cycling and football don't often share the same design language, but Gobik's latest custom project shows what happens when they do. Working with ambassador Mark Heij, the brand developed a one-off kit inspired by the bold graphics, colours and visual identity of iconic football jerseys. The result is a design that blends two sporting cultures while reflecting a broader trend across cycling: the growing influence of football, fashion and streetwear on performance apparel.

“Tested On The Tour Divide” - Maeghan Prototype Bags

The Tour Divide is one of the most demanding real-world testing grounds in cycling — where equipment is pushed far beyond controlled conditions.
In this piece, Apidura looks at how their Prototype Bags performed on Maeghan’s bike throughout the route, turning thousands of kilometres of self-supported riding into a live product validation process.

Read the story

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 185

Mon, 08 Jun 2026 09:22:08 GMT

Zel Sport Fest

This past weekend, ZEL Costa Brava became the meeting point for a unique celebration of sport, wellness and community. Over three days, participants joined a packed program of activities including cycling, running, tennis, paddle yoga, HIIT sessions and recovery experiences, all set against the Mediterranean backdrop of the Costa Brava.

We brought together leading brands such as On, Gobik, ISDIN, Wilson, Amazfit, 226ERS and Café de Finca, alongside athletes, ambassadors, influencers and content creators who helped shape the experience both on and off the field. More than a sporting event, ZEL Sport Fest was designed as a space to connect through movement, discover new activities and share experiences with like-minded people.

A weekend that once again demonstrated how sport continues to evolve beyond performance—becoming a platform for community, wellbeing and meaningful connections.

Philippine Gravel Nationals

Philippine gravel is getting faster.

OVRLND GRVL in Clark delivered 110 kilometers of river crossings, climbs, and fast gravel. This year, the stakes were higher: national titles on the line and slots to the 2026 UCI Gravel World Championships in Nannup, Australia waiting at the finish.

Congratulations to the national champions, and to every rider who fought through the heat, pressure, and hard racing.

As for us, MOÚV Gravel Racing lined up, raced hard, and took the lessons home. We came back with stories, notes, and a clearer view of where Philippine gravel is headed.

Trail Running’s Cultural Expansion

Trail running is no longer just a niche endurance sport—it’s becoming a cultural movement. As road races and marathon medals flood social feeds, more runners are heading off-road in search of something less performative and more personal.

Fueled by a desire for nature, community and meaningful experiences, trail running is attracting a new generation of participants while reshaping opportunities across apparel, footwear, events and media. The result is a fast-growing category where lifestyle, identity and performance increasingly overlap.

Training for a hotter future

As global temperatures continue to rise, heat is becoming a new performance variable that athletes can no longer ignore. Elite teams are now treating heat adaptation much like nutrition or recovery—integrating acclimation protocols, environmental simulations and real-time monitoring into their training plans. The result is a growing divide between those prepared for a warmer world and those simply reacting to it, as climate resilience becomes an increasingly important competitive advantage in sport.

Read it Here

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 184

Mon, 01 Jun 2026 12:40:22 GMT

Unbound Week

Another Unbound for the books.

While we couldn’t be in the mud fields of Kansas this year, it was another incredible week supporting riders, brands and fans from around the world. Through Fantasy Gravel, thousands of people followed every attack, puncture, comeback and finish line moment, helping us bring the race closer to gravel fans everywhere.

A huge thank you to everyone who played along, supported the platform, and to the riders and team managers who always find a moment for us, even during the busiest week of the season. And of course, congratulations to the LifeTime and Unbound teams for delivering another unforgettable event.

KASK Carbo-Loading

We started the week the Italian way.

Together with KASK, we launched a carbo-loading activation designed to bring a taste of Italy to Kansas. Pizza inspired by KASK helmet colours, packs of pasta for riders, and plenty of pre-race conversations created the perfect atmosphere ahead of race day.

We also visited the Velocio/Enve and The Grip houses, where the KASK team cooked for athletes and staff, bringing a little piece of Italian hospitality to Emporia.

After all, pasta makes people happy, and maybe a little faster too 🙂

Apidura racing Mood

What a week for Apidura.

The week started with the exciting news that the Specialized Off-Road Team would be using Apidura AeroSystem products, and the results quickly followed.

🥇 XL men’s

🥈 200 Men’s

🥇🥈 200 Women’s

🥈 XL Women’s

Beyond the podiums, it was impressive to see so many riders across the field trusting Apidura products for one of the toughest gravel races in the world.

Fantasy Gravel

Fantasy Gravel continues to grow beyond anything we imagined.

Fans from more than 65 countries followed the race through our live coverage, rankings and updates, generating more than 2.5 million engagements across the app and Instagram during race week.

Following races, sharing stories and bringing fans closer to the action is why we started this project, and Unbound once again reminded us how special the gravel community can be.

Congratulations to every rider who lined up and pushed their limits out there. The XL and Unbound 200 delivered another weekend of incredible racing, emotion and stories worth telling.

We love gravel racing.

On Squad Race Barcelona

Last Friday, Barcelona played host to another edition of the On Squad Race, bringing together runners from across Spain, France and Italy for an evening of pure team racing.

Set against the backdrop of the iconic Castell de Montjuïc, 48 squads and 192 runners took on a demanding 4x4 relay format. Short, explosive efforts, quick transitions and no room for mistakes made for a race where teamwork was just as important as speed.

Running on the new Cloudmonster 3, every athlete gave everything for their squad, chasing not only the win but also a place at the World Final in Los Angeles.

After an intense battle on the castle grounds, Jolie Foulée emerged as the fastest team of the day, securing their ticket to represent their city on the global stage in LA.

Another great project supporting our client On, helping bring communities together through sport and creating experiences that go far beyond race day.

A great reminder that while running may often feel like an individual sport, some of the best moments happen when you race together.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 183

Mon, 25 May 2026 09:34:06 GMT

Gobik Tattoo Party at Nové Město

This weekend at the UCI World Cup in Nové Město, Gobik transformed its stand into a full-on celebration of cycling culture with the Speed Tattoo activation. Throughout the weekend, riders, fans and visitors stopped by to get custom temporary tattoos, turning the space into one of the liveliest meeting points of the event.

Is Taiwan’s bike industry losing its luster?

For decades, Taiwan has been known as the “Bicycle Kingdom.” But it is now under mounting pressure. From the rapid rise of China’s e-bike giants to a growing push in Europe to reshore manufacturing, Taiwan’s bike industry is entering a period of change. How can it navigate this new landscape?

Listen 🎧 to the interesting talk with Elisa Chiu about that topic.

Podcast

Zel Sport Fest - COSTA BRAVA

Set against the Mediterranean backdrop of Costa Brava, ZEL Sport Fest brings together sport, wellness and lifestyle for a three-day community-driven experience. From cycling rides and run sessions to padel yoga, tennis, and recovery-focused activities, the festival is designed to explore movement in all its forms. Alongside talks, experiences and moments shared with athletes, ambassadors and experts, the event reflects a growing shift toward sport as a way to connect, recharge and build community beyond competition.

Join the event :)

Gobik x Paceline Cycling Hub

This weekend, we headed south of Manila to celebrate the first anniversary of Paceline cycling hub and HombaseCafe, a community-driven space bringing together cyclists, runners, coffee and good people.

Over the past year, it has become one of our favourite spots to start rides, connect with the local scene and, of course, enjoy a proper tambay after the ride.

That’s why it felt special to celebrate the anniversary together while also launching the new Gobik corner inside the space, alongside a custom collaboration created especially for the occasion.

A beautiful reminder that the best projects always start with community.

Zwift adquieres Rouvy

Zwift accelerates its mission to make more people active, more often with the acquisition of ROUVY.

The move brings together two major players in the indoor cycling space, combining different experiences and approaches with one shared objective: continue growing cycling worldwide and inspire more people to ride.

A significant step for the future of virtual cycling and the evolution of how communities connect through sport.

Press Release

Unbound 2026 x Fantasy Gravel is ON!!!

Unbound turns 20 — and we’re heading to Emporia.
Tomorrow we’ll be landing in Emporia, Kansas, for Unbound Gravel, as the world’s biggest gravel race celebrates its 20th anniversary. Two decades of dust, endurance and gravel culture have turned Unbound into far more than a race—it’s become the beating heart of the global gravel scene.
We’ll be activating at the expo together with KASK, so if you’re around, come say hi.
And make sure to follow Fantasy Gravel and our socials to keep up with everything happening throughout the week and the race :)

Make Your Picks!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 182

Mon, 18 May 2026 08:37:34 GMT

CIAO2000 Taiwan by Wilier

Ride Fast, Smile Faster

We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.

Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.

From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.

We had so much fun :)

Gobik’s UNITY26 collection Singapore

Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.

But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.

To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.

Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.

Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.

The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.

Adidas x Satisfy - The Circle Pit

With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.

Oatly opens the world’s first bike-thru café

Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.

Zara Overtakes Nike at Brand Value

For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.

Check the News

LOEWE and On push performance into luxury territory

LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 181

Mon, 11 May 2026 09:13:24 GMT

Manila × Alba Optics

When everything makes sense.

We always said that moving to Asia was beyond business.
On a personal level, we also want to help put a spotlight on the region — to show the world the cycling culture that exists here.

The community, the people, the riders we meet day by day…
that’s what makes this journey special. And being able to connect all of this with iconic brands makes it even more meaningful.

This weekend we brought the co-founder of Alba Optics to Manila to share rides, spend time with the cycling and running community and, of course, eat pizza together.

Big thanks to Mouv and the La Course Velo team for making it happen — and to everyone who showed up and shared the weekend with us.

Shanghai Cycle Show

Our first time at the China Cycle in Shanghai — and we absolutely loved the vibe.

A perfect mix of meeting clients and friends while also discovering new brands coming strong from the Asian market.

Three intense days of meetings, conversations and new projects across Europe and Asia. But as always, our favourite part was the afterworks — sharing time with key people from the industry and continuing to grow the cycling scene worldwide together.

Big thanks to everyone we crossed paths with in Shanghai and shared a beer (or two) with along the way.

Google Finally Made a Fitness Tracker

Google just introduced a new screenless fitness tracker, stepping into the space between traditional smartwatches and recovery-focused wearables like Whoop.
A minimalist approach that says a lot about where health tech — and our relationship with screens — might be heading.

Satisfy Returns to Cocodona 250

At mile 100 of the Cocodona 250, SATISFY is rethinking what a fuel station can be.
More than just a checkpoint, the Fain Ranch takeover becomes a space to reset — blending performance nutrition, hospitality and atmosphere into an experience designed for runners pushing through one of the toughest races on earth.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 180

Tue, 05 May 2026 11:08:17 GMT

SRAM - Meet the Locals & Expo & House

Traka week has come and gone — and what a week it was.
We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.
Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.

Gobik Gravel Times

Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.
We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.
We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.
What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.

ALBA OPTICS - MOMENTUM FEMME

Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.

They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.
The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.

QUOC Pop - Up

We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.
Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.

With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.

More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.

Factor - Palau Fugit

We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.
That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.
It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.

Fantasy Gravel

And of course, our baby, Fantasy Gravel was at the center of it all.
Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.
A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.
From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.

China Cycle 2026

Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.

If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Check Their Activities Here :)

Monday Break - Issue 179

Mon, 27 Apr 2026 12:55:12 GMT

OUR OWN TRAKA CALENDAR

The Traka week is here — and with it comes one of the most exciting moments of the gravel calendar.

For a few days, Girona becomes the global meeting point for riders, brands, and cycling enthusiasts from around the world, all drawn together by the spirit of adventure, performance, and community that defines The Traka.

This special edition of Monday Break is dedicated entirely to Traka Week — your go-to agenda for everything happening on and off the bike. From rides and activations to gatherings, launches, and celebrations, here’s what’s on across the week in Girona.

Whether you’re racing, supporting, or simply soaking up the atmosphere, this is your guide to making the most of it.

MONDAY 27.04

18h : Sram “Meet the Locals”

Discover the routes and rhythms of the region with our Meet the Local Gravel Ride. Join us for a 6:00pm meet up, with a 6:30pm roll out, for a relaxed social spin guided by local flavor and knowledge. Expect friendly vibes, flowing gravel, and great local company.

TUESDAY 28.04

10h - 18h QUOC Pop - Up Opening

We’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily

17:45h - Mattia de Marchi Talk at Odeon by Cafe du Cycliste

WEDNESDAY 29.04

9h SMITH X QUOC RIDE

Join us in celebrating the launch of SMITH x QUOC's incoming Strata Collection.
We'll head over to some local gravel trails from QUOC Pop-Up store, social pace, everyone is welcome.
Meet 09:00am // Roll out 09:30am

19h SMITH X QUOC PARTY

Join us for the launch of SMITH x QUOC, with music, pizza, beers and exclusive access to limited editions.
Join us for the exclusive unearthing of SMITH x QUOC’s all new collaboration. Be the first to try out the latest drops, shop limited editions and mingle with fellow racers in an evening filled with music, pizza and beers.

THURSDAY 30.04

Alba Optics - MOMENTUM FEMME

Introducing MOMENTUM FEMME — an Alba Optics project dedicated to female-led stories, real experiences and shared journeys. Driven by connection and community.
The first series will be hosted at Temple Running store in Girona for the TRAKA week, from 29 April to 2 May. Kicking off the conversation with a limited edition DELTA LEI, available only from selected Girona retailers. An exclusive colour frame, that comes in a special two-lens (VZUM F-LENS FLM and VZUM SALMON) bundle.

18h : Alba Optics - Momentum Femme Social Run at Temple Running
19h - 21h : Alba Optics - Momentum Femme Happy Hour at Temple Running

» SRAM SCAVENGER HUNT «
During all day at the Sram booth, get your QR and check the points :)

18h - 19h Athletes Presentation 200 & 360

FRIDAY 1.05 - Race Day!

5:50h - 6:10h START 360
6:30 START 560 (TBC)

SATURDAY 2.05 - RACE & PARTY :)

6:50h - 7:40h START 200

18:30h Holly Fries by The Grip & Wilier at ESC

19h Factor After Party at Palau Fugit (Private event)

SUNDAY 3.05

8:15h START 100

12h - 14h HUTCHINSON Happy Hour

GOBIK on TRAKA WEEK

Keep an eye on Gobik and our socials during the week of Traka in Girona, more to come. You’ll have the brand right in your hands.

Fantasy Gravel - Make your Hot Picks :)

Time to play! Make sure to go to the app and make your hot picks, keep an eye on your chosen riders on race day, and follow them on the Fantasy Gravel app.

Make your Hot Picks

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 178

Mon, 20 Apr 2026 11:07:22 GMT

Sea Otter Classic - LTGP First Stop

The 2026 LTGP league, kicked off in style at the Sea Otter Classic, opening the Life Time Grand Prix with fast, tactical racing in both fields.
In the men’s race, Bradyn Lange delivered a breakthrough win, outsprinting Keegan Swenson after more than 140 km of racing. On the women’s side, Sofía Gómez Villafañe took the victory, confirming her status as one of the top riders in the series.
A high-level start to the season that once again showed just how competitive and unpredictable elite gravel has become.

How tennis stars forced a rule change and won a fight to access their health data

Tennis is opening the door to wearable tech. The French Open will trial devices like Whoop, allowing players to access real-time biometric data during matches.
After recent pushback from athletes, the move signals a shift toward a more data-driven future in the sport.

Even before the Boston Marathon started, Nike found itself at the center of controversy. A sign reading “Runners Welcome. Walkers Tolerated” sparked backlash for its exclusionary tone—highlighting an ongoing debate around inclusivity in running.
The brand quickly removed the message, but the conversation remains: who really belongs on the start line?

Check Their Activities Here :)

QUOC Pop - Up for The Traka

This Traka week, we’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily
More info and sign-ups via the link. See you there.

The Women’s Gravel Ride | The Traka & SRAM

The Women’s Gravel Ride at The Traka, supported by SRAM, is back in Girona. A relaxed, social ride to kick off race week, bringing together familiar faces and new riders before the action begins.
Happening on Sunday 26th, it’s a 40 km ride starting at SRAM House, with coffee, portraits, and a post-ride hangout featuring food, raffles, and a mechanic workshop.
📍 26/4 | 10:30 AM | Girona
Link for registration:

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 177

Mon, 13 Apr 2026 08:07:20 GMT

Paris - Roubaix for the books

Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

Read It

Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

Read It

The Price of Winning‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 176

Tue, 07 Apr 2026 10:17:04 GMT

Tour of Flanders x Gobik

Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

Read the story

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 175

Mon, 30 Mar 2026 08:52:18 GMT

Taipei Cycle Show — on the ground

Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.

More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.

For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.

And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.

Taipei confirms it: Asia is moving fast, and being present is no longer optional.

Fantasy Gravel x The Hills

The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.

A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.

On the race side, both fields delivered.

In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.

In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.

Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.

A big thank you for the trust — great way to kick off the season.

Watch the content

On takes over Tsim Sha Tsui’s Avenue of Stars

Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.

Murakami, running and culture.

A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.
In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.
Sometimes the best inspiration comes from outside our industry.

Read full article

Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 174

Mon, 23 Mar 2026 11:19:17 GMT

In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.
If you’re heading to Taipei, now’s a good time to connect.

Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.
As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.
Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

Subscribe to receive new posts :)

Running Supply with Cole Townsend

Monday Break - Issue 173

Mon, 16 Mar 2026 07:08:26 GMT

GLITCH MODE MANILA

A city ride not just to discover the new drop from Gobik, but also to explore some of the most monumental parts of the city.

More than 100 riders joined our Glitch Ride — always special to see the Manila community showing up and supporting us. It truly means a lot. 🫰

Good vibes, great content captured with the Gobik mini cameras, a stunning city backdrop, and the perfect ending with coffee and banana bread by @cafe.4l

Thanks for sharing your amazing city with us. Drop available at @mouv.mnt

Conversation with Ciele Co-Founder

A Conversation with Jeremy Bresnen, Co-Founder of Ciele Athletics

Jeremy Bresnen is co-founder of Ciele Athletics. His job is focused on creative, product, and brand. In the last year Ciele hired a CEO, freeing Jeremy to turn back toward what he calls “the fun stuff.” He’s the spirit guy — or as he puts it, more of the soul behind the brand…

4 months ago · 20 likes · Cole Townsend

On Squad Race World Series

600 squads 20 cities
Forget the track. Forget the road. On Squad Race is taking running to a whole new level. We’re looking for 600 squads across 20 cities to take on a spiral course designed to test your legs and your lungs.
Barcelona May 29th - Singapore June 13th - Jakarta June 20th - BKK June 27th

Check the dates in your city, create your squad and win a ticket for the LA Finale.

ON SQUAD RACE

ISPO moves to Amsterdam

After more than two decades in Munich, ISPO is moving to RAI Amsterdam for its 2026 edition. The relocation signals a strategic reset for the world’s largest sports industry gathering, aiming to bring brands, retailers and innovators closer together with a more focused format, stronger buyer connections and a renewed emphasis on sustainability and participation.

Does the world really need a documentary about the death of Mo Wilson?
A new Netflix documentary, The Truth and Tragedy of Moriah Wilson, revisits the life and legacy of the rising gravel racing star whose 2022 murder shocked the cycling world. Premiering at SXSW before its global release, the film aims to move beyond sensational headlines and instead focus on Wilson herself — her talent, personality and the impact she had on the cycling community.

Back to Taipei Cycle Show

In a few days we’ll be back at Taipei Cycle Show, and we couldn’t be more excited. It will be our first time attending with the Asia office fully operational, and with a full agenda of meetings with partners and new ones.

We’re currently organizing our schedule, so if you’re heading to the show as well, feel free to ping us to catch up or grab a coffee.

We’re also planning a few rides, runs, and the presentation of a new project that will be revealed during the show.

Hope to see many of you there!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 172

Mon, 09 Mar 2026 08:03:01 GMT

Tokyo Night Run 🌙🇯🇵

We joined a special night run in Tokyo hosted by Bandit and Downbeat, one of the most hyped running stores in the city.

If we already love discovering cities through running, imagine doing it in Tokyo at night — alongside 50 runners, sharing the streets, the smiles, and the Bandit vibes.

Great energy, new friends, unforgettable atmosphere. Amazing night. Until the next one.

On Announces Fourth Quarter and Full Year Results

Swiss performance brand On continues to post strong momentum as it reports its latest annual results. The company closed the year with solid double-digit growth, expanding global demand and increasing profitability — driven by strong footwear sales, a growing direct-to-consumer channel and continued brand momentum worldwide.

Read The Report

ROSALÍA Fronts New Balance’s Campaign

The global artist fronts the new 204L sneaker, blending sport heritage with fashion-forward design. Featuring scalloped detailing and ribbon laces, the updated silhouette reimagines early-2000s running style through a softer, more expressive aesthetic — reinforcing New Balance’s growing crossover between performance, culture and lifestyle.

SBT GRVL Invests in the Next Generation

One of the world’s most iconic gravel races is investing in the sport’s future. SBT GRVL presented by Wahoo has expanded its Junior Development Scholarship Program for 2026, selecting 24 young riders aged 12–18 to compete and gain exposure at the Steamboat Springs event. The initiative aims to lower barriers to entry and help build a stronger pipeline for the next generation of gravel athletes.

CamelBak: Powering Global Engagement with Strava Challenges

Strava and CamelBak are strengthening the link between performance data and hydration strategy with a new case study that highlights how athletes use connected tech to optimise training and endurance. By integrating ride insights with real‑world hydration insights, the collaboration showcases ways brands and platforms can work together to enhance athlete behaviour and drive smarter, data‑informed experiences.

Read it!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Monday Break - Issue 171

Mon, 02 Mar 2026 13:28:35 GMT

Tokyo Marathon 2026 🇯🇵

We spent the past few days immersed in the Tokyo Marathon atmosphere — from a dinner and night run with the Bandit family to exploring brand activations and pop-ups across the city to truly feel the culture of a World Major.

Tokyo has a unique energy. Precise, respectful, beautifully organized — and during race week, it transforms into something even more special. The city comes alive in a different way. Great to reconnect with old friends and meet new ones along the way. The organization was impeccable, and the experience one we won’t forget.

Tokyo is incredible on its own — but with a marathon taking over the streets, it becomes something else entirely.

Sami Sauri - Fireflies Patagonia

Sami Sauri is taking on more than 1,000 kilometers across Patagonia as part of Fireflies Patagonia 2026 — a ride that goes far beyond endurance. Supporting the Vivir Más Feliz Foundation, the initiative raises funds and awareness for children facing cancer, turning every climb and every kilometer into a tribute to resilience and hope. A reminder that sometimes sport moves forward not just on legs, but on heart.

Check How to Contribute

Gen Z’s latest status symbol is running a marathon

A new status symbol is emerging among Gen Z: buying experiences over possessions — particularly travel, events and shared moments. According to recent research, younger consumers are prioritising meaningful activities and social currency over material goods, reshaping how brands connect with this audience. This shift has implications across industries, from premium events and sponsorships to how products are marketed and valued in a more experience-driven economy.

Read the news

ALBA Optics introduces the DELTA ULTRA IV

Now in its fourth generation, the ULTRA line continues to push the idea of performance eyewear beyond convention. Designed for athletes who move where there’s no track to follow, the new DELTA ULTRA IV celebrates 360° panoramic vision while blurring the lines between sport, nature and design.

Chek them out

Thanks for reading our Monday Break!

Subscribe to receive new posts :)