<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Athletic Affair: Press Room]]></title><description><![CDATA[News from our PR department ]]></description><link>https://culture.athleticaffair.co/s/press-room</link><image><url>https://substackcdn.com/image/fetch/$s_!w1ar!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdadf2af3-1ea7-46b9-801b-5bb520dd7ea8_1222x1222.png</url><title>Athletic Affair: Press Room</title><link>https://culture.athleticaffair.co/s/press-room</link></image><generator>Substack</generator><lastBuildDate>Wed, 14 Oct 2026 07:58:19 GMT</lastBuildDate><atom:link href="https://culture.athleticaffair.co/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Athletic Affair]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[athleticaffair@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[athleticaffair@substack.com]]></itunes:email><itunes:name><![CDATA[Athletic Affair]]></itunes:name></itunes:owner><itunes:author><![CDATA[Athletic Affair]]></itunes:author><googleplay:owner><![CDATA[athleticaffair@substack.com]]></googleplay:owner><googleplay:email><![CDATA[athleticaffair@substack.com]]></googleplay:email><googleplay:author><![CDATA[Athletic Affair]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Apidura Launches Expedition Series Long Top Tube Pack ]]></title><description><![CDATA[The new Expedition Long Top Tube Pack is a key item for anyone who needs stable, waterproof storage for easy-access items, either as part of a bigger bikepacking setup or as a standalone pack.]]></description><link>https://culture.athleticaffair.co/p/apidura-launches-expedition-series</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-launches-expedition-series</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Tue, 13 Oct 2026 07:26:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZP0n!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZP0n!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZP0n!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 424w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 848w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 1272w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZP0n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png" width="1280" height="853" 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srcset="https://substackcdn.com/image/fetch/$s_!ZP0n!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 424w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 848w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 1272w, https://substackcdn.com/image/fetch/$s_!ZP0n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d1f7943-65fc-4160-80b8-d06024cdfe17_1280x853.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>KEY HIGHLIGHTS</strong></p><ul><li><p>Constructed from a waterproof, weldable and durable 3L fabric, PFA &amp; PFC-free</p></li><li><p>Cargo Mesh side pockets provide easy-access external storage</p></li><li><p>Tapered rear ensures plenty of knee clearance with a low-profile zip that stays out the way</p></li><li><p>Internal divider splits the main compartment to keep contents separate and easy to find</p></li><li><p>Front cable port routes a charging cable out of the front of the pack so the main zip can stay fully closed</p></li><li><p>Weight &amp; capacity: 258g, 2L</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zv5S!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zv5S!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zv5S!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!zv5S!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zv5S!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zv5S!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zv5S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5a513ef2-7a5e-4f2c-a5ad-9f9d64e58968_3000x2000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><strong>Long Top Tube Pack</strong></p><p style="text-align: justify;">We&#8217;ve known for a while that we wanted to develop a <strong>Long Top Tube Pack </strong>to sit within the <strong>Expedition Series</strong>, but we also knew it had to be unique and serve a purpose that wasn&#8217;t just mirroring what we already had in the Racing and Backcountry Series</p><p style="text-align: justify;">With the re-launch of our <strong>Expedition Series</strong> earlier this year, we had the opportunity to re-think the entire series and focus on its core principles - <strong>Stable, Waterproof, Durable</strong> - founded on rider-focused design that prioritises simple, unseen integrated features that work alongside clean aesthetics that hide technical problem-solving beneath the surface.</p><p style="text-align: justify;">Designed to be used as a standalone pack or as part of a bigger bikepacking setup, the<strong> Expedition Long Top Pack</strong> offers 2L of carry capacity, alongside two external Cargo Mesh Pockets for on-the-go easy access. The front anchoring strap works together with the silicone-backed Hypalon Stability Straps to ensure a rock-solid fit, while the tapered rear and low-profile zip means plenty of knee clearance.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Kj0_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Kj0_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Kj0_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!Kj0_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Kj0_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21e43387-7a8f-4c91-9853-1d246a7e089c_3000x2000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" 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data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik presents UNITY – Cold27: when waiting for winter is also part of the journey]]></title><description><![CDATA[Gobik unveils its proposal for the cold season through THE WAIT campaign, a metaphor for cyclists' desire and anticipation ahead of the seasonal shift.]]></description><link>https://culture.athleticaffair.co/p/gobik-presents-unity-cold27-when</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-presents-unity-cold27-when</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 05 Oct 2026 08:30:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Mm2I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Mm2I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Mm2I!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Mm2I!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2213064,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/218899355?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Mm2I!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Mm2I!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac77ef22-9cf8-49c3-a3a2-f492754ef1aa_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Yecla (Spain), October 5th, 2026.</strong> &#8212; Winter does not begin when temperatures drop on the thermometer; it begins the moment a cyclist decides to prepare for it. Built on this premise, Gobik introduces its new UNITY &#8211; Cold27 collection, available from October 5th. This lineup invites riders to redefine winter essentials through a precise balance of contemporary design, technical protection, and functionality.</p><p>Far from viewing winter as a period of limitations or a mere reaction to the weather, the Spanish-based brand frames cold-weather preparation as a deliberate choice. The new collection offers an extensive catalog of jerseys, vests, jackets, and base layers designed to accompany cyclists from initial anticipation through to the most demanding road or mountain conditions.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!62sv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!62sv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!62sv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!62sv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!62sv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!62sv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!62sv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!62sv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!62sv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!62sv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44eaa689-f991-4150-b2b8-1dad62940acf_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>&#8220;THE WAIT&#8221;: ready for a new season</strong></p><p>&#8220;THE WAIT&#8221; brand campaign focuses on that seasonal transition when your body demands a wardrobe change. Even before temperatures fully drop, cyclists experience a genuine impatience to put on that first long-sleeve jersey, debut a new vest, or feel the warmth of thermal fabric during early morning rides.</p><p>For those who ride, winter isn&#8217;t a stopper&#8212;it&#8217;s a distinct way to roll, complete with its own wind, light, and climate. THE WAIT captures that anticipation, the excitement, and the eagerness for temperatures to drop so riders can take their new kit out on the road.</p><div id="youtube2-PfACgdKaqGs" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;PfACgdKaqGs&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/PfACgdKaqGs?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p><strong>What&#8217;s new: technical and fabric innovation</strong></p><p>Featuring a clean, timeless aesthetic, UNITY &#8211; Cold27 focuses on thermal control and modularity through varying levels of insulation and protection. For this release, Gobik highlights four key new garments that embody the collection&#8217;s philosophy:</p><ul><li><p><strong>ENVY (High-performance vest):</strong> Engineered for the highest demands on the road and used by Gobik&#8217;s professional teams, it is developed with the Polartec&#174; Power Shield&#8482; Pro membrane, offering superior wind and water protection alongside outstanding breathability. Key features include an aerodynamic fit, sealed seams, a YKK Vislon&#174; AquaGuard&#174; zipper, water-evacuation pockets, and a neoprene rear flap. <strong>Weight:</strong> 166 g (size S) | <strong>Temperature range:</strong> 7 &#186;C &#8211; 15 &#186;C.</p></li></ul><ul><li><p><strong>WEEZER (Solid long-sleeve jersey):</strong> A redefinition of thermal comfort for cold or medium-intensity days. Crafted from a technical winter fabric 25% heavier than the standard Pacer Solid line, it features a thicker inner fleece that boosts insulation without compromising sweat wicking. <strong>Weight:</strong> 250 g (size S) | <strong>Temperature range:</strong> 7 &#186;C &#8211; 15 &#186;C.</p></li></ul><ul><li><p><strong>VANTAGE (Lightweight protection jacket):</strong> Protection and lightness to handle cool temperatures and variable conditions. Features Polartec&#174; Windbloc&#174; on the front panel and three-layer membrane sleeves to block wind and repel water, while a brushed inner back provides warmth and breathability. Its Perfect Fit pattern ensures a streamlined, comfortable fit. <strong>Weight:</strong> 261 g (size S) | <strong>Temperature range:</strong> +5 &#186;C &#8211; +14 &#186;C.</p></li></ul><ul><li><p><strong>PRIME (Ultralight windproof vest):</strong> The ultimate answer to versatility and lightness. An essential, minimalist, and extremely packable piece designed to protect against the wind on mountain descents or early morning rides. Packs easily into a jersey pocket and features rear openings for quick access to lower pockets. <strong>Weight:</strong> 71 g (size S) | <strong>Temperature range:</strong> 10 &#186;C &#8211; 18 &#186;C.</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Yhv-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Yhv-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!Yhv-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Yhv-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Yhv-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Yhv-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9cead5e-1faf-4632-b4f7-940f0acd5993_6000x4000.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Redefining the winter riding experience</strong></p><p>With UNITY &#8211; Cold27, Gobik reinforces its commitment to technical apparel where technology, aesthetics, and ride feel move in harmony. &#8220;The wind, the changing light, and the cold are all part of a unique way of experiencing cycling. This collection doesn&#8217;t just aim to protect the rider from the elements; it elevates and completes their experience on the bike throughout the entire winter season,&#8221; states the brand&#8217;s design team.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Zendaya and On Present Their Second Co-Created Collection in an Action Film-Inspired Campaign]]></title><description><![CDATA[Zendaya and Swiss premium sportswear brand On continue their creative partnership with a second co-created collection, captured in a cinematic campaign where movement is made to look effortless.]]></description><link>https://culture.athleticaffair.co/p/zendaya-and-on-present-their-second</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/zendaya-and-on-present-their-second</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 05 Oct 2026 08:23:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!DStk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!DStk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!DStk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DStk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DStk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DStk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DStk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg" width="1200" height="795" 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srcset="https://substackcdn.com/image/fetch/$s_!DStk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DStk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DStk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DStk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81e5e756-5d7b-47f5-bc11-9c2b5259117f_1200x795.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>ZURICH, Switzerland, October 1, 2026 &#8211; </strong>Today, Zendaya and On unveil the next chapter of their ongoing partnership: presenting their second co-created collection through an immersive action-movie inspired campaign and short film that puts movement centre stage.</p><p>Built on a shared belief that movement should look and feel effortless, the co-created collection brings together performance, style and everyday expression. Developed alongside longtime collaborator Law Roach, this latest chapter takes the idea somewhere unexpected, using the heightened physicality of an action film to put the new season styles into motion.</p><blockquote><p><em>&#8220;Each season we&#8217;re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo,</em>&#8221; said Zendaya.</p></blockquote><blockquote><p><em>&#8220;Our work with On has always been about pushing what sportswear can look and feel like. For this collection we brought our personality and love of print to technical fabrics, designing pieces to make you feel good when you move in them</em>&#8221; said Law Roach.</p></blockquote><div id="youtube2-D35mMLBnAHk" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;D35mMLBnAHk&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/D35mMLBnAHk?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>The new season styles are put to the test in a campaign film by Argentinian directing trio Pantera, inspired by the visual language and physicality of classic action movies. Bringing their distinctive fashion sensibility to the genre, the film captures Zendaya at the center of the action, moving through choreographed scenes with ease. The result playfully puts the co-created collection through its paces, showing how each piece moves naturally with the body. &#8203; The film is accompanied by stills capturing Zendaya moving with purpose, attitude and ease.</p><blockquote><p><em>&#8220;Cinematic storytelling has been a cornerstone of our partnership with Zendaya from the start,&#8221; </em>said Alex Griffin, On&#8217;s Chief Marketing Officer. <em>&#8220;We&#8217;ve always wanted to create work that goes beyond traditional advertising - building worlds that entertain, surprise and invite people in. This latest chapter takes that ambition somewhere new, while keeping movement at the heart of the story.&#8221;</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!m1v0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!m1v0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!m1v0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg" width="1024" height="683" 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srcset="https://substackcdn.com/image/fetch/$s_!m1v0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!m1v0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cdbf7b2-fee8-4f87-9c30-6b40054a335f_1024x683.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Engineered for all day comfort, the co-created collection brings On&#8217;s performance innovation together with Zendaya and Law Roach&#8217;s distinctive approach to style. Oversized crew necks and sweatpants feature considered ruching and bungee cord detailing, allowing each piece to shift in shape and silhouette. A bold custom python print features across a bodysuit, a form fitting long sleeve top, and a half zip anorak. The Cloudnova Moon is introduced in a new Mary Jane-inspired silhouette - pairing an engineered knit upper with refined speed laces. It arrives in three colorways: Clove / Ivory; Dew / Antler; and Black / Ivory.</p><p>The campaign launches on October 1, 2026, with the Cloudnova Moon Mary Jane and the latest apparel available at on.com and On retail stores globally. Customers in Los Angeles, Paris, Tokyo and Chengdu, can experience the new season styles through special immersive retail pop-ups at On&#8217;s flagship stores.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Enters Football alongside Kylian Mbappé ]]></title><description><![CDATA[Thierry Henry is announced as Director of Football, having worked with On since 2025 on the brand&#8217;s entry into football.]]></description><link>https://culture.athleticaffair.co/p/on-enters-football-alongside-kylian</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-enters-football-alongside-kylian</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Tue, 22 Sep 2026 07:30:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6MHs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6MHs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6MHs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6MHs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg" width="768" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:768,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:112894,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/216861523?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6MHs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6MHs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3582972f-0de1-4e09-bf85-554d9d1b0e6b_768x1024.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photographed by Juergen Teller</figcaption></figure></div><p style="text-align: justify;">The Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbapp&#233;, marking the beginning of the brand&#8217;s journey into the world&#8217;s biggest sport. On is bringing a fresh perspective to football &#8211; that the game is more beautiful when you can focus on the simple joy of play, enhanced through product innovation and meaningful connections with communities around the world. Thierry Henry, who has been working behind the scenes with the brand on every aspect of its entry and product approach since late 2025, has been announced as Director of Football.</p><p style="text-align: justify;">Since launching in 2010, On has grown from a new challenger in running into one of the world&#8217;s leading sportswear brands by rethinking performance &#8211; from CloudTec&#174; to LightSpray&#8482; &#8211; through athlete insight, Swiss engineering, and distinctive design. Now, On is applying that same formula to football: working closely with a highly selective line-up of elite players to rethink product for the demands of the game while bringing a new energy to the culture that surrounds it.</p><p style="text-align: justify;">A World Champion and the reigning World Cup record goal scorer, Kylian Mbapp&#233; will be at the heart of On&#8217;s football journey, uniting one of football&#8217;s defining players with one of sportswear&#8217;s most innovative brands. Bringing his reading of the game, forged at the highest level and backed by extraordinary statistics, he will work directly with On&#8217;s product teams, integrating his elite perspective into the development and testing of future football footwear and apparel. He will also become a global ambassador for On, extending the partnership beyond football into movement, performance, and contemporary design.<span>This September, six seasons of collaboration and design evolution culminate in a new interpretation of the Cloudsoma PAF &#8211; an intuitive running shoe inspired by rock formations, blending precise design and untamed nature.</span></p><blockquote><p><em>&#8220;Football doesn&#8217;t need another sportswear brand to do more of the same,&#8221; </em>says David Allemann, Founder and co-CEO of On.<em> &#8220;Football needs new ideas and a challenge to what is possible. When we enter a sport, we want to be the brand of the future &#8211; through true innovation and contemporary design. Our ambition is to bring On&#8217;s approach to the pitch, the pavement, and the runway &#8211; connecting elite performance with the culture that surrounds the game. With Kylian we have the perfect partner to dream what football can become.&#8221;</em></p><p><em>&#8220;From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow&#8217;s game,&#8221; </em>says Kylian Mbapp&#233;.<em> &#8220;I want to bring my experience and perspective into what we create, push what&#8217;s possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.&#8221;</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L9LK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L9LK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 424w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 848w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L9LK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg" width="904" height="402" 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srcset="https://substackcdn.com/image/fetch/$s_!L9LK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 424w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 848w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!L9LK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5217b0ee-8c40-4004-9eb9-358898e49990_904x402.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><strong>A New Era of Performance Innovation with LightSpray&#8482;</strong></p><p style="text-align: justify;">At the heart of On&#8217;s approach to sportswear is a culture of innovation and Swiss engineering. It was foundational to the brand&#8217;s founding, with CloudTec&#174;, On&#8217;s distinctive structurally engineered mid-sole, redefining performance running technology. That same culture of innovation resulted in LightSpray&#8482;, On&#8217;s proprietary robotic manufacturing technology first introduced in 2024. By creating a performance upper from a continuous sprayed filament, LightSpray&#8482; enables a fundamentally different approach to footwear construction &#8211; designed to outperform traditionally manufactured products.</p><p style="text-align: justify;">On is now applying the technology to the specific demands of elite football. The development process will be athlete-led from the outset. Elite players will work directly with On&#8217;s product teams to test, challenge and refine future football products, combining first-hand experience from the highest level of the game with On&#8217;s Swiss engineering and approach to innovation. The ambition is to rethink what football product can be: exceptionally lightweight, precise, and close to the athlete like a second skin.</p><p style="text-align: justify;"><strong>Bringing Together Forces to Shape the Future of Football</strong></p><p style="text-align: justify;">Joining Kylian Mbapp&#233;, two further distinctive forces of the elite game are integral to On&#8217;s entry into football: Thierry Henry and Sydney Schertenleib. Both bring different points of view to On&#8217;s football journey.</p><p style="text-align: justify;">Thierry Henry joined On as its new Director of Football. One of the most celebrated players of his generation as a French World Cup winner and Arsenal FC legend, Henry has been working on the brand&#8217;s entry into football since late 2025. Drawing on decades at the highest level of the game, he will play a central role in the strategic development of On Football, from product and athlete relationships to how On approaches the culture and future of the sport.</p><blockquote><p style="text-align: justify;"><em>&#8220;Building something new in football requires a bold and original approach,&#8221; </em>says Thierry Henry<em>. &#8220;Over the past year, I&#8217;ve seen first-hand the curiosity and attention to detail the team at On brings to that process. We want to listen to players, understand what they need and create something that can genuinely add to the game. I&#8217;m proud to be part of shaping what comes next.&#8221;</em></p></blockquote><p style="text-align: justify;">Sydney Schertenleib represents the next generation of football. The Swiss international and FC Barcelona player first joined On in December 2025 as an ambassador for Training and Lifestyle. Her relationship with the brand now expands into football, where she will work directly with On&#8217;s teams on product development and testing. Her perspective will help shape products designed for the future of the women&#8217;s game.</p><blockquote><p style="text-align: justify;"><em>&#8220;I&#8217;ve already experienced how differently On thinks about performance and design, so being part of its journey into football feels really exciting,&#8221; </em>says Sydney Schertenleib.<em> &#8220;As a player, having the opportunity to work directly with On and bring my perspective into the development process is something really special. I can honestly say, I&#8217;ve never felt the ball like I have in the product the team is working on.&#8221;</em></p></blockquote><p style="text-align: justify;">On&#8217;s entry into football is captured through the distinctive lens of world-renowned photographer Juergen Teller, who brings Kylian Mbapp&#233;, Henry and Schertenleib into On Labs in Zurich &#8211; the heart of the brand&#8217;s innovation and product development. Set among the machinery, products and experimentation behind On&#8217;s innovation, including the LightSpray&#8482; robot, Teller&#8217;s unmistakable visual language brings together the worlds of football, innovation and culture in an unexpected way.</p><p style="text-align: justify;">on.com/football</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!M6cT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!M6cT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!M6cT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg" width="768" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:768,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:150090,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/216861523?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!M6cT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!M6cT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1dcb3c8-f223-4139-886e-6096e0eaba58_768x1024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[NEW GRAFF RD: UNTAMED SPEED]]></title><description><![CDATA[The new Miche wheels built for the toughest gravel racing.]]></description><link>https://culture.athleticaffair.co/p/new-graff-rd-untamed-speed</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/new-graff-rd-untamed-speed</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 14 Sep 2026 13:14:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wvHQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wvHQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wvHQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wvHQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:540722,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/215658397?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wvHQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wvHQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62b4e318-c4a2-4194-855a-d9683139f065_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><span>The Traka. Unbound Gravel. The Hills. UCI Gravel World Series. Graff RD was developed on these roads, together with The Grip and Mattia De Marchi.<br><br>Gravel has raised the bar. Designing a gravel wheel today means solving an equation</span></p><p style="text-align: justify;"><span>that, until recently, seemed impossible. Aerodynamics. Impact absorption. Lightness. Precision. All in a single wheel.<br><br>Graff RD is built around this balance. Because the best way to design a gravel wheel is to let it race gravel.</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jrMU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jrMU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!jrMU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:11700878,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/215658397?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!jrMU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jrMU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cd7dd97-4021-4525-a3f7-5763de81962c_3840x2160.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.miche.it/en/products/wheels/gravel/graff-rd&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.miche.it/en/products/wheels/gravel/graff-rd"><span>Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On and POST ARCHIVE FACTION (PAF) Present Current Form 5.0: A Monument to Movement ]]></title><description><![CDATA[Swiss sportswear brand On and South Korean brand POST ARCHIVE FACTION (PAF) bring their partnership full-circle with Current Form 5.0.]]></description><link>https://culture.athleticaffair.co/p/on-and-post-archive-faction-paf-present</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-and-post-archive-faction-paf-present</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 14 Sep 2026 13:01:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iLZX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iLZX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iLZX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!iLZX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:269541,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/215656046?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!iLZX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iLZX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988fc855-4c7e-457b-aeb6-e60bf3730e01_1024x683.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><span>This September, six seasons of collaboration and design evolution culminate in a new interpretation of the Cloudsoma PAF &#8211; an intuitive running shoe inspired by rock formations, blending precise design and untamed nature.</span></p><p style="text-align: justify;"><span>On and POST ARCHIVE FACTION&#8217;s (PAF) partnership is marked not by a closing note, but rather a synchronistic symbol of lasting legacy. Built in collaboration with lauded land artist Strijdom van der Merwe, On and POST ARCHIVE FACTION (PAF) leave behind a circular stone installation on the Spanish island of Tenerife, which will serve as a permanent trail loop for runners. A true monument to movement, the loop acts as a lasting metaphor &#8211; honoring what has come before by providing creative territory for the future.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/share/46C68BCC-6CCA-43A5-9FA31C8B56F045D9/?viewType=grid&quot;,&quot;text&quot;:&quot;Campaign Stills&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://library.on.com/share/46C68BCC-6CCA-43A5-9FA31C8B56F045D9/?viewType=grid"><span>Campaign Stills</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.youtube.com/watch?v=LO-fYv2rFu8&amp;feature=youtu.be&quot;,&quot;text&quot;:&quot;Documentary Video&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.youtube.com/watch?v=LO-fYv2rFu8&amp;feature=youtu.be"><span>Documentary Video</span></a></p><p style="text-align: justify;"><span>The monument is commemorated not only as a physical structure, but also by a campaign and short documentary. Drawing parallels between the construction process and the multi-season evolutionary story of the On x PAF partnership, the documentary is presented in three parts. Moving from past to present to future, the film captures POST ARCHIVE FACTION&#8217;s (PAF) Co-founder and Creative Director, Dongjoon Lim, curating pieces from previous collections into a circular display, van der Merwe constructing the trail-loop landscape monument in Tenerife, and comes to a close with footage showing the athletes running the completed loop.</span></p><p style="text-align: justify;"><span>At the centre of the partnership is the collaborative Cloudsoma PAF silhouette. Built for running and inspired by the raw beauty of mountains &#8211; where stone, shadow, and movement converge &#8211; the shoe embodies a series of harmonious juxtapositions. Here, the contrast between rough and smooth, stillness and speed, permanence and transformation, all place wild nature in dialogue with avant-garde design.</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tetu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tetu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tetu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tetu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tetu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tetu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb2357bc-c8c9-424a-817a-63749c79c8d8_683x1024.jpeg" width="683" height="1024" 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">Engineered for sensorial runs, the Cloudsoma&#8217;s high&#8211;abrasion quick drying upper is reimagined through the lens of organic motion as swirling lines, an asymmetrical lacing system, and fluid patterns echo the dynamic rhythms of nature. Available in Cobble / Raven, Black / Black, and Haze / Linen, the collaborative silhouette celebrates the earth and champions freedom of movement.</p><p style="text-align: justify;">Current Form 5.0 launches on September 3, 2026, through on on.com, postarchivefaction.com, and select retail partners.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/share/46C68BCC-6CCA-43A5-9FA31C8B56F045D9/?viewType=grid&quot;,&quot;text&quot;:&quot;Campaign Stills&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/share/46C68BCC-6CCA-43A5-9FA31C8B56F045D9/?viewType=grid"><span>Campaign Stills</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.youtube.com/watch?v=LO-fYv2rFu8&quot;,&quot;text&quot;:&quot;Documentary Video&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.youtube.com/watch?v=LO-fYv2rFu8"><span>Documentary Video</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EiMk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EiMk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EiMk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!EiMk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EiMk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EiMk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EiMk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44c65467-62cd-47a0-9e85-fed1caf25be5_819x1024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier FILANTE SL ID2]]></title><description><![CDATA[Sempre Racing.]]></description><link>https://culture.athleticaffair.co/p/wilier-filante-sl-id2</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-filante-sl-id2</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 07 Sep 2026 09:52:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ya5M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vatN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vatN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 424w, https://substackcdn.com/image/fetch/$s_!vatN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 848w, https://substackcdn.com/image/fetch/$s_!vatN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 1272w, https://substackcdn.com/image/fetch/$s_!vatN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vatN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png" width="900" height="1124" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1124,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1513735,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/214547104?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vatN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 424w, https://substackcdn.com/image/fetch/$s_!vatN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 848w, https://substackcdn.com/image/fetch/$s_!vatN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 1272w, https://substackcdn.com/image/fetch/$s_!vatN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc340dbe-adbe-45f1-b1b6-cca2f86aafed_900x1124.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong><span>Filante SL</span><sup><span> ID2</span></sup><span>,</span></strong><span><br></span><em><span>Sempre racing.</span></em></h3><p><span>The authentic Filante experience.<br>Design, DNA racing and Smart Performance. The Culture of Speed is more than numbers. It is a way of interpreting cycling. With the Filante SL</span><sup><span> ID2</span></sup><span>, Wilier Triestina brings this philosophy to an ever-growing number of cyclists, preserving the stylistic language and technical DNA of the platform in a project designed for today&#8217;s cycling.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/media-kit-filante-sl-id2&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/media-kit-filante-sl-id2"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HSYG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HSYG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!HSYG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg" width="1024" height="683" 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srcset="https://substackcdn.com/image/fetch/$s_!HSYG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HSYG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50fc69eb-80d4-41ba-b380-2f73afb3ec2b_1024x683.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>Who is the Filante SL ID2 for? <br></h4><p>The Filante SL ID2 is designed for those who wish to experience the authentic Filante experience: a cyclist who seeks speed, efficiency and riding pleasure, but who also wants a bicycle capable of adapting to modern cycling. It is the ideal choice for those who love fast rides, everyday training, long days in the saddle and competitions, without sacrificing the racing character that distinguishes the Filante platform. The Filante SL ID2 is for those who want a Filante in every respect: fast, precise, engaging.<br></p><h4>Aerodynamics stems from the system.<br></h4><p>The project inherits the aerodynamic design of the Filante SLR ID2 and all the development work that made it possible. A process carried out together with the technical staff of Groupama-FDJ United, through advanced CFD simulations and validated in the Silverstone wind tunnel. Wilier&#8217;s approach to aerodynamics goes beyond the bicycle. What matters is the complete system made up of bicycle, rider and components. Optimised profiles, seamless integration between frame and cockpit, and design focused on realworld speed allow the Filante SL ID2 to transfer all the technical heritage of the platform onto the road.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/media-kit-filante-sl-id2&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/media-kit-filante-sl-id2"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!AO0u!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d9fc72-1598-4ffb-ba44-b5e9c76ca142_3867x5800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>The same Filante riding experience </h4><p>The racing geometries shared with the Filante SLR ID2 deliver precise handling, stability at high speeds and a natural response to changes in pace. Every design choice is made to strike the best balance between efficiency, control and comfort, delivering that sense of immediacy that identifies a Filante from the very first kilometres. <br><br>For Wilier, speed is also a matter of feeling. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ya5M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ya5M!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ya5M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23987473,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/214547104?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ya5M!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ya5M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46f75b55-8959-4d66-8bdd-f2f081dbcb54_7913x5278.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4 style="text-align: justify;"><strong><span>Sempre Racing.</span></strong></h4><p style="text-align: justify;"><span>Design. DNA racing. Smart Performance.</span></p><p style="text-align: justify;"><span>Three pillars that define the new Filante SL</span><sup><span> ID2</span></sup><span>, making it the ideal gateway to the Filante universe. A bike that retains everything that has made the Filante platform the benchmark for riders seeking speed, precision and riding enjoyment, while offering the versatility demanded by today&#8217;s cycling.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/media-kit-filante-sl-id2&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/media-kit-filante-sl-id2"><span>Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Introduces “Race for the feeling”, the First Global Campaign Under its New Run on Clouds Brand Platform]]></title><description><![CDATA[Swiss sportswear brand On presents the global campaign for the next generation of its Cloudboom franchise.]]></description><link>https://culture.athleticaffair.co/p/on-introduces-race-for-the-feeling</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-introduces-race-for-the-feeling</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 03 Aug 2026 06:58:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZaVp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZaVp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZaVp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZaVp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg" width="1024" height="768" 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srcset="https://substackcdn.com/image/fetch/$s_!ZaVp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZaVp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F025bdc70-b03e-4d27-bc79-ea898ac06a8a_1024x768.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">Swiss sportswear brand On presents the global campaign for the next generation of its Cloudboom franchise. Born from the innovation at the heart of the groundbreaking Lightspray Cloudboom Strike 2 and Cloudboom Strike 2 shoes, the campaign captures a simple but powerful truth &#8211; at the 22-mile mark on race day, fast is not something you can quantify, it&#8217;s a feeling.</p><p style="text-align: justify;">Fronted by world champion runner Hellen Obiri, the campaign marks the first global expression of On&#8217;s new <strong>Run On Clouds</strong> brand platform, signaling a shift away from performance storytelling rooted only in metrics, towards one centered on human feeling.</p><p style="text-align: justify;">Forming the centerpiece of the campaign is a film shot in Boulder, Colorado, which alternates between Hellen&#8217;s daily training routes and the On Athletics Club (OAC) gym. Led by director Parker Schmidt at CANADA, with accompanying stills by Joanna Wzorek, the visuals invoke a deeply personal connection to one of marathon racing&#8217;s most accomplished athletes &#8211; seeking to capture what fast feels to her, in order to inspire others to race for that feeling. &#8203;</p><p style="text-align: justify;">The decision to frame fast as a feeling in this way was inspired by Hellen herself, whose response when asked whether she looked at her watch to see how fast she was going while breaking the course record in New York City, was simply: &#8220;No, I just felt it.&#8221;</p><blockquote><p style="text-align: justify;"><em>&#8220;The running category, particularly at the elite end, is typically marketed through the lens of data, specs, and split times,&#8221; </em>says Laura Bevan, Head of Brand, Running at On. <em>&#8220;With Race for the Feeling, we wanted to reflect elite performance from another angle. Inspired by Hellen herself, the campaign explores the emotive side of performance, capturing that euphoric sensory experience of fast when you&#8217;re racing at your limit. As an early expression of our new Run On Clouds platform, it reflects a broader creative direction for On: one that gets us back to the human experience of running, as much as the performance behind it.&#8221;</em></p><p style="text-align: justify;"><em>&#8220;Every creative decision &#8211; from Hellen&#8217;s voiceover and the soundtrack to the cinematography and production design &#8211; was made to immerse people in the feeling of fast,&#8221;</em> says Mico Toledo, Head of Creative, Performance at On. <em>&#8220;Our ambition was to create something that feels as visceral and instinctive as racing itself, drawing viewers into Hellen&#8217;s experience and translating the emotional intensity of elite performance into a story that resonates with every runner.&#8221;</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TREP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TREP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 424w, https://substackcdn.com/image/fetch/$s_!TREP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 848w, https://substackcdn.com/image/fetch/$s_!TREP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 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srcset="https://substackcdn.com/image/fetch/$s_!TREP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 424w, https://substackcdn.com/image/fetch/$s_!TREP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 848w, https://substackcdn.com/image/fetch/$s_!TREP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!TREP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.youtube.com/watch?v=bUXDwZUWgMA&quot;,&quot;text&quot;:&quot;Campaign Film&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.youtube.com/watch?v=bUXDwZUWgMA"><span>Campaign Film</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/web/850db2c4bcb9ffc/fw26-cloudboom-strike-2---ls---pr-selects---campaign-stills/?viewType=grid&quot;,&quot;text&quot;:&quot;Campaign Stills&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/web/850db2c4bcb9ffc/fw26-cloudboom-strike-2---ls---pr-selects---campaign-stills/?viewType=grid"><span>Campaign Stills</span></a></p><p>Spotlighted within the campaign is the brand&#8217;s marathon-winning Cloudboom franchise. First worn by Hellen as she shattered her PB in London, the LightSpray Cloudboom Strike 2 and the Cloudboom Strike 2, are both engineered to provide a unique fresh-leg advantage deep into any race.</p><p>The Cloudboom Strike 2 campaign arrives on 30th July. Both the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on the same date &#8211; they are available from on.com and select premium retail partners.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1hNF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1hNF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!1hNF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 424w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 848w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 1272w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[FDJ-SUEZ debuts its 2027 jersey at the Tour de France Femmes avec Zwift 2026 ]]></title><description><![CDATA[FDJ-SUEZ and Gobik once again turn the Tour de France Femmes into the starting point for a new season.]]></description><link>https://culture.athleticaffair.co/p/fdj-suez-debuts-its-2027-jersey-at</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/fdj-suez-debuts-its-2027-jersey-at</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 24 Jul 2026 17:01:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-H4O!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-H4O!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-H4O!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-H4O!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg" width="1456" height="603" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:603,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1136255,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/208310110?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-H4O!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-H4O!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6035e03-0b06-4f25-a2a8-b0cce6f77b63_1550x642.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><span>For the second consecutive year, during the most important race on the women&#8217;s calendar, the team will debut the jersey that will accompany them throughout the entire </span><strong><span>2027 campaign</span></strong><span>, consolidating a strategy that redefines how a professional team&#8217;s identity is presented.</span></p><p style="text-align: justify;"><span>Far from waiting for the end of the season, </span><strong><span>FDJ-SUEZ</span></strong><span> is looking forward once again. The Tour thus becomes the stage where a new cycle begins, offering riders and fans a first look at the image with which the team will compete over the coming year.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!H8tR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!H8tR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 424w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 848w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!H8tR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg" width="1456" height="1941" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/addca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:6889863,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/208310110?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!H8tR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 424w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 848w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!H8tR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faddca964-2f27-40bf-a607-1fc800cb2c8b_8487x11316.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><span>For this new edition, the design recovers the visual essence of</span><strong><span> FDJ-SUEZ</span></strong><span>. Blue takes center stage once again, accompanied by black to provide greater contrast and depth. Graphically, the jersey features a more dynamic and intense composition that maintains a connection with the previous season through a reinterpretation of a carbon-inspired texture, creating a coherent evolution without breaking away from the team&#8217;s recent identity.</span></p><p style="text-align: justify;"><span>The result is </span><strong><span>a contemporary design reflecting the sporting ambition of one of the leading teams in the international peloton and the continuous growth of women&#8217;s cycling,</span></strong><span> while maintaining a recognizable identity both on and off the road.</span></p><p style="text-align: justify;"><span>The jersey is developed on the </span><strong><span>Odyssey model</span></strong><span>. Its lightweight and highly breathable construction combines a precise fit with the comfort required to tackle the most demanding summer stages. Every panel and fabric has been selected to deliver the balance between a precise fit, thermal management, and freedom of movement demanded by top-level competition.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yJ0G!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yJ0G!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yJ0G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg" width="960" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:223111,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/208310110?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yJ0G!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yJ0G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16eb428a-e667-4543-80ea-1dc453dcfb73_960x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p style="text-align: justify;"><em>&#8220;<span>Developing the FDJ-SUEZ jersey means working alongside some of the best riders in the world and translating their experience into real product improvements. In this new evolution, we have recovered the team&#8217;s identity while continuing to refine a pattern specifically developed for the female anatomy, aiming for a more precise, stable, and comfortable fit in competition. That insight is what drives the evolution of our garments season after season&#8221;. </span></em><br><strong><span> <br>Alberto Garc&#237;a, Co-founder of Gobik.</span></strong></p></blockquote><div><hr></div><h4><strong><span>Availability</span></strong></h4><p style="text-align: justify;"><span>The FDJ-SUEZ 2027 jersey will be available starting July 24, 2026, on Gobik.com, through authorized dealers, and in the official team store.</span></p><p style="text-align: justify;"><span>In this first phase, only the Odyssey jersey will go on sale in a limited edition to coincide with the Tour de France Femmes avec Zwift. Once sold out, it will not be available again until late 2026, coinciding with the launch of the full collection.</span></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing&quot;,&quot;text&quot;:&quot;Content Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1fXFyZZx7SdDPggrAdj2r_vPZ3win5BkK?usp=sharing"><span>Content Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik redefines aerodynamics with the launch of "SUPERSONICA" Aero Collection]]></title><description><![CDATA[Developed alongside WorldTour teams and validated in the Silverstone wind tunnel, the new collection enhances aerodynamic efficiency in real-world racing conditions.]]></description><link>https://culture.athleticaffair.co/p/gobik-redefines-aerodynamics-with</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-redefines-aerodynamics-with</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Wed, 15 Jul 2026 13:37:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!n7YI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!n7YI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!n7YI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!n7YI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg" width="1456" height="819" 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srcset="https://substackcdn.com/image/fetch/$s_!n7YI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!n7YI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58471a29-873a-4b78-a466-74baed2604d9_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p style="text-align: justify;"><span>Gobik has officially unveiled </span><strong><span>SUPERSONICA</span></strong><span>, its most advanced high-performance aerodynamic collection to date. Developed in close collaboration with World Tour teams and elite athletes like individual time trial powerhouse </span><strong><span>Filippo Ganna</span></strong><span>, the new range is engineered specifically to maximize efficiency under high-velocity conditions.</span></p><p style="text-align: justify;"><span>The technical collection introduces cutting-edge long-sleeve time trial and road suits for both men and women, alongside a highly specialized ecosystem of aero accessories, including the </span><strong><span>Boundary</span></strong><span> base layer, </span><strong><span>Drag</span></strong><span> overshoes, </span><strong><span>Kinetic </span></strong><span>gloves, and</span><strong><span> Pinkie </span></strong><span>socks.</span></p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9ecy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9ecy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9ecy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg" width="1080" height="1350" 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srcset="https://substackcdn.com/image/fetch/$s_!9ecy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9ecy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c526eb9-06f1-4d46-b3d1-c5117d2a1a7f_1080x1350.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong><span>Technical Precision: Over 30 Wind Tunnel Tests</span></strong></h4><p style="text-align: justify;"><span>To validate the collection&#8217;s performance claims, Gobik subjected the garments to more than 30 rigorous testing sessions at the Silverstone wind tunnel. Iterations were evaluated using professional race bikes across varying speed ranges, real-world rider positions, and a complete sweep of yaw angles. Recognizing that a garment might perform differently when confronting a crosswind, the engineering team moved beyond isolated data points to analyze the complete CdA and drag curves. The objective was to ensure a highly stable, consistently fast aerodynamic solution across a realistic range of real-world wind exposure.</span></p><p style="text-align: justify;"><span>The data reveals elite-level performance gains:</span></p><ul><li><p style="text-align: justify;"><strong><span>The System Advantage: </span></strong><span>Pairing the MACH TT Suit with the Boundary Base Layer yields an aerodynamic saving of between 15 and 18 watts in high-speed compared to Gobik&#8217;s previous time trial suit.</span></p></li><li><p style="text-align: justify;"><strong><span>Road Efficiency: </span></strong><span>The new Stratos Road Suit achieves up to a 10% increase in aerodynamic efficiency over the previous Madison model, drastically reducing air resistance at high speeds. This upgrade delivers a highly versatile garment that maintains stable, consistent performance under shifting crosswinds and unpredictable conditions.</span></p></li><li><p style="text-align: justify;"><strong><span>Marginal Gains: </span></strong><span>The Drag Overshoes reduce residual drag around the shoe and ankle geometry, serving up an additional 5 to 8 watt saving.</span></p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ&quot;,&quot;text&quot;:&quot;SUPERSONICA in depth&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ"><span>SUPERSONICA in depth</span></a></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7689c64-d5d2-4713-a063-80de38ae7da9_1080x1350.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c281c1e7-255d-458f-88e0-0134980fb85c_1080x1350.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6acb1394-bd77-48af-9a2b-d6caa1e565a2_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><h4>The SUPERSONICA Ecosystem: Technical Specifications</h4><p><strong>SUPERSONICA</strong><span> represents Gobik&#8217;s most advanced expression of aerodynamic performance to date, marking a profound evolution for the brand in the world of innovation and professional racing. Developed side-by-side with World Tour teams to maximize competitive efficiency under high-velocity conditions, the collection focuses on the visceral experience of peak performance&#8212;capturing the feeling of movement when speed becomes absolute second nature. Engineered as a unified textile ecosystem, each piece is designed to turn marginal gains into decisive competitive advantages. </span></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ&quot;,&quot;text&quot;:&quot;Full Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/19oxVBUqD4R5VtuC7SEqkGeFG50oN3vhZ"><span>Full Press Release Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!r_78!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!r_78!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r_78!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r_78!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r_78!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!r_78!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg" width="1080" height="1350" 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srcset="https://substackcdn.com/image/fetch/$s_!r_78!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r_78!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r_78!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r_78!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e32040a-8daf-4ca1-9903-c1232f873c84_1080x1350.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><span>The Gobik </span><strong>SUPERSONICA</strong><span> collection will officially launch on Thursday, July 2 at 8:00 AM across all global retail and digital platforms.</span></p><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Introducing the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 by On]]></title><description><![CDATA[On Unveils Next Generation of Cloudboom Marathon Racing Shoes, Powered by New CloudTec&#174; Sphere Technology]]></description><link>https://culture.athleticaffair.co/p/introducing-the-cloudboom-strike</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/introducing-the-cloudboom-strike</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Wed, 15 Jul 2026 13:12:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!5yDt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5yDt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5yDt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5yDt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg" width="1024" height="681" 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srcset="https://substackcdn.com/image/fetch/$s_!5yDt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5yDt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fb3f57c-32c7-4fcb-b97a-d82f0a85f376_1024x681.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><span>Swiss sportswear brand On returns to the forefront of long distance racing with the second generation of the marathon winning Cloudboom franchise, introducing the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2. Engineered  for marathon racing at the highest level, the Cloudboom franchise combines athlete insight with the science of running efficiency to maximise and sustain speed over the full marathon distance.</span></p><p style="text-align: justify;"><span>In its second generation, the Cloudboom Strike introduces a major evolution to On&#8217;s proprietary CloudTec&#174; foam engineering system: CloudTec&#174; Sphere. The geometry of CloudTec&#174; Sphere features engineered cushioning channels designed to enhance comfort and optimize running efficiency, supporting endurance and speed during long-distance racing. The system is complemented by the Helion&#8482; hyper foam (HF) Midsole which is 15% lighter than the first generation of Cloudboom Strike.</span></p><p style="text-align: justify;"><span>Utilising On&#8217;s pioneering upper technology, the technical features of the LightSpray Cloudboom Strike 2 combine to create a 1.6% increase in running economy when compared to leading industry benchmarks, as proven in a recent study by the University of Cape Town. The shoe is already a proven success, helping six of On&#8217;s leading athletes to achieve personal bests, with recent marathon PBs from On athletes including: Hellen Obiri who improved her time by 1 minute 48 seconds in London, Yeman Crippa who secured a tactical victory in Paris with a 48 second improvement, and Joe Klecker who smashed through his personal best by 4 minutes and 41 seconds in Boston.</span></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1hNF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1hNF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 424w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 848w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 1272w, https://substackcdn.com/image/fetch/$s_!1hNF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F711d4fa6-fc92-4132-9071-0f77a1e3d5f6_3998x2302.png 1456w" sizes="100vw"><img 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/web/850db2c4bcb9ffc/fw26-cloudboom-strike-2---ls---pr-selects---campaign-stills/?viewType=grid&quot;,&quot;text&quot;:&quot;Campaign Assets&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/web/850db2c4bcb9ffc/fw26-cloudboom-strike-2---ls---pr-selects---campaign-stills/?viewType=grid"><span>Campaign Assets</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/web/9f1642746bff638b/fw26-cloudboom-strike-2---ls---pr-selects---product-stills/?viewType=grid&quot;,&quot;text&quot;:&quot;Product Images&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/web/9f1642746bff638b/fw26-cloudboom-strike-2---ls---pr-selects---product-stills/?viewType=grid"><span>Product Images</span></a></p><h4></h4><p style="text-align: justify;"><em><span>&#8220;The results we&#8217;ve already seen from athletes competing in the LightSpray Cloudboom Strike 2 reinforce On&#8217;s position at the forefront of elite road racing innovation,&#8221; </span></em><span>says Nils Arne Altrogge, Senior Director of Innovation at On. &#8220;</span><em><span>Our brief for the Cloudboom Strike 2 was not just about maximising speed, but sustaining it as athletes approach the crucial closing stages of a marathon. By combining our LightSpray</span></em><span>&#8482;</span><em><span> upper with new CloudTec&#174; Sphere technology, we&#8217;ve engineered a unique fresh-leg advantage that helps athletes maintain performance deep into the race.&#8221;</span></em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TREP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TREP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!TREP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 424w, https://substackcdn.com/image/fetch/$s_!TREP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 848w, https://substackcdn.com/image/fetch/$s_!TREP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!TREP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205b64dc-f7b7-4bfd-b1f9-366df0a4dfef_1024x819.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong><span>CLOUDBOOM STRIKE 2 TECHNICAL FEATURES:</span></strong></h4><ul><li><p><strong><span>LightSpray&#8482; Upper </span></strong><span>[Lightspray Cloudboom Strike 2 only]</span><strong><span>: </span></strong><span>The seamless, glueless, one-piece upper, sprayed by a robot in just minutes, provides a laceless, &#8220;second-skin&#8221; fit that eliminates distractions while on the road.</span></p></li><li><p><strong><span>CloudTec</span></strong><span>&#174;</span><strong><span> Sphere Geometry: </span></strong><span>A brand new cushioning system with precisely engineered channels, which maximizes impact absorption and rebound, for a fresh leg-advantage when the race heats up.</span></p></li><li><p><strong><span>New Helion&#8482; HF Midsole: </span></strong><span>A new super foam material, which is 15% lighter than its predecessor, reduces overall weight while improving performance, slashing minutes off our athletes&#8217; PBs.</span></p></li><li><p><strong><span>Curved Carbon Speedboard&#174;: </span></strong><span>Sandwiched between layers of dual-density Helion HF foam, the curved Speedboard&#174; is lighter and stiffer than previous versions, providing forward momentum with every stride.</span></p></li></ul><p style="text-align: justify;"><span>The Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on 30th July. Both shoes will be available at on.com and select premium retail partners.</span></p><p style="text-align: justify;"><strong><span>Cloudboom Strike 2</span></strong></p><ul><li><p><strong><span>Weight: </span></strong><span>191 g</span></p></li><li><p><strong><span>Sizes:</span></strong><span> 36 &#8211; 49</span></p></li><li><p><strong><span>Drop:</span></strong><span> 5 mm</span></p></li><li><p style="text-align: justify;"><strong><span>Price: </span></strong><span>250 USD, 250 EUR, 230 GBP, 300 CHF</span></p></li></ul><p style="text-align: justify;"><strong><span>Lightspray Cloudboom Strike 2</span></strong></p><ul><li><p><strong><span>Weight: </span></strong><span>158 g</span></p></li><li><p><strong><span>Sizes: </span></strong><span>36 - 49</span></p></li><li><p><strong><span>Drop: </span></strong><span>5 mm</span></p></li><li><p><strong><span>Price*: </span></strong><span>310 USD, 320 EUR, 300 GBP, 360 CHF</span></p></li></ul><p><span>*The Elite Run Sock High Hyper is included with each pair. </span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_phM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0afc0ae0-6207-435c-9404-541a9c104fff_1024x768.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_phM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0afc0ae0-6207-435c-9404-541a9c104fff_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_phM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0afc0ae0-6207-435c-9404-541a9c104fff_1024x768.jpeg 848w, 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[WILIER TRIESTINA | 120 YEARS FORWARD]]></title><description><![CDATA[Wilier Triestina celebrates 120 years of history and presents Filante Ultimate, the most exclusive edition ever]]></description><link>https://culture.athleticaffair.co/p/wilier-triestina-120-years-forward</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-triestina-120-years-forward</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 22 Jun 2026 07:43:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OfOM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OfOM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OfOM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" width="900" height="1124" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1124,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1184057,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/203053140?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OfOM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><span>Wilier Triestina closes 2025 with a consolidated turnover of &#8364; 70 million and opens 2026  with volume growth of 7% compared to the previous year. The milestone of 120 years &#8212; the brand was founded in Bassano del Grappa in 1906 &#8212; comes at one of the most solid  phases in its history.</span></p><p style="text-align: justify;"><span>&#8220;</span><em><span>In 2025, we achieved a consolidated turnover of &#8364; 70 million and 2026 is developing with  volume growth of 7% compared to the previous year</span></em><span>&#8221;, states Andrea Gastaldello, CEO of  Wilier Triestina. &#8220;</span><em><span>Results sustained by the success of models such as the Filante SLR </span><sup><span>ID2</span></sup><span>, Rave  SLR </span><sup><span>ID2 </span></sup><span>and Rapida, which best express our ability to combine technological innovation,  performance, design and identity. For 2026, we aim to achieve a gross operating margin  of 10% of revenue and we continue to work with a long-term perspective oriented towards  growth and value creation.&#8221;</span></em></p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents&quot;,&quot;text&quot;:&quot;Filante Ultimate Assets&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents"><span>Filante Ultimate Assets</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>Press Release Here</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;120 Anniversary Pics&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>120 Anniversary Pics</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tyw3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tyw3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1456w" sizes="100vw"><img 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srcset="https://substackcdn.com/image/fetch/$s_!tyw3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>For the anniversary, Wilier presents Filante Ultimate: the most  exclusive edition ever produced by the brand<em>. </em></h4><p style="text-align: justify;">The next-gen Toray M40X carbon frame combines six different fibres in a layup designed  to reduce weight even further and transmit energy without loss: responsive in  accelerations, precise in changes of pace and stable at high speeds.</p><p>Completing the setup, a selection of exclusive components developed for this edition: from  the CeramicSpeed overszed pulley cage to the colour-matched painted seatpost, the  Miche X2 RD chainring, the blue anodised dropout, the axles and disc lockrings, the dedicated handlebar tape and the painted junction elements between handlebar and  frame. The project is completed by the dedicated aerokit and Vittoria tyres, chosen to  enhance its character further.</p><p>The setup is enriched by the Deva RD Daylight Silver wheels and the CeramiSpeed bottom  bracket bearings, further elevating the smoothness, efficiency, and technical sophistication  of the entire project.</p><h4></h4><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ead8715c-fcf7-4863-8ddf-c140e11e4074_1920x1281.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8e6fd902-3541-4922-b5f1-c4243a2da854_1920x1281.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0af53937-6a66-4e4c-adec-fd6abad0e638_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p></p><h4>Wilier Triestina, 120 years Forward</h4><p style="text-align: justify;"><span>&#8220;</span><em><span>We look to the future with ambition and responsibility</span></em><span>&#8221;, adds Gastaldello. &#8220;</span><em><span>Our  development priorities are clear: strengthening our presence in the gravel segment,  accelerating growth in non-European markets and further consolidating our positioning in  the key European markets. The 120 years represent a new starting point from which to face  a phase of further evolution and international development.</span></em><span>&#8221;</span></p><p style="text-align: justify;"><span>The celebrations for Wilier Triestina&#8217;s 120th anniversary were held at Villa Contarini, in  Piazzola sul Brenta, with 120 Years Forward, an evening that brought together the entire  brand community: dealers, ambassadors, partners and guests, including some of the riders  who have contributed to writing its story. During the event, the new Filante Ultimate was  also officially presented.</span></p><p><span>At the centre of the villa, an immersive exhibition told the story of Wilier Triestina&#8217;s DNA,  its identity and the vision that guides its development today. More than a celebration of  the past, the journey explored the values, insights and design culture that have defined the  company&#8217;s recent evolution, placing the Culture of Speed at its heart: a philosophy that  interprets speed as the synthesis of research, innovation, design and a deep cycling  culture.</span></p><p style="text-align: justify;"><span>120 Years Forward represented not only the culmination of the anniversary celebrations,  but also a declaration of intent. A moment in which Wilier reaffirmed its capacity to evolve,  maintaining a firm sense of identity and continuing to look ahead, towards the next  chapters of its story.</span></p><p style="text-align: justify;"></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents&quot;,&quot;text&quot;:&quot;Filante Ultimate Assets&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents"><span>Filante Ultimate Assets</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>Press Release Here</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=95dd9bf0-a135-4edf-81a0-5657ad0c2e68#/contents&quot;,&quot;text&quot;:&quot;120 Anniversary Pics&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=95dd9bf0-a135-4edf-81a0-5657ad0c2e68#/contents"><span>120 Anniversary Pics</span></a></p><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Enters Hybrid Fitness Racing ]]></title><description><![CDATA[Swiss Sportswear Brand On Enters Hybrid Fitness Racing with New Cloud X Tempo Pro, Co-Developed With World Record-Holder Alexander Roncevic]]></description><link>https://culture.athleticaffair.co/p/on-enters-hybrid-fitness-racing</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-enters-hybrid-fitness-racing</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 22 Jun 2026 07:19:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hKjo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hKjo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hKjo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" width="1456" height="1572" 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srcset="https://substackcdn.com/image/fetch/$s_!hKjo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>Zurich, Switzerland, June 15, 2026 </strong>- On is entering the competitive fitness racing space, announcing the signing of athletes Alexander Roncevic and Ida Mathilde Steensgaard. The move marks On&#8217;s official entry into the rapidly growing sport of hybrid fitness racing, accompanied by the debut of its first-ever dual-purpose performance shoe engineered to meet the demands of the discipline: the Cloud X Tempo Pro.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic"><span>Press Release Here</span></a></p><h4><strong>Unmatched Performance: Dominating the Circuit</strong></h4><p>Alexander Roncevic (AUT) stands as one of the most dominant forces in the sport; a former HYROX World Champion, he is the current double world record holder in the Men&#8217;s Pro Singles - famously becoming the first athlete ever to break the legendary 52-minute barrier with a historic 51m 59s finish in Warsaw - and holds the Men&#8217;s Pro Doubles world record.</p><p><em>&#8220;I felt at home at On from day one. The team gave me the warmest welcome, showed me around the facilities, and immediately involved me in the development of the shoe. I truly felt that the athlete is at the center of everything here, and that the team is constantly searching for the best solutions and optimizations to maximize performance&#8212;both on race day and in training.&#8221;</em></p><p>Joining Roncevic is Ida Mathilde Steensgaard, a former two-time Obstacle Course Racing World Champion who has seamlessly transitioned her elite versatility into fitness racing. As an established fixture in the prestigious HYROX Elite 15 class, Steensgaard has captured numerous podium finishes worldwide, including a recent silver medal in the Elite Doubles at the EMEA Championships, cementing her status as a top-tier global contender.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/91061443-a992-46bb-a603-70c0669fa43e_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/269f27ff-8a9d-43eb-9c74-dcaa3e050d59_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d17e08c3-cfcf-4190-bc14-3930cf5a824b_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebd9232f-18b3-4923-896f-6d1d72c2588f_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0c3a88ab-4c35-45fa-8722-9a3848225d5c_1200x1600.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3dcf19e4-63ad-4bbd-a1c8-4c5b0a1deee8_1456x1210.png&quot;}},&quot;isEditorNode&quot;:true}"></div><h4><strong>Introducing the Cloud X Tempo Pro: Co-Developed with Alexander Roncevic</strong></h4><p>True to On&#8217;s DNA of putting athletes at the center of product innovation, the brand has worked hand in hand with Roncevic through months of rigorous laboratory testing, biometric analysis, and Roncevic&#8217;s direct, hands-on feedback. The collaboration has already paid off, with Roncevic putting the technology to the ultimate test on the global circuit, shattering both the Individual World Record and the Men&#8217;s Doubles World Record while competing in a prototype.</p><p>Now, On is bringing that exact world record-breaking innovation and Swiss engineering directly to hybrid fitness racers looking to elevate their performance. Built to handle race-day intensity, the final production model of the Cloud X Tempo Pro delivers proven pace and power across every station and running stride:</p><ul><li><p><strong>Built for Speed &amp; Power:</strong> The engine of the shoe features a <strong>full-length carbon Speedboard&#174;</strong> to drive powerful takeoffs and extra speed, paired with a <strong>dynamic rocker shape</strong> for enhanced energy return. This is combined with <strong>Helion HF&#8482; hyper foam</strong> to provide ultra-light cushioning and exceptional responsiveness.</p></li><li><p><strong>Made for Fitness Racing:</strong> Built to provide the precise support and stability required for powerful movements, the shoe features a high-performance <strong>Missiongrip&#8482; outsole</strong> to ensure optimal grip and controlled transitions across all racing surfaces.</p></li><li><p><strong>Locked-In Fit:</strong> To handle demanding, heavy-load stations, the upper is engineered with a supportive <strong>midfoot cage</strong> and an <strong>integrated strap</strong>, keeping the foot entirely secure and locked in even during intense movements like sled pushes.<strong> </strong></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic"><span>Press Release Here</span></a></p><p>Speaking on the shoe, Will Moroski, Head of Product Vertical Training at On, said:</p><p><em>&#8220;The Cloud X Tempo Pro is engineered from the ground up to redefine hybrid fitness racing. Together with Alex, we obsessed over every detail, fusing On&#8217;s run DNA with the uncompromising support needed for hybrid fitness racing. The result is a shoe packed with innovation ready to deliver fast runs, optimized traction for sleds, and stability for lunges and wallballs.&#8221;</em></p><p>Speaking on his involvement in the development process, Roncevic said: &#8203;</p><p><em>&#8220;Working with the On team has been amazing right from the start. Everyone was fully on board and incredibly motivated to take on this challenge of co-developing a dedicated fitness racing shoe together. Fitness racing puts very specific demands on a shoe because you need elite running performance combined with maximum stability during the functional workouts. This shoe delivers exactly that. The running performance is absolutely on point, while simultaneously providing the necessary support and stability for the different exercises. &#8220;</em></p><p>The <strong>Cloud X Tempo Pro</strong> is slated for global launch in <strong>August 2026</strong> for CHF300 and will be available at <strong>on.com</strong> and select premium retail partners.<strong>Design Without Compromise</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/web/53682a7e388376e2/alexander-roncevic---cloud-x-tempo-pro/&quot;,&quot;text&quot;:&quot;Media Assets Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/web/53682a7e388376e2/alexander-roncevic---cloud-x-tempo-pro/"><span>Media Assets Here</span></a></p><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[KASK: Mistral 3.0]]></title><description><![CDATA[KASK Unveils Mistral 3.0: A New Era of Aerodynamic Efficiency for Time-Trial and Triathlon]]></description><link>https://culture.athleticaffair.co/p/kask-mistral-30</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/kask-mistral-30</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 15 Jun 2026 08:53:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!GnZR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!GnZR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!GnZR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 424w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 848w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!GnZR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!GnZR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 424w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 848w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong>KASK Unveils Mistral 3.0: A New Era of Aerodynamic Efficiency for Time-Trial and Triathlon</strong></em></p><p>CHIUDUNO, ITALY, 4th June 2026 <strong>&#8211; </strong><a href="https://www.kask.com/">KASK</a>, the premium designer and manufacturer of high-quality helmets, announces the launch of the <strong>Mistral 3.0</strong>. Engineered to meet the evolving demands of elite time-trialists and triathletes, the Mistral 3.0 represents a significant leap forward in aerodynamic management and compliance. <br></p><p>While retaining the proven shell geometry and high-performance materials of its predecessor, the Mistral 3.0 introduces a refined aesthetic and a radical leap in optical technology: the <strong>Aero Pro Visor 3.0.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX&quot;,&quot;text&quot;:&quot;Press Kit HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX"><span>Press Kit HERE</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cmwy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cmwy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 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srcset="https://substackcdn.com/image/fetch/$s_!cmwy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Optimized for the &#8220;Extreme&#8221; Position</strong></h3><p>The modern aerodynamic silhouette has changed. With athletes adopting increasingly aggressive &#8220;head-down&#8221; positions, where the face is often partially shielded by the hands and forearms, managing airflow around the lower face and shoulders has become the new frontier of speed.</p><p>The Mistral 3.0 addresses this via a widened, cylindrical profile of the visor that minimizes turbulence in these critical zones. To ensure stability at high speeds, the chassis features three new lateral magnets integrated into the shell to secure the new Aero Pro Visor 3.0.</p><h3><strong>The Aero Pro Visor 3.0: Engineering Watts</strong></h3><p>The heart of the Mistral 3.0 is the all-new Aero Pro Visor 3.0. Developed and validated in a virtual environment and a physical wind tunnel with INEOS Grenadiers&#8217; <strong>Filippo Ganna&#8212;and fresh off his dominant time-trial victory at the Giro d&#8217;Italia</strong>&#8212;the visor is a masterclass in marginal gains.</p><p>Constructed with a <strong>3D-printed Nylon frame</strong> and a Polycarbonate lens, the entire assembly weighs just 70 grams, offering significant power savings over a standard visor:</p><ul><li><p><strong>6 watts saved </strong>at 45 km/h</p></li><li><p><strong>8 watts saved </strong>at 50 km/h</p></li><li><p><strong>11 watts saved </strong>at 55 km/h</p></li></ul><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/tiff&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ea7b664e-5220-4b10-bb8e-c533729162ea.tif&quot;},{&quot;type&quot;:&quot;image/tiff&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ac53deb5-3827-4e08-91e9-71a0241908dd.tif&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7ff5c6c-396e-4aab-a016-239536a051c1_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX?usp=drive_link&quot;,&quot;text&quot;:&quot;Press Kit HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX?usp=drive_link"><span>Press Kit HERE</span></a></p><p><strong>Design Without Compromise</strong></p><p>The Mistral 3.0 debuts with a bold, refreshed graphic identity. Featuring prominent KASK branding on both flanks, the helmet is available in two timeless colorways: <strong>Black</strong> and <strong>White</strong>.</p><p>&#8220;The Mistral 3.0 is not just a refinement; it is a tactical response to the current racing landscape. By optimizing the interaction between the rider&#8217;s position and the air flowing toward the shoulders, we&#8217;ve managed to find speed where others see obstacles.&#8221;, appoints Marco Galli, KASK Marketing director.</p><p>The Aero Pro Visor 3.0 features an increased offset from the rider&#8217;s face, promoting airflow to eliminate condensation without sacrificing the laminar flow across the helmet&#8217;s surface. This ensures that even under maximum physical exertion, vision remains sharp and unobstructed.<br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Tycy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Tycy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:19804200,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/202093970?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Tycy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About KASK</strong></p><p>KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK's entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines&#8212;road cycling, mountain biking, triathlons, track racing, cyclo-cross&#8212;as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Apidura Launches Two New Aero Bolt-on Top Tube Modules]]></title><description><![CDATA[Proven at Unbound Gravel, the new Aero Bolt-On modules provide seamless, strap-free storage for fast, efficient riding.]]></description><link>https://culture.athleticaffair.co/p/apidura-launches-two-new-aero-bolt</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-launches-two-new-aero-bolt</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 11 Jun 2026 10:14:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iPpp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iPpp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iPpp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:123678,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201574618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!iPpp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong>KEY HIGHLIGHTS</strong></h4><ul><li><p>Ridden to victory by <strong>Specialised Off-Road Racing Team&#8217;s Sofia Gomez Villafane</strong> at this year&#8217;s <strong>Unbound 200 </strong>(Aero Bolt-On) and <strong>Robin Gemperle at Unbound XL</strong> (Aero Bolt-On Long)</p></li><li><p>Bolt-On Long Top Tube Module also available for increased carry capacity on long, fast days in the saddle</p></li><li><p>5cm of fore-aft adjustment on both Modules for precise alignment to the rear of the stem for maximum aerodynamic performance</p></li><li><p>Features a Carbon Stability Structure comprising of a carbon plate and high modulus internal rods ensures rigidity and an integrated fit</p></li><li><p>Both modules can be run in isolation or combined with the Aero Frame Module to create a complete watt-saving system</p></li><li><p>Weight &amp; capacity: 95g, 0.4L (Aero Bolt-On Top Tube Module), 120g, 0.8L (Aero Bolt-On Long Top Tube Module)</p></li><li><p>Available for pre-order, estimated shipping end of July</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60&quot;,&quot;text&quot;:&quot;Check it out!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60"><span>Check it out!</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZU0E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 424w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 848w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1272w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif" width="1000" height="666" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:666,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1328783,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201574618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 424w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 848w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1272w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Since launching our original Aero System last year in response gravel racing evolving to become moredefined by tactics, speed, efficiency and marginal gains, the scene continues to expand further alongwith the needs of the rider.</p><p>Adding a <strong>Bolt-On</strong> version of our <strong>Aero Top Tube Module</strong> was the next natural extension, followed by a <strong>Bolt-On Long version</strong>, to create a complete system designed to make you faster.</p><p>Of course to make any meaningful claims we needed to test the modules properly in the wind tunnel. Pro gravel racer <strong>Dylan Johnson </strong>found the <strong>Aero Bolt-On Top Tube Module saved 4.2 watts when used in isolation and 5.2 watts when used in combination with the Aero Frame Module.</strong><br><a href="https://www.youtube.com/watch?v=6Fee2qtfqSo&amp;t=1025s">Find out more and watch Dylan&#8217;s video here.</a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60&quot;,&quot;text&quot;:&quot;Check it out!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60"><span>Check it out!</span></a></p><p>The real test however would come at the world&#8217;s biggest gravel race - Unbound, where a number of riders had put their trust in the <strong>Aero Top Tube Modules</strong> to give them the competitive edge. The results speak for themselves:</p><p style="text-align: center;"><strong>PODIUM PROVEN - UNBOUND 2026</strong></p><p style="text-align: center;"><strong>Unbound XL</strong></p><p style="text-align: center;">1st: Robin Gemperle - Aero Bolt-On Long</p><p style="text-align: center;"><strong>Unbound 200</strong></p><p style="text-align: center;">1st: Sofia Gomez Villfane &#8211; Aero Bolt-On</p><p style="text-align: center;">2nd: Gee Schreuers - Aero Bolt-On Long</p><p style="text-align: center;">2nd: Matt Beers - Aero Bolt-On</p><p style="text-align: center;">5th: Keegan Swenson - Aero Bolt-On</p><p style="text-align: center;"><strong>Tested in the wind tunnel, trusted by pros, proven on the podium.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UhK1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UhK1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg" width="1456" height="493" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:493,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:178653,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201574618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UhK1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Aero Bolt-On Top Tube Module:</strong></p><p>&#163;68 &#8364;78 $98</p><p><strong>Aero Bolt-On Long Module:</strong></p><p>&#163;92 &#8364;109 $141</p><p>Available to pre-order now, estimated shipping end pf July.</p><p><strong>Product Pages:</strong></p><ul><li><p><a href="https://www.apidura.com/shop/aero-bolt-on-top-tube-module/Aero">Aero Bolt-On Top Tube Module</a></p></li><li><p><a href="https://www.apidura.com/shop/aero-bolt-on-long-top-tubemodule/">Bolt-On Long Top Tube Module</a></p></li><li><p><a href="https://www.apidura.com/aero-system/">About the Aero System</a></p></li></ul><p><strong>About Apidura</strong></p><p>Apidura creates technical, precision crafted bike luggage that sets records, wins races and supportsriders exploring continents, countries and cities. An independent family run business based in London,Apidura helps riders all over the world take their love of cycling further.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The One Off]]></title><description><![CDATA[Gobik Expands Its Creative And Experimental Universe With The Launch Of 'The One Off']]></description><link>https://culture.athleticaffair.co/p/the-one-off</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/the-one-off</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 08 Jun 2026 08:18:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YOgC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf491b01-ef91-419b-9ee3-7519b912ecb6_2400x3000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lMmc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lMmc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 424w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 848w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png" width="1456" height="819" 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srcset="https://substackcdn.com/image/fetch/$s_!lMmc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 424w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 848w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><em><strong>The One Off arrives as New Line for advanced exploration, where cycling engineering converges with avant-garde design and contemporary culture.</strong></em></h4><p><em><br>Yecla, Spain &#8211; June 8, 2026 </em>&#8211; Gobik, a leading brand in premium cycling apparel engineering, is redefining the boundaries of athletic performance with the launch of The One Off. Conceived as an unrestricted territory for experimentation, this new line follows in the footsteps of creative movements that have previously transformed the fashion industry. Gobik introduces a brand-new line that elevates technical equipment into objects of high design and technical sophistication.</p><p>The One Off stems from a conceptual pursuit: the search for what does not yet exist. This new universe serves as an extension of Gobik&#8217;s vision into a more aspirational and uninhibited real&#8212;a space where extreme functionality meets an avant-garde aesthetic. Here, next-generation fabrics and unprecedented patterns take shape, entirely free from the constraints of commercial seasons or mass-market consumer trends.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing&quot;,&quot;text&quot;:&quot;Full Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing"><span>Full Press Kit</span></a></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cf491b01-ef91-419b-9ee3-7519b912ecb6_2400x3000.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/901a0f11-0904-4f6b-b06d-d0b8a323bf6e_2400x3000.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6cfe07c7-8889-4bbf-bd18-b953eb19de24_1080x1920.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4eaa46e4-9e5b-4d27-bc1a-036b0ded961d_1080x1920.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8d3a8d7a-7e1d-49ac-9db6-fe071c9ec02b_1080x1350.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8beb00a3-4002-4f28-b63e-1936e8ace6f7_1080x1920.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/582a29d9-80fc-4a04-8b58-975543a7e24e_1456x964.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p><strong>A New Brand Frontier</strong></p><p>Driven by the premise <em>&#8220;What if the question matters more than the answer?&#8221;</em>, this new line shifts the focus away from the standard product cycle to center on the development process itself and a completely new design language.</p><p><em>&#8220;The One Off was born with global relevance in mind, leveraging Gobik&#8217;s technical expertise,&#8221;</em> explains David Mart&#237;nez, Marketing Manager at Gobik. <em>&#8220;It is aimed at individuals with a deep appreciation for fashion and design&#8212;those who view technical apparel as a form of cultural expression and understand that true excellence stems from exclusivity and creative risk.&#8221;</em></p><p>This launch opens a unique space where cycling intersects with contemporary culture and technical innovation. In The One Off, products are presented as unrepeatable&#8212;almost artisanal in conception, yet highly technological in execution. <br><br>It is Gobik&#8217;s most radical expression yet, designed specifically for those seeking something genuinely new and unique.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing&quot;,&quot;text&quot;:&quot;Full Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing"><span>Full Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier Rapida LAUNCH]]></title><description><![CDATA[Stand Out. Ride Rapida.]]></description><link>https://culture.athleticaffair.co/p/wilier-rapida-launch</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-rapida-launch</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 11 May 2026 07:42:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!28pw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!28pw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!28pw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 424w, https://substackcdn.com/image/fetch/$s_!28pw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 848w, https://substackcdn.com/image/fetch/$s_!28pw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!28pw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!28pw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" width="900" height="920" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong>Stand Out. Ride Rapida. <br>The new gateway to the Wilier Road range.</strong></h4><p>Rapida stems from a simple idea: speed is, first and foremost, whatever feels right for you. Fluid, made for everyday riding, built around your rhythm. A personal speed, experienced before it is measured. <br><br>Rapida carries the Wilier identity in every line. Design, technology and character meet in a project designed to make the Wilier experience accessible to a wider audience, with the same design focus that defines the entire range. <br><br>Wilier&#8217;s design philosophy now has a new entry point: open, accessible, authentic.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-XZz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-XZz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-XZz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg" width="1456" height="971" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>Is Rapida Your Kind of Ride? </h4><p>For those who want to stand out with a designer bike that is instantly recognisable, before you even get on it. For those who love long rides but desire a reactive, dynamic feel. For those choosing Wilier for the first time without sacrificing the brand's sporting character.</p><h4><strong>Geometry: A Finely Tuned Balance</strong></h4><p>The exact point where speed and distance coexist. A precision-engineered balance, with a riding position that retains the brand&#8217;s racing character without penalising comfort on long days out. The stack height sits midway between our pure racing models and our endurance range: the result is a fast, stable and accessible bike, capable of ensuring efficiency and control on every ride.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ae83c30c-7c04-48ec-8fe9-fffb67d347e8_4160x6240.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e342cdcc-5bab-4203-88d8-66d9995af872_4160x6240.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c6474699-6b9e-4fca-8788-fab270ee9532_4160x6240.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/96e2a783-306a-4c0f-8639-8d1d7cc28972_1456x474.png&quot;}},&quot;isEditorNode&quot;:true}"></div><h4>Technical Features </h4><p><strong>Monocoque carbon cockpit with internal cable routing. </strong></p><p>Total cable integration defines the bike's lines: clean, modern and aggressive. The monocoque carbon cockpit helps create an immediately recognisable silhouette. </p><p><strong>NACA airfoils on frame, fork and seatpost</strong> </p><p>Sharp aerodynamic shapes improve efficiency while maintaining elegant design. The carbon seatpost with integrated clamp maintains clean lines down to the last detail.</p><p><strong>Tyre clearance up to 36 mm <br></strong>Rapida expands your riding possibilities: from perfect tarmac to gravel roads. The generous tyre clearance allows for wider rubber, offering more comfort, safety, and control. </p><p><strong>1x and 2x compatibility with UDH</strong> </p><p>A removable derailleur support allows for both single and double chainring setups. This is a versatile solution, ready to evolve Rapida with modern 1x road groupsets. </p><p><strong>86.5 mm Press Fit bottom bracket</strong> </p><p>A proven technical standard shared with the rest of the Wilier road range.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gNMN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg" data-component-name="Image2ToDOM"><div 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Fulcrum new Sharq GR and Soniq GR ]]></title><description><![CDATA[Wider thinking, sharper riding.]]></description><link>https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:57:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" width="1167" height="1412" 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srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Data-driven racing performance: meet Fulcrum&#8217;s Gravel Race platform.</strong></p><p>Gravel is evolving: speeds are increasing, races are becoming more and more challenging and requirements have changed. This was the driving force behind the creation of <strong>Sharq GR</strong> and <strong>Soniq GR</strong>, two new wheels designed specifically for today&#8217;s Gravel Races, where riders compete over demanding terrain using wider tyres.</p><p>Sharq GR and Soniq GR do not replace the current Sharq and Soniq: they are a <strong>natural variant</strong>, an extension focused on a precise discipline. In line with Fulcrum&#8217;s philosophy, there are no compromises or forced adaptations: <strong>every product is designed to express maximum performance and reliability in its specific use</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W8jV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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srcset="https://substackcdn.com/image/fetch/$s_!W8jV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div 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fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Connecting the dots</strong></h3><p><strong>The GR project has grown out of an in-depth analysis of race data<br>and direct experiences from high-level gravel races.</strong></p><p>The objective was clear: <strong>to create a wheel able to support high speeds over rough terrain</strong>, whilst maintaining control, precision and a concrete aerodynamic advantage.</p><p>The heart of the project is the new 2-Wave Rim with an <strong>inner rim width of 30 mm</strong>, and mini-hook, designed to work in perfect synergy with wide tyres, optimising their shape, contact patch and stability. The <strong>variable wave profile</strong>, with a height of <strong>47/52 mm</strong>, improves air flow management and reduces the yaw moment and frontal drag.</p><p>The wheel-tyre system has been developed to work in perfect synergy with <strong>47-50 mm</strong> wide tyres, which have not only become standard in today&#8217;s fastest gravel races but are also the ideal solution for every day rides, where control, efficiency and comfort make the difference. Naturally, wider tyres can also be used, in compliance with the applicable ISO standard.</p><p>Specific <strong>45 mm tyres</strong>, that in certain contexts have revealed themselves to be technically valid and to perform very well, <strong>are also compatible</strong>. This combination, which is not currently covered by the ISO standard, has been validated by Fulcrum for certain tyres, following <strong>rigorous compatibility tests</strong> performed in-house and by tyre manufacturers.</p><p>The complete list of 45 mm tyres validated by Fulcrum is constantly growing and can be found at <strong>fulcrumwheels.com</strong></p><p>The combination between the 30 mm inner rim and the new-generation of wider gravel tyres, opens new pressure management possibilities. The larger air volume of the system allows for a <strong>wider adjustment range</strong>, to optimize the setup and find the best balance between speed, control and stability in relation to terrain, conditions and riding style.</p><p>It is fundamental, however, <strong>not to exceed the maximum pressure indicated</strong> on the rim (3.5 bar).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Pv0f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 424w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 848w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1272w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png" width="1200" height="1314" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1314,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:947644,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191849453?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 424w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 848w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1272w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Two models, a single vision</strong></p><p><strong>Sharq GR and Soniq GR share the same design philosophy and the same performance objective, but provide different technical solutions to meet different requirements.</strong></p><p>The <strong>Sharq GR</strong> represents the maximum expression of Fulcrum&#8217;s performance for gravel races<strong>: FF100 carbon fibre</strong>, hubs with <strong>Cup &amp; Cone bearings</strong>, flat profile <strong>A3RO spokes</strong> and <strong>2:1 lacing pattern</strong>, for maximum reaction, precision and aerodynamic advantage. Total weight of the system: <strong>1.550 g</strong>.</p><p>The <strong>Soniq GR</strong> uses <strong>FF80 fibre</strong>, which is less competition-orientated compared to FF100, but that is in any case able to provide excellent overall performance. The wheel is completed with sealed cartridge bearings hubs, with <strong>adjustable preload</strong>, and <strong>round spokes</strong>, for a total weight of <strong>1.695 g</strong>.</p><p>Both models use the <strong>2-Way Fit&#8482;</strong> technology with non-drilled rim bed, ready for tubeless installation without tubeless tape, for a perfectly sealed, more solid structure, which ensures long-term reliability.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bsYm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" width="1244" height="1549" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1549,&quot;width&quot;:1244,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:235472,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191849453?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>No adaptation, just development</strong></p><p><strong>Sharq GR and Soniq GR confirm Fulcrum&#8217;s approach: developing specific solutions for every discipline, designed without shortcuts and based on objective data and real-world tests.</strong></p><p>We don&#8217;t adapt existing projects, but we continue to create new ones, designed to respond with precision to the <strong>constantly evolving real world scenarios</strong>.</p><p><strong>Sharq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>Cup &amp; Cone bearing system</p></li><li><p>Engineered in Italy - Made in EU</p></li><li><p>1.550 g</p></li></ul><p><strong>Soniq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>1.595 g</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><p><em>Available at Fulcrum Stores starting March 18, 2026, in configurations with XDR, N3W, HG, and MS12 freehub bodies.</em></p><p><strong>Sharq GR &#8364; 1.990,00 &#163; 1,790.00 $ 2,490.00</strong></p><p><strong>Soniq GR &#8364; 1.490,00 &#163; 1,290.00 $ 1,790.00</strong></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Apidura appoints Athletic Affair to lead strategic expansion in the Asian market]]></title><description><![CDATA[This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building.]]></description><link>https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:18:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" width="1456" height="952" 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srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Singapore &#8212; March 23rd, 2026 &#8212; Apidura</strong>, the independent brand driving innovation in ultra-distance cycling and bikepacking equipment, has appointed <strong>Athletic Affair</strong> as its Business Development partner in Asia.</p><p>This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building. With a sharp focus on quality positioning and premium retail partnerships, Athletic Affair will lead the brand&#8217;s sales development in the region while integrating marketing and communications strategies tailored to each market. The scope includes China, Vietnam, and other emerging cycling markets across Asia, reinforcing Apidura&#8217;s leadership in the performance bikepacking segment.<br></p><blockquote><p><em>We are excited to be partnering with Athletic Affair to support and accelerate our retail strategy in Asia. Apidura is seeing strong demand for its technical, ultralight, performance carry solutions, set against the backdrop of a growing gravel racing and adventure riding scene in the region. We know the importance of having representatives on the ground to meet with retailers and introduce the brand in-person. Athletic Affair is fully aligned with Apidura&#8217;s sustainable business practices, and our selective approach to new retail relationships - so we know the brand is in good hands. <br><br></em><strong>Tristan Lochman - Head of B2B Sales at Apidura.</strong></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!K6TB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Athletic Affair&#8217;s selection is a natural evolution of a highly successful existing relationship. Already serving as Apidura&#8217;s global PR agency and marketing partner, Athletic Affair is now expanding its role to ensure complete alignment connecting brand, marketing, and commercial strategy and execution on the ground in Asia. The appointment builds on Athletic Affair&#8217;s growing business development division in the region, which has already generated measurable commercial momentum for several partner brands navigating the complex Asian market.</p><p>Athletic Affair will manage regional sales operations, working closely with selected premium retailers while implementing targeted marketing initiatives to support sustainable growth. This next step strengthens the bridge between Western performance brands and the rapidly evolving Asian cycling market.<em> </em></p><blockquote><p><em>&#8220;I am excited for this new project with Apidura, one of the most respected brands in the cycling scene. We&#8217;re eager to represent and support the brand as it grows its presence in Asia&#8221;, </em>says <strong>Xavi G&#252;ell, co-founder of Athletic Affair</strong>.</p></blockquote><p>Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings deep and proven experience in effectively translating compelling brand storytelling into impactful outcomes. By combining PR, marketing, and business development under a cohesive strategic direction, the agency will support Apidura&#8217;s continued international expansion in Asia.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jTSD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jTSD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 424w, 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height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[APIDURA all-new Expedition Series]]></title><description><![CDATA[This is Bikepacking, Evolved. Limitless Performance, Any Ride, Anywhere.]]></description><link>https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 09:49:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" width="1456" height="938" 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srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ten years after introducing the world&#8217;s first welded, waterproof bikepacking packs, Apidura unveils the all-new Expedition Series -a complete evolution of the benchmark system that defined bikepacking.</p><p>Developed over a decade of real-world use, refinement and rider feedback, the Expedition Series has been re-engineered from the ground up around three uncompromising principles:</p><p><strong>Stable. Waterproof. Durable.</strong></p><h3><strong>KEY HIGHLIGHTS</strong></h3><p>&#8226; <strong>All-new modular Handlebar System</strong> with unique clamp-free attachment</p><p>&#8226; <strong>Integrated GPS and Light Integration</strong> via dedicated mounts</p><p>&#8226; New <strong>Frame Packs</strong> and <strong>Full Frame Packs</strong> with smarter sizing and upgraded construction</p><p>&#8226; <strong>Redesigned Saddle Packs </strong>with improved fit, stability and integrated rear light mount</p><p>&#8226; Updated<strong> lightweight three-layer fabric</strong> with fully seam welded construction</p><p>&#8226; <strong>Built to Last and Designed for Repair</strong></p><p><strong>&#8226; Ten years </strong>of welded waterproof innovation, refined</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G-OJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" width="1456" height="1618" 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srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Series Highlight: The Expedition Handlebar System</strong></h3><p>At the heart of the update is the all-new Handlebar System - at it&#8217;s core sits the Expedition Handlebar Pack that features a clamp-free design that guarantees stability without heavy hardware, freeing up handlebar space while enabling flexible capacity options.</p><p>Central to the system are the BarSpace Modules, these position the pack away from the bars to ensure your hands natural riding position&#8217;s are never compromised. The modules connect directly to the Handlebar pack via the integrated BarSpace Plate maintaining pack form and stability. Dedicated 3-prong mounting points on the BarSpace modules allow for the systems GPS mount and Accessory Arm to be mounted off the bars for a clean, organised cockpit setup.</p><p>Stability is achieved through the combination of Stability Cord and Tension Strap, which work together to eliminate movement under load. By removing the need for clamp-based hardware, the system delivers the same secure performance with significantly reduced weight and mechanical complexity.</p><p>This approach reflects Apidura&#8217;s original design philosophy: creating universal, ultralight bikepacking gear in a market once dominated by cumbersome hardware and pannier systems. Continuing this approach, the Expedition Handlebar System does not use clamp-based hardware, resulting in a pack that is 45% lighter than the competition:<br><br><strong>Apidura </strong>Expedition Handlebar Pack</p><ul><li><p>Capacity: 13L</p></li><li><p>Weight: 448g</p></li><li><p>248 USD</p></li><li><p>170 GBP</p></li><li><p>198 EUR</p></li></ul><p><strong>Tailfin </strong>Bar Bag System</p><ul><li><p>Capacity: 12.5L</p></li><li><p>Weight: 817g</p></li><li><p>345 USD</p></li><li><p>250 GBP</p></li><li><p>315 EUR</p></li></ul><p>The Expedition Handlebar Pack balances stability, modularity, and an ultralight bikepacking ethos, delivering significant benefits in weight, simplicity, and accessibility.</p><p>The modularity of the Handlebar System is further extended through the Expedition Front Cargo Mesh and Expedition Front Accessory Pack. These optional components expand carry capacity , integrating seamlessly with the Expedition Handlebar Pack and quick removal to convert into wearable, on-body storage. This allows riders to keep essential items close at hand when off the bike.</p><div id="youtube2-I6vldo-5MSc" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;I6vldo-5MSc&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/I6vldo-5MSc?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3><strong>A Decade in the Making</strong></h3><p>In 2016, Apidura launched the world&#8217;s first welded, waterproof bikepacking bags - originally named the &#8220;Dry&#8221; Series and later known as the Expedition Series. It set a new standard for performance bikepacking products.</p><p>The 2026 relaunch marks the first major design overhaul since its inception.</p><p>In the ten years since, bikepacking has evolved dramatically. Multi-surface riding, and all-road exploration are now the norm. The updated Expedition Series reflects these shifts - refining stability, integration and fit while preserving the simplicity that made the original a benchmark.</p><h3><strong>Stable To Its Core</strong></h3><p>Stability is built into every contact point between rider, pack and bike.</p><p>Integrated, lightweight attachment systems eradicate movement without relying on heavy hardware, with the new Expedition Handlebar System exemplifying this design approach.</p><p>Refined Frame Pack shapes and expanded sizing improve compatibility with modern frame geometries, delivering distraction-free performance across rough gravel, smooth tarmac and everything in between.</p><p>The redesigned Saddle Packs enhance stability through a new Stability Channel that conforms to the seatpost, supported by silicone grip strips to increase hold. A newly developed Hypalon Cradle compresses contents toward the base of the pack, working in conjunction with the Stability Channel to create a stable ride.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_i7d!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73853a24-1025-4dae-847f-852e22ab5619_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source 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