<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Athletic Affair: Press Room]]></title><description><![CDATA[News from our PR department ]]></description><link>https://culture.athleticaffair.co/s/press-room</link><image><url>https://substackcdn.com/image/fetch/$s_!w1ar!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdadf2af3-1ea7-46b9-801b-5bb520dd7ea8_1222x1222.png</url><title>Athletic Affair: Press Room</title><link>https://culture.athleticaffair.co/s/press-room</link></image><generator>Substack</generator><lastBuildDate>Wed, 15 Jul 2026 05:00:27 GMT</lastBuildDate><atom:link href="https://culture.athleticaffair.co/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Athletic Affair]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[athleticaffair@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[athleticaffair@substack.com]]></itunes:email><itunes:name><![CDATA[Athletic Affair]]></itunes:name></itunes:owner><itunes:author><![CDATA[Athletic Affair]]></itunes:author><googleplay:owner><![CDATA[athleticaffair@substack.com]]></googleplay:owner><googleplay:email><![CDATA[athleticaffair@substack.com]]></googleplay:email><googleplay:author><![CDATA[Athletic Affair]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[WILIER TRIESTINA | 120 YEARS FORWARD]]></title><description><![CDATA[Wilier Triestina celebrates 120 years of history and presents Filante Ultimate, the most exclusive edition ever]]></description><link>https://culture.athleticaffair.co/p/wilier-triestina-120-years-forward</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-triestina-120-years-forward</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 22 Jun 2026 07:43:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OfOM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OfOM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OfOM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg" width="900" height="1124" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1124,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1184057,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/203053140?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OfOM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OfOM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4e3a281-5b3f-45ab-8ea4-c3f159e941f2_900x1124.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><span>Wilier Triestina closes 2025 with a consolidated turnover of &#8364; 70 million and opens 2026  with volume growth of 7% compared to the previous year. The milestone of 120 years &#8212; the brand was founded in Bassano del Grappa in 1906 &#8212; comes at one of the most solid  phases in its history.</span></p><p style="text-align: justify;"><span>&#8220;</span><em><span>In 2025, we achieved a consolidated turnover of &#8364; 70 million and 2026 is developing with  volume growth of 7% compared to the previous year</span></em><span>&#8221;, states Andrea Gastaldello, CEO of  Wilier Triestina. &#8220;</span><em><span>Results sustained by the success of models such as the Filante SLR </span><sup><span>ID2</span></sup><span>, Rave  SLR </span><sup><span>ID2 </span></sup><span>and Rapida, which best express our ability to combine technological innovation,  performance, design and identity. For 2026, we aim to achieve a gross operating margin  of 10% of revenue and we continue to work with a long-term perspective oriented towards  growth and value creation.&#8221;</span></em></p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents&quot;,&quot;text&quot;:&quot;Filante Ultimate Assets&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents"><span>Filante Ultimate Assets</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>Press Release Here</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;120 Anniversary Pics&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>120 Anniversary Pics</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tyw3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tyw3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tyw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:17887710,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/203053140?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tyw3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tyw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcf9ac42-7495-45c9-bc04-de713b01f4da_8078x5388.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>For the anniversary, Wilier presents Filante Ultimate: the most  exclusive edition ever produced by the brand<em>. </em></h4><p style="text-align: justify;">The next-gen Toray M40X carbon frame combines six different fibres in a layup designed  to reduce weight even further and transmit energy without loss: responsive in  accelerations, precise in changes of pace and stable at high speeds.</p><p>Completing the setup, a selection of exclusive components developed for this edition: from  the CeramicSpeed overszed pulley cage to the colour-matched painted seatpost, the  Miche X2 RD chainring, the blue anodised dropout, the axles and disc lockrings, the dedicated handlebar tape and the painted junction elements between handlebar and  frame. The project is completed by the dedicated aerokit and Vittoria tyres, chosen to  enhance its character further.</p><p>The setup is enriched by the Deva RD Daylight Silver wheels and the CeramiSpeed bottom  bracket bearings, further elevating the smoothness, efficiency, and technical sophistication  of the entire project.</p><h4></h4><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ead8715c-fcf7-4863-8ddf-c140e11e4074_1920x1281.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8e6fd902-3541-4922-b5f1-c4243a2da854_1920x1281.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0af53937-6a66-4e4c-adec-fd6abad0e638_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p></p><h4>Wilier Triestina, 120 years Forward</h4><p style="text-align: justify;"><span>&#8220;</span><em><span>We look to the future with ambition and responsibility</span></em><span>&#8221;, adds Gastaldello. &#8220;</span><em><span>Our  development priorities are clear: strengthening our presence in the gravel segment,  accelerating growth in non-European markets and further consolidating our positioning in  the key European markets. The 120 years represent a new starting point from which to face  a phase of further evolution and international development.</span></em><span>&#8221;</span></p><p style="text-align: justify;"><span>The celebrations for Wilier Triestina&#8217;s 120th anniversary were held at Villa Contarini, in  Piazzola sul Brenta, with 120 Years Forward, an evening that brought together the entire  brand community: dealers, ambassadors, partners and guests, including some of the riders  who have contributed to writing its story. During the event, the new Filante Ultimate was  also officially presented.</span></p><p><span>At the centre of the villa, an immersive exhibition told the story of Wilier Triestina&#8217;s DNA,  its identity and the vision that guides its development today. More than a celebration of  the past, the journey explored the values, insights and design culture that have defined the  company&#8217;s recent evolution, placing the Culture of Speed at its heart: a philosophy that  interprets speed as the synthesis of research, innovation, design and a deep cycling  culture.</span></p><p style="text-align: justify;"><span>120 Years Forward represented not only the culmination of the anniversary celebrations,  but also a declaration of intent. A moment in which Wilier reaffirmed its capacity to evolve,  maintaining a firm sense of identity and continuing to look ahead, towards the next  chapters of its story.</span></p><p style="text-align: justify;"></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents&quot;,&quot;text&quot;:&quot;Filante Ultimate Assets&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=3e41f95b-a5da-41a5-a9b3-fcddf51afc8b#/contents"><span>Filante Ultimate Assets</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=6b778ff3-7b3c-4c0d-a2ab-9c542c808b9a#/contents"><span>Press Release Here</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wilier-share.thron.com/page?id=95dd9bf0-a135-4edf-81a0-5657ad0c2e68#/contents&quot;,&quot;text&quot;:&quot;120 Anniversary Pics&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wilier-share.thron.com/page?id=95dd9bf0-a135-4edf-81a0-5657ad0c2e68#/contents"><span>120 Anniversary Pics</span></a></p><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Enters Hybrid Fitness Racing ]]></title><description><![CDATA[Swiss Sportswear Brand On Enters Hybrid Fitness Racing with New Cloud X Tempo Pro, Co-Developed With World Record-Holder Alexander Roncevic]]></description><link>https://culture.athleticaffair.co/p/on-enters-hybrid-fitness-racing</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-enters-hybrid-fitness-racing</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 22 Jun 2026 07:19:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hKjo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hKjo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hKjo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg" width="1456" height="1572" 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srcset="https://substackcdn.com/image/fetch/$s_!hKjo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hKjo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1f83e1a-40e3-4631-aab4-87d0fdfc162b_1600x1727.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>Zurich, Switzerland, June 15, 2026 </strong>- On is entering the competitive fitness racing space, announcing the signing of athletes Alexander Roncevic and Ida Mathilde Steensgaard. The move marks On&#8217;s official entry into the rapidly growing sport of hybrid fitness racing, accompanied by the debut of its first-ever dual-purpose performance shoe engineered to meet the demands of the discipline: the Cloud X Tempo Pro.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic"><span>Press Release Here</span></a></p><h4><strong>Unmatched Performance: Dominating the Circuit</strong></h4><p>Alexander Roncevic (AUT) stands as one of the most dominant forces in the sport; a former HYROX World Champion, he is the current double world record holder in the Men&#8217;s Pro Singles - famously becoming the first athlete ever to break the legendary 52-minute barrier with a historic 51m 59s finish in Warsaw - and holds the Men&#8217;s Pro Doubles world record.</p><p><em>&#8220;I felt at home at On from day one. The team gave me the warmest welcome, showed me around the facilities, and immediately involved me in the development of the shoe. I truly felt that the athlete is at the center of everything here, and that the team is constantly searching for the best solutions and optimizations to maximize performance&#8212;both on race day and in training.&#8221;</em></p><p>Joining Roncevic is Ida Mathilde Steensgaard, a former two-time Obstacle Course Racing World Champion who has seamlessly transitioned her elite versatility into fitness racing. As an established fixture in the prestigious HYROX Elite 15 class, Steensgaard has captured numerous podium finishes worldwide, including a recent silver medal in the Elite Doubles at the EMEA Championships, cementing her status as a top-tier global contender.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/91061443-a992-46bb-a603-70c0669fa43e_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/269f27ff-8a9d-43eb-9c74-dcaa3e050d59_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d17e08c3-cfcf-4190-bc14-3930cf5a824b_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebd9232f-18b3-4923-896f-6d1d72c2588f_1200x1600.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0c3a88ab-4c35-45fa-8722-9a3848225d5c_1200x1600.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3dcf19e4-63ad-4bbd-a1c8-4c5b0a1deee8_1456x1210.png&quot;}},&quot;isEditorNode&quot;:true}"></div><h4><strong>Introducing the Cloud X Tempo Pro: Co-Developed with Alexander Roncevic</strong></h4><p>True to On&#8217;s DNA of putting athletes at the center of product innovation, the brand has worked hand in hand with Roncevic through months of rigorous laboratory testing, biometric analysis, and Roncevic&#8217;s direct, hands-on feedback. The collaboration has already paid off, with Roncevic putting the technology to the ultimate test on the global circuit, shattering both the Individual World Record and the Men&#8217;s Doubles World Record while competing in a prototype.</p><p>Now, On is bringing that exact world record-breaking innovation and Swiss engineering directly to hybrid fitness racers looking to elevate their performance. Built to handle race-day intensity, the final production model of the Cloud X Tempo Pro delivers proven pace and power across every station and running stride:</p><ul><li><p><strong>Built for Speed &amp; Power:</strong> The engine of the shoe features a <strong>full-length carbon Speedboard&#174;</strong> to drive powerful takeoffs and extra speed, paired with a <strong>dynamic rocker shape</strong> for enhanced energy return. This is combined with <strong>Helion HF&#8482; hyper foam</strong> to provide ultra-light cushioning and exceptional responsiveness.</p></li><li><p><strong>Made for Fitness Racing:</strong> Built to provide the precise support and stability required for powerful movements, the shoe features a high-performance <strong>Missiongrip&#8482; outsole</strong> to ensure optimal grip and controlled transitions across all racing surfaces.</p></li><li><p><strong>Locked-In Fit:</strong> To handle demanding, heavy-load stations, the upper is engineered with a supportive <strong>midfoot cage</strong> and an <strong>integrated strap</strong>, keeping the foot entirely secure and locked in even during intense movements like sled pushes.<strong> </strong></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic&quot;,&quot;text&quot;:&quot;Press Release Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic"><span>Press Release Here</span></a></p><p>Speaking on the shoe, Will Moroski, Head of Product Vertical Training at On, said:</p><p><em>&#8220;The Cloud X Tempo Pro is engineered from the ground up to redefine hybrid fitness racing. Together with Alex, we obsessed over every detail, fusing On&#8217;s run DNA with the uncompromising support needed for hybrid fitness racing. The result is a shoe packed with innovation ready to deliver fast runs, optimized traction for sleds, and stability for lunges and wallballs.&#8221;</em></p><p>Speaking on his involvement in the development process, Roncevic said: &#8203;</p><p><em>&#8220;Working with the On team has been amazing right from the start. Everyone was fully on board and incredibly motivated to take on this challenge of co-developing a dedicated fitness racing shoe together. Fitness racing puts very specific demands on a shoe because you need elite running performance combined with maximum stability during the functional workouts. This shoe delivers exactly that. The running performance is absolutely on point, while simultaneously providing the necessary support and stability for the different exercises. &#8220;</em></p><p>The <strong>Cloud X Tempo Pro</strong> is slated for global launch in <strong>August 2026</strong> for CHF300 and will be available at <strong>on.com</strong> and select premium retail partners.<strong>Design Without Compromise</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://library.on.com/web/53682a7e388376e2/alexander-roncevic---cloud-x-tempo-pro/&quot;,&quot;text&quot;:&quot;Media Assets Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://library.on.com/web/53682a7e388376e2/alexander-roncevic---cloud-x-tempo-pro/"><span>Media Assets Here</span></a></p><p></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[KASK: Mistral 3.0]]></title><description><![CDATA[KASK Unveils Mistral 3.0: A New Era of Aerodynamic Efficiency for Time-Trial and Triathlon]]></description><link>https://culture.athleticaffair.co/p/kask-mistral-30</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/kask-mistral-30</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 15 Jun 2026 08:53:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!GnZR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!GnZR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!GnZR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 424w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:13329039,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/202093970?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!GnZR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 424w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 848w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!GnZR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa16964b3-6e19-4f6f-a6b7-327e73d6c94b_7140x4762.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong>KASK Unveils Mistral 3.0: A New Era of Aerodynamic Efficiency for Time-Trial and Triathlon</strong></em></p><p>CHIUDUNO, ITALY, 4th June 2026 <strong>&#8211; </strong><a href="https://www.kask.com/">KASK</a>, the premium designer and manufacturer of high-quality helmets, announces the launch of the <strong>Mistral 3.0</strong>. Engineered to meet the evolving demands of elite time-trialists and triathletes, the Mistral 3.0 represents a significant leap forward in aerodynamic management and compliance. <br></p><p>While retaining the proven shell geometry and high-performance materials of its predecessor, the Mistral 3.0 introduces a refined aesthetic and a radical leap in optical technology: the <strong>Aero Pro Visor 3.0.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX&quot;,&quot;text&quot;:&quot;Press Kit HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX"><span>Press Kit HERE</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cmwy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cmwy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!cmwy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23049624,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/202093970?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cmwy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cmwy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fe82b73-ed19-4232-a8a0-98b70909e606_7711x5143.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Optimized for the &#8220;Extreme&#8221; Position</strong></h3><p>The modern aerodynamic silhouette has changed. With athletes adopting increasingly aggressive &#8220;head-down&#8221; positions, where the face is often partially shielded by the hands and forearms, managing airflow around the lower face and shoulders has become the new frontier of speed.</p><p>The Mistral 3.0 addresses this via a widened, cylindrical profile of the visor that minimizes turbulence in these critical zones. To ensure stability at high speeds, the chassis features three new lateral magnets integrated into the shell to secure the new Aero Pro Visor 3.0.</p><h3><strong>The Aero Pro Visor 3.0: Engineering Watts</strong></h3><p>The heart of the Mistral 3.0 is the all-new Aero Pro Visor 3.0. Developed and validated in a virtual environment and a physical wind tunnel with INEOS Grenadiers&#8217; <strong>Filippo Ganna&#8212;and fresh off his dominant time-trial victory at the Giro d&#8217;Italia</strong>&#8212;the visor is a masterclass in marginal gains.</p><p>Constructed with a <strong>3D-printed Nylon frame</strong> and a Polycarbonate lens, the entire assembly weighs just 70 grams, offering significant power savings over a standard visor:</p><ul><li><p><strong>6 watts saved </strong>at 45 km/h</p></li><li><p><strong>8 watts saved </strong>at 50 km/h</p></li><li><p><strong>11 watts saved </strong>at 55 km/h</p></li></ul><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/tiff&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ea7b664e-5220-4b10-bb8e-c533729162ea.tif&quot;},{&quot;type&quot;:&quot;image/tiff&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ac53deb5-3827-4e08-91e9-71a0241908dd.tif&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7ff5c6c-396e-4aab-a016-239536a051c1_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX?usp=drive_link&quot;,&quot;text&quot;:&quot;Press Kit HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1SAAs9RDGpOnp5KSGZiiRbttAfrGByABX?usp=drive_link"><span>Press Kit HERE</span></a></p><p><strong>Design Without Compromise</strong></p><p>The Mistral 3.0 debuts with a bold, refreshed graphic identity. Featuring prominent KASK branding on both flanks, the helmet is available in two timeless colorways: <strong>Black</strong> and <strong>White</strong>.</p><p>&#8220;The Mistral 3.0 is not just a refinement; it is a tactical response to the current racing landscape. By optimizing the interaction between the rider&#8217;s position and the air flowing toward the shoulders, we&#8217;ve managed to find speed where others see obstacles.&#8221;, appoints Marco Galli, KASK Marketing director.</p><p>The Aero Pro Visor 3.0 features an increased offset from the rider&#8217;s face, promoting airflow to eliminate condensation without sacrificing the laminar flow across the helmet&#8217;s surface. This ensures that even under maximum physical exertion, vision remains sharp and unobstructed.<br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Tycy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Tycy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:19804200,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/202093970?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Tycy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Tycy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a3ba82f-f878-4bb3-9ad6-52cb167de016_8192x5464.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About KASK</strong></p><p>KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK's entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines&#8212;road cycling, mountain biking, triathlons, track racing, cyclo-cross&#8212;as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Apidura Launches Two New Aero Bolt-on Top Tube Modules]]></title><description><![CDATA[Proven at Unbound Gravel, the new Aero Bolt-On modules provide seamless, strap-free storage for fast, efficient riding.]]></description><link>https://culture.athleticaffair.co/p/apidura-launches-two-new-aero-bolt</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-launches-two-new-aero-bolt</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 11 Jun 2026 10:14:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iPpp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iPpp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iPpp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:123678,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201574618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!iPpp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iPpp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23ea600b-aa7e-4488-9982-54dd1cc47f4e_1500x1000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong>KEY HIGHLIGHTS</strong></h4><ul><li><p>Ridden to victory by <strong>Specialised Off-Road Racing Team&#8217;s Sofia Gomez Villafane</strong> at this year&#8217;s <strong>Unbound 200 </strong>(Aero Bolt-On) and <strong>Robin Gemperle at Unbound XL</strong> (Aero Bolt-On Long)</p></li><li><p>Bolt-On Long Top Tube Module also available for increased carry capacity on long, fast days in the saddle</p></li><li><p>5cm of fore-aft adjustment on both Modules for precise alignment to the rear of the stem for maximum aerodynamic performance</p></li><li><p>Features a Carbon Stability Structure comprising of a carbon plate and high modulus internal rods ensures rigidity and an integrated fit</p></li><li><p>Both modules can be run in isolation or combined with the Aero Frame Module to create a complete watt-saving system</p></li><li><p>Weight &amp; capacity: 95g, 0.4L (Aero Bolt-On Top Tube Module), 120g, 0.8L (Aero Bolt-On Long Top Tube Module)</p></li><li><p>Available for pre-order, estimated shipping end of July</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60&quot;,&quot;text&quot;:&quot;Check it out!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60"><span>Check it out!</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZU0E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 424w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 848w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1272w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif" width="1000" height="666" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:666,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1328783,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201574618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZU0E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 424w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 848w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1272w, https://substackcdn.com/image/fetch/$s_!ZU0E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F968b1ae5-3934-4794-80d1-b7a8ebb15641_1000x666.gif 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Since launching our original Aero System last year in response gravel racing evolving to become moredefined by tactics, speed, efficiency and marginal gains, the scene continues to expand further alongwith the needs of the rider.</p><p>Adding a <strong>Bolt-On</strong> version of our <strong>Aero Top Tube Module</strong> was the next natural extension, followed by a <strong>Bolt-On Long version</strong>, to create a complete system designed to make you faster.</p><p>Of course to make any meaningful claims we needed to test the modules properly in the wind tunnel. Pro gravel racer <strong>Dylan Johnson </strong>found the <strong>Aero Bolt-On Top Tube Module saved 4.2 watts when used in isolation and 5.2 watts when used in combination with the Aero Frame Module.</strong><br><a href="https://www.youtube.com/watch?v=6Fee2qtfqSo&amp;t=1025s">Find out more and watch Dylan&#8217;s video here.</a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60&quot;,&quot;text&quot;:&quot;Check it out!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://app.air.inc/a/bb8d48784/b/eec38fa1-97dc-482e-9535-374f3c6bbe60"><span>Check it out!</span></a></p><p>The real test however would come at the world&#8217;s biggest gravel race - Unbound, where a number of riders had put their trust in the <strong>Aero Top Tube Modules</strong> to give them the competitive edge. The results speak for themselves:</p><p style="text-align: center;"><strong>PODIUM PROVEN - UNBOUND 2026</strong></p><p style="text-align: center;"><strong>Unbound XL</strong></p><p style="text-align: center;">1st: Robin Gemperle - Aero Bolt-On Long</p><p style="text-align: center;"><strong>Unbound 200</strong></p><p style="text-align: center;">1st: Sofia Gomez Villfane &#8211; Aero Bolt-On</p><p style="text-align: center;">2nd: Gee Schreuers - Aero Bolt-On Long</p><p style="text-align: center;">2nd: Matt Beers - Aero Bolt-On</p><p style="text-align: center;">5th: Keegan Swenson - Aero Bolt-On</p><p style="text-align: center;"><strong>Tested in the wind tunnel, trusted by pros, proven on the podium.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UhK1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UhK1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg" width="1456" height="493" 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srcset="https://substackcdn.com/image/fetch/$s_!UhK1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhK1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c71d0e0-bd2f-4486-8ded-9f7dc67ca14d_2500x846.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Aero Bolt-On Top Tube Module:</strong></p><p>&#163;68 &#8364;78 $98</p><p><strong>Aero Bolt-On Long Module:</strong></p><p>&#163;92 &#8364;109 $141</p><p>Available to pre-order now, estimated shipping end pf July.</p><p><strong>Product Pages:</strong></p><ul><li><p><a href="https://www.apidura.com/shop/aero-bolt-on-top-tube-module/Aero">Aero Bolt-On Top Tube Module</a></p></li><li><p><a href="https://www.apidura.com/shop/aero-bolt-on-long-top-tubemodule/">Bolt-On Long Top Tube Module</a></p></li><li><p><a href="https://www.apidura.com/aero-system/">About the Aero System</a></p></li></ul><p><strong>About Apidura</strong></p><p>Apidura creates technical, precision crafted bike luggage that sets records, wins races and supportsriders exploring continents, countries and cities. An independent family run business based in London,Apidura helps riders all over the world take their love of cycling further.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The One Off]]></title><description><![CDATA[Gobik Expands Its Creative And Experimental Universe With The Launch Of 'The One Off']]></description><link>https://culture.athleticaffair.co/p/the-one-off</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/the-one-off</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 08 Jun 2026 08:18:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YOgC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf491b01-ef91-419b-9ee3-7519b912ecb6_2400x3000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lMmc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lMmc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 424w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 848w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2490844,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/201112939?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!lMmc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 424w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 848w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!lMmc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36a07dc3-c1ee-439a-a4e4-b162cd78e623_2560x1440.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><em><strong>The One Off arrives as New Line for advanced exploration, where cycling engineering converges with avant-garde design and contemporary culture.</strong></em></h4><p><em><br>Yecla, Spain &#8211; June 8, 2026 </em>&#8211; Gobik, a leading brand in premium cycling apparel engineering, is redefining the boundaries of athletic performance with the launch of The One Off. Conceived as an unrestricted territory for experimentation, this new line follows in the footsteps of creative movements that have previously transformed the fashion industry. Gobik introduces a brand-new line that elevates technical equipment into objects of high design and technical sophistication.</p><p>The One Off stems from a conceptual pursuit: the search for what does not yet exist. This new universe serves as an extension of Gobik&#8217;s vision into a more aspirational and uninhibited real&#8212;a space where extreme functionality meets an avant-garde aesthetic. Here, next-generation fabrics and unprecedented patterns take shape, entirely free from the constraints of commercial seasons or mass-market consumer trends.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing&quot;,&quot;text&quot;:&quot;Full Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing"><span>Full Press Kit</span></a></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cf491b01-ef91-419b-9ee3-7519b912ecb6_2400x3000.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/901a0f11-0904-4f6b-b06d-d0b8a323bf6e_2400x3000.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6cfe07c7-8889-4bbf-bd18-b953eb19de24_1080x1920.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4eaa46e4-9e5b-4d27-bc1a-036b0ded961d_1080x1920.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8d3a8d7a-7e1d-49ac-9db6-fe071c9ec02b_1080x1350.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8beb00a3-4002-4f28-b63e-1936e8ace6f7_1080x1920.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/582a29d9-80fc-4a04-8b58-975543a7e24e_1456x964.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p><strong>A New Brand Frontier</strong></p><p>Driven by the premise <em>&#8220;What if the question matters more than the answer?&#8221;</em>, this new line shifts the focus away from the standard product cycle to center on the development process itself and a completely new design language.</p><p><em>&#8220;The One Off was born with global relevance in mind, leveraging Gobik&#8217;s technical expertise,&#8221;</em> explains David Mart&#237;nez, Marketing Manager at Gobik. <em>&#8220;It is aimed at individuals with a deep appreciation for fashion and design&#8212;those who view technical apparel as a form of cultural expression and understand that true excellence stems from exclusivity and creative risk.&#8221;</em></p><p>This launch opens a unique space where cycling intersects with contemporary culture and technical innovation. In The One Off, products are presented as unrepeatable&#8212;almost artisanal in conception, yet highly technological in execution. <br><br>It is Gobik&#8217;s most radical expression yet, designed specifically for those seeking something genuinely new and unique.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing&quot;,&quot;text&quot;:&quot;Full Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1p35mJntLL-njQZIu4eTkW5Ql321sM-dv?usp=sharing"><span>Full Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier Rapida LAUNCH]]></title><description><![CDATA[Stand Out. Ride Rapida.]]></description><link>https://culture.athleticaffair.co/p/wilier-rapida-launch</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-rapida-launch</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 11 May 2026 07:42:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!28pw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!28pw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!28pw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 424w, https://substackcdn.com/image/fetch/$s_!28pw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 848w, https://substackcdn.com/image/fetch/$s_!28pw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!28pw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!28pw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F909e0e27-9f16-41b9-932f-6e3546e290e8_900x920.jpeg" width="900" height="920" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong>Stand Out. Ride Rapida. <br>The new gateway to the Wilier Road range.</strong></h4><p>Rapida stems from a simple idea: speed is, first and foremost, whatever feels right for you. Fluid, made for everyday riding, built around your rhythm. A personal speed, experienced before it is measured. <br><br>Rapida carries the Wilier identity in every line. Design, technology and character meet in a project designed to make the Wilier experience accessible to a wider audience, with the same design focus that defines the entire range. <br><br>Wilier&#8217;s design philosophy now has a new entry point: open, accessible, authentic.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-XZz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-XZz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-XZz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9113852,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/197182220?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-XZz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-XZz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd9b417e-fc16-4226-a409-7ad194a26881_6237x4160.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>Is Rapida Your Kind of Ride? </h4><p>For those who want to stand out with a designer bike that is instantly recognisable, before you even get on it. For those who love long rides but desire a reactive, dynamic feel. For those choosing Wilier for the first time without sacrificing the brand's sporting character.</p><h4><strong>Geometry: A Finely Tuned Balance</strong></h4><p>The exact point where speed and distance coexist. A precision-engineered balance, with a riding position that retains the brand&#8217;s racing character without penalising comfort on long days out. The stack height sits midway between our pure racing models and our endurance range: the result is a fast, stable and accessible bike, capable of ensuring efficiency and control on every ride.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ae83c30c-7c04-48ec-8fe9-fffb67d347e8_4160x6240.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e342cdcc-5bab-4203-88d8-66d9995af872_4160x6240.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c6474699-6b9e-4fca-8788-fab270ee9532_4160x6240.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/96e2a783-306a-4c0f-8639-8d1d7cc28972_1456x474.png&quot;}},&quot;isEditorNode&quot;:true}"></div><h4>Technical Features </h4><p><strong>Monocoque carbon cockpit with internal cable routing. </strong></p><p>Total cable integration defines the bike's lines: clean, modern and aggressive. The monocoque carbon cockpit helps create an immediately recognisable silhouette. </p><p><strong>NACA airfoils on frame, fork and seatpost</strong> </p><p>Sharp aerodynamic shapes improve efficiency while maintaining elegant design. The carbon seatpost with integrated clamp maintains clean lines down to the last detail.</p><p><strong>Tyre clearance up to 36 mm <br></strong>Rapida expands your riding possibilities: from perfect tarmac to gravel roads. The generous tyre clearance allows for wider rubber, offering more comfort, safety, and control. </p><p><strong>1x and 2x compatibility with UDH</strong> </p><p>A removable derailleur support allows for both single and double chainring setups. This is a versatile solution, ready to evolve Rapida with modern 1x road groupsets. </p><p><strong>86.5 mm Press Fit bottom bracket</strong> </p><p>A proven technical standard shared with the rest of the Wilier road range.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.wilier.com/wilier-triestina-rapida-press-kit&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.wilier.com/wilier-triestina-rapida-press-kit"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gNMN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gNMN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gNMN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!gNMN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gNMN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc019376-7147-470a-bbb5-e195fa56a764_5903x3935.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Fulcrum new Sharq GR and Soniq GR ]]></title><description><![CDATA[Wider thinking, sharper riding.]]></description><link>https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:57:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" width="1167" height="1412" 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srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Data-driven racing performance: meet Fulcrum&#8217;s Gravel Race platform.</strong></p><p>Gravel is evolving: speeds are increasing, races are becoming more and more challenging and requirements have changed. This was the driving force behind the creation of <strong>Sharq GR</strong> and <strong>Soniq GR</strong>, two new wheels designed specifically for today&#8217;s Gravel Races, where riders compete over demanding terrain using wider tyres.</p><p>Sharq GR and Soniq GR do not replace the current Sharq and Soniq: they are a <strong>natural variant</strong>, an extension focused on a precise discipline. In line with Fulcrum&#8217;s philosophy, there are no compromises or forced adaptations: <strong>every product is designed to express maximum performance and reliability in its specific use</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W8jV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!W8jV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!W8jV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg" width="1167" height="1412" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1412,&quot;width&quot;:1167,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:227016,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191849453?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!W8jV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Connecting the dots</strong></h3><p><strong>The GR project has grown out of an in-depth analysis of race data<br>and direct experiences from high-level gravel races.</strong></p><p>The objective was clear: <strong>to create a wheel able to support high speeds over rough terrain</strong>, whilst maintaining control, precision and a concrete aerodynamic advantage.</p><p>The heart of the project is the new 2-Wave Rim with an <strong>inner rim width of 30 mm</strong>, and mini-hook, designed to work in perfect synergy with wide tyres, optimising their shape, contact patch and stability. The <strong>variable wave profile</strong>, with a height of <strong>47/52 mm</strong>, improves air flow management and reduces the yaw moment and frontal drag.</p><p>The wheel-tyre system has been developed to work in perfect synergy with <strong>47-50 mm</strong> wide tyres, which have not only become standard in today&#8217;s fastest gravel races but are also the ideal solution for every day rides, where control, efficiency and comfort make the difference. Naturally, wider tyres can also be used, in compliance with the applicable ISO standard.</p><p>Specific <strong>45 mm tyres</strong>, that in certain contexts have revealed themselves to be technically valid and to perform very well, <strong>are also compatible</strong>. This combination, which is not currently covered by the ISO standard, has been validated by Fulcrum for certain tyres, following <strong>rigorous compatibility tests</strong> performed in-house and by tyre manufacturers.</p><p>The complete list of 45 mm tyres validated by Fulcrum is constantly growing and can be found at <strong>fulcrumwheels.com</strong></p><p>The combination between the 30 mm inner rim and the new-generation of wider gravel tyres, opens new pressure management possibilities. The larger air volume of the system allows for a <strong>wider adjustment range</strong>, to optimize the setup and find the best balance between speed, control and stability in relation to terrain, conditions and riding style.</p><p>It is fundamental, however, <strong>not to exceed the maximum pressure indicated</strong> on the rim (3.5 bar).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Pv0f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 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srcset="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 424w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 848w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1272w, https://substackcdn.com/image/fetch/$s_!Pv0f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Two models, a single vision</strong></p><p><strong>Sharq GR and Soniq GR share the same design philosophy and the same performance objective, but provide different technical solutions to meet different requirements.</strong></p><p>The <strong>Sharq GR</strong> represents the maximum expression of Fulcrum&#8217;s performance for gravel races<strong>: FF100 carbon fibre</strong>, hubs with <strong>Cup &amp; Cone bearings</strong>, flat profile <strong>A3RO spokes</strong> and <strong>2:1 lacing pattern</strong>, for maximum reaction, precision and aerodynamic advantage. Total weight of the system: <strong>1.550 g</strong>.</p><p>The <strong>Soniq GR</strong> uses <strong>FF80 fibre</strong>, which is less competition-orientated compared to FF100, but that is in any case able to provide excellent overall performance. The wheel is completed with sealed cartridge bearings hubs, with <strong>adjustable preload</strong>, and <strong>round spokes</strong>, for a total weight of <strong>1.695 g</strong>.</p><p>Both models use the <strong>2-Way Fit&#8482;</strong> technology with non-drilled rim bed, ready for tubeless installation without tubeless tape, for a perfectly sealed, more solid structure, which ensures long-term reliability.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bsYm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" width="1244" height="1549" 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srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>No adaptation, just development</strong></p><p><strong>Sharq GR and Soniq GR confirm Fulcrum&#8217;s approach: developing specific solutions for every discipline, designed without shortcuts and based on objective data and real-world tests.</strong></p><p>We don&#8217;t adapt existing projects, but we continue to create new ones, designed to respond with precision to the <strong>constantly evolving real world scenarios</strong>.</p><p><strong>Sharq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>Cup &amp; Cone bearing system</p></li><li><p>Engineered in Italy - Made in EU</p></li><li><p>1.550 g</p></li></ul><p><strong>Soniq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>1.595 g</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><p><em>Available at Fulcrum Stores starting March 18, 2026, in configurations with XDR, N3W, HG, and MS12 freehub bodies.</em></p><p><strong>Sharq GR &#8364; 1.990,00 &#163; 1,790.00 $ 2,490.00</strong></p><p><strong>Soniq GR &#8364; 1.490,00 &#163; 1,290.00 $ 1,790.00</strong></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Apidura appoints Athletic Affair to lead strategic expansion in the Asian market]]></title><description><![CDATA[This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building.]]></description><link>https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:18:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" width="1456" height="952" 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srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Singapore &#8212; March 23rd, 2026 &#8212; Apidura</strong>, the independent brand driving innovation in ultra-distance cycling and bikepacking equipment, has appointed <strong>Athletic Affair</strong> as its Business Development partner in Asia.</p><p>This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building. With a sharp focus on quality positioning and premium retail partnerships, Athletic Affair will lead the brand&#8217;s sales development in the region while integrating marketing and communications strategies tailored to each market. The scope includes China, Vietnam, and other emerging cycling markets across Asia, reinforcing Apidura&#8217;s leadership in the performance bikepacking segment.<br></p><blockquote><p><em>We are excited to be partnering with Athletic Affair to support and accelerate our retail strategy in Asia. Apidura is seeing strong demand for its technical, ultralight, performance carry solutions, set against the backdrop of a growing gravel racing and adventure riding scene in the region. We know the importance of having representatives on the ground to meet with retailers and introduce the brand in-person. Athletic Affair is fully aligned with Apidura&#8217;s sustainable business practices, and our selective approach to new retail relationships - so we know the brand is in good hands. <br><br></em><strong>Tristan Lochman - Head of B2B Sales at Apidura.</strong></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!K6TB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Athletic Affair&#8217;s selection is a natural evolution of a highly successful existing relationship. Already serving as Apidura&#8217;s global PR agency and marketing partner, Athletic Affair is now expanding its role to ensure complete alignment connecting brand, marketing, and commercial strategy and execution on the ground in Asia. The appointment builds on Athletic Affair&#8217;s growing business development division in the region, which has already generated measurable commercial momentum for several partner brands navigating the complex Asian market.</p><p>Athletic Affair will manage regional sales operations, working closely with selected premium retailers while implementing targeted marketing initiatives to support sustainable growth. This next step strengthens the bridge between Western performance brands and the rapidly evolving Asian cycling market.<em> </em></p><blockquote><p><em>&#8220;I am excited for this new project with Apidura, one of the most respected brands in the cycling scene. We&#8217;re eager to represent and support the brand as it grows its presence in Asia&#8221;, </em>says <strong>Xavi G&#252;ell, co-founder of Athletic Affair</strong>.</p></blockquote><p>Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings deep and proven experience in effectively translating compelling brand storytelling into impactful outcomes. By combining PR, marketing, and business development under a cohesive strategic direction, the agency will support Apidura&#8217;s continued international expansion in Asia.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jTSD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jTSD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 424w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:897,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:21884376,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191847061?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!jTSD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[APIDURA all-new Expedition Series]]></title><description><![CDATA[This is Bikepacking, Evolved. Limitless Performance, Any Ride, Anywhere.]]></description><link>https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 09:49:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" width="1456" height="938" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:938,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:12305726,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191842655?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ten years after introducing the world&#8217;s first welded, waterproof bikepacking packs, Apidura unveils the all-new Expedition Series -a complete evolution of the benchmark system that defined bikepacking.</p><p>Developed over a decade of real-world use, refinement and rider feedback, the Expedition Series has been re-engineered from the ground up around three uncompromising principles:</p><p><strong>Stable. Waterproof. Durable.</strong></p><h3><strong>KEY HIGHLIGHTS</strong></h3><p>&#8226; <strong>All-new modular Handlebar System</strong> with unique clamp-free attachment</p><p>&#8226; <strong>Integrated GPS and Light Integration</strong> via dedicated mounts</p><p>&#8226; New <strong>Frame Packs</strong> and <strong>Full Frame Packs</strong> with smarter sizing and upgraded construction</p><p>&#8226; <strong>Redesigned Saddle Packs </strong>with improved fit, stability and integrated rear light mount</p><p>&#8226; Updated<strong> lightweight three-layer fabric</strong> with fully seam welded construction</p><p>&#8226; <strong>Built to Last and Designed for Repair</strong></p><p><strong>&#8226; Ten years </strong>of welded waterproof innovation, refined</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G-OJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" width="1456" height="1618" 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srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Series Highlight: The Expedition Handlebar System</strong></h3><p>At the heart of the update is the all-new Handlebar System - at it&#8217;s core sits the Expedition Handlebar Pack that features a clamp-free design that guarantees stability without heavy hardware, freeing up handlebar space while enabling flexible capacity options.</p><p>Central to the system are the BarSpace Modules, these position the pack away from the bars to ensure your hands natural riding position&#8217;s are never compromised. The modules connect directly to the Handlebar pack via the integrated BarSpace Plate maintaining pack form and stability. Dedicated 3-prong mounting points on the BarSpace modules allow for the systems GPS mount and Accessory Arm to be mounted off the bars for a clean, organised cockpit setup.</p><p>Stability is achieved through the combination of Stability Cord and Tension Strap, which work together to eliminate movement under load. By removing the need for clamp-based hardware, the system delivers the same secure performance with significantly reduced weight and mechanical complexity.</p><p>This approach reflects Apidura&#8217;s original design philosophy: creating universal, ultralight bikepacking gear in a market once dominated by cumbersome hardware and pannier systems. Continuing this approach, the Expedition Handlebar System does not use clamp-based hardware, resulting in a pack that is 45% lighter than the competition:<br><br><strong>Apidura </strong>Expedition Handlebar Pack</p><ul><li><p>Capacity: 13L</p></li><li><p>Weight: 448g</p></li><li><p>248 USD</p></li><li><p>170 GBP</p></li><li><p>198 EUR</p></li></ul><p><strong>Tailfin </strong>Bar Bag System</p><ul><li><p>Capacity: 12.5L</p></li><li><p>Weight: 817g</p></li><li><p>345 USD</p></li><li><p>250 GBP</p></li><li><p>315 EUR</p></li></ul><p>The Expedition Handlebar Pack balances stability, modularity, and an ultralight bikepacking ethos, delivering significant benefits in weight, simplicity, and accessibility.</p><p>The modularity of the Handlebar System is further extended through the Expedition Front Cargo Mesh and Expedition Front Accessory Pack. These optional components expand carry capacity , integrating seamlessly with the Expedition Handlebar Pack and quick removal to convert into wearable, on-body storage. This allows riders to keep essential items close at hand when off the bike.</p><div id="youtube2-I6vldo-5MSc" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;I6vldo-5MSc&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/I6vldo-5MSc?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3><strong>A Decade in the Making</strong></h3><p>In 2016, Apidura launched the world&#8217;s first welded, waterproof bikepacking bags - originally named the &#8220;Dry&#8221; Series and later known as the Expedition Series. It set a new standard for performance bikepacking products.</p><p>The 2026 relaunch marks the first major design overhaul since its inception.</p><p>In the ten years since, bikepacking has evolved dramatically. Multi-surface riding, and all-road exploration are now the norm. The updated Expedition Series reflects these shifts - refining stability, integration and fit while preserving the simplicity that made the original a benchmark.</p><h3><strong>Stable To Its Core</strong></h3><p>Stability is built into every contact point between rider, pack and bike.</p><p>Integrated, lightweight attachment systems eradicate movement without relying on heavy hardware, with the new Expedition Handlebar System exemplifying this design approach.</p><p>Refined Frame Pack shapes and expanded sizing improve compatibility with modern frame geometries, delivering distraction-free performance across rough gravel, smooth tarmac and everything in between.</p><p>The redesigned Saddle Packs enhance stability through a new Stability Channel that conforms to the seatpost, supported by silicone grip strips to increase hold. A newly developed Hypalon Cradle compresses contents toward the base of the pack, working in conjunction with the Stability Channel to create a stable ride.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_i7d!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73853a24-1025-4dae-847f-852e22ab5619_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik presents the X bib short]]></title><description><![CDATA[The brand redefines technical minimalism with a new bib short that reduces design to the essentials: less weight, less friction, and a deeper connection between the rider and their performance.]]></description><link>https://culture.athleticaffair.co/p/gobik-presents-the-x-bib-short</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-presents-the-x-bib-short</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 16 Mar 2026 02:00:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MgjH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MgjH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MgjH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 424w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik takes another step forward in textile innovation with the launch of the <strong>X bib short</strong>. Under the claim <em>&#8220;Get in the zone&#8221;</em>, the brand introduces a garment designed to eliminate any interference between the cyclist&#8217;s body and their performance, allowing cadence, focus, power, and breathing to flow without distractions.</p><p>The X is built on a philosophy of absolute refinement and maximum performance, offering high-end features within a mid-range price segment. This model positions itself as one of the brand&#8217;s essential pieces, defined by technical minimalism, true lightness, and absolute comfort.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hdYg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hdYg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg" width="1000" height="1500" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1500,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:545918,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191085986?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hdYg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>158 grams of precision</strong></h3><p>Weighing just <strong>158 g (size M)</strong>, the new X bib short delivers a genuine &#8220;second-skin&#8221; experience. Its wraparound pattern has been optimized to reduce seams almost entirely, eliminating friction points and unnecessary pressure.</p><p>One of the most notable innovations is the <strong>raw-cut leg finishing</strong>. Unlike conventional bib shorts, it eliminates internal silicone grippers, achieving a firm and stable fit through the fabric&#8217;s own tension. The result is secure support without aggressiveness, leaving no marks on the skin and ensuring total freedom of movement.</p><h3><strong>Material engineering: DUALKNIT PRO, OEKO-TEX&#174;, Elastic Interface&#174; and Graphene</strong></h3><p>At the core of the garment is <strong>DUALKNIT PRO</strong>, a double circular-knit polyamide fabric that balances three key pillars: elasticity, durability, and superior breathability. Certified <strong>OEKO-TEX&#174; Standard 100</strong> and featuring <strong>50+ UPF sun protection</strong>, it is designed to perform in a temperature range of <strong>+15 to +35 &#176;C</strong>, making it a versatile option for both road and gravel riding.</p><p>In the upper section, the ergonomic raw-cut seamless straps incorporate <strong>graphene yarn</strong>. This cutting-edge material plays a key role in thermal regulation and odor neutralization, limiting moisture buildup during peak effort. In addition, the brand continues to focus on designs that enhance efficiency and comfort, incorporating a <strong>rear magnetic closure in the women&#8217;s version</strong> and a <strong>thermosealed opening in the men&#8217;s version</strong>.</p><p>For saddle contact, Gobik relies on <strong>Elastic Interface&#174; technology</strong>, integrating the <strong>K10 graphene chamois (for men)</strong> and <strong>K9 (for women)</strong>, ensuring absolute comfort on long-distance rides.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_J51!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_J51!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_J51!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg" width="1000" height="1500" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1500,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:466257,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191085986?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_J51!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_J51!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>The ultimate technical wardrobe staple</strong></h3><p>The X bib short enters the market with a vision of permanence. Although the initial launch features two colors as a seasonal preview, the color range will expand throughout the summer to offer multiple tones, allowing cyclists to create versatile outfit combinations.</p><p>&#8220;This bib short doesn&#8217;t add superfluous elements &#8212; it removes them. It doesn&#8217;t compete with performance, it supports it. It doesn&#8217;t distract, it disappears,&#8221; say Gobik&#8217;s design team.</p><p>With this launch, Gobik presents a garment that aims to become the <strong>essential bib short in any technical cycling kit</strong>: a solid foundation on which to build style and speed. Because when everything flows and you get in the zone, the only thing that matters is pedaling.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing"><span>Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik Glitch Mode]]></title><description><![CDATA[Distortion in Motion.]]></description><link>https://culture.athleticaffair.co/p/gobik-glitch-mode</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-glitch-mode</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 09 Mar 2026 03:20:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TABb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TABb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TABb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 424w, https://substackcdn.com/image/fetch/$s_!TABb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 848w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1272w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" width="1456" height="603" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:603,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:91630,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!TABb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 424w, https://substackcdn.com/image/fetch/$s_!TABb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 848w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1272w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Gobik launches Glitch Mode, the first drop of Summer 2026:</strong> a collection that takes digital aesthetics as its starting point to reinterpret movement on the bike. Inspired by color fragmentation and the logic of bitmaps, the collection transforms blocks and distortions into a visual language uniquely applied to cycling.</p><p>In Glitch Mode, fragmentation is not a graphic effect&#8212;it is rhythm. Dynamic, tense, and precise surfaces accompany the speed and energy of pedaling. Distortion becomes control, and color becomes drive.</p><blockquote><p>&#8220;We are not chasing digital nostalgia. We are pursuing contemporaneity. This is not a decorative glitch&#8212;it is controlled energy.&#8221;</p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_MgN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_MgN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3085697,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_MgN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Decoding Movement.</strong></p><p>Glitch invites riders to decode color through motion. Fragmented patterns come to life in action, as the garment interacts with the road and the design activates while cycling. Each piece is engineered to translate this visual language into real performance: ultralight fabrics, high breathability, and summer-optimized fits. The digital becomes tangible.</p><p><strong>Aesthetic Evolution.</strong></p><p>With this first drop, Gobik strengthens its position as a brand that evolves in language and aesthetic ambition without compromising its technical essence.<br>The collection includes key models such as the <strong>CX Pro 4.0 jersey</strong>, <strong>Attitude</strong>, <strong>Magnitude</strong>, and <strong>Vanquish</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6&quot;,&quot;text&quot;:&quot;Content Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6"><span>Content Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!f4kP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!f4kP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4229160,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!f4kP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>A New Reading of Rhythm.</strong></p><p>Glitch Mode is a statement of intent: to experiment without losing control, to innovate without compromising performance. Movement is no longer just observed&#8212;it is decoded.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6&quot;,&quot;text&quot;:&quot;Content Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6"><span>Content Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Unveils the Next Generation of the Cloudmonster Collection]]></title><description><![CDATA[The Cloudmonster 3, Cloudmonster 3 Hyper and LightSpray Cloudmonster 3 Hyper]]></description><link>https://culture.athleticaffair.co/p/on-unveils-the-next-generation-of</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-unveils-the-next-generation-of</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 02 Mar 2026 10:43:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!QQry!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QQry!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QQry!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QQry!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" width="5007" height="2647" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2647,&quot;width&quot;:5007,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1245586,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d8866d1-cf98-4407-92b3-a6d8ec76c5fa_8673x4878.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QQry!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QQry!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Zurich, Switzerland, February 25, 2026 &#8211; </strong>Swiss sportswear brand On, known for delivering innovative products that push the limits of sensation and performance, presents the third generation of its Cloudmonster collection. What started with the first iconic Cloudmonster in 2022 has evolved into a three-strong family of high-energy running shoes. The Cloudmonster 3, Cloudmonster 3 Hyper, and LightSpray Cloudmonster 3 Hyper each deliver the collection&#8217;s distinctive energizing sensation, engineered with different technologies to match different running styles and performance needs.</p><p>With innovation at its core, the Cloudmonster franchise has continually pushed the boundaries of max-cushioned running since its debut in 2022. The original Cloudmonster 1 introduced a bold new silhouette and CloudTec&#174; geometry that delivered a uniquely forward-rolling, responsive ride. The Cloudmonster 2 built on this foundation but leveled up the cushioning. Now in its third generation, it continues to evolve bringing back the rocker and responsiveness of the 1, and combining that with a high cushion&#8212;to bring more energy return and more fun to the daily trainer, for today&#8217;s runners.</p><div><hr></div><h3>Cloudmonster 3</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wPTT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wPTT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 424w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 848w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1272w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png" width="4000" height="2046" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2046,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9274577,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52c0b015-8525-4006-adf5-b4661b16e255_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wPTT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 424w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 848w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1272w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The daily trainer.</strong> Triple Layered CloudTec&#174; cushioning.</p><p>Designed to empower the everyday runner with an undeniably fun and accessible running experience, the Cloudmonster 3 provides max energy return through a midsole made of dual density Helion&#8482; foam, and a triple layer of CloudTec&#174;. The meticulously re-engineered bottom unit also features an aggressively curved rocker shape, which propels the wearer forward for an energetic push off, while a Nylon blend Speedboard&#174; stores energy before snapping back for an extra pop of propulsion. The result is a playful, forward-rolling ride designed to bring max energy to daily runs.</p></blockquote><div><hr></div><h3><strong>Cloudmonster 3 Hyper</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZsR1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZsR1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 424w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 848w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 1272w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZsR1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png" width="4000" height="2011" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2011,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8596824,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8691b934-bca9-4044-a23b-4feacb36d904_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZsR1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 424w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 848w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 1272w, https://substackcdn.com/image/fetch/$s_!ZsR1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The long run trainer.</strong> Helion&#8482; HF hyper foam for extreme responsiveness.</p><p>Cloudmonster cushioning, hyper-responsiveness&#8212;the Cloudmonster 3 Hyper is the pinnacle expression of the Cloudmonster franchise. Informed by extensive athlete testing, it is designed to help runners train harder, recover faster, and keep legs fresh when it matters most. A favourite among members of the On Athletics Club (OAC), the second-generation silhouette was developed in close collaboration with athletes and features 20% more foam and an improved compound for greater cushioning, resilience, and energy return. Its plateless design helps keep legs fresher during high-mileage training, while an improved heel construction enhances comfort and support.</p></blockquote><div><hr></div><h3><strong>LightSpray Cloudmonster 3 Hyper</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YhOa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YhOa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 424w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 848w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1272w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png" width="4000" height="2086" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2086,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8685577,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6ea64a4-464e-46a2-ac60-3040198e225a_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YhOa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 424w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 848w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1272w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The ultimate super trainer for long runs and tempo runs. </strong>Ultralight upper meets Helion&#8482; HF hyper foam.</p><p>Engineered for those who want to run faster and further, the LightSpray Cloudmonster 3 Hyper elevates the most responsive, most cushioned Cloudmonster with On&#8217;s pioneering LightSpray&#8482; upper technology. By extending this ultralight upper construction to a new footwear collection, On delivers the lightest Cloudmonster ever made without compromising on feeling. Made from just eight pieces&#8212;one upper, two midsole components, and five small rubber elements&#8212;the LightSpray Cloudmonster 3 Hyper weighs only 205g (US M8.5). This minimal construction reduces carbon footprint while delivering elite-level training performance.</p></blockquote><div><hr></div><h3><strong>Key Details</strong></h3><p><strong>Cloudmonster 3</strong></p><ul><li><p>Weight: 295g (M US 8.5), 240g (W US 7)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 35mm ; Toe 29mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 190USD</p></li></ul><p><strong>Cloudmonster 3 Hyper</strong></p><ul><li><p>Weight: 274g (M US 8.5), 216g (W US 7)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 39.5mm ; Toe 33.5mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 220USD</p></li></ul><p><strong>LightSpray Cloudmonster 3 Hyper</strong></p><ul><li><p>Weight: 205g (M US 8.5)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 45mm (exceeds the 40mm race-legal limit); Toe 39mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 240USD</p></li></ul><h3><strong>Launch Dates</strong></h3><p>The Cloudmonster 3 launches globally at<strong><a href="http://on.com/"> on.com</a></strong> and in On retail stores on March 5, 2026, followed by the Cloudmonster 3 Hyper on March 19, 2026. The LightSpray Cloudmonster 3 Hyper debuts with a limited release at <strong><a href="http://on.com/">on.com</a></strong> and in On retail stores in North America on March 5, with a full global launch on April 16, 2026.</p><h3><strong>Media Assets</strong></h3><p>High-resolution product images are available for download <strong><a href="https://library.on.com/share/20CABA42-CBDB-4DF5-9F355E2522C832ED/">here</a></strong>.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[KASK appoints Athletic Affair as Global PR Agency]]></title><description><![CDATA[This new partnership aims to strengthen KASK&#8217;s international media presence through a strategic and coordinated public relations approach.]]></description><link>https://culture.athleticaffair.co/p/kask-appoints-athletic-affair-as</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/kask-appoints-athletic-affair-as</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 02 Mar 2026 09:30:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ttlu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ttlu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ttlu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8359281,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189632125?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ttlu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Girona, Spain&#8212;March 2, 2026&#8212;</strong> <strong>KASK,</strong> an Italian company founded in 2004 that specializes in developing, designing, and manufacturing high-quality helmets - blending safety, technological excellence, comfort, and design - has appointed Athletic Affair as its global PR agency for its cycling division.</p><p><strong>This new partnership aims to strengthen KASK&#8217;s international media presence through a strategic and coordinated public relations approach across key global markets. </strong>With a strong focus on brand storytelling, athlete and ambassador visibility, product innovation, and media relations, Athletic Affair will support KASK in further elevating its premium positioning within the performance sports landscape.</p><p>The scope of collaboration includes global press office management, international media strategy, campaign amplification, product launches, and the development of targeted <strong>PR initiatives designed to reinforce KASK&#8217;s reputation for safety, design, and technological innovation</strong>. Athletic Affair will work in close alignment with KASK&#8217;s internal marketing and regional teams to ensure consistency of messaging while adapting communication strategies to local market dynamics.</p><p><strong>Athletic Affair will also be involved in marketing activities across Europe, the USA, and Asia for the Italian brand</strong>&#8212;strengthening the relationship and working together on a comprehensive Marketing and PR strategy to support long-term growth and brand positioning.</p><p>Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings extensive experience working with performance-driven brands and a strong international media network across cycling, outdoor, and lifestyle sectors to support KASK&#8217;s continued global expansion.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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srcset="https://substackcdn.com/image/fetch/$s_!OQmz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About KASK</strong></p><p>KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK&#8217;s entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines&#8212;road cycling, mountain biking, triathlons, track racing, cyclo-cross&#8212;as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.</p><p><strong>About Athletic Affair</strong></p><p>Founded in Girona, Athletic Affair is a Marketing and PR agency dedicated to working with outdoor and performance-driven brands. With a passion for creating impactful campaigns, the agency specializes in strategic brand communications, media relations, and marketing activations that resonate with modern sports and outdoor communities.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik x Karabo Poppy ]]></title><description><![CDATA[The Art of Celebration.]]></description><link>https://culture.athleticaffair.co/p/gobik-x-karabo-poppy</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-x-karabo-poppy</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 09 Feb 2026 09:14:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!jQgg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jQgg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jQgg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8204189,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/187370156?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!jQgg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik presents the new kit for its flagship team under the banner <strong>The Art of Celebration</strong>, a collaboration with African artist <strong>Karabo Poppy</strong> that goes beyond the launch of a new kit to sit at the intersection of art, identity and competition. A project that offers a <strong>cultural reading of sport</strong>, deliberately moving away from the conventional codes of sports communication.</p><p>The collaboration is born as a genuine dialogue between two ways of understanding celebration: one that <strong>emerges from art </strong>and another that <strong>arises from competitive effort.</strong> This is not an aesthetic exercise, but a shared narrative that connects emotion, belonging and collective expression.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PXVi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PXVi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg" width="1280" height="853" 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srcset="https://substackcdn.com/image/fetch/$s_!PXVi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Karabo Poppy </strong>is a South African illustrator, graphic designer and <strong>urban artist based in Johannesburg</strong>, widely recognised for a contemporary visual language deeply rooted in African identity. Her work combines <strong>colour, geometry and storytelling to celebrate community</strong>, pride and collective memory, and has been applied both in urban spaces and in cultural projects and international brand collaborations with names such as <strong>Nike, Google, Coca-Cola and Netflix</strong>. Her artistic practice consistently moves between the symbolic and the collective, using design as a tool for cultural expression.</p><p>The creative starting point is <strong>Karabo Poppy</strong>&#8217;s work and her research into <strong>African Portrait Cloths</strong>: traditional African textiles that act as vehicles of identity, pride and shared memory. Far from being mere decorative patterns, these fabrics tell personal and collective stories and are used to mark moments of unity, celebration and community. This symbolic weight is transferred to the design of <strong>the jersey for the new Gobik Factory Team kit for the 2026 season.<br><br></strong>In parallel, competitive cycling shares a very similar impulse. <strong>Competing is not simply about crossing a finish line; it is about being part of a team, sharing codes, embracing collective effort and celebrating everything that comes after the tension.</strong> The collaboration between Gobik and Karabo sits precisely at this point of convergence: when art and competition speak the same language without the need for explanation.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!U7Jl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg" width="1456" height="2126" 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srcset="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Under the claim <em><strong>The Art of Celebration</strong></em>, the campaign is built around a clear central idea: celebration is not the end of effort, but an essential part of competing. Art celebrates through colour, line and rhythm; cycling does so through self-improvement, emotion and shared experience. The new kit is conceived as a visual translation of this idea.</p><p>At its core is the unisex CX Pro 4.0 jersey, conceived as the canvas on which Karabo develops her artistic proposal, translating the language of African Portrait Cloths into the world of competition. A garment designed to perform at the highest level, while also communicating something deeper than performance alone. The set is completed by the X bib shorts, available in men&#8217;s and women&#8217;s versions, providing a sober and balanced technical foundation that reinforces the competitive character of the kit.</p><p>With <em>The Art of Celebration</em>, Gobik positions itself as a brand capable of uniting high performance, design and emotion, understanding competition as a cultural and human phenomenon. <strong>Because, ultimately, competing is also a way of celebrating who we are.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[CYCLOWAX PERFORMANCE WAX KIT]]></title><description><![CDATA[The world&#8217;s first purpose-built hot wax system engineered specifically for bicycle chains.]]></description><link>https://culture.athleticaffair.co/p/cyclowax-performance-wax-kit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/cyclowax-performance-wax-kit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:31:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!I6dN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!I6dN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!I6dN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 424w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 848w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" width="1414" height="2000" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2000,&quot;width&quot;:1414,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:690468,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185541119?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!I6dN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 424w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 848w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Cyclowax officially announces the launch of the <strong>Performance Wax Kit</strong>, a next-generation hot wax solution designed to redefine efficiency, consistency, and modern chain management for cyclists and professional mechanics.<br><br>Designed and engineered <strong>from the ground up</strong>, the Performance Wax Kit optimizes every step of the hot waxing process. At the core of the kit is the <strong>Performance Wax Heater</strong>&#8212;a device built exclusively for hot waxing bicycle chains and engineered to deliver controlled heating, stable temperatures, and fully repeatable results.<br></p><p>Cyclowax was the <strong>first brand in the cycling industry</strong> to introduce hot wax products with the clear goal of making the technique <strong>easy and accessible</strong> for everyday cyclists. While many brands have followed this path, Cyclowax now reinforces its position as both an <strong>innovator and accelerator</strong> by developing the <strong>world&#8217;s first device purpose-built specifically for hot waxing bike chains</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ymgL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ymgL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8477359,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185541119?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ymgL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>ABOUT CYCLOWAX</strong></p><p>Cyclowax is a Belgian company dedicated to making hot wax the new standard in cycling chain care. With innovative products, pro-level partnerships, and a relentless focus on clean chains, Cyclowax helps riders everywhere go faster, ride longer, and spend less time on maintenance.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1nzJrUnAcHDqWwkd9pE0z6bNs_CDXJYC2?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1nzJrUnAcHDqWwkd9pE0z6bNs_CDXJYC2?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[NEW DEVA RD by MICHE]]></title><description><![CDATA[FEEL THE FORMULA]]></description><link>https://culture.athleticaffair.co/p/new-deva-rd-by-miche</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/new-deva-rd-by-miche</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:26:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FcQc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FcQc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FcQc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 424w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 848w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1272w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:14639180,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FcQc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 424w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 848w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1272w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>MICHE PRESENTS DEVA RD, THE MOST AERODYNAMIC AND LIGHTWEIGHT MICHE WHEELS YET.<br><br></strong>&#8220;Deva&#8221; is a Sanskrit word meaning &#8220;shining one&#8221; &#8212; a word that embodies harmony, balance, and the bond that connects sky and matter.<br><br>For Deva RD, this vision takes concrete shape: carbon is moulded into essential profiles, giving life to Miche&#8217;s most aerodynamic and lightweight wheel yet, and the first with carbon spokes.</p><p>Deva RD is the ultimate expression of the Miche Formula, a method combining engineering, data analysis and outstanding cycling expertise. The project includes 28 CFD simulations, wind tunnel tests and dedicated prototypes developed in collaboration with the Groupama&#8211;FDJ Cycling Team, with a single goal: to turn numbers and measurements into a tangible advantage.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7Alx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7Alx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg" width="1280" height="720" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:720,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:155129,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!7Alx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>THE FORMULA FOR PERFORMANCE<br><br></strong>The new rim profile reduces turbulence and improves stability in crosswind conditions, while carbon spokes increase the stiffness-to-weight ratio and reduce rotating mass, bringing the wheelset down to 1305 g (52 mm rim profile). Two rim profile options will be available: 52 mm and 62 mm, allowing riders to choose between all-round efficiency and maximum aerodynamic performance for high-speed racing.<br><br>The updated spoke configuration and hub geometry ensure immediate power transfer and precise control.<br><br>Developed on the roads of the World Tour with input from Groupama&#8211;FDJ Cycling Team riders, Deva RD springs from the experience of those who live and measure speed every day, turning it into performance.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!a6MR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!a6MR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 424w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 848w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1272w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:296602,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!a6MR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 424w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 848w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1272w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>DEVA RD will be available in two color options.<br><br></strong>Midnight Black is the nocturnal essence of the DEVA universe: a deep, absolute black that absorbs light and defines every line with silent precision. Essential and rigorous, it is a presence that does not seek attention but naturally commands it.</p><p>Daylight Silver represents awakening: a luminous finish that captures light and reflects it back, alive and in constant motion. Bright, dynamic reflections enhance the wheel&#8217;s shapes, turning lightness into color and natural elegance.<br></p><p>DEVA RD will make its official debut at the Santos Tour Down Under on January 16, bringing the new Miche Formula to the roads of the World Tour.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.miche.it/new-deva-rd-press-kit&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.miche.it/new-deva-rd-press-kit"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier Triestina x The Grip]]></title><description><![CDATA[A project applying Wilier&#8217;s Culture of Speed to elite gravel]]></description><link>https://culture.athleticaffair.co/p/wilier-triestina-x-the-grip</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-triestina-x-the-grip</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:20:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sV64!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sV64!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sV64!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sV64!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" width="1280" height="854" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:854,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:241454,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sV64!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sV64!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For Wilier, speed is not just about performance, but about interpretation. The Grip is born from this vision and brings it into the gravel world, transforming it into a recognizable, competitive project that is entirely consistent with the brand&#8217;s racing DNA.</p><p>Created as an incubator for Wilier&#8217;s gravel activities, The Grip integrates top-level competition, product development, aesthetic research, and storytelling. It is a project aimed at building a strong and consistent presence in the international gravel landscape, positioning Wilier as an authentic and credible reference in a constantly evolving scene.</p><p>This vision takes shape in the team&#8217;s aesthetic identity and in the<strong> Rave SLR ID2</strong> with a dedicated The Grip livery, which will accompany the team throughout the 2026 season.</p><p>The visual language is built around the concept of connection through contact, expressed through bold textures, glitch gradients, and distorted typography. A livery inspired by 1990s/2000s imagery&#8212;already at the core of the Rave SLR ID2 launch campaign&#8212;portrays gravel without filters, capturing and expressing its most authentic nature.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!DgAL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!DgAL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg" width="854" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:854,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:250332,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!DgAL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Leading The Grip will be <strong>Mattia De Marchi</strong>, a benchmark athlete on the international gravel scene, who will take on the dual role of team manager and rider. The Grip was born from a shared journey with De Marchi from the very early stages: a project developed together, step by step, starting from a shared vision of gravel racing. After committing to the Wilier project, Mattia contributed directly to shaping the team&#8217;s sporting and technical identity, becoming a foundational part of it.</p><p>Alongside him is <strong>Eddy Le Huitouze</strong>, a young and talented rider coming from the WorldTour, who has chosen gravel as the ground on which to relaunch his sporting career, bringing strong racing culture and great competitive ambition to the project.</p><p>Completing the roster is <strong>Jordy Bouts</strong>, an established athlete in international gravel racing with direct experience in the most important competitions. Bouts has chosen The Grip as the definitive step in his career, recognizing in the project the structure and vision needed to compete consistently at the highest level.</p><p><em>&#8220;The identity of The Grip and the way Wilier interprets gravel are what convinced me. It&#8217;s a new project with a clear direction and a bike designed for modern gravel. Having an active role in the team&#8217;s development makes this challenge even more exciting.&#8221;</em></p><p>&#8212; Mattia De Marchi</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Re3c!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Re3c!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg" width="854" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:854,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:297172,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Re3c!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The Grip will follow an international calendar, confirming the project&#8217;s global nature. The season debut is set for February 14, 2026, at Santa Vall, the first stop in a journey that will continue with The Hills, Sea Otter Classic (USA), The Traka, Unbound Gravel, The Rift, and other top-tier events. A program spanning Europe and the United States, to measure up and compete in the benchmark races of the global gravel scene.</p><p>Wilier already boasts an outstanding gravel palmar&#232;s, with victories at The Traka 200 and Unbound Gravel. These results underscore the brand&#8217;s credibility in this discipline. The Grip represents the definitive step toward a consistent and structured presence at the highest level of gravel racing.</p><p><em>&#8220;With The Grip, we are not starting a new adventure: in gravel, we have already proven that we can win the most important races. This project represents the definitive step toward a consistent and coherent presence in gravel racing, alongside a product offering that is receiving very positive feedback, as demonstrated by the success of the Rave SLR ID2. Competition and product grow together, true to the Culture of Speed and to the way Wilier interprets off-road riding.&#8221;</em></p><p>&#8212; Andrea, Enrico and Michele Gastaldello.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1N9YI8cghqyyn76Z9VbzNRE9yEZ3wOX9W?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1N9YI8cghqyyn76Z9VbzNRE9yEZ3wOX9W?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik introduces GRIT]]></title><description><![CDATA[GOBIK GRIT cargo bib tights: maximum comfort and carrying capacity for long-distance rides]]></description><link>https://culture.athleticaffair.co/p/gobik-introduces-grit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-introduces-grit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:54:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MVwG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MVwG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MVwG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" width="1456" height="2184" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2184,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9555160,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185419505?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MVwG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>The<strong> GRIT 2.0</strong> redefines the concept of <strong>cargo bib tights</strong> by combining storage capacity, durability and a new chamois developed to tackle more than 12 hours in the saddle.<br><br>Gobik expands its long-distance cycling range with the launch of the new <strong>GRIT cargo bib tights</strong>, a garment designed for cyclists seeking performance, comfort and functionality on demanding routes, whether on the <strong>road, gravel or off-road terrain.</strong> The major innovation of this new version is the incorporation of the G10 chamois, developed by <strong>Elastic Interface&#174;</strong> <strong>exclusively worldwide for Gobik.</strong><br><br>GRIT is clearly <strong>adventure-oriented</strong> and built for long winter hours in the saddle. Its cargo-style construction discreetly integrates side and rear pockets, increasing carrying capacity without compromising stability or support. All of this is combined with durable, breathable materials designed for intensive use, even on technical routes where vibrations and impacts are constant.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bxw4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bxw4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg" width="1456" height="2047" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2047,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:16738112,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185419505?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bxw4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Capacity, stability and durability for long distances</strong></p><p>The GRIT bib tights design is optimized to provide firm and stable support, a key factor on mixed terrain and extended rides. Its pattern and fabrics ensure freedom of movement, abrasion resistance and effective breathability, making it an ideal garment for cyclists who prioritize self-sufficiency and performance on long-distance adventures.<br><br><strong>G10 chamois: a new standard in long-lasting comfort</strong></p><p>The real qualitative leap of the GRIT comes with the introduction of the new <strong>G10 chamois</strong>, specifically designed for cyclists who spend many hours in the saddle and demand maximum comfort without sacrificing performance.</p><p>Developed by <strong>Elastic Interface&#174; exclusively for Gobik</strong>, the G10 chamois delivers consistent support even on rides lasting 10 to 12 hours.<br><br><strong>A premium experience for long-distance cyclists</strong></p><p>With the new GRIT cargo bib tights and the G10 chamois, Gobik reinforces its commitment to developing technical apparel designed for adventure, durability and extreme comfort. <strong>The GRIT + G10 </strong>combination delivers a premium experience for cyclists taking on long, cold and demanding routes where every detail makes the difference.</p><div id="youtube2-Vnaz_D8fnG4" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;Vnaz_D8fnG4&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/Vnaz_D8fnG4?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1lDo6ZF2VxkfzE2l5uH5Kq8qJyGUO7Yet?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1lDo6ZF2VxkfzE2l5uH5Kq8qJyGUO7Yet?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[INEOS GRENADIERS x GOBIK 2026 KIT ]]></title><description><![CDATA[INEOS Grenadiers and Gobik unveil the team&#8217;s 2026 race kit, marking a clear evolution of the team's visual identity.]]></description><link>https://culture.athleticaffair.co/p/ineos-grenadiers-x-gobik-2026-kit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/ineos-grenadiers-x-gobik-2026-kit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:47:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!soSC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!soSC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!soSC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!soSC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:665084,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!soSC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!soSC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The INEOS Grenadiers team, together with Gobik as its technical textile partner, proudly presents its kit for the 2026 season&#8212;marking a milestone in the team&#8217;s visual identity. The major innovation arrives in the form of a brighter palette highlighted by a pure orange, free of dark undertones: a strategic shift aimed at boosting the team&#8217;s visibility and strengthening its recognition within the WorldTour peloton.</p><p>For the first time in the history of INEOS Grenadiers, orange becomes the core of the team&#8217;s visual identity. The choice is no coincidence: no other WorldTour team embraces a similar aesthetic, allowing the Grenadiers to stand out clearly and decisively. This pure tone, complemented by a white base, delivers energy and brightness while maintaining the elegance and restraint that have long defined the team.</p><p>The design was created with a clear purpose: immediate recognition. The exclusive use of this orange ensures a striking presence in the peloton, while the white panels on the lower sections add balance and clarity, allowing the leading colour to shine with harmonious strength. The result is a sophisticated, functional and memorable kit.</p><p><em>&#8220;The INEOS Grenadiers 2026 kit has been designed for the team to stand out like never before in the peloton. Orange, an iconic colour for the team, reinforces its identity and is paired with a light grey bib short developed in close collaboration with team management, the riders themselves and our designers. We wanted a colour that not only offered visibility and modernity, but also turned the kit into a trend-setting fashion statement within the peloton. This collaborative effort has been key to creating a kit that reflects the spirit of INEOS&#8212;the shared drive to innovate,</em>&#8221; explains <strong>Alberto Garc&#237;a, CEO of Gobik.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!B1C2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!B1C2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1983147,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!B1C2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Precision, performance and identity</strong></p><p>The design is not only aesthetic but also highly functional. The new kit incorporates the Reactive 2.0 jersey and Lancer Diamond bib shorts, developed within Gobik&#8217;s most advanced racing collection to guarantee precision, performance and comfort in every stage.</p><p>With this launch, INEOS Grenadiers reaffirms its commitment to innovation and visual identity, delivering a sophisticated, functional and memorable kit designed to ensure the team stands out instantly within the WorldTour peloton.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!npJF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!npJF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!npJF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:910512,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!npJF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!npJF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>ABOUT INEOS GRENADIERS</strong></p><p><em>INEOS Grenadiers Cycling Team is a part of the INEOS Sport network owned by INEOS, a world leading global petrochemicals manufacturer. In 2020 INEOS launched INEOS Automotive Ltd to design, build and bring to market a utilitarian 4X4. The Grenadier was born.</em></p><p><em>This road racing cycling team was founded in 2010, by Sir Dave Brailsford, with the vision to be the first team to win the Tour de France with a British rider, which it achieved in 2012 with Sir Bradley Wiggins. It went on to win the Tour de France six more times over the course of a decade. The Team has regularly been considered a pioneer in sporting innovation, research and development. </em></p><p><strong>ABOUT GOBIK</strong></p><p><em>Gobik was founded in 2010 when the cycling club of Yecla, Murcia (Spain) needed a cycling kit to compete. Since then, the customization of cycling apparel has been a major part of its DNA, dressing professional teams such as FDJ United Suez, UAE Team Emirates, or Movistar Team, and from 2024, the INEOS Grenadiers cycling team.</em></p><p><em>An unforgettable journey perfectly encapsulated in its new brand claim, What a ride.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1twQLMUxZoOHz5EM3tmJvI5dYHKrUok7A?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1twQLMUxZoOHz5EM3tmJvI5dYHKrUok7A?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik x FDJ United SUEZ ]]></title><description><![CDATA[Official release of the FDJ United SUEZ 2026 jersey after Tour de France Femmes debut.]]></description><link>https://culture.athleticaffair.co/p/gobik-x-fdj-united-suez</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-x-fdj-united-suez</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:29:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gWaN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gWaN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gWaN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" width="1456" height="1821" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1821,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4778664,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417421?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gWaN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>FDJ United SUEZ and technical partner Gobik are officially releasing the team&#8217;s 2026 jersey, following its first appearance during the 2025 Tour de France Femmes avec Zwift. The kit was launched at the Tour to align its debut with the sport&#8217;s most visible moment, allowing the new design to enter competition at the peak of global attention rather than waiting for the traditional end-of-year launch cycle.</p><p>After its premiere at the Tour, the jersey now enters the market as teams begin presenting their 2026 collections. The approach creates a full season of continuity for FDJ United SUEZ, strengthening recognition among fans and partners while offering a clearer, more streamlined transition between competitive years.</p><p>From shadow to light: this is how the 2026 design can be defined, inspired by the team&#8217;s DNA and founding values. Woven in an inky, deep black, the jersey reflects the unseen hours of the sport: training sessions before dawn, rides in the rain, the fear and doubts of a <em>jour sans</em>. In contrast, a vivid halo of light rises on the chest, symbolizing the inner spark that transforms sacrifice into brilliance at the moment of victory.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1R-hAEaRCnuOSl8uOV6BMGFeCqzl1Y8Yu?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1R-hAEaRCnuOSl8uOV6BMGFeCqzl1Y8Yu?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>