<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Athletic Affair: Press Room]]></title><description><![CDATA[News from our PR department ]]></description><link>https://culture.athleticaffair.co/s/press-room</link><image><url>https://substackcdn.com/image/fetch/$s_!w1ar!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdadf2af3-1ea7-46b9-801b-5bb520dd7ea8_1222x1222.png</url><title>Athletic Affair: Press Room</title><link>https://culture.athleticaffair.co/s/press-room</link></image><generator>Substack</generator><lastBuildDate>Sat, 11 Apr 2026 17:39:21 GMT</lastBuildDate><atom:link href="https://culture.athleticaffair.co/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Athletic Affair]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[athleticaffair@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[athleticaffair@substack.com]]></itunes:email><itunes:name><![CDATA[Athletic Affair]]></itunes:name></itunes:owner><itunes:author><![CDATA[Athletic Affair]]></itunes:author><googleplay:owner><![CDATA[athleticaffair@substack.com]]></googleplay:owner><googleplay:email><![CDATA[athleticaffair@substack.com]]></googleplay:email><googleplay:author><![CDATA[Athletic Affair]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Fulcrum new Sharq GR and Soniq GR ]]></title><description><![CDATA[Wider thinking, sharper riding.]]></description><link>https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/fulcrum-new-sharq-gr-and-soniq-gr</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:57:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y3se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg" width="1167" height="1412" 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srcset="https://substackcdn.com/image/fetch/$s_!Y3se!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y3se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff47ff54-1032-4f3e-ba9c-6e7aac0dfd97_1167x1412.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Data-driven racing performance: meet Fulcrum&#8217;s Gravel Race platform.</strong></p><p>Gravel is evolving: speeds are increasing, races are becoming more and more challenging and requirements have changed. This was the driving force behind the creation of <strong>Sharq GR</strong> and <strong>Soniq GR</strong>, two new wheels designed specifically for today&#8217;s Gravel Races, where riders compete over demanding terrain using wider tyres.</p><p>Sharq GR and Soniq GR do not replace the current Sharq and Soniq: they are a <strong>natural variant</strong>, an extension focused on a precise discipline. In line with Fulcrum&#8217;s philosophy, there are no compromises or forced adaptations: <strong>every product is designed to express maximum performance and reliability in its specific use</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W8jV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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srcset="https://substackcdn.com/image/fetch/$s_!W8jV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W8jV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f4db80-be06-4c1a-8e6c-eaf7a552e1da_1167x1412.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Connecting the dots</strong></h3><p><strong>The GR project has grown out of an in-depth analysis of race data<br>and direct experiences from high-level gravel races.</strong></p><p>The objective was clear: <strong>to create a wheel able to support high speeds over rough terrain</strong>, whilst maintaining control, precision and a concrete aerodynamic advantage.</p><p>The heart of the project is the new 2-Wave Rim with an <strong>inner rim width of 30 mm</strong>, and mini-hook, designed to work in perfect synergy with wide tyres, optimising their shape, contact patch and stability. The <strong>variable wave profile</strong>, with a height of <strong>47/52 mm</strong>, improves air flow management and reduces the yaw moment and frontal drag.</p><p>The wheel-tyre system has been developed to work in perfect synergy with <strong>47-50 mm</strong> wide tyres, which have not only become standard in today&#8217;s fastest gravel races but are also the ideal solution for every day rides, where control, efficiency and comfort make the difference. Naturally, wider tyres can also be used, in compliance with the applicable ISO standard.</p><p>Specific <strong>45 mm tyres</strong>, that in certain contexts have revealed themselves to be technically valid and to perform very well, <strong>are also compatible</strong>. This combination, which is not currently covered by the ISO standard, has been validated by Fulcrum for certain tyres, following <strong>rigorous compatibility tests</strong> performed in-house and by tyre manufacturers.</p><p>The complete list of 45 mm tyres validated by Fulcrum is constantly growing and can be found at <strong>fulcrumwheels.com</strong></p><p>The combination between the 30 mm inner rim and the new-generation of wider gravel tyres, opens new pressure management possibilities. The larger air volume of the system allows for a <strong>wider adjustment range</strong>, to optimize the setup and find the best balance between speed, control and stability in relation to terrain, conditions and riding style.</p><p>It is fundamental, however, <strong>not to exceed the maximum pressure indicated</strong> on the rim (3.5 bar).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Pv0f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Pv0f!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcbb22ac-863d-4cdd-a673-48050474f6fd_1200x1314.png 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Two models, a single vision</strong></p><p><strong>Sharq GR and Soniq GR share the same design philosophy and the same performance objective, but provide different technical solutions to meet different requirements.</strong></p><p>The <strong>Sharq GR</strong> represents the maximum expression of Fulcrum&#8217;s performance for gravel races<strong>: FF100 carbon fibre</strong>, hubs with <strong>Cup &amp; Cone bearings</strong>, flat profile <strong>A3RO spokes</strong> and <strong>2:1 lacing pattern</strong>, for maximum reaction, precision and aerodynamic advantage. Total weight of the system: <strong>1.550 g</strong>.</p><p>The <strong>Soniq GR</strong> uses <strong>FF80 fibre</strong>, which is less competition-orientated compared to FF100, but that is in any case able to provide excellent overall performance. The wheel is completed with sealed cartridge bearings hubs, with <strong>adjustable preload</strong>, and <strong>round spokes</strong>, for a total weight of <strong>1.695 g</strong>.</p><p>Both models use the <strong>2-Way Fit&#8482;</strong> technology with non-drilled rim bed, ready for tubeless installation without tubeless tape, for a perfectly sealed, more solid structure, which ensures long-term reliability.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bsYm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg" width="1244" height="1549" 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srcset="https://substackcdn.com/image/fetch/$s_!bsYm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bsYm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd15db10-97cf-4b2d-8451-e46544021a76_1244x1549.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>No adaptation, just development</strong></p><p><strong>Sharq GR and Soniq GR confirm Fulcrum&#8217;s approach: developing specific solutions for every discipline, designed without shortcuts and based on objective data and real-world tests.</strong></p><p>We don&#8217;t adapt existing projects, but we continue to create new ones, designed to respond with precision to the <strong>constantly evolving real world scenarios</strong>.</p><p><strong>Sharq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>Cup &amp; Cone bearing system</p></li><li><p>Engineered in Italy - Made in EU</p></li><li><p>1.550 g</p></li></ul><p><strong>Soniq GR</strong></p><ul><li><p>2-Wave rim design, 47 - 52 mm</p></li><li><p>30 mm inner rim width</p></li><li><p>2-WAY FIT&#8482; Tubeless - Undrilled rim bed</p></li><li><p>1.595 g</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://seecommerce.wardacloud.com/sharepage?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.ewogICJ0ZW5hbnRJZCIgOiAiRlVMQ1JVTVdIRUVMUyIsCiAgImFjY2Vzc0NvZGUiIDogIjRmNzgzMmM0LTgwZjItNGYzOC04MmQzLWQ3YWUyYjk2NGYzYiIKfQ.aZ8Ro6a7xOln6dYd9L246WWv51WlTN-bM4jVi1MIlEo&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Press+Release+Fulcrum+Sharq+GR+-+Soniq+GR&amp;sfmc_id=52526863"><span>Press Kit Here</span></a></p><p><em>Available at Fulcrum Stores starting March 18, 2026, in configurations with XDR, N3W, HG, and MS12 freehub bodies.</em></p><p><strong>Sharq GR &#8364; 1.990,00 &#163; 1,790.00 $ 2,490.00</strong></p><p><strong>Soniq GR &#8364; 1.490,00 &#163; 1,290.00 $ 1,790.00</strong></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Apidura appoints Athletic Affair to lead strategic expansion in the Asian market]]></title><description><![CDATA[This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building.]]></description><link>https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-appoints-athletic-affair-910</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 10:18:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sYW4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg" width="1456" height="952" 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srcset="https://substackcdn.com/image/fetch/$s_!sYW4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sYW4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fdc4812-d3cc-47a2-9987-4afbfef81aeb_5919x3869.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Singapore &#8212; March 23rd, 2026 &#8212; Apidura</strong>, the independent brand driving innovation in ultra-distance cycling and bikepacking equipment, has appointed <strong>Athletic Affair</strong> as its Business Development partner in Asia.</p><p>This new landmark partnership signifies a major strategic acceleration of Apidura&#8217;s presence across key Asian markets, combining commercial growth with long-term brand building. With a sharp focus on quality positioning and premium retail partnerships, Athletic Affair will lead the brand&#8217;s sales development in the region while integrating marketing and communications strategies tailored to each market. The scope includes China, Vietnam, and other emerging cycling markets across Asia, reinforcing Apidura&#8217;s leadership in the performance bikepacking segment.<br></p><blockquote><p><em>We are excited to be partnering with Athletic Affair to support and accelerate our retail strategy in Asia. Apidura is seeing strong demand for its technical, ultralight, performance carry solutions, set against the backdrop of a growing gravel racing and adventure riding scene in the region. We know the importance of having representatives on the ground to meet with retailers and introduce the brand in-person. Athletic Affair is fully aligned with Apidura&#8217;s sustainable business practices, and our selective approach to new retail relationships - so we know the brand is in good hands. <br><br></em><strong>Tristan Lochman - Head of B2B Sales at Apidura.</strong></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!K6TB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:14963703,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191847061?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!K6TB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!K6TB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e717f9-ed7a-4088-8fc5-572f287bc979_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Athletic Affair&#8217;s selection is a natural evolution of a highly successful existing relationship. Already serving as Apidura&#8217;s global PR agency and marketing partner, Athletic Affair is now expanding its role to ensure complete alignment connecting brand, marketing, and commercial strategy and execution on the ground in Asia. The appointment builds on Athletic Affair&#8217;s growing business development division in the region, which has already generated measurable commercial momentum for several partner brands navigating the complex Asian market.</p><p>Athletic Affair will manage regional sales operations, working closely with selected premium retailers while implementing targeted marketing initiatives to support sustainable growth. This next step strengthens the bridge between Western performance brands and the rapidly evolving Asian cycling market.<em> </em></p><blockquote><p><em>&#8220;I am excited for this new project with Apidura, one of the most respected brands in the cycling scene. We&#8217;re eager to represent and support the brand as it grows its presence in Asia&#8221;, </em>says <strong>Xavi G&#252;ell, co-founder of Athletic Affair</strong>.</p></blockquote><p>Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings deep and proven experience in effectively translating compelling brand storytelling into impactful outcomes. By combining PR, marketing, and business development under a cohesive strategic direction, the agency will support Apidura&#8217;s continued international expansion in Asia.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jTSD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jTSD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!jTSD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jTSD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c1a71b-3e7e-431d-9d2a-e02489018fe0_6720x4142.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[APIDURA all-new Expedition Series]]></title><description><![CDATA[This is Bikepacking, Evolved. Limitless Performance, Any Ride, Anywhere.]]></description><link>https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-all-new-expedition-series</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 23 Mar 2026 09:49:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!93iD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" 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srcset="https://substackcdn.com/image/fetch/$s_!93iD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 424w, https://substackcdn.com/image/fetch/$s_!93iD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 848w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!93iD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd748118f-18a3-4c5c-9f4f-ffd76719618b_5958x3840.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ten years after introducing the world&#8217;s first welded, waterproof bikepacking packs, Apidura unveils the all-new Expedition Series -a complete evolution of the benchmark system that defined bikepacking.</p><p>Developed over a decade of real-world use, refinement and rider feedback, the Expedition Series has been re-engineered from the ground up around three uncompromising principles:</p><p><strong>Stable. Waterproof. Durable.</strong></p><h3><strong>KEY HIGHLIGHTS</strong></h3><p>&#8226; <strong>All-new modular Handlebar System</strong> with unique clamp-free attachment</p><p>&#8226; <strong>Integrated GPS and Light Integration</strong> via dedicated mounts</p><p>&#8226; New <strong>Frame Packs</strong> and <strong>Full Frame Packs</strong> with smarter sizing and upgraded construction</p><p>&#8226; <strong>Redesigned Saddle Packs </strong>with improved fit, stability and integrated rear light mount</p><p>&#8226; Updated<strong> lightweight three-layer fabric</strong> with fully seam welded construction</p><p>&#8226; <strong>Built to Last and Designed for Repair</strong></p><p><strong>&#8226; Ten years </strong>of welded waterproof innovation, refined</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G-OJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png" width="1456" height="1618" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1618,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4886958,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191842655?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!G-OJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 424w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 848w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1272w, https://substackcdn.com/image/fetch/$s_!G-OJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83cbfa99-0900-4ad9-a862-e72f556369cc_3534x3927.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Series Highlight: The Expedition Handlebar System</strong></h3><p>At the heart of the update is the all-new Handlebar System - at it&#8217;s core sits the Expedition Handlebar Pack that features a clamp-free design that guarantees stability without heavy hardware, freeing up handlebar space while enabling flexible capacity options.</p><p>Central to the system are the BarSpace Modules, these position the pack away from the bars to ensure your hands natural riding position&#8217;s are never compromised. The modules connect directly to the Handlebar pack via the integrated BarSpace Plate maintaining pack form and stability. Dedicated 3-prong mounting points on the BarSpace modules allow for the systems GPS mount and Accessory Arm to be mounted off the bars for a clean, organised cockpit setup.</p><p>Stability is achieved through the combination of Stability Cord and Tension Strap, which work together to eliminate movement under load. By removing the need for clamp-based hardware, the system delivers the same secure performance with significantly reduced weight and mechanical complexity.</p><p>This approach reflects Apidura&#8217;s original design philosophy: creating universal, ultralight bikepacking gear in a market once dominated by cumbersome hardware and pannier systems. Continuing this approach, the Expedition Handlebar System does not use clamp-based hardware, resulting in a pack that is 45% lighter than the competition:<br><br><strong>Apidura </strong>Expedition Handlebar Pack</p><ul><li><p>Capacity: 13L</p></li><li><p>Weight: 448g</p></li><li><p>248 USD</p></li><li><p>170 GBP</p></li><li><p>198 EUR</p></li></ul><p><strong>Tailfin </strong>Bar Bag System</p><ul><li><p>Capacity: 12.5L</p></li><li><p>Weight: 817g</p></li><li><p>345 USD</p></li><li><p>250 GBP</p></li><li><p>315 EUR</p></li></ul><p>The Expedition Handlebar Pack balances stability, modularity, and an ultralight bikepacking ethos, delivering significant benefits in weight, simplicity, and accessibility.</p><p>The modularity of the Handlebar System is further extended through the Expedition Front Cargo Mesh and Expedition Front Accessory Pack. These optional components expand carry capacity , integrating seamlessly with the Expedition Handlebar Pack and quick removal to convert into wearable, on-body storage. This allows riders to keep essential items close at hand when off the bike.</p><div id="youtube2-I6vldo-5MSc" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;I6vldo-5MSc&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/I6vldo-5MSc?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3><strong>A Decade in the Making</strong></h3><p>In 2016, Apidura launched the world&#8217;s first welded, waterproof bikepacking bags - originally named the &#8220;Dry&#8221; Series and later known as the Expedition Series. It set a new standard for performance bikepacking products.</p><p>The 2026 relaunch marks the first major design overhaul since its inception.</p><p>In the ten years since, bikepacking has evolved dramatically. Multi-surface riding, and all-road exploration are now the norm. The updated Expedition Series reflects these shifts - refining stability, integration and fit while preserving the simplicity that made the original a benchmark.</p><h3><strong>Stable To Its Core</strong></h3><p>Stability is built into every contact point between rider, pack and bike.</p><p>Integrated, lightweight attachment systems eradicate movement without relying on heavy hardware, with the new Expedition Handlebar System exemplifying this design approach.</p><p>Refined Frame Pack shapes and expanded sizing improve compatibility with modern frame geometries, delivering distraction-free performance across rough gravel, smooth tarmac and everything in between.</p><p>The redesigned Saddle Packs enhance stability through a new Stability Channel that conforms to the seatpost, supported by silicone grip strips to increase hold. A newly developed Hypalon Cradle compresses contents toward the base of the pack, working in conjunction with the Stability Channel to create a stable ride.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/147TCdWS7X1zveseOcMGwaDvHLigWGJ3p?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_i7d!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73853a24-1025-4dae-847f-852e22ab5619_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik presents the X bib short]]></title><description><![CDATA[The brand redefines technical minimalism with a new bib short that reduces design to the essentials: less weight, less friction, and a deeper connection between the rider and their performance.]]></description><link>https://culture.athleticaffair.co/p/gobik-presents-the-x-bib-short</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-presents-the-x-bib-short</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 16 Mar 2026 02:00:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MgjH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MgjH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MgjH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MgjH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:6798493,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191085986?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MgjH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MgjH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c6a0afb-e8df-4a3a-9124-796f165d39f5_2555x1437.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik takes another step forward in textile innovation with the launch of the <strong>X bib short</strong>. Under the claim <em>&#8220;Get in the zone&#8221;</em>, the brand introduces a garment designed to eliminate any interference between the cyclist&#8217;s body and their performance, allowing cadence, focus, power, and breathing to flow without distractions.</p><p>The X is built on a philosophy of absolute refinement and maximum performance, offering high-end features within a mid-range price segment. This model positions itself as one of the brand&#8217;s essential pieces, defined by technical minimalism, true lightness, and absolute comfort.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hdYg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hdYg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg" width="1000" height="1500" 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srcset="https://substackcdn.com/image/fetch/$s_!hdYg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hdYg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F991a1148-12b1-49b4-be77-83a6b5deb691_1000x1500.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>158 grams of precision</strong></h3><p>Weighing just <strong>158 g (size M)</strong>, the new X bib short delivers a genuine &#8220;second-skin&#8221; experience. Its wraparound pattern has been optimized to reduce seams almost entirely, eliminating friction points and unnecessary pressure.</p><p>One of the most notable innovations is the <strong>raw-cut leg finishing</strong>. Unlike conventional bib shorts, it eliminates internal silicone grippers, achieving a firm and stable fit through the fabric&#8217;s own tension. The result is secure support without aggressiveness, leaving no marks on the skin and ensuring total freedom of movement.</p><h3><strong>Material engineering: DUALKNIT PRO, OEKO-TEX&#174;, Elastic Interface&#174; and Graphene</strong></h3><p>At the core of the garment is <strong>DUALKNIT PRO</strong>, a double circular-knit polyamide fabric that balances three key pillars: elasticity, durability, and superior breathability. Certified <strong>OEKO-TEX&#174; Standard 100</strong> and featuring <strong>50+ UPF sun protection</strong>, it is designed to perform in a temperature range of <strong>+15 to +35 &#176;C</strong>, making it a versatile option for both road and gravel riding.</p><p>In the upper section, the ergonomic raw-cut seamless straps incorporate <strong>graphene yarn</strong>. This cutting-edge material plays a key role in thermal regulation and odor neutralization, limiting moisture buildup during peak effort. In addition, the brand continues to focus on designs that enhance efficiency and comfort, incorporating a <strong>rear magnetic closure in the women&#8217;s version</strong> and a <strong>thermosealed opening in the men&#8217;s version</strong>.</p><p>For saddle contact, Gobik relies on <strong>Elastic Interface&#174; technology</strong>, integrating the <strong>K10 graphene chamois (for men)</strong> and <strong>K9 (for women)</strong>, ensuring absolute comfort on long-distance rides.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing"><span>Press Kit</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_J51!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_J51!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_J51!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg" width="1000" height="1500" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1500,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:466257,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/191085986?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_J51!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_J51!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_J51!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bdb1574-e2a6-412b-a222-364760c3995f_1000x1500.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>The ultimate technical wardrobe staple</strong></h3><p>The X bib short enters the market with a vision of permanence. Although the initial launch features two colors as a seasonal preview, the color range will expand throughout the summer to offer multiple tones, allowing cyclists to create versatile outfit combinations.</p><p>&#8220;This bib short doesn&#8217;t add superfluous elements &#8212; it removes them. It doesn&#8217;t compete with performance, it supports it. It doesn&#8217;t distract, it disappears,&#8221; say Gobik&#8217;s design team.</p><p>With this launch, Gobik presents a garment that aims to become the <strong>essential bib short in any technical cycling kit</strong>: a solid foundation on which to build style and speed. Because when everything flows and you get in the zone, the only thing that matters is pedaling.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1RPrR0491Gwn4ofLiZVTJ_TVDguCsnG5Q?usp=sharing"><span>Press Kit</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik Glitch Mode]]></title><description><![CDATA[Distortion in Motion.]]></description><link>https://culture.athleticaffair.co/p/gobik-glitch-mode</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-glitch-mode</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 09 Mar 2026 03:20:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TABb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TABb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TABb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 424w, https://substackcdn.com/image/fetch/$s_!TABb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 848w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1272w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp" width="1456" height="603" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:603,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:91630,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!TABb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 424w, https://substackcdn.com/image/fetch/$s_!TABb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 848w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1272w, https://substackcdn.com/image/fetch/$s_!TABb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F651feab0-a873-48d0-8bfe-e779912f889d_1550x642.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Gobik launches Glitch Mode, the first drop of Summer 2026:</strong> a collection that takes digital aesthetics as its starting point to reinterpret movement on the bike. Inspired by color fragmentation and the logic of bitmaps, the collection transforms blocks and distortions into a visual language uniquely applied to cycling.</p><p>In Glitch Mode, fragmentation is not a graphic effect&#8212;it is rhythm. Dynamic, tense, and precise surfaces accompany the speed and energy of pedaling. Distortion becomes control, and color becomes drive.</p><blockquote><p>&#8220;We are not chasing digital nostalgia. We are pursuing contemporaneity. This is not a decorative glitch&#8212;it is controlled energy.&#8221;</p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_MgN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_MgN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3085697,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_MgN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_MgN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b8a0b7c-ebd5-4ee9-88b6-4a8254df3474_3744x2496.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Decoding Movement.</strong></p><p>Glitch invites riders to decode color through motion. Fragmented patterns come to life in action, as the garment interacts with the road and the design activates while cycling. Each piece is engineered to translate this visual language into real performance: ultralight fabrics, high breathability, and summer-optimized fits. The digital becomes tangible.</p><p><strong>Aesthetic Evolution.</strong></p><p>With this first drop, Gobik strengthens its position as a brand that evolves in language and aesthetic ambition without compromising its technical essence.<br>The collection includes key models such as the <strong>CX Pro 4.0 jersey</strong>, <strong>Attitude</strong>, <strong>Magnitude</strong>, and <strong>Vanquish</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6&quot;,&quot;text&quot;:&quot;Content Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6"><span>Content Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!f4kP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!f4kP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4229160,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/190346221?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!f4kP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 424w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 848w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!f4kP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1037ad5-2f93-462a-a70e-10bae9ecb06c_3744x2496.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>A New Reading of Rhythm.</strong></p><p>Glitch Mode is a statement of intent: to experiment without losing control, to innovate without compromising performance. Movement is no longer just observed&#8212;it is decoded.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6&quot;,&quot;text&quot;:&quot;Content Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1opUjdHh2KA5DB8oCuZDxkfl5RvoEi-w6"><span>Content Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[On Unveils the Next Generation of the Cloudmonster Collection]]></title><description><![CDATA[The Cloudmonster 3, Cloudmonster 3 Hyper and LightSpray Cloudmonster 3 Hyper]]></description><link>https://culture.athleticaffair.co/p/on-unveils-the-next-generation-of</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/on-unveils-the-next-generation-of</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 02 Mar 2026 10:43:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!QQry!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QQry!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QQry!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QQry!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg" width="5007" height="2647" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2647,&quot;width&quot;:5007,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1245586,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d8866d1-cf98-4407-92b3-a6d8ec76c5fa_8673x4878.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QQry!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QQry!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QQry!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bcbde9-efcf-4117-8543-b0275b3985a1_5007x2647.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Zurich, Switzerland, February 25, 2026 &#8211; </strong>Swiss sportswear brand On, known for delivering innovative products that push the limits of sensation and performance, presents the third generation of its Cloudmonster collection. What started with the first iconic Cloudmonster in 2022 has evolved into a three-strong family of high-energy running shoes. The Cloudmonster 3, Cloudmonster 3 Hyper, and LightSpray Cloudmonster 3 Hyper each deliver the collection&#8217;s distinctive energizing sensation, engineered with different technologies to match different running styles and performance needs.</p><p>With innovation at its core, the Cloudmonster franchise has continually pushed the boundaries of max-cushioned running since its debut in 2022. The original Cloudmonster 1 introduced a bold new silhouette and CloudTec&#174; geometry that delivered a uniquely forward-rolling, responsive ride. The Cloudmonster 2 built on this foundation but leveled up the cushioning. Now in its third generation, it continues to evolve bringing back the rocker and responsiveness of the 1, and combining that with a high cushion&#8212;to bring more energy return and more fun to the daily trainer, for today&#8217;s runners.</p><div><hr></div><h3>Cloudmonster 3</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wPTT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wPTT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 424w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 848w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1272w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png" width="4000" height="2046" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2046,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9274577,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52c0b015-8525-4006-adf5-b4661b16e255_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wPTT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 424w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 848w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1272w, https://substackcdn.com/image/fetch/$s_!wPTT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29cc8730-10ac-4f12-8a59-70a91a0a158f_4000x2046.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The daily trainer.</strong> Triple Layered CloudTec&#174; cushioning.</p><p>Designed to empower the everyday runner with an undeniably fun and accessible running experience, the Cloudmonster 3 provides max energy return through a midsole made of dual density Helion&#8482; foam, and a triple layer of CloudTec&#174;. The meticulously re-engineered bottom unit also features an aggressively curved rocker shape, which propels the wearer forward for an energetic push off, while a Nylon blend Speedboard&#174; stores energy before snapping back for an extra pop of propulsion. The result is a playful, forward-rolling ride designed to bring max energy to daily runs.</p></blockquote><div><hr></div><h3><strong>Cloudmonster 3 Hyper</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZsR1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZsR1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png 424w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2eda6cb8-2778-4da7-a7eb-9cc7ecddb378_4000x2011.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2011,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8596824,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8691b934-bca9-4044-a23b-4feacb36d904_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The long run trainer.</strong> Helion&#8482; HF hyper foam for extreme responsiveness.</p><p>Cloudmonster cushioning, hyper-responsiveness&#8212;the Cloudmonster 3 Hyper is the pinnacle expression of the Cloudmonster franchise. Informed by extensive athlete testing, it is designed to help runners train harder, recover faster, and keep legs fresh when it matters most. A favourite among members of the On Athletics Club (OAC), the second-generation silhouette was developed in close collaboration with athletes and features 20% more foam and an improved compound for greater cushioning, resilience, and energy return. Its plateless design helps keep legs fresher during high-mileage training, while an improved heel construction enhances comfort and support.</p></blockquote><div><hr></div><h3><strong>LightSpray Cloudmonster 3 Hyper</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YhOa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YhOa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 424w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 848w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1272w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png" width="4000" height="2086" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2086,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8685577,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189637064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6ea64a4-464e-46a2-ac60-3040198e225a_4000x4000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YhOa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 424w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 848w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1272w, https://substackcdn.com/image/fetch/$s_!YhOa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89742a1a-1c65-4621-8b09-78dd8ecc67aa_4000x2086.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p><strong>The ultimate super trainer for long runs and tempo runs. </strong>Ultralight upper meets Helion&#8482; HF hyper foam.</p><p>Engineered for those who want to run faster and further, the LightSpray Cloudmonster 3 Hyper elevates the most responsive, most cushioned Cloudmonster with On&#8217;s pioneering LightSpray&#8482; upper technology. By extending this ultralight upper construction to a new footwear collection, On delivers the lightest Cloudmonster ever made without compromising on feeling. Made from just eight pieces&#8212;one upper, two midsole components, and five small rubber elements&#8212;the LightSpray Cloudmonster 3 Hyper weighs only 205g (US M8.5). This minimal construction reduces carbon footprint while delivering elite-level training performance.</p></blockquote><div><hr></div><h3><strong>Key Details</strong></h3><p><strong>Cloudmonster 3</strong></p><ul><li><p>Weight: 295g (M US 8.5), 240g (W US 7)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 35mm ; Toe 29mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 190USD</p></li></ul><p><strong>Cloudmonster 3 Hyper</strong></p><ul><li><p>Weight: 274g (M US 8.5), 216g (W US 7)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 39.5mm ; Toe 33.5mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 220USD</p></li></ul><p><strong>LightSpray Cloudmonster 3 Hyper</strong></p><ul><li><p>Weight: 205g (M US 8.5)</p></li><li><p>Sizes: Men US 7-15, Women US 5-12</p></li><li><p>Stack: Heel 45mm (exceeds the 40mm race-legal limit); Toe 39mm</p></li><li><p>Drop: 6mm</p></li><li><p>Price: 240USD</p></li></ul><h3><strong>Launch Dates</strong></h3><p>The Cloudmonster 3 launches globally at<strong><a href="http://on.com/"> on.com</a></strong> and in On retail stores on March 5, 2026, followed by the Cloudmonster 3 Hyper on March 19, 2026. The LightSpray Cloudmonster 3 Hyper debuts with a limited release at <strong><a href="http://on.com/">on.com</a></strong> and in On retail stores in North America on March 5, with a full global launch on April 16, 2026.</p><h3><strong>Media Assets</strong></h3><p>High-resolution product images are available for download <strong><a href="https://library.on.com/share/20CABA42-CBDB-4DF5-9F355E2522C832ED/">here</a></strong>.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[KASK appoints Athletic Affair as Global PR Agency]]></title><description><![CDATA[This new partnership aims to strengthen KASK&#8217;s international media presence through a strategic and coordinated public relations approach.]]></description><link>https://culture.athleticaffair.co/p/kask-appoints-athletic-affair-as</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/kask-appoints-athletic-affair-as</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 02 Mar 2026 09:30:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ttlu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ttlu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ttlu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8359281,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189632125?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ttlu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ttlu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f60d7cc-459d-40de-940c-c51c203b77fd_6000x4000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Girona, Spain&#8212;March 2, 2026&#8212;</strong> <strong>KASK,</strong> an Italian company founded in 2004 that specializes in developing, designing, and manufacturing high-quality helmets - blending safety, technological excellence, comfort, and design - has appointed Athletic Affair as its global PR agency for its cycling division.</p><p><strong>This new partnership aims to strengthen KASK&#8217;s international media presence through a strategic and coordinated public relations approach across key global markets. </strong>With a strong focus on brand storytelling, athlete and ambassador visibility, product innovation, and media relations, Athletic Affair will support KASK in further elevating its premium positioning within the performance sports landscape.</p><p>The scope of collaboration includes global press office management, international media strategy, campaign amplification, product launches, and the development of targeted <strong>PR initiatives designed to reinforce KASK&#8217;s reputation for safety, design, and technological innovation</strong>. Athletic Affair will work in close alignment with KASK&#8217;s internal marketing and regional teams to ensure consistency of messaging while adapting communication strategies to local market dynamics.</p><p><strong>Athletic Affair will also be involved in marketing activities across Europe, the USA, and Asia for the Italian brand</strong>&#8212;strengthening the relationship and working together on a comprehensive Marketing and PR strategy to support long-term growth and brand positioning.</p><p>Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings extensive experience working with performance-driven brands and a strong international media network across cycling, outdoor, and lifestyle sectors to support KASK&#8217;s continued global expansion.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10885696,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/189632125?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OQmz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OQmz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a5557f-e871-41d3-8a3d-5a5f68553034_5941x3961.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About KASK</strong></p><p>KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK&#8217;s entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines&#8212;road cycling, mountain biking, triathlons, track racing, cyclo-cross&#8212;as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.</p><p><strong>About Athletic Affair</strong></p><p>Founded in Girona, Athletic Affair is a Marketing and PR agency dedicated to working with outdoor and performance-driven brands. With a passion for creating impactful campaigns, the agency specializes in strategic brand communications, media relations, and marketing activations that resonate with modern sports and outdoor communities.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik x Karabo Poppy ]]></title><description><![CDATA[The Art of Celebration.]]></description><link>https://culture.athleticaffair.co/p/gobik-x-karabo-poppy</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-x-karabo-poppy</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 09 Feb 2026 09:14:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!jQgg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jQgg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jQgg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8204189,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/187370156?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!jQgg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 424w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 848w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!jQgg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04feb75c-9502-4413-b763-884e03b9b581_6619x4413.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik presents the new kit for its flagship team under the banner <strong>The Art of Celebration</strong>, a collaboration with African artist <strong>Karabo Poppy</strong> that goes beyond the launch of a new kit to sit at the intersection of art, identity and competition. A project that offers a <strong>cultural reading of sport</strong>, deliberately moving away from the conventional codes of sports communication.</p><p>The collaboration is born as a genuine dialogue between two ways of understanding celebration: one that <strong>emerges from art </strong>and another that <strong>arises from competitive effort.</strong> This is not an aesthetic exercise, but a shared narrative that connects emotion, belonging and collective expression.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PXVi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PXVi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg" width="1280" height="853" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:853,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:286443,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/187370156?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PXVi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PXVi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6809b77-8f59-4d27-8afa-909b4489d5d1_1280x853.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Karabo Poppy </strong>is a South African illustrator, graphic designer and <strong>urban artist based in Johannesburg</strong>, widely recognised for a contemporary visual language deeply rooted in African identity. Her work combines <strong>colour, geometry and storytelling to celebrate community</strong>, pride and collective memory, and has been applied both in urban spaces and in cultural projects and international brand collaborations with names such as <strong>Nike, Google, Coca-Cola and Netflix</strong>. Her artistic practice consistently moves between the symbolic and the collective, using design as a tool for cultural expression.</p><p>The creative starting point is <strong>Karabo Poppy</strong>&#8217;s work and her research into <strong>African Portrait Cloths</strong>: traditional African textiles that act as vehicles of identity, pride and shared memory. Far from being mere decorative patterns, these fabrics tell personal and collective stories and are used to mark moments of unity, celebration and community. This symbolic weight is transferred to the design of <strong>the jersey for the new Gobik Factory Team kit for the 2026 season.<br><br></strong>In parallel, competitive cycling shares a very similar impulse. <strong>Competing is not simply about crossing a finish line; it is about being part of a team, sharing codes, embracing collective effort and celebrating everything that comes after the tension.</strong> The collaboration between Gobik and Karabo sits precisely at this point of convergence: when art and competition speak the same language without the need for explanation.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!U7Jl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg" width="1456" height="2126" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2126,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4525917,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/187370156?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!U7Jl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7Jl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d6b69b1-8d68-471c-8d1a-7d2ef966a7aa_2055x3000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Under the claim <em><strong>The Art of Celebration</strong></em>, the campaign is built around a clear central idea: celebration is not the end of effort, but an essential part of competing. Art celebrates through colour, line and rhythm; cycling does so through self-improvement, emotion and shared experience. The new kit is conceived as a visual translation of this idea.</p><p>At its core is the unisex CX Pro 4.0 jersey, conceived as the canvas on which Karabo develops her artistic proposal, translating the language of African Portrait Cloths into the world of competition. A garment designed to perform at the highest level, while also communicating something deeper than performance alone. The set is completed by the X bib shorts, available in men&#8217;s and women&#8217;s versions, providing a sober and balanced technical foundation that reinforces the competitive character of the kit.</p><p>With <em>The Art of Celebration</em>, Gobik positions itself as a brand capable of uniting high performance, design and emotion, understanding competition as a cultural and human phenomenon. <strong>Because, ultimately, competing is also a way of celebrating who we are.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1gAfXi6kngp5ZiyO9cvX7HNRiIQLbhdT-?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[CYCLOWAX PERFORMANCE WAX KIT]]></title><description><![CDATA[The world&#8217;s first purpose-built hot wax system engineered specifically for bicycle chains.]]></description><link>https://culture.athleticaffair.co/p/cyclowax-performance-wax-kit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/cyclowax-performance-wax-kit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:31:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!I6dN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!I6dN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!I6dN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 424w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 848w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png" width="1414" height="2000" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2000,&quot;width&quot;:1414,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:690468,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185541119?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!I6dN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 424w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 848w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!I6dN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98990b76-47d7-4090-bbbc-867b31dfb656_1414x2000.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Cyclowax officially announces the launch of the <strong>Performance Wax Kit</strong>, a next-generation hot wax solution designed to redefine efficiency, consistency, and modern chain management for cyclists and professional mechanics.<br><br>Designed and engineered <strong>from the ground up</strong>, the Performance Wax Kit optimizes every step of the hot waxing process. At the core of the kit is the <strong>Performance Wax Heater</strong>&#8212;a device built exclusively for hot waxing bicycle chains and engineered to deliver controlled heating, stable temperatures, and fully repeatable results.<br></p><p>Cyclowax was the <strong>first brand in the cycling industry</strong> to introduce hot wax products with the clear goal of making the technique <strong>easy and accessible</strong> for everyday cyclists. While many brands have followed this path, Cyclowax now reinforces its position as both an <strong>innovator and accelerator</strong> by developing the <strong>world&#8217;s first device purpose-built specifically for hot waxing bike chains</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ymgL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ymgL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8477359,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185541119?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ymgL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ymgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87a0dc52-81c1-4b88-891a-811a091a0f4c_7286x4857.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>ABOUT CYCLOWAX</strong></p><p>Cyclowax is a Belgian company dedicated to making hot wax the new standard in cycling chain care. With innovative products, pro-level partnerships, and a relentless focus on clean chains, Cyclowax helps riders everywhere go faster, ride longer, and spend less time on maintenance.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1nzJrUnAcHDqWwkd9pE0z6bNs_CDXJYC2?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1nzJrUnAcHDqWwkd9pE0z6bNs_CDXJYC2?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[NEW DEVA RD by MICHE]]></title><description><![CDATA[FEEL THE FORMULA]]></description><link>https://culture.athleticaffair.co/p/new-deva-rd-by-miche</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/new-deva-rd-by-miche</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:26:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FcQc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FcQc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FcQc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 424w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 848w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1272w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:14639180,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FcQc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 424w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 848w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1272w, https://substackcdn.com/image/fetch/$s_!FcQc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd369dec1-c2a6-40fe-a949-4fdd3a628efb_4831x2718.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>MICHE PRESENTS DEVA RD, THE MOST AERODYNAMIC AND LIGHTWEIGHT MICHE WHEELS YET.<br><br></strong>&#8220;Deva&#8221; is a Sanskrit word meaning &#8220;shining one&#8221; &#8212; a word that embodies harmony, balance, and the bond that connects sky and matter.<br><br>For Deva RD, this vision takes concrete shape: carbon is moulded into essential profiles, giving life to Miche&#8217;s most aerodynamic and lightweight wheel yet, and the first with carbon spokes.</p><p>Deva RD is the ultimate expression of the Miche Formula, a method combining engineering, data analysis and outstanding cycling expertise. The project includes 28 CFD simulations, wind tunnel tests and dedicated prototypes developed in collaboration with the Groupama&#8211;FDJ Cycling Team, with a single goal: to turn numbers and measurements into a tangible advantage.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7Alx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7Alx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg" width="1280" height="720" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:720,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:155129,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!7Alx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7Alx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46a53409-7fc0-4a63-a2e7-3fed027caf49_1280x720.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>THE FORMULA FOR PERFORMANCE<br><br></strong>The new rim profile reduces turbulence and improves stability in crosswind conditions, while carbon spokes increase the stiffness-to-weight ratio and reduce rotating mass, bringing the wheelset down to 1305 g (52 mm rim profile). Two rim profile options will be available: 52 mm and 62 mm, allowing riders to choose between all-round efficiency and maximum aerodynamic performance for high-speed racing.<br><br>The updated spoke configuration and hub geometry ensure immediate power transfer and precise control.<br><br>Developed on the roads of the World Tour with input from Groupama&#8211;FDJ Cycling Team riders, Deva RD springs from the experience of those who live and measure speed every day, turning it into performance.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!a6MR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!a6MR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 424w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 848w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1272w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:296602,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185540525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!a6MR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 424w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 848w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1272w, https://substackcdn.com/image/fetch/$s_!a6MR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a61fb0c-8555-427c-a1c3-1731dedebe0c_2000x1334.webp 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>DEVA RD will be available in two color options.<br><br></strong>Midnight Black is the nocturnal essence of the DEVA universe: a deep, absolute black that absorbs light and defines every line with silent precision. Essential and rigorous, it is a presence that does not seek attention but naturally commands it.</p><p>Daylight Silver represents awakening: a luminous finish that captures light and reflects it back, alive and in constant motion. Bright, dynamic reflections enhance the wheel&#8217;s shapes, turning lightness into color and natural elegance.<br></p><p>DEVA RD will make its official debut at the Santos Tour Down Under on January 16, bringing the new Miche Formula to the roads of the World Tour.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://discover.miche.it/new-deva-rd-press-kit&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://discover.miche.it/new-deva-rd-press-kit"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier Triestina x The Grip]]></title><description><![CDATA[A project applying Wilier&#8217;s Culture of Speed to elite gravel]]></description><link>https://culture.athleticaffair.co/p/wilier-triestina-x-the-grip</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-triestina-x-the-grip</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 23 Jan 2026 14:20:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sV64!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sV64!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sV64!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sV64!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg" width="1280" height="854" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:854,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:241454,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sV64!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sV64!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sV64!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F468cfb94-ae7a-49cc-b884-3ea6b62cd4e1_1280x854.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For Wilier, speed is not just about performance, but about interpretation. The Grip is born from this vision and brings it into the gravel world, transforming it into a recognizable, competitive project that is entirely consistent with the brand&#8217;s racing DNA.</p><p>Created as an incubator for Wilier&#8217;s gravel activities, The Grip integrates top-level competition, product development, aesthetic research, and storytelling. It is a project aimed at building a strong and consistent presence in the international gravel landscape, positioning Wilier as an authentic and credible reference in a constantly evolving scene.</p><p>This vision takes shape in the team&#8217;s aesthetic identity and in the<strong> Rave SLR ID2</strong> with a dedicated The Grip livery, which will accompany the team throughout the 2026 season.</p><p>The visual language is built around the concept of connection through contact, expressed through bold textures, glitch gradients, and distorted typography. A livery inspired by 1990s/2000s imagery&#8212;already at the core of the Rave SLR ID2 launch campaign&#8212;portrays gravel without filters, capturing and expressing its most authentic nature.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!DgAL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!DgAL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg" width="854" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:854,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:250332,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!DgAL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DgAL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49768481-986c-4b75-9a59-530028c74257_854x1280.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Leading The Grip will be <strong>Mattia De Marchi</strong>, a benchmark athlete on the international gravel scene, who will take on the dual role of team manager and rider. The Grip was born from a shared journey with De Marchi from the very early stages: a project developed together, step by step, starting from a shared vision of gravel racing. After committing to the Wilier project, Mattia contributed directly to shaping the team&#8217;s sporting and technical identity, becoming a foundational part of it.</p><p>Alongside him is <strong>Eddy Le Huitouze</strong>, a young and talented rider coming from the WorldTour, who has chosen gravel as the ground on which to relaunch his sporting career, bringing strong racing culture and great competitive ambition to the project.</p><p>Completing the roster is <strong>Jordy Bouts</strong>, an established athlete in international gravel racing with direct experience in the most important competitions. Bouts has chosen The Grip as the definitive step in his career, recognizing in the project the structure and vision needed to compete consistently at the highest level.</p><p><em>&#8220;The identity of The Grip and the way Wilier interprets gravel are what convinced me. It&#8217;s a new project with a clear direction and a bike designed for modern gravel. Having an active role in the team&#8217;s development makes this challenge even more exciting.&#8221;</em></p><p>&#8212; Mattia De Marchi</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Re3c!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Re3c!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg" width="854" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:854,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:297172,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185511786?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Re3c!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Re3c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fb938ad-1a04-4a38-909b-2c7dfc1751c8_854x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The Grip will follow an international calendar, confirming the project&#8217;s global nature. The season debut is set for February 14, 2026, at Santa Vall, the first stop in a journey that will continue with The Hills, Sea Otter Classic (USA), The Traka, Unbound Gravel, The Rift, and other top-tier events. A program spanning Europe and the United States, to measure up and compete in the benchmark races of the global gravel scene.</p><p>Wilier already boasts an outstanding gravel palmar&#232;s, with victories at The Traka 200 and Unbound Gravel. These results underscore the brand&#8217;s credibility in this discipline. The Grip represents the definitive step toward a consistent and structured presence at the highest level of gravel racing.</p><p><em>&#8220;With The Grip, we are not starting a new adventure: in gravel, we have already proven that we can win the most important races. This project represents the definitive step toward a consistent and coherent presence in gravel racing, alongside a product offering that is receiving very positive feedback, as demonstrated by the success of the Rave SLR ID2. Competition and product grow together, true to the Culture of Speed and to the way Wilier interprets off-road riding.&#8221;</em></p><p>&#8212; Andrea, Enrico and Michele Gastaldello.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1N9YI8cghqyyn76Z9VbzNRE9yEZ3wOX9W?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1N9YI8cghqyyn76Z9VbzNRE9yEZ3wOX9W?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik introduces GRIT]]></title><description><![CDATA[GOBIK GRIT cargo bib tights: maximum comfort and carrying capacity for long-distance rides]]></description><link>https://culture.athleticaffair.co/p/gobik-introduces-grit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-introduces-grit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:54:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MVwG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MVwG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MVwG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg" width="1456" height="2184" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2184,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9555160,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185419505?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MVwG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MVwG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F920836dc-7452-445c-a854-58d45f204912_5504x8256.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>The<strong> GRIT 2.0</strong> redefines the concept of <strong>cargo bib tights</strong> by combining storage capacity, durability and a new chamois developed to tackle more than 12 hours in the saddle.<br><br>Gobik expands its long-distance cycling range with the launch of the new <strong>GRIT cargo bib tights</strong>, a garment designed for cyclists seeking performance, comfort and functionality on demanding routes, whether on the <strong>road, gravel or off-road terrain.</strong> The major innovation of this new version is the incorporation of the G10 chamois, developed by <strong>Elastic Interface&#174;</strong> <strong>exclusively worldwide for Gobik.</strong><br><br>GRIT is clearly <strong>adventure-oriented</strong> and built for long winter hours in the saddle. Its cargo-style construction discreetly integrates side and rear pockets, increasing carrying capacity without compromising stability or support. All of this is combined with durable, breathable materials designed for intensive use, even on technical routes where vibrations and impacts are constant.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bxw4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bxw4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg" width="1456" height="2047" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2047,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:16738112,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185419505?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bxw4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!bxw4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d8d2b7-f47b-4ec8-9868-66e820d666a0_7854x11040.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Capacity, stability and durability for long distances</strong></p><p>The GRIT bib tights design is optimized to provide firm and stable support, a key factor on mixed terrain and extended rides. Its pattern and fabrics ensure freedom of movement, abrasion resistance and effective breathability, making it an ideal garment for cyclists who prioritize self-sufficiency and performance on long-distance adventures.<br><br><strong>G10 chamois: a new standard in long-lasting comfort</strong></p><p>The real qualitative leap of the GRIT comes with the introduction of the new <strong>G10 chamois</strong>, specifically designed for cyclists who spend many hours in the saddle and demand maximum comfort without sacrificing performance.</p><p>Developed by <strong>Elastic Interface&#174; exclusively for Gobik</strong>, the G10 chamois delivers consistent support even on rides lasting 10 to 12 hours.<br><br><strong>A premium experience for long-distance cyclists</strong></p><p>With the new GRIT cargo bib tights and the G10 chamois, Gobik reinforces its commitment to developing technical apparel designed for adventure, durability and extreme comfort. <strong>The GRIT + G10 </strong>combination delivers a premium experience for cyclists taking on long, cold and demanding routes where every detail makes the difference.</p><div id="youtube2-Vnaz_D8fnG4" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;Vnaz_D8fnG4&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/Vnaz_D8fnG4?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1lDo6ZF2VxkfzE2l5uH5Kq8qJyGUO7Yet?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1lDo6ZF2VxkfzE2l5uH5Kq8qJyGUO7Yet?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[INEOS GRENADIERS x GOBIK 2026 KIT ]]></title><description><![CDATA[INEOS Grenadiers and Gobik unveil the team&#8217;s 2026 race kit, marking a clear evolution of the team's visual identity.]]></description><link>https://culture.athleticaffair.co/p/ineos-grenadiers-x-gobik-2026-kit</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/ineos-grenadiers-x-gobik-2026-kit</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:47:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!soSC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!soSC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!soSC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!soSC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:665084,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!soSC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!soSC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!soSC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd1349c5-86ef-4e8a-85eb-f98ffafc0e81_3840x2160.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The INEOS Grenadiers team, together with Gobik as its technical textile partner, proudly presents its kit for the 2026 season&#8212;marking a milestone in the team&#8217;s visual identity. The major innovation arrives in the form of a brighter palette highlighted by a pure orange, free of dark undertones: a strategic shift aimed at boosting the team&#8217;s visibility and strengthening its recognition within the WorldTour peloton.</p><p>For the first time in the history of INEOS Grenadiers, orange becomes the core of the team&#8217;s visual identity. The choice is no coincidence: no other WorldTour team embraces a similar aesthetic, allowing the Grenadiers to stand out clearly and decisively. This pure tone, complemented by a white base, delivers energy and brightness while maintaining the elegance and restraint that have long defined the team.</p><p>The design was created with a clear purpose: immediate recognition. The exclusive use of this orange ensures a striking presence in the peloton, while the white panels on the lower sections add balance and clarity, allowing the leading colour to shine with harmonious strength. The result is a sophisticated, functional and memorable kit.</p><p><em>&#8220;The INEOS Grenadiers 2026 kit has been designed for the team to stand out like never before in the peloton. Orange, an iconic colour for the team, reinforces its identity and is paired with a light grey bib short developed in close collaboration with team management, the riders themselves and our designers. We wanted a colour that not only offered visibility and modernity, but also turned the kit into a trend-setting fashion statement within the peloton. This collaborative effort has been key to creating a kit that reflects the spirit of INEOS&#8212;the shared drive to innovate,</em>&#8221; explains <strong>Alberto Garc&#237;a, CEO of Gobik.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!B1C2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!B1C2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1983147,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!B1C2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B1C2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0438e8c4-daeb-4e6e-ade5-0408ef08d0f1_3840x2160.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Precision, performance and identity</strong></p><p>The design is not only aesthetic but also highly functional. The new kit incorporates the Reactive 2.0 jersey and Lancer Diamond bib shorts, developed within Gobik&#8217;s most advanced racing collection to guarantee precision, performance and comfort in every stage.</p><p>With this launch, INEOS Grenadiers reaffirms its commitment to innovation and visual identity, delivering a sophisticated, functional and memorable kit designed to ensure the team stands out instantly within the WorldTour peloton.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!npJF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!npJF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!npJF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:910512,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417858?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!npJF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 424w, https://substackcdn.com/image/fetch/$s_!npJF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 848w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!npJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6df9dee-f8ab-4a28-8a00-6cb0e2fe2195_3840x2160.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>ABOUT INEOS GRENADIERS</strong></p><p><em>INEOS Grenadiers Cycling Team is a part of the INEOS Sport network owned by INEOS, a world leading global petrochemicals manufacturer. In 2020 INEOS launched INEOS Automotive Ltd to design, build and bring to market a utilitarian 4X4. The Grenadier was born.</em></p><p><em>This road racing cycling team was founded in 2010, by Sir Dave Brailsford, with the vision to be the first team to win the Tour de France with a British rider, which it achieved in 2012 with Sir Bradley Wiggins. It went on to win the Tour de France six more times over the course of a decade. The Team has regularly been considered a pioneer in sporting innovation, research and development. </em></p><p><strong>ABOUT GOBIK</strong></p><p><em>Gobik was founded in 2010 when the cycling club of Yecla, Murcia (Spain) needed a cycling kit to compete. Since then, the customization of cycling apparel has been a major part of its DNA, dressing professional teams such as FDJ United Suez, UAE Team Emirates, or Movistar Team, and from 2024, the INEOS Grenadiers cycling team.</em></p><p><em>An unforgettable journey perfectly encapsulated in its new brand claim, What a ride.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1twQLMUxZoOHz5EM3tmJvI5dYHKrUok7A?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1twQLMUxZoOHz5EM3tmJvI5dYHKrUok7A?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik x FDJ United SUEZ ]]></title><description><![CDATA[Official release of the FDJ United SUEZ 2026 jersey after Tour de France Femmes debut.]]></description><link>https://culture.athleticaffair.co/p/gobik-x-fdj-united-suez</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-x-fdj-united-suez</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 14:29:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gWaN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gWaN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gWaN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg" width="1456" height="1821" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1821,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4778664,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185417421?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gWaN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gWaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba4970b8-1ee5-4dac-99e4-07521aa0f27e_1857x2322.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>FDJ United SUEZ and technical partner Gobik are officially releasing the team&#8217;s 2026 jersey, following its first appearance during the 2025 Tour de France Femmes avec Zwift. The kit was launched at the Tour to align its debut with the sport&#8217;s most visible moment, allowing the new design to enter competition at the peak of global attention rather than waiting for the traditional end-of-year launch cycle.</p><p>After its premiere at the Tour, the jersey now enters the market as teams begin presenting their 2026 collections. The approach creates a full season of continuity for FDJ United SUEZ, strengthening recognition among fans and partners while offering a clearer, more streamlined transition between competitive years.</p><p>From shadow to light: this is how the 2026 design can be defined, inspired by the team&#8217;s DNA and founding values. Woven in an inky, deep black, the jersey reflects the unseen hours of the sport: training sessions before dawn, rides in the rain, the fear and doubts of a <em>jour sans</em>. In contrast, a vivid halo of light rises on the chest, symbolizing the inner spark that transforms sacrifice into brilliance at the moment of victory.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1R-hAEaRCnuOSl8uOV6BMGFeCqzl1Y8Yu?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1R-hAEaRCnuOSl8uOV6BMGFeCqzl1Y8Yu?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[APIDURA LAUNCHES NEW PACKABLES ]]></title><description><![CDATA[APIDURA LAUNCHES REDESIGNED PACKABLE BACKPACK & MUSETTE]]></description><link>https://culture.athleticaffair.co/p/apidura-launches-new-packables</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/apidura-launches-new-packables</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Thu, 22 Jan 2026 13:52:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!LaBu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LaBu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LaBu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 424w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 848w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LaBu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:24774771,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185413446?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LaBu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 424w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 848w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!LaBu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ff17ca8-c02a-4d20-b390-d018163fb94f_7728x5152.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>The iconic Packable Backpack and Packable Musette, first launched in 2020, have undergone a refresh that honors the brand&#8217;s Constant Forward Progress approach to design.</strong></p><ul><li><p>Made from a water-resistant <strong>Cordura ripstop material</strong> with a tighter weave for durability and strength</p></li><li><p>Daisy chain and cord hook sternum straps on both products for a <strong>lighter, lower profile and a better on-body fit</strong></p></li><li><p>Reflective side panels on the Packable Backpack</p></li><li><p>Reflective thread woven into the webbing straps on both Packable Backpack and Musette</p></li><li><p>Can be <strong>packed away in their own pockets</strong> and strapped to the frame</p></li><li><p>Material choice now means Apidura&#8217;s supply chain is <strong>completely PFA-free</strong></p></li><li><p>Weight &amp; capacity: 110g, 13L (Packable Backpack) 58g, 7L (Packable Musette)</p></li></ul><div id="youtube2-p2f7IVo0DgY" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;p2f7IVo0DgY&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/p2f7IVo0DgY?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>What becomes clear when you enter the world of unsupported, ultra-distance cycling are the unique challenges you meet, compared to other sports and disciplines even within cycling. On long days out, riding from dawn &#8216;til dusk and often late into the night with no support crew, riders will need to think about supplies and refuelling for the miles ahead.</p><p>The Packable Backpack and Packable Musette directly address these specific needs of the ultra-distance cyclist - the late-night gas station raids and carrying fuel and food while maintaining a lightweight and fuss-free setup. For so long we saw riders coming up with their own solutions, forced to use products that were sub-optimum in situations where something purpose-built would have made a significant difference.</p><p>Originally launched in 2020, we&#8217;ve spent the last 5 years watching the Packable Backpack and Packable Musette travel the world on hundreds of different setups and race some of the world&#8217;s most iconic ultra-distance events.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!r1BO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!r1BO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7729515,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/185413446?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!r1BO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r1BO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r1BO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r1BO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4a8710f-8ef6-4a7e-a9a5-8a39f23bfe30_7728x5152.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About Apidura</strong></p><p>Apidura creates technical, precision crafted bike luggage that sets records, wins races and supports riders exploring continents, countries and cities. An independent family run business based in London, Apidura helps riders all over the world take their love of cycling further.</p><p><strong>About Packables</strong></p><p>Designed to solve problems that occur on longer rides, Packables are ultralight solutions for storage and visibility, designed with fit, comfort and minimal pack size.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1yY0No_KgnCMa0XVYD2RZ5JEKeDXmWhnt?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1yY0No_KgnCMa0XVYD2RZ5JEKeDXmWhnt?usp=sharing"><span>Press Kit Here</span></a></p><div><hr></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik unveils Superarmour]]></title><description><![CDATA[Built for -8&#186; | Redefining Extreme Winter Protection]]></description><link>https://culture.athleticaffair.co/p/gobik-unveils-superarmour</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-unveils-superarmour</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 24 Nov 2025 10:02:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JQnI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JQnI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JQnI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 424w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 848w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JQnI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg" width="1440" height="882" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:882,&quot;width&quot;:1440,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:353024,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/178479646?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!JQnI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 424w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 848w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!JQnI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc5fbe8f-61c2-4261-bfda-430c823843e6_1440x882.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik introduces the <strong>Superarmour Jacket</strong>, the most advanced expression of winter performance in the brand&#8217;s history. Designed within the <em><strong>UNITY collection of Cold26</strong></em>, this jacket embodies absolute protection, advanced breathability; it combines absolute protection with surprising lightness. Proven and tested at the WorldTour level by the INEOS Grenadiers. It is built for cyclists who ride through winter without compromise, where every kilometer demands focus, precision, and trust in their equipment.</p><p>The Superarmour brings together two world-class materials in perfect harmony. Its outer shell features the <strong>eVent&#174; DVstorm&#8482; membrane</strong>, a fully seam sealed structure that forms a complete barrier against rain and wind while maintaining remarkable breathability. Moisture from within escapes freely, ensuring that warmth never turns into discomfort, even during sustained effort. Inside, the <strong>Polartec&#174; Alpha&#174; insulation</strong> works as a living layer that breathes with the rider. Originally developed for <em>United States Special Forces</em>, this material brings military-grade precision to performance cycling. Its open fiber construction allows constant air exchange, maintaining steady warmth while rapidly dispersing excess moisture. The result is a jacket that feels as alive as the ride itself.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VUpH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VUpH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VUpH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:506865,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/178479646?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!VUpH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!VUpH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fec2e9008-f69d-429e-a5f6-d541235745ea_1920x1080.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Every technical element has been considered down to the smallest detail. The <strong>YKK Vislon&#174; AquaGuard&#174; zipper </strong>ensures full protection against water ingress, supported by a magnetic storm flap that eliminates irritation and enhances comfort. The <strong>double-layer high collar</strong> defends one of the body&#8217;s most exposed areas, while <strong>zippered cuffs</strong> allow a secure and adaptable fit. Two discreet rear access zippers provide easy entry to the inner mesh pockets, even while wearing gloves. Visibility in dark or changing light is enhanced through reflective accents that are strategically positioned across the jacket.<br><br>Engineered for low and very low temperatures &#8212; from<strong> -8&#176;C to +7&#176;C</strong> &#8212; the Superarmour excels how cyclists face the coldest, wettest, and windiest conditions. Its advanced dual-layer system keeps constant warmth, controlled breathability, and a remarkable sense of lightness.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7YWm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7YWm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7YWm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!7YWm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7YWm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0caa13ff-f53c-4790-940c-6d58d090bc4d_6720x4480.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Technical Specifications</strong></p><ul><li><p><strong>Membrane</strong>: eVent&#174; DVstorm&#8482; &#8211; Waterproof (10,000 mm) | Breathable (20,000 g/m&#178;/24h) | Windproof (99%) | Air permeability: 0.2 CFM</p></li><li><p><strong>Insulation</strong>: Polartec&#174; Alpha&#174; &#8211; 68 g/m&#178; | Active air circulation | Lightweight &amp; compressible</p></li><li><p><strong>Weight</strong>: 390 g (size M)</p></li><li><p><strong>Optimal temperature range</strong>: -8&#176;C to +7&#176;C</p></li><li><p><strong>Construction</strong>: Fully seam-sealed, double-layer high collar, YKK Vislon&#174; AquaGuard&#174; zipper, magnetic flap closure, zippered cuffs, dual rear access zippers, two internal mesh pockets, reflective detailing</p><p></p><p></p><p>The Superarmour jacket represents Gobik&#8217;s commitment to pushing the limits of technical innovation while preserving its design DNA: minimalist, functional, and uncompromising. Having gone through numerous prototypes and rigorous testing from WorldTour professionals to amateur cyclists, the end product is an invitation to go further, to explore the edge of what is possible. Built for -8&#186; and for those who never stop.</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1nsRXSSHT6tGLCtuoIIY7JnBHiy8CHfhc?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://drive.google.com/drive/folders/1nsRXSSHT6tGLCtuoIIY7JnBHiy8CHfhc?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0IB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0IB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0IB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg" width="338" height="507" 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srcset="https://substackcdn.com/image/fetch/$s_!L0IB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!L0IB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17e5791b-1330-4075-995e-baac36cad554_4480x6720.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p></p>]]></content:encoded></item><item><title><![CDATA[Gobik + Polartec]]></title><description><![CDATA[A collaboration woven through innovation, performance, and purpose]]></description><link>https://culture.athleticaffair.co/p/gobik-polartec</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-polartec</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 10 Nov 2025 08:33:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!r3N9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!r3N9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!r3N9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r3N9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r3N9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r3N9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!r3N9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79b8de24-0942-4656-9083-bd4152078b97_1440x882.jpeg" width="1440" height="882" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In the world of cycling, experience and innovation are essential. That&#8217;s why Gobik, with its deep understanding of both professional and amateur cyclists, has joined forces with Polartec, specialists in cold-weather fabrics, in a collaboration that combines expertise, creativity, and a shared passion for riding.</p><p>What began as a technical agreement has evolved into a constant exchange of ideas, where Gobik brings the real needs of cyclists to the table, and Polartec adapts tailor-made textile solutions. The result: high-performance garments designed to withstand cold, wind, and rain &#8212; without compromising freedom of movement.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dIBQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dIBQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dIBQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png" width="1096" height="811" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:811,&quot;width&quot;:1096,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1521165,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/178479646?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dIBQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!dIBQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7988df6b-6730-491c-8f5a-a2d846909d66_1096x811.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Today, more than half of GOBIK&#8217;s collection incorporates Polartec fabrics &#8212; from <strong>Alpha&#174; for active insulation</strong>, to <strong>Power Shield&#174; for weather protection</strong>, and<strong> Delta&#8482; for thermal regulation</strong> &#8212; delivering outstanding performance in every season and condition.</p><p>That same philosophy inspires their new joint campaign:<strong> a visual story that goes beyond fabrics to explore what drives every cyclist</strong>. It portrays three distinct profiles &#8212; those who rise before dawn, those who ride to escape the noise of the world, and those who keep pedaling for pure pleasure. They all share one thing in common: it doesn&#8217;t matter if it&#8217;s cold or raining. These stories reflect the shared belief between GOBIK and Polartec that <strong>performance and emotion can coexist in perfect balance.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!M-9H!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!M-9H!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!M-9H!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png" width="1096" height="811" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:811,&quot;width&quot;:1096,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!M-9H!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!M-9H!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0cf643b-696a-44ae-b37e-0f3e84ceed75_1096x811.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>&#8220;Our relationship with Polartec is more of a creative collaboration, as we are always open to incorporating new fabrics that allow us to continue evolving our garments,&#8221;</em><br><strong>&#193;ngel Lencina</strong>, Product Development Manager at Gobik.<br><br><em>&#8220;It&#8217;s not just about applying their developments; sometimes we are the ones who share our specific needs, and from there, they propose customized solutions. This was the case with our renewed Skimo 2.0 jacket. This continuous exchange is what allows us to create more technical products, truly adapted to the real demands of cyclists &#8212; combining their textile innovation with our design and performance expertise.&#8221;</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!23QG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!23QG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!23QG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!23QG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!23QG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!23QG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png" width="1096" height="811" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:811,&quot;width&quot;:1096,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!23QG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 424w, https://substackcdn.com/image/fetch/$s_!23QG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 848w, https://substackcdn.com/image/fetch/$s_!23QG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 1272w, https://substackcdn.com/image/fetch/$s_!23QG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bddf155-8fcd-4c47-8d75-6715eef05d61_1096x811.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>&#8220;At Polartec, we are proud to collaborate with GOBIK, a brand that shares our commitment to performance, innovation, and sustainability,&#8221;<br></em><strong>Matteo Tolio</strong>, Sales &amp; Marketing Manager at Polartec</p><p></p><p>Together, Gobik and Polartec look to the future with a common purpose: <strong>to explore new materials, sustainable processes, and stories that bring cyclists closer to the true essence of cycling</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1HkGWPHZYRKbtgxBydCe6Nv5BsCe-xptS?usp=sharing&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1HkGWPHZYRKbtgxBydCe6Nv5BsCe-xptS?usp=sharing"><span>Press Kit Here</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W98g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!W98g!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W98g!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W98g!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W98g!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!W98g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3479401,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/178479646?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!W98g!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!W98g!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!W98g!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!W98g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f84651-075d-46e1-be74-18d83f14009e_2560x1440.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Wilier Triestina launches New Filante SLR ID2]]></title><description><![CDATA[In the theatre of speed, there is only you.]]></description><link>https://culture.athleticaffair.co/p/wilier-triestina-launches-new-filante</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/wilier-triestina-launches-new-filante</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Fri, 24 Oct 2025 09:53:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0VsF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0VsF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0VsF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0VsF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:134460,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0VsF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0VsF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4be57f83-ec05-4d07-addf-788a4e0b2106_1024x683.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The <strong>Filante SLR ID2</strong> represents the ultimate evolution of Wilier&#8217;s aerodynamic racing bikes. Developed hand-in-hand with the Groupama - FDJ Cycling Team, every detail is engineered around you and tells the story of how we experience speed.</p><p>Lightweight, responsive, and extremely aerodynamic, the Filante SLR ID2 redefines performance standards by putting you at the centre of every design choice. Aerodynamics is not an end in itself, but serves the rider, delivering maximum efficiency, comfort, and control in every condition.</p><p>Speed, innovation, and Italian tradition come together in a bike designed to enhance your riding experience - the fastest in the WorldTour landscape.</p><h4><strong>A new aero benchmark on the market</strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!IEsg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!IEsg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!IEsg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:188194,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!IEsg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!IEsg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ddcec4b-7f88-4eec-9fd6-1796596c4257_1024x683.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Rigorous testing in the Silverstone wind tunnel pushed an ambitious project beyond all expectations. The verdict was extraordinary: A 13.6% reduction in drag, exceeding the 12% estimated by CFD simulations. In the complete bike-rider system - always central to Wilier - we recorded a 4.5% improvement in aerodynamic resistance.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a6c2216e-0a33-4244-a96e-84b6c5097cd3_1024x683.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c6976a0f-4082-43e2-ac73-c4b08e462be9_512x768.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17ee53eb-e970-4428-b2f3-d4e1eac1f847_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>The comparison with the Filante SLR ID1 highlights tangible and significant advantages: maintaining the same speed of 40 km/h, a substantial 14.15 Watts of power is saved. Even more impressive are the data over distance: by applying the same power of 290 W over a 70 km route, a gain of 1 minute and 45 seconds is achieved, a margin that truly makes a difference in a competitive environment.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2f54e011-5b1b-4ef1-b35d-5bb7c65ee39b_1024x683.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dbe50922-97b2-4c88-ab44-9711c0d7232b_1024x683.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/97d81f48-59a3-4f8b-9376-a181284fb3be_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>The decisive test came in direct comparison with the five competitor top-of-the-range World Tour bikes: an average aerodynamic resistance coefficient 2.42% better. At the speeds of modern cycling, this difference means seconds gained and concrete competitive advantages in the race.</p><p></p><h4><strong>Integrated innovation: the Aerokit system</strong></h4><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ec791dfe-ba8a-477b-91de-db49cb4f31a2_1024x683.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4336eb12-69c5-4192-b32a-1ad9a31b419e_1024x683.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dba2600e-fb7b-48d1-a5a8-61787a4170ef_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>The down tube, which has always been one of the most complex areas from a design perspective, was developed with a precise goal: to have the minimum aerodynamic drag and to reduce the exposure of the water bottles to the air as much as possible.</p><p>The Aerokit system was specifically designed with this intention by our Innovation Lab together with <strong>Elite Cycling</strong>, a global leader in the design and production of hydration systems for cycling. This partnership has resulted in a kit that combines functionality and performance: 1100 ml of total capacity, optimally distributed and with a minimal aerodynamic impact.</p><p>From a technical perspective, the Aerokit functions as a veritable spoiler, capable of keeping the air more stable and less turbulent around the frame. Compared to traditional systems, aerodynamic drag is reduced by over two-thirds.</p><p>The Aerokit is also compatible with traditional round water bottles: 550ml on the down tube and up to 750ml on the seat tube.</p><p></p><h4><strong>F-Bar ID2: aerodynamic cockpit for superior control and comfort</strong></h4><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/805005c8-8f8a-4f89-bfe8-30d3a9de8454_1024x683.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6f1ead7b-1d5b-494e-952f-f338325d8de5_1024x683.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/23934a81-da69-40ca-992d-11b922134b4b_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>The new F-Bar ID2 is an aerodynamic cockpit developed around the needs of the modern cyclist, thanks to the joint efforts of engineers and the athletes of the Groupama &#8211; FDJ Cycling Team.</p><p>Every detail is designed to offer you maximum efficiency and control in all riding conditions. The O.E.F. (Optimized Ergonomic Flare) design introduces an orthogonal flare of 3 cm between the high and low grip (available in 35/38 cm, 37/40 cm, and 39/42 cm), which, unlike other handlebars with differentiated widths, keeps the ergonomics of the controls unchanged, guaranteeing you a natural, comfortable, and tucked position to improve aerodynamic performance further. For the first time on a Wilier product, the handlebar clamping hardware is completely hidden, benefiting aesthetics, protection from dirt and sweat, and aerodynamic performance - all while fully complying with the latest UCI regulations.</p><p></p><h4><strong>The Colour of Speed</strong></h4><p>Once again, at Wilier Triestina, colour is not just about looks: it is identity and emotion. Each shade stems from research capable of transforming light into matter and matter into sensation. The surfaces narrate movement and reflect the passion that animates every one of our bicycles: colour becomes the language of speed.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uSvV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uSvV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uSvV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:205304,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!uSvV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uSvV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd35de970-7d3c-4345-a205-5405cbccc612_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We have chosen colours capable of enhancing the silhouettes of the Filante SLR ID2. In the sunlight, every shade reveals its strength, expressing the essence of speed: an energy that flows over the shapes and transforms performance into emotion.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xhcb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xhcb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xhcb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:191384,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!xhcb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xhcb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b0b754-3ec3-4f07-bc74-e560765c6393_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>On the upper part of the frame, the colour makes way for exposed carbon, allowing the heart of the frame to emerge in its essence, amplifying the perception of dynamism and tracing a visual dialogue between the seatpost and handlebar: a gesture of absolute formal coherence.</p><p>The Filante SLR ID2 will be available at launch in the following colours:</p><h4><strong>PURE WHITE</strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!R9L9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!R9L9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!R9L9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:89445,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!R9L9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!R9L9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F218edfe6-15b1-49e0-813a-d9df745fdbde_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>An absolute white, pure and brilliant like snow in the sun. This colour reflects every ray of light, transforming the surface into a living mirror that appears to move with you. Bright, clean, dazzling: it is the sensation of riding inside the light itself, with a purity that knows no shadows.</p><p></p><h4><strong>SOLAR BRONZE</strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!V6eV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!V6eV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!V6eV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:92198,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!V6eV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V6eV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d27a9d2-61c1-43ac-89f9-4e5b2c42987f_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Warm and enveloping, like golden sand shimmering at sunset. Solar Bronze captures the light and returns it in metallic reflections that change with every glance. It is the colour of solar energy transformed into movement, a balance between ancient elegance and modern vitality.</p><p></p><h4><strong>AURORA BLUE</strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!huXQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!huXQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!huXQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:94411,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!huXQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!huXQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F621a1460-0569-4a5a-8b6b-449a6e7b46b0_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A regal blue that embraces red and gold in a single surface that captures the light of dawn. It is a colour that lives and breathes with the light: now it shows the majesty of midnight blue, now the ardour of morning red, now the golden splendour of the rising sun. Every reflection changes like dawn streaking across the sky, powerful and harmonious. Aurora Blue is part of the Wilier Premium Paint programme.</p><p></p><h4><strong>LUNAR GREY</strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nYz4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nYz4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nYz4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:90158,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nYz4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nYz4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cc1a7be-c11f-4ad2-809e-0a8475b941da_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A deep grey, inspired by the moon&#8217;s reflections on the water. Like the tides that follow its call, this colour plays with light in a subtle but continuous way, shifting from the soft tones of purple to elegant silvery glints. Striking the perfect balance between sobriety and movement.</p><p></p><h4><strong>ECLIPSE BLACK </strong></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5ZvE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5ZvE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5ZvE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg" width="1024" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:90030,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176910958?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!5ZvE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5ZvE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8bd65c-74b3-45a3-9c46-2d0e4509523a_1024x683.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Deep and glossy, like polished obsidian. Eclipse Black holds onto the light and releases it in subtle reflections, much like an eclipse that both shows and conceals at the same time. It is a colour that transmits absolute elegance, silent power, and a touch of mystery, amplifying everything around it.</p><p></p>]]></content:encoded></item><item><title><![CDATA[Cyclowax Launches New Range ]]></title><description><![CDATA[The best Hot Wax just got better]]></description><link>https://culture.athleticaffair.co/p/cyclowax-launches-new-range</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/cyclowax-launches-new-range</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 13 Oct 2025 09:26:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6K1K!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6K1K!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6K1K!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 424w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 848w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6K1K!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2344455,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176020389?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6K1K!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 424w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 848w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!6K1K!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93f7e904-b2b9-4d0a-8d44-53b32493e447_2160x2160.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ghent, Belgium (09/10/2025) &#8211; Cyclowax today announces the launch of its new hot wax range, delivering superior cleanliness, durability and performance. With new formulas, fresh products, and the introduction of an all-new <strong>Race Wax Tablet</strong>, Cyclowax continues to set the standard for chain care in the WorldTour peloton and beyond.<br></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link"><span>Press Kit Here</span></a></p><h3>HOT WAX FOR EVERY RIDE</h3><p>High-performing hot wax for superior cleanliness and efficiency. Keep your chain clean, smooth &amp; fast on every ride. Cyclowax has made hot wax easy, fast &amp; strong. The brand new formulas deliver superior chain protection and ultra-low friction. Designed to support social rides, training sessions and race days.</p><p><strong>Overall Cyclowax benefits</strong></p><ul><li><p>Always a clean chain: extreme protection against dirt, keeping your drivetrain 100% clean in all weather conditions.</p></li><li><p> Save watts &amp; ride faster: exclusive ultra-low friction wax for Road, Gravel, Triathlon &amp; MTB.</p></li><li><p>Less cleaning, more riding: up to 600&#8211;800 km of riding before waxing again.</p></li><li><p>Triple your gear&#8217;s lifespan: drivetrains last 3x longer compared to oil &amp; lube.</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_wnQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc92b8db-10ca-41d9-a7d7-2bffe50efe0b_1600x1077.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!_wnQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc92b8db-10ca-41d9-a7d7-2bffe50efe0b_1600x1077.png" width="1456" height="980" 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link"><span>Press Kit Here</span></a></p><div><hr></div><h3><strong>NEW PRODUCT LINEUP </strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!V_Vs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!V_Vs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!V_Vs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg" width="442" height="442" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:442,&quot;bytes&quot;:748568,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176020389?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!V_Vs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V_Vs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049defde-47d4-482e-ac32-b3b1c866d81f_2000x2000.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Race Wax Tablet &#8211; &#8364;58,95</strong></p><p>Brand new and designed for ultimate performance on race days. This ultra-low friction wax delivers the fastest chain in the WorldTour peloton, tested and approved by Lidl-Trek throughout their season.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7f2c370a-4079-44ae-bc6c-10abf952e886_2000x2000.jpeg&quot;},{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9fb7234f-d8ed-48ed-93bf-36f66e285b61_4000x4000.png&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/243b75bf-ae78-44ef-a6c4-602cb2003091_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p><strong>Core Wax Tablet &#8211; &#8364;18,95</strong></p><p>Core Wax keeps your chain clean &amp; smooth at all times. Designed for everyday riding on road, gravel &amp; MTB.</p><p><strong>Performance Wax Tablet &#8211; &#8364;28,95</strong></p><p>Redesigned for optimal performance on training rides, this ultra-low friction wax now delivers up to 50% longer coating durability and 10% less friction compared to the previous formula.</p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/700b3cf9-902f-4884-874c-e7cbd4ed79f6_2000x2000.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ddff9f24-e36c-44c5-9704-5141da35158e_2000x2000.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cb19fca2-0f1c-4cad-bc5f-44b47b24bb6d_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p><strong>Core Pocket Wax &#8211; &#8364;14,95</strong></p><p>Everyday on-the-go waxing if you don&#8217;t have access to your heater. The liquid version of the Core Wax Tablet, designed for cyclists who want to keep their chain clean &amp; smooth wherever they are.</p><p><strong>Performance Pocket Wax &#8211; &#8364;24,95</strong></p><p>Premium on-the-go waxing if you don&#8217;t have access to your heater. The liquid version of the Performance Wax Tablet, designed for training camps, bike trips or holidays. Provides superior speed &amp; protection in all weather conditions.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5lVY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5lVY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5lVY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg" width="635" height="422.60645604395603" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:969,&quot;width&quot;:1456,&quot;resizeWidth&quot;:635,&quot;bytes&quot;:8526604,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/176020389?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!5lVY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5lVY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3eaac50e-4e62-4f7f-97e4-37f7ab629e22_9127x6074.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><em>&#8220;</em>The best hot wax just got better. Really, I tested this one in the harsh conditions of Unbound Gravel 2025 and I couldn&#8217;t be happier with the results. Super strong coating, so fast in all conditions.&#8221;</h3><h5>&#8212; <strong>Greg van Avermaet, Olympic Champion &amp; Cyclowax Investor </strong></h5><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link&quot;,&quot;text&quot;:&quot;Press Kit Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/drive/folders/1njgTdjQg7cXbi8dnTF7vP0hID0lkK5K1?usp=drive_link"><span>Press Kit Here</span></a></p><div><hr></div><p><strong>ABOUT CYCLOWAX</strong></p><p>Cyclowax is a Belgian company dedicated to making hot wax the new standard in cycling chain care. With innovative products, pro-level partnerships, and a relentless focus on clean chains, Cyclowax helps riders everywhere go faster, ride longer, and spend less time on maintenance.</p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://culture.athleticaffair.co/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Gobik launches Unity Cold26]]></title><description><![CDATA[The perfect foundation of every winter ride]]></description><link>https://culture.athleticaffair.co/p/gobik-launches-unity-cold26</link><guid isPermaLink="false">https://culture.athleticaffair.co/p/gobik-launches-unity-cold26</guid><dc:creator><![CDATA[Athletic Affair]]></dc:creator><pubDate>Mon, 06 Oct 2025 10:53:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gp13!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gp13!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gp13!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gp13!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gp13!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gp13!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gp13!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg" width="1456" height="728" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:728,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:143652,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/175414344?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gp13!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gp13!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gp13!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gp13!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0048b93f-70b1-4ebd-8e2d-565d3df8d9a6_1800x900.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gobik introduces <strong>UNITY</strong>, the mainstay collection revisioned for the Cold26 season, created under the campaign concept OXYGEN. Just as oxygen is essential for life, UNITY represents the foundation of every cyclist&#8217;s winter wardrobe: a complete layering system designed to provide protection, breathability, and comfort in perfect harmony. Built with advanced membranes, technical fabrics, and precision construction, UNITY empowers riders to embrace winter with freedom and confidence, no matter the conditions.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!X-Cl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!X-Cl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!X-Cl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8765697,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/175414344?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!X-Cl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!X-Cl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e038ad8-7fad-4bfc-9411-33fadce1fd82_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>About the collection.</strong></p><p>The collection&#8217;s design language draws inspiration from three creative pillars that seamlessly blend aesthetics and performance. <strong>Block Built</strong> applies architectural geometry to garment construction, with modular paneling and sharp cuts that enhance both fit and movement. <strong>Halftones</strong> introduce depth and rhythm through broken lines and dynamic contrasts, echoing the visual tension of cycling at speed. Finally, <strong>Houndstooth</strong>, a timeless textile motif, is reinterpreted in modern scales and textures, adding refinement while maintaining aerodynamic functionality. Together, these elements create pieces that are sculptural yet highly technical, expressing Gobik&#8217;s commitment to design that performs.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2Q8p!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2Q8p!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2Q8p!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:12117796,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://culture.athleticaffair.co/i/175414344?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2Q8p!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2Q8p!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c2e85fc-8295-42a5-a181-6357b064bc38_6000x4000.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>At the core of UNITY are the season&#8217;s hero products, engineered for the most demanding winter rides:</strong></p><ul><li><p><strong>Superarmour Jacket</strong>: Gobik&#8217;s most advanced winter protection, built with <strong>eVent&#174; DVstorm&#8482;</strong> for waterproof and windproof performance, combined with Polartec&#174; Alpha&#174; insulation for active thermal regulation. Designed for extreme conditions, it ensures warmth and breathability even at -8&#186;C.<br></p></li><li><p><strong>Skimo Solid Jacket</strong>: the evolution of an icon, now featuring a <strong>Polartec&#174; Power Shield&#8482; Pro</strong> membrane (10,000 mm / 12,000 g/m&#178;/24h). A three-layer construction balances insulation, water repellency, and ventilation, making it the definitive all-round winter jacket.<br></p></li><li><p><strong>Element Jacket</strong>: technical precision for performance riders, using <strong>Polartec&#174; Power Shield&#174;</strong> to deliver protection and efficiency in medium to low temperatures with a streamlined Perfect Fit pattern. <br></p></li><li><p><strong>Pathfinder Gilet</strong>: a versatile, minimalist winter gilet crafted from triple-layer <strong>Polartec&#174; fabric</strong>, offering windproof and water-repellent coverage while maintaining breathability.</p></li></ul><ul><li><p><strong>Grit Cargo Bib Tights</strong>: winter bibs that merge thermal insulation and water resistance with extended storage, featuring mesh and lycra cargo pockets and reflective panels for rides in all conditions.</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7gdq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7gdq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7gdq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!7gdq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7gdq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c584de7-7423-48c7-8ed0-6544f19d10a7_6000x4000.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Complementary pieces such as the <strong>Hyperguard Gloves</strong>, with their seamless-knit construction and TPU membrane, and the <strong>Seal Overshoes</strong>, crafted from 3 mm smooth neoprene, complete the layering system to ensure riders are fully equipped for winter&#8217;s most challenging conditions.<br><br>With the perfect collection for the upcoming season, Gobik reaffirms its essence: innovation rooted in cycling passion, evolving season after season while remaining faithful to its DNA.<br><br>This is not just a collection, but the beginning of a new winter.</p><p class="button-wrapper" 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