Athletic Affair

120 Anniversary Pics

For the anniversary, Wilier presents Filante Ultimate: the most exclusive edition ever produced by the brand.

The next-gen Toray M40X carbon frame combines six different fibres in a layup designed to reduce weight even further and transmit energy without loss: responsive in accelerations, precise in changes of pace and stable at high speeds.

Completing the setup, a selection of exclusive components developed for this edition: from the CeramicSpeed overszed pulley cage to the colour-matched painted seatpost, the Miche X2 RD chainring, the blue anodised dropout, the axles and disc lockrings, the dedicated handlebar tape and the painted junction elements between handlebar and frame. The project is completed by the dedicated aerokit and Vittoria tyres, chosen to enhance its character further.

The setup is enriched by the Deva RD Daylight Silver wheels and the CeramiSpeed bottom bracket bearings, further elevating the smoothness, efficiency, and technical sophistication of the entire project.

Wilier Triestina, 120 years Forward

“We look to the future with ambition and responsibility”, adds Gastaldello. “Our development priorities are clear: strengthening our presence in the gravel segment, accelerating growth in non-European markets and further consolidating our positioning in the key European markets. The 120 years represent a new starting point from which to face a phase of further evolution and international development.”

The celebrations for Wilier Triestina’s 120th anniversary were held at Villa Contarini, in Piazzola sul Brenta, with 120 Years Forward, an evening that brought together the entire brand community: dealers, ambassadors, partners and guests, including some of the riders who have contributed to writing its story. During the event, the new Filante Ultimate was also officially presented.

At the centre of the villa, an immersive exhibition told the story of Wilier Triestina’s DNA, its identity and the vision that guides its development today. More than a celebration of the past, the journey explored the values, insights and design culture that have defined the company’s recent evolution, placing the Culture of Speed at its heart: a philosophy that interprets speed as the synthesis of research, innovation, design and a deep cycling culture.

120 Years Forward represented not only the culmination of the anniversary celebrations, but also a declaration of intent. A moment in which Wilier reaffirmed its capacity to evolve, maintaining a firm sense of identity and continuing to look ahead, towards the next chapters of its story.

Filante Ultimate Assets

120 Anniversary Pics

On Enters Hybrid Fitness Racing

Athletic Affair — Mon, 22 Jun 2026 07:19:07 GMT

Zurich, Switzerland, June 15, 2026 - On is entering the competitive fitness racing space, announcing the signing of athletes Alexander Roncevic and Ida Mathilde Steensgaard. The move marks On’s official entry into the rapidly growing sport of hybrid fitness racing, accompanied by the debut of its first-ever dual-purpose performance shoe engineered to meet the demands of the discipline: the Cloud X Tempo Pro.

Unmatched Performance: Dominating the Circuit

Alexander Roncevic (AUT) stands as one of the most dominant forces in the sport; a former HYROX World Champion, he is the current double world record holder in the Men’s Pro Singles - famously becoming the first athlete ever to break the legendary 52-minute barrier with a historic 51m 59s finish in Warsaw - and holds the Men’s Pro Doubles world record.

“I felt at home at On from day one. The team gave me the warmest welcome, showed me around the facilities, and immediately involved me in the development of the shoe. I truly felt that the athlete is at the center of everything here, and that the team is constantly searching for the best solutions and optimizations to maximize performance—both on race day and in training.”

Joining Roncevic is Ida Mathilde Steensgaard, a former two-time Obstacle Course Racing World Champion who has seamlessly transitioned her elite versatility into fitness racing. As an established fixture in the prestigious HYROX Elite 15 class, Steensgaard has captured numerous podium finishes worldwide, including a recent silver medal in the Elite Doubles at the EMEA Championships, cementing her status as a top-tier global contender.

Introducing the Cloud X Tempo Pro: Co-Developed with Alexander Roncevic

True to On’s DNA of putting athletes at the center of product innovation, the brand has worked hand in hand with Roncevic through months of rigorous laboratory testing, biometric analysis, and Roncevic’s direct, hands-on feedback. The collaboration has already paid off, with Roncevic putting the technology to the ultimate test on the global circuit, shattering both the Individual World Record and the Men’s Doubles World Record while competing in a prototype.

Now, On is bringing that exact world record-breaking innovation and Swiss engineering directly to hybrid fitness racers looking to elevate their performance. Built to handle race-day intensity, the final production model of the Cloud X Tempo Pro delivers proven pace and power across every station and running stride:

Built for Speed & Power: The engine of the shoe features a full-length carbon Speedboard® to drive powerful takeoffs and extra speed, paired with a dynamic rocker shape for enhanced energy return. This is combined with Helion HF™ hyper foam to provide ultra-light cushioning and exceptional responsiveness.
Made for Fitness Racing: Built to provide the precise support and stability required for powerful movements, the shoe features a high-performance Missiongrip™ outsole to ensure optimal grip and controlled transitions across all racing surfaces.
Locked-In Fit: To handle demanding, heavy-load stations, the upper is engineered with a supportive midfoot cage and an integrated strap, keeping the foot entirely secure and locked in even during intense movements like sled pushes.

Speaking on the shoe, Will Moroski, Head of Product Vertical Training at On, said:

“The Cloud X Tempo Pro is engineered from the ground up to redefine hybrid fitness racing. Together with Alex, we obsessed over every detail, fusing On’s run DNA with the uncompromising support needed for hybrid fitness racing. The result is a shoe packed with innovation ready to deliver fast runs, optimized traction for sleds, and stability for lunges and wallballs.”

Speaking on his involvement in the development process, Roncevic said:

“Working with the On team has been amazing right from the start. Everyone was fully on board and incredibly motivated to take on this challenge of co-developing a dedicated fitness racing shoe together. Fitness racing puts very specific demands on a shoe because you need elite running performance combined with maximum stability during the functional workouts. This shoe delivers exactly that. The running performance is absolutely on point, while simultaneously providing the necessary support and stability for the different exercises. “

The Cloud X Tempo Pro is slated for global launch in August 2026 for CHF300 and will be available at on.com and select premium retail partners.Design Without Compromise

Media Assets Here

Monday Break - Issue 186

Mon, 15 Jun 2026 09:08:12 GMT

Rod Farvard Win's Trail100 Andorra by UTMB

Rod Favard took victory at Trail 100 Andorra by UTMB, delivering a strong performance across one of the toughest races on the UTMB World Series calendar.
A special result for us, as Rod was the very first athlete we signed for Amazfit. Watching his journey and continued success makes us incredibly proud. Congratulations, Rod.

Lidl-Trek & Cyclowax “chain management” Corner

What started as a switch to hot wax has evolved into something much bigger at Lidl-Trek. Together with Cyclowax, the team has developed a dedicated "Hot Wax Corner" at its service course—a complete chain management system designed to track, measure, rewax, break in and prepare hundreds of chains throughout the season. More than a maintenance process, it reflects how marginal gains are increasingly being found in repeatable systems and operational efficiency, turning one of cycling's most overlooked components into a carefully managed performance asset.

World Cup kits become a cultural battleground

With the 2026 FIFA World Cup underway, national team kits are generating almost as much conversation as the football itself. From heritage-inspired designs to bold artistic statements, brands are increasingly using kits to tell stories about identity, culture and national pride. Football Kit Archive's rankings have sparked debate among fans, while designs from countries such as Japan, Belgium, Spain and Curaçao have emerged as some of the tournament favourites. In an era where jerseys are worn as much off the pitch as on it, the World Cup has become one of the biggest stages for sportswear design and brand storytelling.

Check them out!

A kit built around identity - Gobik Custom

Cycling and football don't often share the same design language, but Gobik's latest custom project shows what happens when they do. Working with ambassador Mark Heij, the brand developed a one-off kit inspired by the bold graphics, colours and visual identity of iconic football jerseys. The result is a design that blends two sporting cultures while reflecting a broader trend across cycling: the growing influence of football, fashion and streetwear on performance apparel.

“Tested On The Tour Divide” - Maeghan Prototype Bags

The Tour Divide is one of the most demanding real-world testing grounds in cycling — where equipment is pushed far beyond controlled conditions.
In this piece, Apidura looks at how their Prototype Bags performed on Maeghan’s bike throughout the route, turning thousands of kilometres of self-supported riding into a live product validation process.

Read the story

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KASK: Mistral 3.0

Athletic Affair — Mon, 15 Jun 2026 08:53:11 GMT

KASK Unveils Mistral 3.0: A New Era of Aerodynamic Efficiency for Time-Trial and Triathlon

CHIUDUNO, ITALY, 4th June 2026 – KASK, the premium designer and manufacturer of high-quality helmets, announces the launch of the Mistral 3.0. Engineered to meet the evolving demands of elite time-trialists and triathletes, the Mistral 3.0 represents a significant leap forward in aerodynamic management and compliance.

While retaining the proven shell geometry and high-performance materials of its predecessor, the Mistral 3.0 introduces a refined aesthetic and a radical leap in optical technology: the Aero Pro Visor 3.0.

Press Kit HERE

Optimized for the “Extreme” Position

The modern aerodynamic silhouette has changed. With athletes adopting increasingly aggressive “head-down” positions, where the face is often partially shielded by the hands and forearms, managing airflow around the lower face and shoulders has become the new frontier of speed.

The Mistral 3.0 addresses this via a widened, cylindrical profile of the visor that minimizes turbulence in these critical zones. To ensure stability at high speeds, the chassis features three new lateral magnets integrated into the shell to secure the new Aero Pro Visor 3.0.

The Aero Pro Visor 3.0: Engineering Watts

The heart of the Mistral 3.0 is the all-new Aero Pro Visor 3.0. Developed and validated in a virtual environment and a physical wind tunnel with INEOS Grenadiers’ Filippo Ganna—and fresh off his dominant time-trial victory at the Giro d’Italia—the visor is a masterclass in marginal gains.

Constructed with a 3D-printed Nylon frame and a Polycarbonate lens, the entire assembly weighs just 70 grams, offering significant power savings over a standard visor:

6 watts saved at 45 km/h
8 watts saved at 50 km/h
11 watts saved at 55 km/h

Press Kit HERE

Design Without Compromise

The Mistral 3.0 debuts with a bold, refreshed graphic identity. Featuring prominent KASK branding on both flanks, the helmet is available in two timeless colorways: Black and White.

“The Mistral 3.0 is not just a refinement; it is a tactical response to the current racing landscape. By optimizing the interaction between the rider’s position and the air flowing toward the shoulders, we’ve managed to find speed where others see obstacles.”, appoints Marco Galli, KASK Marketing director.

The Aero Pro Visor 3.0 features an increased offset from the rider’s face, promoting airflow to eliminate condensation without sacrificing the laminar flow across the helmet’s surface. This ensures that even under maximum physical exertion, vision remains sharp and unobstructed.

About KASK

KASK, an Italian company founded in 2004, specializes in the development, design, and production of high-quality helmets. Both innovative and aesthetically appealing, KASK's entire collection represents an unbeatable blend of technological excellence, functionality, safety, comfort, and the timeless elegance of Made in Italy design. KASK helmets are suitable for all cycling disciplines—road cycling, mountain biking, triathlons, track racing, cyclo-cross—as well as for urban cycling. The company partners with a wide range of professional teams and top-level athletes to create helmets that continually push the boundaries of performance.

Apidura Launches Two New Aero Bolt-on Top Tube Modules

Athletic Affair — Thu, 11 Jun 2026 10:14:32 GMT

KEY HIGHLIGHTS

Ridden to victory by Specialised Off-Road Racing Team’s Sofia Gomez Villafane at this year’s Unbound 200 (Aero Bolt-On) and Robin Gemperle at Unbound XL (Aero Bolt-On Long)
Bolt-On Long Top Tube Module also available for increased carry capacity on long, fast days in the saddle
5cm of fore-aft adjustment on both Modules for precise alignment to the rear of the stem for maximum aerodynamic performance
Features a Carbon Stability Structure comprising of a carbon plate and high modulus internal rods ensures rigidity and an integrated fit
Both modules can be run in isolation or combined with the Aero Frame Module to create a complete watt-saving system
Weight & capacity: 95g, 0.4L (Aero Bolt-On Top Tube Module), 120g, 0.8L (Aero Bolt-On Long Top Tube Module)
Available for pre-order, estimated shipping end of July

Since launching our original Aero System last year in response gravel racing evolving to become moredefined by tactics, speed, efficiency and marginal gains, the scene continues to expand further alongwith the needs of the rider.

Adding a Bolt-On version of our Aero Top Tube Module was the next natural extension, followed by a Bolt-On Long version, to create a complete system designed to make you faster.

Of course to make any meaningful claims we needed to test the modules properly in the wind tunnel. Pro gravel racer Dylan Johnson found the Aero Bolt-On Top Tube Module saved 4.2 watts when used in isolation and 5.2 watts when used in combination with the Aero Frame Module.
Find out more and watch Dylan’s video here.

The real test however would come at the world’s biggest gravel race - Unbound, where a number of riders had put their trust in the Aero Top Tube Modules to give them the competitive edge. The results speak for themselves:

PODIUM PROVEN - UNBOUND 2026

Unbound XL

1st: Robin Gemperle - Aero Bolt-On Long

Unbound 200

1st: Sofia Gomez Villfane – Aero Bolt-On

2nd: Gee Schreuers - Aero Bolt-On Long

2nd: Matt Beers - Aero Bolt-On

5th: Keegan Swenson - Aero Bolt-On

Tested in the wind tunnel, trusted by pros, proven on the podium.

Aero Bolt-On Top Tube Module:

£68 €78 $98

Aero Bolt-On Long Module:

£92 €109 $141

Available to pre-order now, estimated shipping end pf July.

Product Pages:

About Apidura

Apidura creates technical, precision crafted bike luggage that sets records, wins races and supportsriders exploring continents, countries and cities. An independent family run business based in London,Apidura helps riders all over the world take their love of cycling further.

Monday Break - Issue 185

Mon, 08 Jun 2026 09:22:08 GMT

Zel Sport Fest

This past weekend, ZEL Costa Brava became the meeting point for a unique celebration of sport, wellness and community. Over three days, participants joined a packed program of activities including cycling, running, tennis, paddle yoga, HIIT sessions and recovery experiences, all set against the Mediterranean backdrop of the Costa Brava.

We brought together leading brands such as On, Gobik, ISDIN, Wilson, Amazfit, 226ERS and Café de Finca, alongside athletes, ambassadors, influencers and content creators who helped shape the experience both on and off the field. More than a sporting event, ZEL Sport Fest was designed as a space to connect through movement, discover new activities and share experiences with like-minded people.

A weekend that once again demonstrated how sport continues to evolve beyond performance—becoming a platform for community, wellbeing and meaningful connections.

Philippine Gravel Nationals

Philippine gravel is getting faster.

OVRLND GRVL in Clark delivered 110 kilometers of river crossings, climbs, and fast gravel. This year, the stakes were higher: national titles on the line and slots to the 2026 UCI Gravel World Championships in Nannup, Australia waiting at the finish.

Congratulations to the national champions, and to every rider who fought through the heat, pressure, and hard racing.

As for us, MOÚV Gravel Racing lined up, raced hard, and took the lessons home. We came back with stories, notes, and a clearer view of where Philippine gravel is headed.

Trail Running’s Cultural Expansion

Trail running is no longer just a niche endurance sport—it’s becoming a cultural movement. As road races and marathon medals flood social feeds, more runners are heading off-road in search of something less performative and more personal.

Fueled by a desire for nature, community and meaningful experiences, trail running is attracting a new generation of participants while reshaping opportunities across apparel, footwear, events and media. The result is a fast-growing category where lifestyle, identity and performance increasingly overlap.

Training for a hotter future

As global temperatures continue to rise, heat is becoming a new performance variable that athletes can no longer ignore. Elite teams are now treating heat adaptation much like nutrition or recovery—integrating acclimation protocols, environmental simulations and real-time monitoring into their training plans. The result is a growing divide between those prepared for a warmer world and those simply reacting to it, as climate resilience becomes an increasingly important competitive advantage in sport.

Read it Here

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The One Off

Athletic Affair — Mon, 08 Jun 2026 08:18:53 GMT

The One Off arrives as New Line for advanced exploration, where cycling engineering converges with avant-garde design and contemporary culture.

Yecla, Spain – June 8, 2026 – Gobik, a leading brand in premium cycling apparel engineering, is redefining the boundaries of athletic performance with the launch of The One Off. Conceived as an unrestricted territory for experimentation, this new line follows in the footsteps of creative movements that have previously transformed the fashion industry. Gobik introduces a brand-new line that elevates technical equipment into objects of high design and technical sophistication.

The One Off stems from a conceptual pursuit: the search for what does not yet exist. This new universe serves as an extension of Gobik’s vision into a more aspirational and uninhibited real—a space where extreme functionality meets an avant-garde aesthetic. Here, next-generation fabrics and unprecedented patterns take shape, entirely free from the constraints of commercial seasons or mass-market consumer trends.

Full Press Kit

A New Brand Frontier

Driven by the premise “What if the question matters more than the answer?”, this new line shifts the focus away from the standard product cycle to center on the development process itself and a completely new design language.

“The One Off was born with global relevance in mind, leveraging Gobik’s technical expertise,” explains David Martínez, Marketing Manager at Gobik. “It is aimed at individuals with a deep appreciation for fashion and design—those who view technical apparel as a form of cultural expression and understand that true excellence stems from exclusivity and creative risk.”

This launch opens a unique space where cycling intersects with contemporary culture and technical innovation. In The One Off, products are presented as unrepeatable—almost artisanal in conception, yet highly technological in execution.

It is Gobik’s most radical expression yet, designed specifically for those seeking something genuinely new and unique.

Full Press Kit

Monday Break - Issue 184

Mon, 01 Jun 2026 12:40:22 GMT

Unbound Week

Another Unbound for the books.

While we couldn’t be in the mud fields of Kansas this year, it was another incredible week supporting riders, brands and fans from around the world. Through Fantasy Gravel, thousands of people followed every attack, puncture, comeback and finish line moment, helping us bring the race closer to gravel fans everywhere.

A huge thank you to everyone who played along, supported the platform, and to the riders and team managers who always find a moment for us, even during the busiest week of the season. And of course, congratulations to the LifeTime and Unbound teams for delivering another unforgettable event.

KASK Carbo-Loading

We started the week the Italian way.

Together with KASK, we launched a carbo-loading activation designed to bring a taste of Italy to Kansas. Pizza inspired by KASK helmet colours, packs of pasta for riders, and plenty of pre-race conversations created the perfect atmosphere ahead of race day.

We also visited the Velocio/Enve and The Grip houses, where the KASK team cooked for athletes and staff, bringing a little piece of Italian hospitality to Emporia.

After all, pasta makes people happy, and maybe a little faster too 🙂

Apidura racing Mood

What a week for Apidura.

The week started with the exciting news that the Specialized Off-Road Team would be using Apidura AeroSystem products, and the results quickly followed.

🥇 XL men’s

🥈 200 Men’s

🥇🥈 200 Women’s

🥈 XL Women’s

Beyond the podiums, it was impressive to see so many riders across the field trusting Apidura products for one of the toughest gravel races in the world.

Fantasy Gravel

Fantasy Gravel continues to grow beyond anything we imagined.

Fans from more than 65 countries followed the race through our live coverage, rankings and updates, generating more than 2.5 million engagements across the app and Instagram during race week.

Following races, sharing stories and bringing fans closer to the action is why we started this project, and Unbound once again reminded us how special the gravel community can be.

Congratulations to every rider who lined up and pushed their limits out there. The XL and Unbound 200 delivered another weekend of incredible racing, emotion and stories worth telling.

We love gravel racing.

On Squad Race Barcelona

Last Friday, Barcelona played host to another edition of the On Squad Race, bringing together runners from across Spain, France and Italy for an evening of pure team racing.

Set against the backdrop of the iconic Castell de Montjuïc, 48 squads and 192 runners took on a demanding 4x4 relay format. Short, explosive efforts, quick transitions and no room for mistakes made for a race where teamwork was just as important as speed.

Running on the new Cloudmonster 3, every athlete gave everything for their squad, chasing not only the win but also a place at the World Final in Los Angeles.

After an intense battle on the castle grounds, Jolie Foulée emerged as the fastest team of the day, securing their ticket to represent their city on the global stage in LA.

Another great project supporting our client On, helping bring communities together through sport and creating experiences that go far beyond race day.

A great reminder that while running may often feel like an individual sport, some of the best moments happen when you race together.

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Monday Break - Issue 183

Mon, 25 May 2026 09:34:06 GMT

Gobik Tattoo Party at Nové Město

This weekend at the UCI World Cup in Nové Město, Gobik transformed its stand into a full-on celebration of cycling culture with the Speed Tattoo activation. Throughout the weekend, riders, fans and visitors stopped by to get custom temporary tattoos, turning the space into one of the liveliest meeting points of the event.

Is Taiwan’s bike industry losing its luster?

For decades, Taiwan has been known as the “Bicycle Kingdom.” But it is now under mounting pressure. From the rapid rise of China’s e-bike giants to a growing push in Europe to reshore manufacturing, Taiwan’s bike industry is entering a period of change. How can it navigate this new landscape?

Listen 🎧 to the interesting talk with Elisa Chiu about that topic.

Podcast

Zel Sport Fest - COSTA BRAVA

Set against the Mediterranean backdrop of Costa Brava, ZEL Sport Fest brings together sport, wellness and lifestyle for a three-day community-driven experience. From cycling rides and run sessions to padel yoga, tennis, and recovery-focused activities, the festival is designed to explore movement in all its forms. Alongside talks, experiences and moments shared with athletes, ambassadors and experts, the event reflects a growing shift toward sport as a way to connect, recharge and build community beyond competition.

Join the event :)

Gobik x Paceline Cycling Hub

This weekend, we headed south of Manila to celebrate the first anniversary of Paceline cycling hub and HombaseCafe, a community-driven space bringing together cyclists, runners, coffee and good people.

Over the past year, it has become one of our favourite spots to start rides, connect with the local scene and, of course, enjoy a proper tambay after the ride.

That’s why it felt special to celebrate the anniversary together while also launching the new Gobik corner inside the space, alongside a custom collaboration created especially for the occasion.

A beautiful reminder that the best projects always start with community.

Zwift adquieres Rouvy

Zwift accelerates its mission to make more people active, more often with the acquisition of ROUVY.

The move brings together two major players in the indoor cycling space, combining different experiences and approaches with one shared objective: continue growing cycling worldwide and inspire more people to ride.

A significant step for the future of virtual cycling and the evolution of how communities connect through sport.

Press Release

Unbound 2026 x Fantasy Gravel is ON!!!

Unbound turns 20 — and we’re heading to Emporia.
Tomorrow we’ll be landing in Emporia, Kansas, for Unbound Gravel, as the world’s biggest gravel race celebrates its 20th anniversary. Two decades of dust, endurance and gravel culture have turned Unbound into far more than a race—it’s become the beating heart of the global gravel scene.
We’ll be activating at the expo together with KASK, so if you’re around, come say hi.
And make sure to follow Fantasy Gravel and our socials to keep up with everything happening throughout the week and the race :)

Make Your Picks!

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Monday Break - Issue 182

Mon, 18 May 2026 08:37:34 GMT

CIAO2000 Taiwan by Wilier

Ride Fast, Smile Faster

We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.

Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.

From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.

We had so much fun :)

Gobik’s UNITY26 collection Singapore

Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.

But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.

To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.

Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.

Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.

The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.

Adidas x Satisfy - The Circle Pit

With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.

Oatly opens the world’s first bike-thru café

Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.

Zara Overtakes Nike at Brand Value

For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.

Check the News

LOEWE and On push performance into luxury territory

LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.

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Monday Break - Issue 181

Mon, 11 May 2026 09:13:24 GMT

Manila × Alba Optics

When everything makes sense.

We always said that moving to Asia was beyond business.
On a personal level, we also want to help put a spotlight on the region — to show the world the cycling culture that exists here.

The community, the people, the riders we meet day by day…
that’s what makes this journey special. And being able to connect all of this with iconic brands makes it even more meaningful.

This weekend we brought the co-founder of Alba Optics to Manila to share rides, spend time with the cycling and running community and, of course, eat pizza together.

Big thanks to Mouv and the La Course Velo team for making it happen — and to everyone who showed up and shared the weekend with us.

Shanghai Cycle Show

Our first time at the China Cycle in Shanghai — and we absolutely loved the vibe.

A perfect mix of meeting clients and friends while also discovering new brands coming strong from the Asian market.

Three intense days of meetings, conversations and new projects across Europe and Asia. But as always, our favourite part was the afterworks — sharing time with key people from the industry and continuing to grow the cycling scene worldwide together.

Big thanks to everyone we crossed paths with in Shanghai and shared a beer (or two) with along the way.

Google Finally Made a Fitness Tracker

Google just introduced a new screenless fitness tracker, stepping into the space between traditional smartwatches and recovery-focused wearables like Whoop.
A minimalist approach that says a lot about where health tech — and our relationship with screens — might be heading.

Satisfy Returns to Cocodona 250

At mile 100 of the Cocodona 250, SATISFY is rethinking what a fuel station can be.
More than just a checkpoint, the Fain Ranch takeover becomes a space to reset — blending performance nutrition, hospitality and atmosphere into an experience designed for runners pushing through one of the toughest races on earth.

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Wilier Rapida LAUNCH

Athletic Affair — Mon, 11 May 2026 07:42:07 GMT

Stand Out. Ride Rapida.
The new gateway to the Wilier Road range.

Rapida stems from a simple idea: speed is, first and foremost, whatever feels right for you. Fluid, made for everyday riding, built around your rhythm. A personal speed, experienced before it is measured.

Rapida carries the Wilier identity in every line. Design, technology and character meet in a project designed to make the Wilier experience accessible to a wider audience, with the same design focus that defines the entire range.

Wilier’s design philosophy now has a new entry point: open, accessible, authentic.

Press Kit

Is Rapida Your Kind of Ride?

For those who want to stand out with a designer bike that is instantly recognisable, before you even get on it. For those who love long rides but desire a reactive, dynamic feel. For those choosing Wilier for the first time without sacrificing the brand's sporting character.

Geometry: A Finely Tuned Balance

The exact point where speed and distance coexist. A precision-engineered balance, with a riding position that retains the brand’s racing character without penalising comfort on long days out. The stack height sits midway between our pure racing models and our endurance range: the result is a fast, stable and accessible bike, capable of ensuring efficiency and control on every ride.

Press Kit

Technical Features

Monocoque carbon cockpit with internal cable routing.

Total cable integration defines the bike's lines: clean, modern and aggressive. The monocoque carbon cockpit helps create an immediately recognisable silhouette.

NACA airfoils on frame, fork and seatpost

Sharp aerodynamic shapes improve efficiency while maintaining elegant design. The carbon seatpost with integrated clamp maintains clean lines down to the last detail.

Tyre clearance up to 36 mm
Rapida expands your riding possibilities: from perfect tarmac to gravel roads. The generous tyre clearance allows for wider rubber, offering more comfort, safety, and control.

1x and 2x compatibility with UDH

A removable derailleur support allows for both single and double chainring setups. This is a versatile solution, ready to evolve Rapida with modern 1x road groupsets.

86.5 mm Press Fit bottom bracket

A proven technical standard shared with the rest of the Wilier road range.

Press Kit

Monday Break - Issue 180

Tue, 05 May 2026 11:08:17 GMT

SRAM - Meet the Locals & Expo & House

Traka week has come and gone — and what a week it was.
We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.
Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.

Gobik Gravel Times

Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.
We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.
We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.
What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.

ALBA OPTICS - MOMENTUM FEMME

Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.

They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.
The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.

QUOC Pop - Up

We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.
Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.

With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.

More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.

Factor - Palau Fugit

We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.
That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.
It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.

Fantasy Gravel

And of course, our baby, Fantasy Gravel was at the center of it all.
Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.
A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.
From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.

China Cycle 2026

Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.

If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.

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Check Their Activities Here :)

Monday Break - Issue 179

Mon, 27 Apr 2026 12:55:12 GMT

OUR OWN TRAKA CALENDAR

The Traka week is here — and with it comes one of the most exciting moments of the gravel calendar.

For a few days, Girona becomes the global meeting point for riders, brands, and cycling enthusiasts from around the world, all drawn together by the spirit of adventure, performance, and community that defines The Traka.

This special edition of Monday Break is dedicated entirely to Traka Week — your go-to agenda for everything happening on and off the bike. From rides and activations to gatherings, launches, and celebrations, here’s what’s on across the week in Girona.

Whether you’re racing, supporting, or simply soaking up the atmosphere, this is your guide to making the most of it.

MONDAY 27.04

18h : Sram “Meet the Locals”

Discover the routes and rhythms of the region with our Meet the Local Gravel Ride. Join us for a 6:00pm meet up, with a 6:30pm roll out, for a relaxed social spin guided by local flavor and knowledge. Expect friendly vibes, flowing gravel, and great local company.

TUESDAY 28.04

10h - 18h QUOC Pop - Up Opening

We’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily

17:45h - Mattia de Marchi Talk at Odeon by Cafe du Cycliste

WEDNESDAY 29.04

9h SMITH X QUOC RIDE

Join us in celebrating the launch of SMITH x QUOC's incoming Strata Collection.
We'll head over to some local gravel trails from QUOC Pop-Up store, social pace, everyone is welcome.
Meet 09:00am // Roll out 09:30am

19h SMITH X QUOC PARTY

Join us for the launch of SMITH x QUOC, with music, pizza, beers and exclusive access to limited editions.
Join us for the exclusive unearthing of SMITH x QUOC’s all new collaboration. Be the first to try out the latest drops, shop limited editions and mingle with fellow racers in an evening filled with music, pizza and beers.

THURSDAY 30.04

Alba Optics - MOMENTUM FEMME

Introducing MOMENTUM FEMME — an Alba Optics project dedicated to female-led stories, real experiences and shared journeys. Driven by connection and community.
The first series will be hosted at Temple Running store in Girona for the TRAKA week, from 29 April to 2 May. Kicking off the conversation with a limited edition DELTA LEI, available only from selected Girona retailers. An exclusive colour frame, that comes in a special two-lens (VZUM F-LENS FLM and VZUM SALMON) bundle.

18h : Alba Optics - Momentum Femme Social Run at Temple Running
19h - 21h : Alba Optics - Momentum Femme Happy Hour at Temple Running

» SRAM SCAVENGER HUNT «
During all day at the Sram booth, get your QR and check the points :)

18h - 19h Athletes Presentation 200 & 360

FRIDAY 1.05 - Race Day!

5:50h - 6:10h START 360
6:30 START 560 (TBC)

SATURDAY 2.05 - RACE & PARTY :)

6:50h - 7:40h START 200

18:30h Holly Fries by The Grip & Wilier at ESC

19h Factor After Party at Palau Fugit (Private event)

SUNDAY 3.05

8:15h START 100

12h - 14h HUTCHINSON Happy Hour

GOBIK on TRAKA WEEK

Keep an eye on Gobik and our socials during the week of Traka in Girona, more to come. You’ll have the brand right in your hands.

Fantasy Gravel - Make your Hot Picks :)

Time to play! Make sure to go to the app and make your hot picks, keep an eye on your chosen riders on race day, and follow them on the Fantasy Gravel app.

Make your Hot Picks

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Monday Break - Issue 178

Mon, 20 Apr 2026 11:07:22 GMT

Sea Otter Classic - LTGP First Stop

The 2026 LTGP league, kicked off in style at the Sea Otter Classic, opening the Life Time Grand Prix with fast, tactical racing in both fields.
In the men’s race, Bradyn Lange delivered a breakthrough win, outsprinting Keegan Swenson after more than 140 km of racing. On the women’s side, Sofía Gómez Villafañe took the victory, confirming her status as one of the top riders in the series.
A high-level start to the season that once again showed just how competitive and unpredictable elite gravel has become.

How tennis stars forced a rule change and won a fight to access their health data

Tennis is opening the door to wearable tech. The French Open will trial devices like Whoop, allowing players to access real-time biometric data during matches.
After recent pushback from athletes, the move signals a shift toward a more data-driven future in the sport.

Even before the Boston Marathon started, Nike found itself at the center of controversy. A sign reading “Runners Welcome. Walkers Tolerated” sparked backlash for its exclusionary tone—highlighting an ongoing debate around inclusivity in running.
The brand quickly removed the message, but the conversation remains: who really belongs on the start line?

Check Their Activities Here :)

QUOC Pop - Up for The Traka

This Traka week, we’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.
📍 28 Apr – 4 May | 10AM–6PM daily
More info and sign-ups via the link. See you there.

The Women’s Gravel Ride | The Traka & SRAM

The Women’s Gravel Ride at The Traka, supported by SRAM, is back in Girona. A relaxed, social ride to kick off race week, bringing together familiar faces and new riders before the action begins.
Happening on Sunday 26th, it’s a 40 km ride starting at SRAM House, with coffee, portraits, and a post-ride hangout featuring food, raffles, and a mechanic workshop.
📍 26/4 | 10:30 AM | Girona
Link for registration:

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Monday Break - Issue 177

Mon, 13 Apr 2026 08:07:20 GMT

Paris - Roubaix for the books

Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

Read It

Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

Read It

The Price of Winning‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‌‍‌‍‌‍‌‍‍‌‌‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‌‌‌‌‌‌‍‌‌‍‍‌‌‍‍‌‍‌‍‍‌‌‍‌‌‌‍‍‌‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‍‌‌‍‌‍‌‍‍‍‌‍‌‍‌‍‌‌‍‍‌‌‌‍‌‍‌‍‌‌‌‌‍‍‌‍‌‍‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‌‍‌‌‍‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‌‌‍‍‌‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

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Monday Break - Issue 176

Tue, 07 Apr 2026 10:17:04 GMT

Tour of Flanders x Gobik

Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

Read the story

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Monday Break - Issue 175

Mon, 30 Mar 2026 08:52:18 GMT

Taipei Cycle Show — on the ground

Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.

More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.

For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.

And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.

Taipei confirms it: Asia is moving fast, and being present is no longer optional.

Fantasy Gravel x The Hills

The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.

A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.

On the race side, both fields delivered.

In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.

In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.

Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.

A big thank you for the trust — great way to kick off the season.

Watch the content

On takes over Tsim Sha Tsui’s Avenue of Stars

Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.

Murakami, running and culture.

A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.
In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.
Sometimes the best inspiration comes from outside our industry.

Read full article

Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.

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Monday Break - Issue 174

Mon, 23 Mar 2026 11:19:17 GMT

In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.
If you’re heading to Taipei, now’s a good time to connect.

Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.
As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.
Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

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