Another Unbound for the books.

While we couldn’t be in the mud fields of Kansas this year, it was another incredible week supporting riders, brands and fans from around the world. Through Fantasy Gravel, thousands of people followed every attack, puncture, comeback and finish line moment, helping us bring the race closer to gravel fans everywhere.

A huge thank you to everyone who played along, supported the platform, and to the riders and team managers who always find a moment for us, even during the busiest week of the season. And of course, congratulations to the LifeTime and Unbound teams for delivering another unforgettable event.

KASK Carbo-Loading

We started the week the Italian way.

Together with KASK, we launched a carbo-loading activation designed to bring a taste of Italy to Kansas. Pizza inspired by KASK helmet colours, packs of pasta for riders, and plenty of pre-race conversations created the perfect atmosphere ahead of race day.

We also visited the Velocio/Enve and The Grip houses, where the KASK team cooked for athletes and staff, bringing a little piece of Italian hospitality to Emporia.

After all, pasta makes people happy, and maybe a little faster too 🙂

Apidura racing Mood

What a week for Apidura.

The week started with the exciting news that the Specialized Off-Road Team would be using Apidura AeroSystem products, and the results quickly followed.

🥇 XL men’s

🥈 200 Men’s

🥇🥈 200 Women’s

🥈 XL Women’s

Beyond the podiums, it was impressive to see so many riders across the field trusting Apidura products for one of the toughest gravel races in the world.

Fantasy Gravel

Fantasy Gravel continues to grow beyond anything we imagined.

Fans from more than 65 countries followed the race through our live coverage, rankings and updates, generating more than 2.5 million engagements across the app and Instagram during race week.

Following races, sharing stories and bringing fans closer to the action is why we started this project, and Unbound once again reminded us how special the gravel community can be.

Congratulations to every rider who lined up and pushed their limits out there. The XL and Unbound 200 delivered another weekend of incredible racing, emotion and stories worth telling.

We love gravel racing.

On Squad Race Barcelona

Last Friday, Barcelona played host to another edition of the On Squad Race, bringing together runners from across Spain, France and Italy for an evening of pure team racing.

Set against the backdrop of the iconic Castell de Montjuïc, 48 squads and 192 runners took on a demanding 4x4 relay format. Short, explosive efforts, quick transitions and no room for mistakes made for a race where teamwork was just as important as speed.

Running on the new Cloudmonster 3, every athlete gave everything for their squad, chasing not only the win but also a place at the World Final in Los Angeles.

After an intense battle on the castle grounds, Jolie Foulée emerged as the fastest team of the day, securing their ticket to represent their city on the global stage in LA.

Another great project supporting our client On, helping bring communities together through sport and creating experiences that go far beyond race day.

A great reminder that while running may often feel like an individual sport, some of the best moments happen when you race together.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

This weekend at the UCI World Cup in Nové Město, Gobik transformed its stand into a full-on celebration of cycling culture with the Speed Tattoo activation. Throughout the weekend, riders, fans and visitors stopped by to get custom temporary tattoos, turning the space into one of the liveliest meeting points of the event.

Is Taiwan’s bike industry losing its luster?

For decades, Taiwan has been known as the “Bicycle Kingdom.” But it is now under mounting pressure. From the rapid rise of China’s e-bike giants to a growing push in Europe to reshore manufacturing, Taiwan’s bike industry is entering a period of change. How can it navigate this new landscape?

Listen 🎧 to the interesting talk with Elisa Chiu about that topic.

Podcast

Zel Sport Fest - COSTA BRAVA

Set against the Mediterranean backdrop of Costa Brava, ZEL Sport Fest brings together sport, wellness and lifestyle for a three-day community-driven experience. From cycling rides and run sessions to padel yoga, tennis, and recovery-focused activities, the festival is designed to explore movement in all its forms. Alongside talks, experiences and moments shared with athletes, ambassadors and experts, the event reflects a growing shift toward sport as a way to connect, recharge and build community beyond competition.

Join the event :)

Gobik x Paceline Cycling Hub

This weekend, we headed south of Manila to celebrate the first anniversary of Paceline cycling hub and HombaseCafe, a community-driven space bringing together cyclists, runners, coffee and good people.

Over the past year, it has become one of our favourite spots to start rides, connect with the local scene and, of course, enjoy a proper tambay after the ride.

That’s why it felt special to celebrate the anniversary together while also launching the new Gobik corner inside the space, alongside a custom collaboration created especially for the occasion.

A beautiful reminder that the best projects always start with community.

Zwift adquieres Rouvy

Zwift accelerates its mission to make more people active, more often with the acquisition of ROUVY.

The move brings together two major players in the indoor cycling space, combining different experiences and approaches with one shared objective: continue growing cycling worldwide and inspire more people to ride.

A significant step for the future of virtual cycling and the evolution of how communities connect through sport.

Press Release

Unbound 2026 x Fantasy Gravel is ON!!!

Unbound turns 20 — and we’re heading to Emporia.

Tomorrow we’ll be landing in Emporia, Kansas, for Unbound Gravel, as the world’s biggest gravel race celebrates its 20th anniversary. Two decades of dust, endurance and gravel culture have turned Unbound into far more than a race—it’s become the beating heart of the global gravel scene.

We’ll be activating at the expo together with KASK, so if you’re around, come say hi.

And make sure to follow Fantasy Gravel and our socials to keep up with everything happening throughout the week and the race :)

Make Your Picks!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Ride Fast, Smile Faster

We came back to Taipei to support Wilier Triestina at the Ciao2000 Gran Fondo.

Almost 700 cyclists joined the ride, and we had one mission:
make people smile during the toughest moments on the steep Taipei climbs.

From the first riders to the last ones crossing by, thank you for all the smiles and good energy along the road.

We had so much fun :)

Check it out

Gobik’s UNITY26 collection Singapore

Last Friday we officially launched Gobik’s UNITY26 collection in Singapore together with Entro.

But more than a product launch, the idea was simple: celebrate the cycling communities shaping the culture of the Lion City.

To make it authentic, we sent mini analogue cameras to different crews across Singapore and invited them to document their world from the saddle of the bike — rides, people, routes, moments and their own perspective of the city.

Each community selected their two favourite shots, which we later printed and displayed during the launch night. Throughout the evening, guests voted for their favourite photos, with Syndicate, Lyfestyle Research and Five45 taking home UNITY26 T-shirts.

Over 80 people joined us for a night full of burgers, drinks, conversations and good energy.

The best part? Seeing once again how sport keeps bringing people together and creating the kind of connections and communities we truly believe in.

Adidas x Satisfy - The Circle Pit

With The Circle Pit, adidas and Satisfy blur the line between sport, music and culture—transforming a run into an immersive, high-energy experience inspired by live concerts and underground scenes. More than a product collaboration, the project reflects how running brands are increasingly building communities through emotion, identity and shared experiences rather than performance alone.

Oatly opens the world’s first bike-thru café

Oatly has launched a bike-thru pop-up in Amsterdam, reimagining the classic drive-thru for one of the world’s most bike-centric cities. Built around cycling culture, specialty coffee and convenience, the activation reflects how brands are increasingly designing experiences around local habits and urban lifestyles—where movement, community and sustainability naturally intersect.

Check it out!

Zara Overtakes Nike at Brand Value

For the first time, Zara has surpassed Nike to become the world’s most valuable mainstream fashion brand, according to Kantar’s latest rankings. The shift reflects more than changing numbers—it signals how speed, retail experience and cultural relevance are reshaping global brand power, at a time when traditional sportswear giants are facing increasing pressure from both fashion and performance challengers.

Check the News

LOEWE and On push performance into luxury territory

LOEWE and On unveil the LightSpray Cloudmonster, a limited-release silhouette combining Swiss performance engineering with luxury fashion design. Built around On’s futuristic LightSpray™ technology—a seamless sprayed upper produced in just minutes—the collaboration reflects how innovation, craftsmanship and cultural positioning are increasingly shaping the next generation of sportswear.

Check it out!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

When everything makes sense.

We always said that moving to Asia was beyond business.
On a personal level, we also want to help put a spotlight on the region — to show the world the cycling culture that exists here.

The community, the people, the riders we meet day by day…
that’s what makes this journey special. And being able to connect all of this with iconic brands makes it even more meaningful.

This weekend we brought the co-founder of Alba Optics to Manila to share rides, spend time with the cycling and running community and, of course, eat pizza together.

Big thanks to Mouv and the La Course Velo team for making it happen — and to everyone who showed up and shared the weekend with us.

Shanghai Cycle Show

Our first time at the China Cycle in Shanghai — and we absolutely loved the vibe.

A perfect mix of meeting clients and friends while also discovering new brands coming strong from the Asian market.

Three intense days of meetings, conversations and new projects across Europe and Asia. But as always, our favourite part was the afterworks — sharing time with key people from the industry and continuing to grow the cycling scene worldwide together.

Big thanks to everyone we crossed paths with in Shanghai and shared a beer (or two) with along the way.

Google Finally Made a Fitness Tracker

Google just introduced a new screenless fitness tracker, stepping into the space between traditional smartwatches and recovery-focused wearables like Whoop.

A minimalist approach that says a lot about where health tech — and our relationship with screens — might be heading.

Read More

Rachel Entrekin’s Cocodona 250 Course Record

Satisfy Returns to Cocodona 250

At mile 100 of the Cocodona 250, SATISFY is rethinking what a fuel station can be.

More than just a checkpoint, the Fain Ranch takeover becomes a space to reset — blending performance nutrition, hospitality and atmosphere into an experience designed for runners pushing through one of the toughest races on earth.

Check it out

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Stand Out. Ride Rapida.
The new gateway to the Wilier Road range.

Rapida stems from a simple idea: speed is, first and foremost, whatever feels right for you. Fluid, made for everyday riding, built around your rhythm. A personal speed, experienced before it is measured.

Rapida carries the Wilier identity in every line. Design, technology and character meet in a project designed to make the Wilier experience accessible to a wider audience, with the same design focus that defines the entire range.

Wilier’s design philosophy now has a new entry point: open, accessible, authentic.

Press Kit

Is Rapida Your Kind of Ride?

For those who want to stand out with a designer bike that is instantly recognisable, before you even get on it. For those who love long rides but desire a reactive, dynamic feel. For those choosing Wilier for the first time without sacrificing the brand's sporting character.

Geometry: A Finely Tuned Balance

The exact point where speed and distance coexist. A precision-engineered balance, with a riding position that retains the brand’s racing character without penalising comfort on long days out. The stack height sits midway between our pure racing models and our endurance range: the result is a fast, stable and accessible bike, capable of ensuring efficiency and control on every ride.

Press Kit

Technical Features

Monocoque carbon cockpit with internal cable routing.

Total cable integration defines the bike's lines: clean, modern and aggressive. The monocoque carbon cockpit helps create an immediately recognisable silhouette.

NACA airfoils on frame, fork and seatpost

Sharp aerodynamic shapes improve efficiency while maintaining elegant design. The carbon seatpost with integrated clamp maintains clean lines down to the last detail.

Tyre clearance up to 36 mm
Rapida expands your riding possibilities: from perfect tarmac to gravel roads. The generous tyre clearance allows for wider rubber, offering more comfort, safety, and control.

1x and 2x compatibility with UDH

A removable derailleur support allows for both single and double chainring setups. This is a versatile solution, ready to evolve Rapida with modern 1x road groupsets.

86.5 mm Press Fit bottom bracket

A proven technical standard shared with the rest of the Wilier road range.

Press Kit

Traka week has come and gone — and what a week it was.

We were deeply involved across the entire week, starting with SRAM, where we managed the SRAM House and helped bring a full program of activities to life. One of the highlights for us was hosting our own SRAM Meet the Locals ride — a social spin through Girona followed by traditional Catalan food and a fun twist: teaching cyclists from all over the world some classic cycling vocabulary in Catalan. Equal parts ride, culture, and good laughs.

Over at the Traka Expo, we kept things rolling every day with coffee on hand, fresh macarons, and a steady flow of people stopping by. And to close things out, Saturday’s sangria party brought everyone together for one last celebration — the perfect way to wrap up an unforgettable week.

Gobik Gravel Times

Another highlight from the week was The Gravel Times with Gobik — a project that quickly took on a life of its own.

We created a printed newspaper packed with interviews, insights from Traka week, features on Gobik athletes, plus a few unexpected touches like a game and even a horoscope. Something tangible, something people could pick up, read, and keep.

We distributed it across Girona, partnering with two of the city’s most iconic kiosks — and from there, it spread fast. People were actively looking for it, grabbing copies throughout the week, and you could see it everywhere: in coffee stops, before rides, in quiet corners around the city.

What started as an idea turned into one of the most visible moments of the week — with Girona fully immersed in The Gravel Times.

ALBA OPTICS - MOMENTUM FEMME

Alba Optics, presented their new Momentum Femme sunglasses, with a Women Run and Party at Temple Running Girona.

They brought together a women’s run through the city — a different rhythm from the usual Traka pace, but one that felt just as relevant. It was less about performance, more about connection.

The run flowed into a laid-back gathering, with a curated setup, product moments, and a few fun touches along the way. A space that felt intentional, relaxed, and genuinely community-driven.

QUOC Pop - Up

We also brought QUOC to life during Traka week with a dedicated pop-up in Girona.

Designed as a clean and considered space, it became a natural meeting point throughout the week — a place to discover the latest from QUOC up close, connect, and take a pause from the constant pace of Traka.

With different activities as rides and parties, where people could see the SMITH x QUOC new collab and custom their shoes or tee’s.

More than just a product showcase, it was about creating an environment that reflected the brand: thoughtful, design-led, and quietly confident.

Factor - Palau Fugit

We helped bring Factor presence across Girona to life through a series of venue takeovers — with Palau Fugit as the standout moment of the week.

That’s where we hosted the Factor After Traka Party, gathering the community for an evening that felt both celebratory and intentional. The night also marked the presentation of the new Factor Sarana — the bike Víctor Bosoni rode to win Traka 560.

It was a mix of conversations, connections, and shared moments. A chance to meet the athletes, exchange stories, and properly close out the week in true Traka fashion.

Fantasy Gravel

And of course, our baby, Fantasy Gravel was at the center of it all.

Throughout the week, we were out capturing conversations with athletes — building stories, insights, and context around the races. Once things kicked off, we followed the action closely, bringing the community along for the ride in real time.

A standout moment came during Traka 560, where alongside the launch of the new Factor Sarana, we partnered with Factor on a full takeover of the race’s communication.

From pre-race interviews to live race coverage, it was about creating a deeper layer to the experience — one that goes beyond just results.

China Cycle 2026

Our team is heading to China Cycle for the first time, with a series of interesting meetings already lined up. We’re really excited to be there as part of our Asia expansion, supporting both Apidura and Alba Optics.

If you’re attending the show, feel free to send us an email — happy to grab a coffee and connect.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

The Traka week is here — and with it comes one of the most exciting moments of the gravel calendar.

For a few days, Girona becomes the global meeting point for riders, brands, and cycling enthusiasts from around the world, all drawn together by the spirit of adventure, performance, and community that defines The Traka.

This special edition of Monday Break is dedicated entirely to Traka Week — your go-to agenda for everything happening on and off the bike. From rides and activations to gatherings, launches, and celebrations, here’s what’s on across the week in Girona.

Whether you’re racing, supporting, or simply soaking up the atmosphere, this is your guide to making the most of it.

MONDAY 27.04

18h : Sram “Meet the Locals”

Discover the routes and rhythms of the region with our Meet the Local Gravel Ride. Join us for a 6:00pm meet up, with a 6:30pm roll out, for a relaxed social spin guided by local flavor and knowledge. Expect friendly vibes, flowing gravel, and great local company.

Sign in here

TUESDAY 28.04

10h - 18h QUOC Pop - Up Opening

We’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.

📍 28 Apr – 4 May | 10AM–6PM daily

Check Their Activities Here :)

17:45h - Mattia de Marchi Talk at Odeon by Cafe du Cycliste

WEDNESDAY 29.04

9h SMITH X QUOC RIDE

Join us in celebrating the launch of SMITH x QUOC's incoming Strata Collection.
We'll head over to some local gravel trails from QUOC Pop-Up store, social pace, everyone is welcome.
Meet 09:00am // Roll out 09:30am

Sign in

19h SMITH X QUOC PARTY

Join us for the launch of SMITH x QUOC, with music, pizza, beers and exclusive access to limited editions.

Join us for the exclusive unearthing of SMITH x QUOC’s all new collaboration. Be the first to try out the latest drops, shop limited editions and mingle with fellow racers in an evening filled with music, pizza and beers.

Sign in

THURSDAY 30.04

Alba Optics - MOMENTUM FEMME

Introducing MOMENTUM FEMME — an Alba Optics project dedicated to female-led stories, real experiences and shared journeys. Driven by connection and community.

The first series will be hosted at Temple Running store in Girona for the TRAKA week, from 29 April to 2 May. Kicking off the conversation with a limited edition DELTA LEI, available only from selected Girona retailers. An exclusive colour frame, that comes in a special two-lens (VZUM F-LENS FLM and VZUM SALMON) bundle.

18h : Alba Optics - Momentum Femme Social Run at Temple Running
19h - 21h : Alba Optics - Momentum Femme Happy Hour at Temple Running

Check it out

» SRAM SCAVENGER HUNT «
During all day at the Sram booth, get your QR and check the points :)

18h - 19h Athletes Presentation 200 & 360

FRIDAY 1.05 - Race Day!

5:50h - 6:10h START 360
6:30 START 560 (TBC)

SATURDAY 2.05 - RACE & PARTY :)

6:50h - 7:40h START 200

18:30h Holly Fries by The Grip & Wilier at ESC

19h Factor After Party at Palau Fugit (Private event)

SUNDAY 3.05

8:15h START 100

12h - 14h HUTCHINSON Happy Hour

GOBIK on TRAKA WEEK

Keep an eye on Gobik and our socials during the week of Traka in Girona, more to come. You’ll have the brand right in your hands.

Fantasy Gravel - Make your Hot Picks :)

Time to play! Make sure to go to the app and make your hot picks, keep an eye on your chosen riders on race day, and follow them on the Fantasy Gravel app.

Make your Hot Picks

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

The 2026 LTGP league, kicked off in style at the Sea Otter Classic, opening the Life Time Grand Prix with fast, tactical racing in both fields.

In the men’s race, Bradyn Lange delivered a breakthrough win, outsprinting Keegan Swenson after more than 140 km of racing. On the women’s side, Sofía Gómez Villafañe took the victory, confirming her status as one of the top riders in the series.

A high-level start to the season that once again showed just how competitive and unpredictable elite gravel has become.

How tennis stars forced a rule change and won a fight to access their health data

Tennis is opening the door to wearable tech. The French Open will trial devices like Whoop, allowing players to access real-time biometric data during matches.

After recent pushback from athletes, the move signals a shift toward a more data-driven future in the sport.

Read More

Nike Removes Controversial Sign in Boston

Even before the Boston Marathon started, Nike found itself at the center of controversy. A sign reading “Runners Welcome. Walkers Tolerated” sparked backlash for its exclusionary tone—highlighting an ongoing debate around inclusivity in running.

The brand quickly removed the message, but the conversation remains: who really belongs on the start line?

Read it

QUOC Pop - Up for The Traka

This Traka week, we’re supporting QUOC as they open a Pop Up Space in Girona at Kreative Therapy. Seven days of rides, community moments, and exclusive drops, designed as a hub before and after race days.

📍 28 Apr – 4 May | 10AM–6PM daily

More info and sign-ups via the link. See you there.

Check Their Activities Here :)

The Women’s Gravel Ride | The Traka & SRAM

The Women’s Gravel Ride at The Traka, supported by SRAM, is back in Girona. A relaxed, social ride to kick off race week, bringing together familiar faces and new riders before the action begins.

Happening on Sunday 26th, it’s a 40 km ride starting at SRAM House, with coffee, portraits, and a post-ride hangout featuring food, raffles, and a mechanic workshop.

📍 26/4 | 10:30 AM | Girona
Link for registration:

Sign in here :)

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Franzi Koch’s standout ride at Paris-Roubaix may have surprised many, but the signs had been there all along. Beyond the result, it’s a story of progression, opportunity and timing—where talent meets the right moment on one of cycling’s most demanding stages. A reminder that in modern racing, breakthroughs are often less sudden than they seem.

Read It

Wout Van Aert finally wins Paris–Roubaix after years of chasing it

Wout van Aert claimed a long-awaited victory at Paris-Roubaix, delivering a masterclass on the cobbles after years of near-misses. In a race defined by chaos, power and precision, the Belgian finally turned consistency into triumph—cementing his place among the greats of the classics and closing a chapter that always felt one win away.

Read It

The Price of Winning​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‌‍‌‍‌‌‌‍​‌‍‌‍​‌‍‍‌‌‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‍​‍​​‌‌‍​‌​‌​‌‍‌​‌‍‌‌​‍‌​‌​​‌‌‌‍​‌​‍​​‍‌​‌​​​‍‌‍‌‍​‍​​‍‌​‍‌​‍​​​​​‌​‍‌​​‌‍​‍​​​​‌‌‌‍‌‍‌‍‌​​‌‌‌‍​‍​​​​​‌​‍​​‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‌‌‍​‌‌‍‌‌​‌‍‍‌‌‍‌​‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Behind every victory lies a reality that rarely makes the headlines. This piece explores the physical and mental toll that high-performance sport demands—where pushing limits comes at a price that extends far beyond race day. In a culture built around results, it’s a reminder that winning is never as simple as it looks.

Read it

New Balance Paris Marathon Weekend

New Balance continues to invest in community-driven experiences with a new space in Paris dedicated to running culture. Blending retail, community and activation, the concept reflects a broader shift toward physical spaces that go beyond product—creating hubs where brand, sport and local culture come together.

Check it out

Are brands slipping back into old stereotypes?

Despite years of progress around inclusivity, body type diversity in advertising is reportedly declining. As brands chase aspiration and status, the industry may be reverting to more traditional—and narrower—representations of beauty and success. A shift that raises questions about how authenticity and relevance are being balanced in today’s marketing landscape.

Read it

Mathieu van der Poel: THIS IS HOME | SHIMANO

This Is Home offers a rare look behind the results, stepping into the roots and mindset of Mathieu van der Poel. Beyond the victories—from cyclocross dominance to Monument wins—the film explores the environment, family and instincts that shape one of cycling’s most explosive riders. A reminder that at the highest level, performance is built long before race day.

On | Shape of Dreams, starring Zendaya.

On teams up with Zendaya to unveil their first co-created collection, brought to life through a film directed by Spike Jonze. More than a product launch, the project leans into storytelling and cultural relevance—positioning performance wear within a broader creative narrative where sport, fashion and entertainment intersect.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Flanders is cycling at its purest.

From the noise of the crowds to the rhythm of the cobbles, every corner carries a kind of energy that’s hard to put into words. It’s not just a race—it’s something you feel.

Spending these days alongside the Gobik ambassadors, riding, sharing and experiencing it from the inside, is a reminder of why this all matters. Not just the product, not just the performance—but the culture, the people, and the moments that bring it all together.

This is what it’s all about.

Cyclowax House at Oudenaarde

From early coffee and fresh chains to a social ride led by Greg Van Avermaet, the day unfolded as a mix of product, people and shared passion for riding. More than a presentation, it was an open space to connect—meeting the team behind Cyclowax, testing products firsthand, and diving into conversations around performance and innovation.

As the day moved into the evening, talks, drinks and informal exchanges took over, turning the house into a hub for the community. A reminder that sometimes the most meaningful moments in the industry happen off the main stage.

See you in the next location :)

HOKA reimagines racing in Bangkok

HOKA Thailand staged a race on a go-kart circuit in Bangkok, introducing a format built around speed rather than distance. Held at Topkart, the event transforms a motorsport track into a high-intensity running course, as over 100 runners from local run clubs competed for the fastest lap. More than a race, the activation signals a shift toward more controlled, spectator-friendly formats.

Check it out here!

How Paris swapped cars for bikes – and transformed its streets

Over the past decade, Paris has undergone a radical transformation—swapping car-dominated streets for bike lanes, green spaces and pedestrian zones. Driven by bold political decisions, the city has added hundreds of kilometres of cycling infrastructure while reclaiming public space for people, reshaping not just mobility but how urban life is experienced. The result is a new model for cities where access, livability and movement are being redefined.

Read it

Inside Demi Vollering’s historic win at the Tour of Flanders

Behind Demi Vollering’s victory at the Tour of Flanders lies more than just strength—it’s a story of patience, instinct and perfectly timed aggression. From the tension of the peloton to the decisive move on the cobbles, the race unfolds as a sequence of moments where everything has to align. In the end, it’s not just about power, but about knowing exactly when to go—and having the confidence to go alone.

Read the story

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Second year at Taipei Cycle Show, but this time with a different perspective — fully operational in Asia and closer than ever to the market.

More than a tradeshow, Taipei is where the industry connects. Days filled with meetings, reconnecting with long-time partners, and opening new conversations for projects ahead. The takeaway is clear: network remains the most powerful asset — and being on the ground makes the difference.

For Apidura, it was a key moment to engage with both existing and new retailers across Asia, presenting the new Expedition Series and continuing to expand into new markets.

And as always, the best part happens outside the halls — riding the city, sharing time with the community, and understanding the culture beyond the business.

Taipei confirms it: Asia is moving fast, and being present is no longer optional.

Fantasy Gravel x The Hills

The team was on the ground at The Hills to support what we love most: gravel racing and its athletes.

A full weekend of pre-race interviews, live coverage, and post-race content — telling the race from the inside. After just two editions, The Hills is already consolidating its place as one of the key opening races of the season.

On the race side, both fields delivered.

In the women’s race, Canyon ATR made the difference at the front, with Larissa taking control in the final part of the race to secure the win. Erica followed in second, with Elena completing the podium.

In the men’s race, the pace was high from the start, but it was Bradyn Lange who launched the decisive move, taking the victory ahead of Petr Vakoc and Celestin.

Strong engagement across platforms: +500K views on Instagram and 50K on the app, with more than 600 users playing.

A big thank you for the trust — great way to kick off the season.

Watch the content

On takes over Tsim Sha Tsui’s Avenue of Stars

Set for a nine-day takeover, the entire public strip that joins the popular running route has been dressed in the brand’s “Real Energy” banner to guide runners along the scenic path. This activation also sees the On “Real Energy” experiential space, a space where runners can drop by to experience the latest Cloudmonster 3 series: The Cloudmonster 3 The Daily Trainer, and the Cloudmonster 3 Hyper.

Read More

How Zwift created a global fitness unicorn

Murakami, running and culture.

A nice reminder this week of how culture and sport connect. Haruki Murakami — an inspiration even to figures like Harry Styles — is also a dedicated runner.

In What I Talk About When I Talk About Running, he reflects on endurance, discipline and mindset — values that resonate far beyond literature.

Sometimes the best inspiration comes from outside our industry.

Read full article

Petr Vakoc is one of the big names in gravel, finishing second this weekend at The Hills. Discover more about his journey to becoming a pro gravel rider.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

In just a few days, the team will be at the Taipei Cycle Show—their first time attending with the Asia office fully operational and a packed schedule of meetings with partners, media, and new connections.

If you’re heading to Taipei, now’s a good time to connect.

Apple joins the TCS London Marathon as an Official Partner

Apple joins the TCS London Marathon as an official partner, signaling a deeper push into performance running.

As one of the world’s most iconic races, the London Marathon offers a powerful platform—and Apple’s move reinforces its ambition to position the Apple Watch as a serious tool for runners, not just a lifestyle device.

Read More

H&M new running collection

H&M doubles down on running, launching a new collection in Barcelona as it sharpens its push into performance sportswear.

Presented through a global event blending product, culture and community, the new H&M Move collection signals the brand’s ambition to go beyond lifestyle—targeting a more performance-driven runner while tapping into the growing influence of run clubs and community-led sport.

Check it out

What a saddle brand was doing at London Fashion Week

Selle Royal’s unexpected presence at LFW highlights the growing overlap between mobility, design and culture—where products traditionally seen as purely functional are being recontextualised as part of a broader lifestyle narrative. From ergonomics to storytelling, even a saddle can become part of the fashion conversation.

Read More

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Data-driven racing performance: meet Fulcrum’s Gravel Race platform.

Gravel is evolving: speeds are increasing, races are becoming more and more challenging and requirements have changed. This was the driving force behind the creation of Sharq GR and Soniq GR, two new wheels designed specifically for today’s Gravel Races, where riders compete over demanding terrain using wider tyres.

Sharq GR and Soniq GR do not replace the current Sharq and Soniq: they are a natural variant, an extension focused on a precise discipline. In line with Fulcrum’s philosophy, there are no compromises or forced adaptations: every product is designed to express maximum performance and reliability in its specific use.

Press Kit Here

Connecting the dots

The GR project has grown out of an in-depth analysis of race data
and direct experiences from high-level gravel races.

The objective was clear: to create a wheel able to support high speeds over rough terrain, whilst maintaining control, precision and a concrete aerodynamic advantage.

The heart of the project is the new 2-Wave Rim with an inner rim width of 30 mm, and mini-hook, designed to work in perfect synergy with wide tyres, optimising their shape, contact patch and stability. The variable wave profile, with a height of 47/52 mm, improves air flow management and reduces the yaw moment and frontal drag.

The wheel-tyre system has been developed to work in perfect synergy with 47-50 mm wide tyres, which have not only become standard in today’s fastest gravel races but are also the ideal solution for every day rides, where control, efficiency and comfort make the difference. Naturally, wider tyres can also be used, in compliance with the applicable ISO standard.

Specific 45 mm tyres, that in certain contexts have revealed themselves to be technically valid and to perform very well, are also compatible. This combination, which is not currently covered by the ISO standard, has been validated by Fulcrum for certain tyres, following rigorous compatibility tests performed in-house and by tyre manufacturers.

The complete list of 45 mm tyres validated by Fulcrum is constantly growing and can be found at fulcrumwheels.com

The combination between the 30 mm inner rim and the new-generation of wider gravel tyres, opens new pressure management possibilities. The larger air volume of the system allows for a wider adjustment range, to optimize the setup and find the best balance between speed, control and stability in relation to terrain, conditions and riding style.

It is fundamental, however, not to exceed the maximum pressure indicated on the rim (3.5 bar).

Two models, a single vision

Sharq GR and Soniq GR share the same design philosophy and the same performance objective, but provide different technical solutions to meet different requirements.

The Sharq GR represents the maximum expression of Fulcrum’s performance for gravel races: FF100 carbon fibre, hubs with Cup & Cone bearings, flat profile A3RO spokes and 2:1 lacing pattern, for maximum reaction, precision and aerodynamic advantage. Total weight of the system: 1.550 g.

The Soniq GR uses FF80 fibre, which is less competition-orientated compared to FF100, but that is in any case able to provide excellent overall performance. The wheel is completed with sealed cartridge bearings hubs, with adjustable preload, and round spokes, for a total weight of 1.695 g.

Both models use the 2-Way Fit™ technology with non-drilled rim bed, ready for tubeless installation without tubeless tape, for a perfectly sealed, more solid structure, which ensures long-term reliability.

Press Kit Here

No adaptation, just development

Sharq GR and Soniq GR confirm Fulcrum’s approach: developing specific solutions for every discipline, designed without shortcuts and based on objective data and real-world tests.

We don’t adapt existing projects, but we continue to create new ones, designed to respond with precision to the constantly evolving real world scenarios.

Sharq GR

• 2-Wave rim design, 47 - 52 mm

• 30 mm inner rim width

• 2-WAY FIT™ Tubeless - Undrilled rim bed

• Cup & Cone bearing system

• Engineered in Italy - Made in EU

• 1.550 g

Soniq GR

• 2-Wave rim design, 47 - 52 mm

• 30 mm inner rim width

• 2-WAY FIT™ Tubeless - Undrilled rim bed

• 1.595 g

Press Kit Here

Available at Fulcrum Stores starting March 18, 2026, in configurations with XDR, N3W, HG, and MS12 freehub bodies.

Sharq GR € 1.990,00 £ 1,790.00 $ 2,490.00

Soniq GR € 1.490,00 £ 1,290.00 $ 1,790.00

Singapore — March 23rd, 2026 — Apidura, the independent brand driving innovation in ultra-distance cycling and bikepacking equipment, has appointed Athletic Affair as its Business Development partner in Asia.

This new landmark partnership signifies a major strategic acceleration of Apidura’s presence across key Asian markets, combining commercial growth with long-term brand building. With a sharp focus on quality positioning and premium retail partnerships, Athletic Affair will lead the brand’s sales development in the region while integrating marketing and communications strategies tailored to each market. The scope includes China, Vietnam, and other emerging cycling markets across Asia, reinforcing Apidura’s leadership in the performance bikepacking segment.

We are excited to be partnering with Athletic Affair to support and accelerate our retail strategy in Asia. Apidura is seeing strong demand for its technical, ultralight, performance carry solutions, set against the backdrop of a growing gravel racing and adventure riding scene in the region. We know the importance of having representatives on the ground to meet with retailers and introduce the brand in-person. Athletic Affair is fully aligned with Apidura’s sustainable business practices, and our selective approach to new retail relationships - so we know the brand is in good hands.

Tristan Lochman - Head of B2B Sales at Apidura.

Athletic Affair’s selection is a natural evolution of a highly successful existing relationship. Already serving as Apidura’s global PR agency and marketing partner, Athletic Affair is now expanding its role to ensure complete alignment connecting brand, marketing, and commercial strategy and execution on the ground in Asia. The appointment builds on Athletic Affair’s growing business development division in the region, which has already generated measurable commercial momentum for several partner brands navigating the complex Asian market.

Athletic Affair will manage regional sales operations, working closely with selected premium retailers while implementing targeted marketing initiatives to support sustainable growth. This next step strengthens the bridge between Western performance brands and the rapidly evolving Asian cycling market.

“I am excited for this new project with Apidura, one of the most respected brands in the cycling scene. We’re eager to represent and support the brand as it grows its presence in Asia”, says Xavi Güell, co-founder of Athletic Affair.

Positioned at the intersection of sport, culture, and creativity, Athletic Affair brings deep and proven experience in effectively translating compelling brand storytelling into impactful outcomes. By combining PR, marketing, and business development under a cohesive strategic direction, the agency will support Apidura’s continued international expansion in Asia.

Ten years after introducing the world’s first welded, waterproof bikepacking packs, Apidura unveils the all-new Expedition Series -a complete evolution of the benchmark system that defined bikepacking.

Developed over a decade of real-world use, refinement and rider feedback, the Expedition Series has been re-engineered from the ground up around three uncompromising principles:

Stable. Waterproof. Durable.

KEY HIGHLIGHTS

• All-new modular Handlebar System with unique clamp-free attachment

• Integrated GPS and Light Integration via dedicated mounts

• New Frame Packs and Full Frame Packs with smarter sizing and upgraded construction

• Redesigned Saddle Packs with improved fit, stability and integrated rear light mount

• Updated lightweight three-layer fabric with fully seam welded construction

• Built to Last and Designed for Repair

• Ten years of welded waterproof innovation, refined

Press Kit Here

Series Highlight: The Expedition Handlebar System

At the heart of the update is the all-new Handlebar System - at it’s core sits the Expedition Handlebar Pack that features a clamp-free design that guarantees stability without heavy hardware, freeing up handlebar space while enabling flexible capacity options.

Central to the system are the BarSpace Modules, these position the pack away from the bars to ensure your hands natural riding position’s are never compromised. The modules connect directly to the Handlebar pack via the integrated BarSpace Plate maintaining pack form and stability. Dedicated 3-prong mounting points on the BarSpace modules allow for the systems GPS mount and Accessory Arm to be mounted off the bars for a clean, organised cockpit setup.

Stability is achieved through the combination of Stability Cord and Tension Strap, which work together to eliminate movement under load. By removing the need for clamp-based hardware, the system delivers the same secure performance with significantly reduced weight and mechanical complexity.

This approach reflects Apidura’s original design philosophy: creating universal, ultralight bikepacking gear in a market once dominated by cumbersome hardware and pannier systems. Continuing this approach, the Expedition Handlebar System does not use clamp-based hardware, resulting in a pack that is 45% lighter than the competition:

Apidura Expedition Handlebar Pack

• Capacity: 13L

• Weight: 448g

• 248 USD

• 170 GBP

• 198 EUR

Tailfin Bar Bag System

• Capacity: 12.5L

• Weight: 817g

• 345 USD

• 250 GBP

• 315 EUR

The Expedition Handlebar Pack balances stability, modularity, and an ultralight bikepacking ethos, delivering significant benefits in weight, simplicity, and accessibility.

The modularity of the Handlebar System is further extended through the Expedition Front Cargo Mesh and Expedition Front Accessory Pack. These optional components expand carry capacity , integrating seamlessly with the Expedition Handlebar Pack and quick removal to convert into wearable, on-body storage. This allows riders to keep essential items close at hand when off the bike.

A Decade in the Making

In 2016, Apidura launched the world’s first welded, waterproof bikepacking bags - originally named the “Dry” Series and later known as the Expedition Series. It set a new standard for performance bikepacking products.

The 2026 relaunch marks the first major design overhaul since its inception.

In the ten years since, bikepacking has evolved dramatically. Multi-surface riding, and all-road exploration are now the norm. The updated Expedition Series reflects these shifts - refining stability, integration and fit while preserving the simplicity that made the original a benchmark.

Stable To Its Core

Stability is built into every contact point between rider, pack and bike.

Integrated, lightweight attachment systems eradicate movement without relying on heavy hardware, with the new Expedition Handlebar System exemplifying this design approach.

Refined Frame Pack shapes and expanded sizing improve compatibility with modern frame geometries, delivering distraction-free performance across rough gravel, smooth tarmac and everything in between.

The redesigned Saddle Packs enhance stability through a new Stability Channel that conforms to the seatpost, supported by silicone grip strips to increase hold. A newly developed Hypalon Cradle compresses contents toward the base of the pack, working in conjunction with the Stability Channel to create a stable ride.

Press Kit Here

A city ride not just to discover the new drop from Gobik, but also to explore some of the most monumental parts of the city.

More than 100 riders joined our Glitch Ride — always special to see the Manila community showing up and supporting us. It truly means a lot. 🫰

Good vibes, great content captured with the Gobik mini cameras, a stunning city backdrop, and the perfect ending with coffee and banana bread by @cafe.4l

Thanks for sharing your amazing city with us. Drop available at @mouv.mnt

Conversation with Ciele Co-Founder

Running Supply with Cole Townsend

A Conversation with Jeremy Bresnen, Co-Founder of Ciele Athletics

Jeremy Bresnen is co-founder of Ciele Athletics. His job is focused on creative, product, and brand. In the last year Ciele hired a CEO, freeing Jeremy to turn back toward what he calls “the fun stuff.” He’s the spirit guy — or as he puts it, more of the soul behind the brand…

Read more

3 months ago · 20 likes · Cole Townsend

On Squad Race World Series

600 squads 20 cities

Forget the track. Forget the road. On Squad Race is taking running to a whole new level. We’re looking for 600 squads across 20 cities to take on a spiral course designed to test your legs and your lungs.

Barcelona May 29th - Singapore June 13th - Jakarta June 20th - BKK June 27th

Check the dates in your city, create your squad and win a ticket for the LA Finale.

ON SQUAD RACE

ISPO moves to Amsterdam

After more than two decades in Munich, ISPO is moving to RAI Amsterdam for its 2026 edition. The relocation signals a strategic reset for the world’s largest sports industry gathering, aiming to bring brands, retailers and innovators closer together with a more focused format, stronger buyer connections and a renewed emphasis on sustainability and participation.

Read More

Exclusive review: Netflix’s new Moriah Wilson documentary

Does the world really need a documentary about the death of Mo Wilson?
A new Netflix documentary, The Truth and Tragedy of Moriah Wilson, revisits the life and legacy of the rising gravel racing star whose 2022 murder shocked the cycling world. Premiering at SXSW before its global release, the film aims to move beyond sensational headlines and instead focus on Wilson herself — her talent, personality and the impact she had on the cycling community.

Read More

Back to Taipei Cycle Show

In a few days we’ll be back at Taipei Cycle Show, and we couldn’t be more excited. It will be our first time attending with the Asia office fully operational, and with a full agenda of meetings with partners and new ones.

We’re currently organizing our schedule, so if you’re heading to the show as well, feel free to ping us to catch up or grab a coffee.

We’re also planning a few rides, runs, and the presentation of a new project that will be revealed during the show.

Hope to see many of you there!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Gobik takes another step forward in textile innovation with the launch of the X bib short. Under the claim “Get in the zone”, the brand introduces a garment designed to eliminate any interference between the cyclist’s body and their performance, allowing cadence, focus, power, and breathing to flow without distractions.

The X is built on a philosophy of absolute refinement and maximum performance, offering high-end features within a mid-range price segment. This model positions itself as one of the brand’s essential pieces, defined by technical minimalism, true lightness, and absolute comfort.

158 grams of precision

Weighing just 158 g (size M), the new X bib short delivers a genuine “second-skin” experience. Its wraparound pattern has been optimized to reduce seams almost entirely, eliminating friction points and unnecessary pressure.

One of the most notable innovations is the raw-cut leg finishing. Unlike conventional bib shorts, it eliminates internal silicone grippers, achieving a firm and stable fit through the fabric’s own tension. The result is secure support without aggressiveness, leaving no marks on the skin and ensuring total freedom of movement.

Material engineering: DUALKNIT PRO, OEKO-TEX®, Elastic Interface® and Graphene

At the core of the garment is DUALKNIT PRO, a double circular-knit polyamide fabric that balances three key pillars: elasticity, durability, and superior breathability. Certified OEKO-TEX® Standard 100 and featuring 50+ UPF sun protection, it is designed to perform in a temperature range of +15 to +35 °C, making it a versatile option for both road and gravel riding.

In the upper section, the ergonomic raw-cut seamless straps incorporate graphene yarn. This cutting-edge material plays a key role in thermal regulation and odor neutralization, limiting moisture buildup during peak effort. In addition, the brand continues to focus on designs that enhance efficiency and comfort, incorporating a rear magnetic closure in the women’s version and a thermosealed opening in the men’s version.

For saddle contact, Gobik relies on Elastic Interface® technology, integrating the K10 graphene chamois (for men) and K9 (for women), ensuring absolute comfort on long-distance rides.

Press Kit

The ultimate technical wardrobe staple

The X bib short enters the market with a vision of permanence. Although the initial launch features two colors as a seasonal preview, the color range will expand throughout the summer to offer multiple tones, allowing cyclists to create versatile outfit combinations.

“This bib short doesn’t add superfluous elements — it removes them. It doesn’t compete with performance, it supports it. It doesn’t distract, it disappears,” say Gobik’s design team.

With this launch, Gobik presents a garment that aims to become the essential bib short in any technical cycling kit: a solid foundation on which to build style and speed. Because when everything flows and you get in the zone, the only thing that matters is pedaling.

Press Kit

We joined a special night run in Tokyo hosted by Bandit and Downbeat, one of the most hyped running stores in the city.

If we already love discovering cities through running, imagine doing it in Tokyo at night — alongside 50 runners, sharing the streets, the smiles, and the Bandit vibes.

Great energy, new friends, unforgettable atmosphere. Amazing night. Until the next one.

On Announces Fourth Quarter and Full Year Results

Swiss performance brand On continues to post strong momentum as it reports its latest annual results. The company closed the year with solid double-digit growth, expanding global demand and increasing profitability — driven by strong footwear sales, a growing direct-to-consumer channel and continued brand momentum worldwide.

Read The Report

ROSALÍA Fronts New Balance’s Campaign

The global artist fronts the new 204L sneaker, blending sport heritage with fashion-forward design. Featuring scalloped detailing and ribbon laces, the updated silhouette reimagines early-2000s running style through a softer, more expressive aesthetic — reinforcing New Balance’s growing crossover between performance, culture and lifestyle.

Check it out!

SBT GRVL Invests in the Next Generation

One of the world’s most iconic gravel races is investing in the sport’s future. SBT GRVL presented by Wahoo has expanded its Junior Development Scholarship Program for 2026, selecting 24 young riders aged 12–18 to compete and gain exposure at the Steamboat Springs event. The initiative aims to lower barriers to entry and help build a stronger pipeline for the next generation of gravel athletes.

Check it out!

CamelBak: Powering Global Engagement with Strava Challenges

Strava and CamelBak are strengthening the link between performance data and hydration strategy with a new case study that highlights how athletes use connected tech to optimise training and endurance. By integrating ride insights with real‑world hydration insights, the collaboration showcases ways brands and platforms can work together to enhance athlete behaviour and drive smarter, data‑informed experiences.

Read it!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Gobik launches Glitch Mode, the first drop of Summer 2026: a collection that takes digital aesthetics as its starting point to reinterpret movement on the bike. Inspired by color fragmentation and the logic of bitmaps, the collection transforms blocks and distortions into a visual language uniquely applied to cycling.

In Glitch Mode, fragmentation is not a graphic effect—it is rhythm. Dynamic, tense, and precise surfaces accompany the speed and energy of pedaling. Distortion becomes control, and color becomes drive.

“We are not chasing digital nostalgia. We are pursuing contemporaneity. This is not a decorative glitch—it is controlled energy.”

Decoding Movement.

Glitch invites riders to decode color through motion. Fragmented patterns come to life in action, as the garment interacts with the road and the design activates while cycling. Each piece is engineered to translate this visual language into real performance: ultralight fabrics, high breathability, and summer-optimized fits. The digital becomes tangible.

Aesthetic Evolution.

With this first drop, Gobik strengthens its position as a brand that evolves in language and aesthetic ambition without compromising its technical essence.
The collection includes key models such as the CX Pro 4.0 jersey, Attitude, Magnitude, and Vanquish.

Content Here

A New Reading of Rhythm.

Glitch Mode is a statement of intent: to experiment without losing control, to innovate without compromising performance. Movement is no longer just observed—it is decoded.

Content Here

We spent the past few days immersed in the Tokyo Marathon atmosphere — from a dinner and night run with the Bandit family to exploring brand activations and pop-ups across the city to truly feel the culture of a World Major.

Tokyo has a unique energy. Precise, respectful, beautifully organized — and during race week, it transforms into something even more special. The city comes alive in a different way. Great to reconnect with old friends and meet new ones along the way. The organization was impeccable, and the experience one we won’t forget.

Tokyo is incredible on its own — but with a marathon taking over the streets, it becomes something else entirely.

Sami Sauri - Fireflies Patagonia

Sami Sauri is taking on more than 1,000 kilometers across Patagonia as part of Fireflies Patagonia 2026 — a ride that goes far beyond endurance. Supporting the Vivir Más Feliz Foundation, the initiative raises funds and awareness for children facing cancer, turning every climb and every kilometer into a tribute to resilience and hope. A reminder that sometimes sport moves forward not just on legs, but on heart.

Check How to Contribute

Gen Z’s latest status symbol is running a marathon

A new status symbol is emerging among Gen Z: buying experiences over possessions — particularly travel, events and shared moments. According to recent research, younger consumers are prioritising meaningful activities and social currency over material goods, reshaping how brands connect with this audience. This shift has implications across industries, from premium events and sponsorships to how products are marketed and valued in a more experience-driven economy.

Read the news

ALBA Optics introduces the DELTA ULTRA IV

Now in its fourth generation, the ULTRA line continues to push the idea of performance eyewear beyond convention. Designed for athletes who move where there’s no track to follow, the new DELTA ULTRA IV celebrates 360° panoramic vision while blurring the lines between sport, nature and design.

Chek them out

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now