Chicago Marathon weekend is almost here, bringing thousands of runners to the streets of the city for one of the biggest races of the year. Whether you’re taking on the 42.2 km, heading to Chicago to cheer, or simply following the action from afar, there’s plenty to know before race day. Here’s a useful guide covering everything from the course and race-day logistics to the Expo and what to expect throughout the weekend.

Check the guide!

WTA Announces Equal Pay for All Combined 1000 Events

Women’s tennis is reaching another important milestone, with the WTA announcing that all combined 1000-level tournaments will offer equal prize money to men and women from 2027. The move completes a pathway that began in 2023 and brings events including Rome, Montreal/Toronto and Cincinnati in line with the rest of the category. A significant step for the sport and another sign of how women’s tennis continues to evolve.

Check it out!

Ultra State of Mind. The Jumbo Ultra.

Italian visionaries, sunglasses brand Alba Optics launches a new model dedicated to ultra running athletes, the limited edition JUMBO ULTRA.

Speed without limits. Performance without doubt. Born from an “experimental vision” to provide unparalleled sports performance eyewear — ULTRA products are a celebration of 360° panoramic views.

Featuring a smaller, tapered J-LENS for a tailored fit, a preferred style for runners. Frameless and lightweight with an orange logo rubber button in centre lens. Available in the new VZUMTM lens DARK, cat.3, for intense sun conditions.

An elegant temple design in Tr90 material, flexible, durable and hypoallergenic — in a black glossy finish. With telescopic arms, adjusting to four different lengths to ensure a best fit. Internally, the tips feature a rubber grip-line for comfort on long riders, as well as an eyelet hole to attach a reflective leash.

Check it out!

Boo Johnson x Kask Tattoo Party in KL

Join KASK at Monet Atelier, Kuala Lumpur, for an evening bringing together cycling, skate culture, creativity and good vibes. KASK ambassador and pro skateboarder Boo Johnson will be there, with exclusive stickers designed by him for guests to customize their helmets, alongside custom KASK helmets on display. Expect music, drinks, finger food and an outdoor skate area throughout the evening.

Sign In Here

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Yecla (Spain), October 5th, 2026. — Winter does not begin when temperatures drop on the thermometer; it begins the moment a cyclist decides to prepare for it. Built on this premise, Gobik introduces its new UNITY – Cold27 collection, available from October 5th. This lineup invites riders to redefine winter essentials through a precise balance of contemporary design, technical protection, and functionality.

Far from viewing winter as a period of limitations or a mere reaction to the weather, the Spanish-based brand frames cold-weather preparation as a deliberate choice. The new collection offers an extensive catalog of jerseys, vests, jackets, and base layers designed to accompany cyclists from initial anticipation through to the most demanding road or mountain conditions.

“THE WAIT”: ready for a new season

“THE WAIT” brand campaign focuses on that seasonal transition when your body demands a wardrobe change. Even before temperatures fully drop, cyclists experience a genuine impatience to put on that first long-sleeve jersey, debut a new vest, or feel the warmth of thermal fabric during early morning rides.

For those who ride, winter isn’t a stopper—it’s a distinct way to roll, complete with its own wind, light, and climate. THE WAIT captures that anticipation, the excitement, and the eagerness for temperatures to drop so riders can take their new kit out on the road.

What’s new: technical and fabric innovation

Featuring a clean, timeless aesthetic, UNITY – Cold27 focuses on thermal control and modularity through varying levels of insulation and protection. For this release, Gobik highlights four key new garments that embody the collection’s philosophy:

• ENVY (High-performance vest): Engineered for the highest demands on the road and used by Gobik’s professional teams, it is developed with the Polartec® Power Shield™ Pro membrane, offering superior wind and water protection alongside outstanding breathability. Key features include an aerodynamic fit, sealed seams, a YKK Vislon® AquaGuard® zipper, water-evacuation pockets, and a neoprene rear flap. Weight: 166 g (size S) | Temperature range: 7 ºC – 15 ºC.

• WEEZER (Solid long-sleeve jersey): A redefinition of thermal comfort for cold or medium-intensity days. Crafted from a technical winter fabric 25% heavier than the standard Pacer Solid line, it features a thicker inner fleece that boosts insulation without compromising sweat wicking. Weight: 250 g (size S) | Temperature range: 7 ºC – 15 ºC.

• VANTAGE (Lightweight protection jacket): Protection and lightness to handle cool temperatures and variable conditions. Features Polartec® Windbloc® on the front panel and three-layer membrane sleeves to block wind and repel water, while a brushed inner back provides warmth and breathability. Its Perfect Fit pattern ensures a streamlined, comfortable fit. Weight: 261 g (size S) | Temperature range: +5 ºC – +14 ºC.

• PRIME (Ultralight windproof vest): The ultimate answer to versatility and lightness. An essential, minimalist, and extremely packable piece designed to protect against the wind on mountain descents or early morning rides. Packs easily into a jersey pocket and features rear openings for quick access to lower pockets. Weight: 71 g (size S) | Temperature range: 10 ºC – 18 ºC.

Redefining the winter riding experience

With UNITY – Cold27, Gobik reinforces its commitment to technical apparel where technology, aesthetics, and ride feel move in harmony. “The wind, the changing light, and the cold are all part of a unique way of experiencing cycling. This collection doesn’t just aim to protect the rider from the elements; it elevates and completes their experience on the bike throughout the entire winter season,” states the brand’s design team.

ZURICH, Switzerland, October 1, 2026 – Today, Zendaya and On unveil the next chapter of their ongoing partnership: presenting their second co-created collection through an immersive action-movie inspired campaign and short film that puts movement centre stage.

Built on a shared belief that movement should look and feel effortless, the co-created collection brings together performance, style and everyday expression. Developed alongside longtime collaborator Law Roach, this latest chapter takes the idea somewhere unexpected, using the heightened physicality of an action film to put the new season styles into motion.

“Each season we’re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo,” said Zendaya.

“Our work with On has always been about pushing what sportswear can look and feel like. For this collection we brought our personality and love of print to technical fabrics, designing pieces to make you feel good when you move in them” said Law Roach.

The new season styles are put to the test in a campaign film by Argentinian directing trio Pantera, inspired by the visual language and physicality of classic action movies. Bringing their distinctive fashion sensibility to the genre, the film captures Zendaya at the center of the action, moving through choreographed scenes with ease. The result playfully puts the co-created collection through its paces, showing how each piece moves naturally with the body. ​ The film is accompanied by stills capturing Zendaya moving with purpose, attitude and ease.

“Cinematic storytelling has been a cornerstone of our partnership with Zendaya from the start,” said Alex Griffin, On’s Chief Marketing Officer. “We’ve always wanted to create work that goes beyond traditional advertising - building worlds that entertain, surprise and invite people in. This latest chapter takes that ambition somewhere new, while keeping movement at the heart of the story.”

Engineered for all day comfort, the co-created collection brings On’s performance innovation together with Zendaya and Law Roach’s distinctive approach to style. Oversized crew necks and sweatpants feature considered ruching and bungee cord detailing, allowing each piece to shift in shape and silhouette. A bold custom python print features across a bodysuit, a form fitting long sleeve top, and a half zip anorak. The Cloudnova Moon is introduced in a new Mary Jane-inspired silhouette - pairing an engineered knit upper with refined speed laces. It arrives in three colorways: Clove / Ivory; Dew / Antler; and Black / Ivory.

The campaign launches on October 1, 2026, with the Cloudnova Moon Mary Jane and the latest apparel available at on.com and On retail stores globally. Customers in Los Angeles, Paris, Tokyo and Chengdu, can experience the new season styles through special immersive retail pop-ups at On’s flagship stores.

The global sports industry is bigger and more interconnected than ever, with 28,000 companies producing sports goods across 62 countries and selling into 210 consumer markets. The latest snapshot from World Federation of the Sporting Goods Industry and Oliver Wyman offers an interesting look at how the industry is structured globally, from where products are made to where demand is growing.

Check it out!

HYROX enters a new era

HYROX is entering its next chapter as a consortium led by L Catterton acquires a majority stake in the fitness-racing brand from Infront Sports & Media. After more than 100 events and 1.4 million participants during the 2025/26 season, the deal reflects just how far HYROX has grown from a niche fitness format into a global phenomenon.

Check it out!

Adidas Teams Up With Milan-based Tea Brand Cromo

Adidas Running is bringing a new ritual to race day, teaming up with Milan-based tea brand Cromo for a limited-edition capsule around the Berlin Marathon. At the centre is the Matcha Ritual Vest, a reimagined running vest that doubles as an on-the-go matcha kit, complete with a ceramic chawan, bamboo tea tools and a travel tin. The collaboration goes beyond the product, with a dedicated teahouse experience designed around the idea of tea as part of the runner’s pre- and post-race ritual. Another example of how running brands are increasingly connecting performance with wellness, culture and lifestyle.

Check it out!

Rapha set for “significant organisational changes to reduce cost and drive efficiency”

Rapha is at a turning point. After two years as CEO, Fran Millar is stepping down as the British cycling brand prepares for a significant organisational shake-up, with cost-cutting and efficiency high on the agenda. As Rapha looks to return to sustainable profitability, the changes mark the beginning of a new chapter for one of cycling’s most recognisable names.

Read it!

WHOOP is building a place to reset during Paris fashion week

WHOOP is increasingly blurring the line between performance, wellness and fashion. Alongside the new stainless-steel Meridian band, designed to look more like a piece of jewellery than a traditional fitness wearable, the brand is also taking its recovery message to Paris Fashion Week. The four-day immersive experience, running from October 1–4, will combine sound, scent, matcha and recovery, including a 30-minute spatial audio work by Benji B. It’s another sign of how WHOOP is moving beyond the world of sport and into lifestyle and culture.

Check it out!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

The Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappé, marking the beginning of the brand’s journey into the world’s biggest sport. On is bringing a fresh perspective to football – that the game is more beautiful when you can focus on the simple joy of play, enhanced through product innovation and meaningful connections with communities around the world. Thierry Henry, who has been working behind the scenes with the brand on every aspect of its entry and product approach since late 2025, has been announced as Director of Football.

Since launching in 2010, On has grown from a new challenger in running into one of the world’s leading sportswear brands by rethinking performance – from CloudTec® to LightSpray™ – through athlete insight, Swiss engineering, and distinctive design. Now, On is applying that same formula to football: working closely with a highly selective line-up of elite players to rethink product for the demands of the game while bringing a new energy to the culture that surrounds it.

A World Champion and the reigning World Cup record goal scorer, Kylian Mbappé will be at the heart of On’s football journey, uniting one of football’s defining players with one of sportswear’s most innovative brands. Bringing his reading of the game, forged at the highest level and backed by extraordinary statistics, he will work directly with On’s product teams, integrating his elite perspective into the development and testing of future football footwear and apparel. He will also become a global ambassador for On, extending the partnership beyond football into movement, performance, and contemporary design.This September, six seasons of collaboration and design evolution culminate in a new interpretation of the Cloudsoma PAF – an intuitive running shoe inspired by rock formations, blending precise design and untamed nature.

“Football doesn’t need another sportswear brand to do more of the same,” says David Allemann, Founder and co-CEO of On. “Football needs new ideas and a challenge to what is possible. When we enter a sport, we want to be the brand of the future – through true innovation and contemporary design. Our ambition is to bring On’s approach to the pitch, the pavement, and the runway – connecting elite performance with the culture that surrounds the game. With Kylian we have the perfect partner to dream what football can become.”

“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” says Kylian Mbappé. “I want to bring my experience and perspective into what we create, push what’s possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.”

A New Era of Performance Innovation with LightSpray™

At the heart of On’s approach to sportswear is a culture of innovation and Swiss engineering. It was foundational to the brand’s founding, with CloudTec®, On’s distinctive structurally engineered mid-sole, redefining performance running technology. That same culture of innovation resulted in LightSpray™, On’s proprietary robotic manufacturing technology first introduced in 2024. By creating a performance upper from a continuous sprayed filament, LightSpray™ enables a fundamentally different approach to footwear construction – designed to outperform traditionally manufactured products.

On is now applying the technology to the specific demands of elite football. The development process will be athlete-led from the outset. Elite players will work directly with On’s product teams to test, challenge and refine future football products, combining first-hand experience from the highest level of the game with On’s Swiss engineering and approach to innovation. The ambition is to rethink what football product can be: exceptionally lightweight, precise, and close to the athlete like a second skin.

Bringing Together Forces to Shape the Future of Football

Joining Kylian Mbappé, two further distinctive forces of the elite game are integral to On’s entry into football: Thierry Henry and Sydney Schertenleib. Both bring different points of view to On’s football journey.

Thierry Henry joined On as its new Director of Football. One of the most celebrated players of his generation as a French World Cup winner and Arsenal FC legend, Henry has been working on the brand’s entry into football since late 2025. Drawing on decades at the highest level of the game, he will play a central role in the strategic development of On Football, from product and athlete relationships to how On approaches the culture and future of the sport.

“Building something new in football requires a bold and original approach,” says Thierry Henry. “Over the past year, I’ve seen first-hand the curiosity and attention to detail the team at On brings to that process. We want to listen to players, understand what they need and create something that can genuinely add to the game. I’m proud to be part of shaping what comes next.”

Sydney Schertenleib represents the next generation of football. The Swiss international and FC Barcelona player first joined On in December 2025 as an ambassador for Training and Lifestyle. Her relationship with the brand now expands into football, where she will work directly with On’s teams on product development and testing. Her perspective will help shape products designed for the future of the women’s game.

“I’ve already experienced how differently On thinks about performance and design, so being part of its journey into football feels really exciting,” says Sydney Schertenleib. “As a player, having the opportunity to work directly with On and bring my perspective into the development process is something really special. I can honestly say, I’ve never felt the ball like I have in the product the team is working on.”

On’s entry into football is captured through the distinctive lens of world-renowned photographer Juergen Teller, who brings Kylian Mbappé, Henry and Schertenleib into On Labs in Zurich – the heart of the brand’s innovation and product development. Set among the machinery, products and experimentation behind On’s innovation, including the LightSpray™ robot, Teller’s unmistakable visual language brings together the worlds of football, innovation and culture in an unexpected way.

on.com/football

After three weeks of racing, Enric Mas finally got his hands on the red jersey and the overall victory at La Vuelta. To celebrate the historic moment, Movistar Team & Gobik had one last surprise up its sleeve: a special edition kit for the final stage, turning the whole team red and making sure there was no doubt about who was the star of the day.

Check it out!

Apidura Won’t Take Your Money On Sale. Here’s Why.

Is the future of sport in the hands of influencers?

The US Open nearly doubled its creator programme this year, but some scenes in the stands have sparked criticism. A closer look at how major sporting events are embracing influencers to reach new audiences — and where the line should be drawn between creating content and respecting the sport.

Read More

Pirelli Hangout - Sea Otter Girona

Sea Otter Europe is just around the corner, taking over Girona this coming weekend, and the cycling calendar is already filling up. Alongside the racing, the expo and all the usual bike-fuelled plans, Pirelli is bringing people together for a more laid-back kind of evening: pizza, drinks and good vibes.

Sign in!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

The Traka. Unbound Gravel. The Hills. UCI Gravel World Series. Graff RD was developed on these roads, together with The Grip and Mattia De Marchi.

Gravel has raised the bar. Designing a gravel wheel today means solving an equation

that, until recently, seemed impossible. Aerodynamics. Impact absorption. Lightness. Precision. All in a single wheel.

Graff RD is built around this balance. Because the best way to design a gravel wheel is to let it race gravel.

Press Kit

This September, six seasons of collaboration and design evolution culminate in a new interpretation of the Cloudsoma PAF – an intuitive running shoe inspired by rock formations, blending precise design and untamed nature.

On and POST ARCHIVE FACTION’s (PAF) partnership is marked not by a closing note, but rather a synchronistic symbol of lasting legacy. Built in collaboration with lauded land artist Strijdom van der Merwe, On and POST ARCHIVE FACTION (PAF) leave behind a circular stone installation on the Spanish island of Tenerife, which will serve as a permanent trail loop for runners. A true monument to movement, the loop acts as a lasting metaphor – honoring what has come before by providing creative territory for the future.

Campaign Stills

Documentary Video

The monument is commemorated not only as a physical structure, but also by a campaign and short documentary. Drawing parallels between the construction process and the multi-season evolutionary story of the On x PAF partnership, the documentary is presented in three parts. Moving from past to present to future, the film captures POST ARCHIVE FACTION’s (PAF) Co-founder and Creative Director, Dongjoon Lim, curating pieces from previous collections into a circular display, van der Merwe constructing the trail-loop landscape monument in Tenerife, and comes to a close with footage showing the athletes running the completed loop.

At the centre of the partnership is the collaborative Cloudsoma PAF silhouette. Built for running and inspired by the raw beauty of mountains – where stone, shadow, and movement converge – the shoe embodies a series of harmonious juxtapositions. Here, the contrast between rough and smooth, stillness and speed, permanence and transformation, all place wild nature in dialogue with avant-garde design.

Engineered for sensorial runs, the Cloudsoma’s high–abrasion quick drying upper is reimagined through the lens of organic motion as swirling lines, an asymmetrical lacing system, and fluid patterns echo the dynamic rhythms of nature. Available in Cobble / Raven, Black / Black, and Haze / Linen, the collaborative silhouette celebrates the earth and champions freedom of movement.

Current Form 5.0 launches on September 3, 2026, through on on.com, postarchivefaction.com, and select retail partners.

Campaign Stills

Documentary Video

INTER LUDE is more than a collection. It’s a reflection of what different cycling communities need around the world.

For this campaign, we connected two very different realities through the same passion: cycling. From Düsseldorf transitioning into the cold European months to the heat of Jakarta, both communities came together to ride, discover the other side of the project and even taste local food and drinks from the opposite destination.

But our idea for Interlude went beyond creating content. We wanted to use the campaign to connect Gobik with local communities and retailers through a different kind of launch; one where the experience came first and the brand stayed in the background.

Jakarta was the perfect example. More than 100 riders showed up to ride together, enjoy the food and explore the pop-up experience while discovering more about Gobik in the region.

Discover it!

Badlands 2026 - Done & dusted

Another year in the south of Spain for Badlands.

Once again, we headed south for one of the most unique gravel events of the year, joining our clients on the ground and creating content for social media throughout the race.

It was a seriously hot edition, with challenging conditions from start to finish — but as always, an incredible atmosphere and a great community coming together around ultra-gravel haha

Congratulations to Piotr Havik and Danni Shrosbree on taking the wins! 👏

Italian Bike Festival - Gobik

Another great weekend on the ground with Gobik, bringing the brand to life beyond the product with custom tote bags, temporary tattoos and plenty of good energy at the booth.

We also had some special guests joining us throughout the weekend, with Netcompany INEOS riders stopping by to meet the community.

Satisfy Paris

SATISFY has opened its first permanent physical space in Paris’ Marais, split across two opposite locations: Supply, dedicated to apparel and footwear, and Fuel Station, focused on hydration and nutrition.

Designed by Paris-based studio ciguë, the spaces go far beyond a traditional running store, blending trail running, music, art and design. Think oil paintings, vintage magazines, punk records, custom furniture, electrolytes on tap and even mushrooms grown on site.

Check it out!

The River - GES Last Dance!

The Gravel Earth Series came to a thrilling conclusion at The River By The Traka in Bouillon, Belgium.

With the championship still on the line, Mads Würtz Schmidt and Geerike Schreurs delivered when it mattered most, both taking the win in the 160K Queen Race and securing the 2026 Gravel Earth Series titles.

If you have voted in the Fantasy Gravel app, points are already up:

CHECK THE RANKING :)

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Filante SL ^ID2,
Sempre racing.

The authentic Filante experience.
Design, DNA racing and Smart Performance. The Culture of Speed is more than numbers. It is a way of interpreting cycling. With the Filante SL ^ID2, Wilier Triestina brings this philosophy to an ever-growing number of cyclists, preserving the stylistic language and technical DNA of the platform in a project designed for today’s cycling.

Press Kit

Who is the Filante SL ID2 for?

The Filante SL ID2 is designed for those who wish to experience the authentic Filante experience: a cyclist who seeks speed, efficiency and riding pleasure, but who also wants a bicycle capable of adapting to modern cycling. It is the ideal choice for those who love fast rides, everyday training, long days in the saddle and competitions, without sacrificing the racing character that distinguishes the Filante platform. The Filante SL ID2 is for those who want a Filante in every respect: fast, precise, engaging.

Aerodynamics stems from the system.

The project inherits the aerodynamic design of the Filante SLR ID2 and all the development work that made it possible. A process carried out together with the technical staff of Groupama-FDJ United, through advanced CFD simulations and validated in the Silverstone wind tunnel. Wilier’s approach to aerodynamics goes beyond the bicycle. What matters is the complete system made up of bicycle, rider and components. Optimised profiles, seamless integration between frame and cockpit, and design focused on realworld speed allow the Filante SL ID2 to transfer all the technical heritage of the platform onto the road.

Press Kit

The same Filante riding experience

The racing geometries shared with the Filante SLR ID2 deliver precise handling, stability at high speeds and a natural response to changes in pace. Every design choice is made to strike the best balance between efficiency, control and comfort, delivering that sense of immediacy that identifies a Filante from the very first kilometres.

For Wilier, speed is also a matter of feeling.

Sempre Racing.

Design. DNA racing. Smart Performance.

Three pillars that define the new Filante SL ^ID2, making it the ideal gateway to the Filante universe. A bike that retains everything that has made the Filante platform the benchmark for riders seeking speed, precision and riding enjoyment, while offering the versatility demanded by today’s cycling.

Press Kit

UTMB is always special, but this edition was another level.

This year, our team was on the ground supporting Amazfit and On, managing activations, athlete PR, content and everything happening behind the scenes throughout an intense week in Chamonix.

At the heart of it was the Amazfit Hub, a brand space in central Chamonix where runners, journalists and friends could discover the latest products, join runs and yoga sessions, enjoy a BBQ or listen to Ben and Rod during a live podcast. Most importantly, it became a place to meet, connect and spend time together.

And as tradition, on Monday we hosted our Industry Night with Amazfit and Alba Optics at the hub. Even with the heavy rain, we had a full house. Thank you to everyone who always shows up!

A lot of work went into making the week happen, from branding and logistics to content and PR, but seeing the spaces full of people made every hour worth it.

An intense, beautiful UTMB week. Exactly how we like it.

Two years. Two UTMB winners

If UTMB isn’t emotional enough, imagine watching an athlete you helped bring to a brand fly through Chamonix and win it in record time.

This year, we managed the signing of Ben Dhiman for Amazfit. On Saturday, he delivered an incredible performance, winning UTMB in 18:16:29, the fastest time ever.

And somehow, we’ve been here before. Last year, we managed Ruth Croft’s signing with Amazfit, and she went on to win UTMB too. Two years, two signings, two UTMB winners. We couldn’t be happier.

Beyond the result, Chamonix was more alive than ever. Thousands of people packed the course, cheering every runner and reminding us why trail running has one of the best communities in sport.

Being there and watching Ben fly through it all was a very special moment.

What a race. What a weekend. And what a sport.

Is UTMB too big?

After years of exponential growth, Chamonix is facing increasing pressure from overtourism, thousands of runners and spectators, and the growing number of brand activations taking place during race week. The town’s new mayor, and longtime trail runner, believes it’s time to rethink the way UTMB and the valley coexist. Could setting limits on growth actually help protect the race, the community and the future of trail running in Chamonix?

Read it here!

Saucony Flagship Store Grand Opening

Saucony PH kicked off its first flagship store in Manila with a social run bringing together around 120 runners. We joined the energy alongside Amazfit PH, giving the community the chance to test the Active 3 Premium, Balance and Cheetah 2 Pro during the run. And, of course, we couldn’t finish without a giveaway — one lucky runner went home with an Amazfit watch!

Big congratulations to Saucony PH on this new chapter. This is just the beginning — more to come soon.

JUST SHOW UP Running Club × Mouv

No sign-up. No pace pressure. Just show up and run.
JUST SHOW UP is one of Manila’s most influential running communities, and last Sunday we joined forces with Amazfit PH and Bandit Running for one of their Sunday runs, starting from Mouv — one of our favourite spots in Makati. 80–90 runners. 5K. Car-free Makati. All paces. One big vibe.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

We’ve created The Amazfit Hub in Chamonix, that serves as the ultimate hub for performance, community, and brand experience during UTMB week. Designed to bring runners, media, and trail-running enthusiasts closer to the Amazfit team, the house offers a balanced program focused on smart race preparation, active engagement, and authentic storytelling.

Sign in here :)

Our Yearly Chamo Industry Night

We’ll be kicking off UTMB week with one of our favourite traditions: Industry Night by Amazfit & Athletic Affair.

Now in its fourth edition, this relaxed BBQ and drinks evening at the Amazfit House brings together the outdoor community for an evening of networking, conversations and good vibes.

Media, athletes, industry professionals, brand partners, community leaders and friends of the brand will come together to connect and celebrate the start of another exciting week in Chamonix.

Confirm your attendance at: cristina@athleticaffair.co

Ben D’Himan & Rod Farvard Live Podcast Show

A relaxed morning gathering designed to bring runners, creators, and media closer to the Amazfit trail-running team. The experience begins with an informal breakfast for networking, athlete interaction, and product discovery, before transitioning into an exclusive live podcast session featuring Ben Dhiman and Rod Farvard.

Sign in here!

SOCIAL RUN: mileSTONES Chamonix Edition

After traveling around the world, the mileSTONES concept lands in Chamonix as an exciting alternative to the traditional shake-out run. It is a fun, highly differentiating format that perfectly reflects the spirit of the Tour.

Sign in for the Run!

Amazfit Night - Cheering Point

We are gathering at the Notre-Dame de la Gorge meeting point to follow the action up close. Come bring the energy and cheer on the athletes as they push through this iconic section of the route!

Come with us!

Winning doesn’t mean there’s nothing left to improve - Ruth Croft

Winning doesn’t mean there’s nothing left to improve.

After last year’s victory in Chamonix, Ruth Croft returns to UTMB with a new goal: to build on her experience, trust her instincts and race even better. Follow her preparation with the Cheetah 2 Ultra and Helio Armband, tracking the training and data behind her journey back to Chamonix.

Check the Reel!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Demi Vollering closed out the Tour de France Femmes avec Zwift in style, winning the final stage in Nice and securing her second overall Tour victory. After nine days of racing and a thrilling battle with Kasia Niewiadoma-Phinney, the FDJ-SUEZ rider delivered a decisive attack on the final climb to seal the yellow jersey with a 1:18 advantage.

A particularly special victory for FDJ-SUEZ and Gobik, who continues to accompany the team on the biggest stages of women’s cycling. A dramatic finale to another edition that continues to showcase the depth, competitiveness and growing profile of the sport.

Read the News

A weekend celebrating Singapore

It was a special weekend in Singapore.

On Saturday, together with Gobik and Entro, we launched the Singapore Limited Edition Jersey, a tribute to the city inspired by the Vanda Miss Joaquim, Singapore’s national flower.

The launch coincided with Singapore’s National Day celebrations, bringing the community together at our pop-up at Hello Arigato. Riders stopped by to discover the jersey, enjoy the signature drink created for the occasion and celebrate the city we all love to ride in.

On Sunday, the celebrations continued at Gravel Bash; a “non-race” gravel adventure exploring Singapore’s hidden gravel paths. A morning full of good vibes, great company and plenty of fun, topped off by a win for our Asia Manager, Irene.

Weekends like these remind us that the best way to celebrate a city is through its community.

See you soon, Singapore. It’s always a pleasure.

Women’s sport broadcast reach dips as viewers switch to streaming

While traditional broadcast reach for women’s sport has dipped slightly, digital viewing is telling a very different story. In the first five months of 2026, streaming accounted for a record 18% of all women’s sport viewing, while social platforms are also seeing significant growth. The shift highlights how fans are increasingly discovering and following women’s sport across multiple platforms — creating new opportunities for athletes, teams, broadcasters and brands to build stronger, more lasting connections with audiences.

Check it out

I Don’t Need to Run UTMB to Love It

As UTMB gets closer, this essay from Borderlands is well worth a read.

It reminds us that you don’t need to run UTMB to love it. Supporting friends, following the stories, cheering from the sidelines and simply being part of the community are just as meaningful as standing on the start line.

A beautiful reflection on why trail running is about much more than finishing races.

Read it

Tour de France Femmes: A Strategic Arena for Watchmakers?

The Tour de France Femmes is becoming more than a major sporting event — it is also an increasingly strategic platform for luxury brands. As women’s cycling continues to grow in visibility and global reach, watchmakers are recognising the opportunity to connect with a new generation of fans through performance, heritage and storytelling. The race is proving to be a valuable stage for brands looking to build relevance beyond traditional luxury audiences and tap into the growing momentum around women’s sport.

Check it out

Scaling fitness across Asia

How do you build one of Southeast Asia’s leading fitness groups?

In the latest episode of the Fitness Buiness Asia Podcast, Peter Thew, CEO of MOVE [REPEAT], shares the journey behind brands like Yoga Movement, STRONG Pilates and REVL Training, along with valuable lessons on scaling fitness businesses across Asia.

A great listen for anyone interested in brand building, leadership and growing community-driven businesses in the region.

Listen Podcast

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Community Ride in Kuala Lumpur. Last weekend we headed to Kuala Lumpur for another Gobik community ride, this time hosted by The Bike Artisans in Elmina.

More than 100 riders joined us to discover Gobik’s latest collection and learn more about the brand’s custom program before rolling out together on the roads surrounding the city.

For us, these rides are about much more than products. They are an opportunity to meet new cyclists, strengthen local communities and spend time with the people who make cycling such a special sport.

A huge thank you to everyone who joined us. We can’t wait to be back.

Ashleigh Moolman to Become General Manager of Team Amani in 2027

After an outstanding career at the top of professional cycling, Ashleigh Moolman-Pasio is preparing for her next challenge off the bike. From 2027, she will become General Manager of Team Amani, leading both the men's and women's programmes with a bold ambition: guiding the team to the start line of the Tour de France Femmes by 2028.

Beyond results, her appointment represents a long-term commitment to creating opportunities for African talent, building sustainable pathways into professional cycling, and inspiring the next generation of riders. A powerful reminder that some of the sport's biggest victories happen long before the finish line.

Check it out!

Spotify’s New Running Mode Brings Personalization to Your Workout

Spotify is making running even more personal with the launch of Running Mode, a new feature that creates playlists tailored to your workout. By adapting music to your pace, workout style, duration and preferred genre, the platform aims to deliver a soundtrack that evolves with every run. It's another step towards a more personalized fitness experience, where technology and music work together to keep runners motivated from the warm-up to the final sprint.

Check it out!

FloSports, HOKA & Fleet Feet Launch Multi-Year Content Program For the Next Generation of Fans

FloSports, HOKA and Fleet Feet have joined forces in a new multi-year content partnership designed to bring runners closer to the sport. The initiative will combine race coverage, athlete stories, training advice and community-focused content, creating a year-round platform that celebrates every level of running. Rather than focusing only on elite competition, the collaboration aims to inspire participation, strengthen local running communities and make the sport more accessible through engaging, authentic storytelling.

Check it out!

Gobik Guide for Tour de France Femmes avec Zwift 2026

As the Tour de France Femmes avec Zwift has just started, Gobik reflects on how the race continues to redefine women's cycling. From iconic climbs like Mont Ventoux to the growing crowds lining the roads, the event has become a symbol of the sport's rapid evolution. Beyond the racing itself, it's a celebration of the athletes, the communities that support them and the increasing visibility of women's cycling on the world stage—proving once again that the Tour is helping shape the future of the sport.

Check it out!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Swiss sportswear brand On presents the global campaign for the next generation of its Cloudboom franchise. Born from the innovation at the heart of the groundbreaking Lightspray Cloudboom Strike 2 and Cloudboom Strike 2 shoes, the campaign captures a simple but powerful truth – at the 22-mile mark on race day, fast is not something you can quantify, it’s a feeling.

Fronted by world champion runner Hellen Obiri, the campaign marks the first global expression of On’s new Run On Clouds brand platform, signaling a shift away from performance storytelling rooted only in metrics, towards one centered on human feeling.

Forming the centerpiece of the campaign is a film shot in Boulder, Colorado, which alternates between Hellen’s daily training routes and the On Athletics Club (OAC) gym. Led by director Parker Schmidt at CANADA, with accompanying stills by Joanna Wzorek, the visuals invoke a deeply personal connection to one of marathon racing’s most accomplished athletes – seeking to capture what fast feels to her, in order to inspire others to race for that feeling. ​

The decision to frame fast as a feeling in this way was inspired by Hellen herself, whose response when asked whether she looked at her watch to see how fast she was going while breaking the course record in New York City, was simply: “No, I just felt it.”

“The running category, particularly at the elite end, is typically marketed through the lens of data, specs, and split times,” says Laura Bevan, Head of Brand, Running at On. “With Race for the Feeling, we wanted to reflect elite performance from another angle. Inspired by Hellen herself, the campaign explores the emotive side of performance, capturing that euphoric sensory experience of fast when you’re racing at your limit. As an early expression of our new Run On Clouds platform, it reflects a broader creative direction for On: one that gets us back to the human experience of running, as much as the performance behind it.”

“Every creative decision – from Hellen’s voiceover and the soundtrack to the cinematography and production design – was made to immerse people in the feeling of fast,” says Mico Toledo, Head of Creative, Performance at On. “Our ambition was to create something that feels as visceral and instinctive as racing itself, drawing viewers into Hellen’s experience and translating the emotional intensity of elite performance into a story that resonates with every runner.”

Campaign Film

Campaign Stills

Spotlighted within the campaign is the brand’s marathon-winning Cloudboom franchise. First worn by Hellen as she shattered her PB in London, the LightSpray Cloudboom Strike 2 and the Cloudboom Strike 2, are both engineered to provide a unique fresh-leg advantage deep into any race.

The Cloudboom Strike 2 campaign arrives on 30th July. Both the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on the same date – they are available from on.com and select premium retail partners.

Another incredible stop for the mileSTONES tour by Amazfit.

Last week, our team met with the local running community in Paris, bringing together runners ready to test the Amazfit Cheetah 2 Ultra and experience the Run to Unlock challenge on the road to Chamonix.

Paris runners joined us for an unforgettable evening, sharing miles, conversations, and the excitement of what’s coming next.

These community runs are always one of the highlights of the tour, giving us the chance to connect with runners from around the world before we all meet again in Chamonix.

Next stop: London.

Gobik x PaceLine Manila

On Sunday, we organized a community ride to welcome the new Gobik store in the Philippines. More than 80 cyclists joined us, led by our ambassador Kyla, taking on a route with a proper steep climb to test the legs along the way.

Back at Homebase Coffee, some Spanish treats were waiting for everyone, because nothing beats a good plate of patatas bravas after a ride.

We love seeing new faces joining these community rides, meeting people and sharing moments together.

Until the next one!

The Rise Of The Athlete Investing Collective

A new trend sees athletes moving beyond individual endorsements and angel investments to collective ownership in consumer businesses. Funds like CHAMP, launched by L Catterton and Patricof, allow elite athletes to pool capital for significant stakes in companies, leveraging their influence for market awareness after the investment.

Read Forbes Article

How On is Rewriting the Rules of Running Shoes

Known to many as "On Running", On shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices. Today, the Swiss company offers premium head-to-toe sportswear designed by teams of athletes and scientists.

Watch video

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

For the second consecutive year, during the most important race on the women’s calendar, the team will debut the jersey that will accompany them throughout the entire 2027 campaign, consolidating a strategy that redefines how a professional team’s identity is presented.

Far from waiting for the end of the season, FDJ-SUEZ is looking forward once again. The Tour thus becomes the stage where a new cycle begins, offering riders and fans a first look at the image with which the team will compete over the coming year.

Press Kit

For this new edition, the design recovers the visual essence of FDJ-SUEZ. Blue takes center stage once again, accompanied by black to provide greater contrast and depth. Graphically, the jersey features a more dynamic and intense composition that maintains a connection with the previous season through a reinterpretation of a carbon-inspired texture, creating a coherent evolution without breaking away from the team’s recent identity.

The result is a contemporary design reflecting the sporting ambition of one of the leading teams in the international peloton and the continuous growth of women’s cycling, while maintaining a recognizable identity both on and off the road.

The jersey is developed on the Odyssey model. Its lightweight and highly breathable construction combines a precise fit with the comfort required to tackle the most demanding summer stages. Every panel and fabric has been selected to deliver the balance between a precise fit, thermal management, and freedom of movement demanded by top-level competition.

Press Kit

“Developing the FDJ-SUEZ jersey means working alongside some of the best riders in the world and translating their experience into real product improvements. In this new evolution, we have recovered the team’s identity while continuing to refine a pattern specifically developed for the female anatomy, aiming for a more precise, stable, and comfortable fit in competition. That insight is what drives the evolution of our garments season after season”.

Alberto García, Co-founder of Gobik.

Availability

The FDJ-SUEZ 2027 jersey will be available starting July 24, 2026, on Gobik.com, through authorized dealers, and in the official team store.

In this first phase, only the Odyssey jersey will go on sale in a limited edition to coincide with the Tour de France Femmes avec Zwift. Once sold out, it will not be available again until late 2026, coinciding with the launch of the full collection.

Content Here

Two more amazing stops for the mileSTONES tour by Amazfit.

Last week, our team connected with the local running communities in Milan and Chiang Mai, two very different places, but with the same energy and passion for running.

More than 60 people joined each run to test the Amazfit Cheetah 2 Ultra and take part in the Run to Unlock experience on the road to Chamonix.

For us as a team, it’s always special to spend time with these communities and meet some of the people we’ll see again running the trails in Chamonix.

Next stops: Paris & London.

Muzcali goes YouTube!

Our friend Muzcali just launched her YouTube channel, and her first video follows her amazing adventure at Saha Gravel.

Muzcali and gravel? Of course, we couldn’t miss it and neither should you.

Grab some popcorn and enjoy the watch today :)

Amazfit athlete Josh Kerr smashes the men’s mile world record

David Beckham’s startup IM8 has taken on $1 billion in funding

The unusual deal avoids equity dilution, with funding repaid through revenue generated from new customers.

The capital will primarily fuel customer acquisition and scale IM8’s subscription business.

Read article

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Gobik has officially unveiled SUPERSONICA, its most advanced high-performance aerodynamic collection to date. Developed in close collaboration with World Tour teams and elite athletes like individual time trial powerhouse Filippo Ganna, the new range is engineered specifically to maximize efficiency under high-velocity conditions.

The technical collection introduces cutting-edge long-sleeve time trial and road suits for both men and women, alongside a highly specialized ecosystem of aero accessories, including the Boundary base layer, Drag overshoes, Kinetic gloves, and Pinkie socks.

Press Kit Here

Technical Precision: Over 30 Wind Tunnel Tests

To validate the collection’s performance claims, Gobik subjected the garments to more than 30 rigorous testing sessions at the Silverstone wind tunnel. Iterations were evaluated using professional race bikes across varying speed ranges, real-world rider positions, and a complete sweep of yaw angles. Recognizing that a garment might perform differently when confronting a crosswind, the engineering team moved beyond isolated data points to analyze the complete CdA and drag curves. The objective was to ensure a highly stable, consistently fast aerodynamic solution across a realistic range of real-world wind exposure.

The data reveals elite-level performance gains:

• The System Advantage: Pairing the MACH TT Suit with the Boundary Base Layer yields an aerodynamic saving of between 15 and 18 watts in high-speed compared to Gobik’s previous time trial suit.

• Road Efficiency: The new Stratos Road Suit achieves up to a 10% increase in aerodynamic efficiency over the previous Madison model, drastically reducing air resistance at high speeds. This upgrade delivers a highly versatile garment that maintains stable, consistent performance under shifting crosswinds and unpredictable conditions.

• Marginal Gains: The Drag Overshoes reduce residual drag around the shoe and ankle geometry, serving up an additional 5 to 8 watt saving.

  SUPERSONICA in depth

  The SUPERSONICA Ecosystem: Technical Specifications

  SUPERSONICA represents Gobik’s most advanced expression of aerodynamic performance to date, marking a profound evolution for the brand in the world of innovation and professional racing. Developed side-by-side with World Tour teams to maximize competitive efficiency under high-velocity conditions, the collection focuses on the visceral experience of peak performance—capturing the feeling of movement when speed becomes absolute second nature. Engineered as a unified textile ecosystem, each piece is designed to turn marginal gains into decisive competitive advantages.

Full Press Release Here

The Gobik SUPERSONICA collection will officially launch on Thursday, July 2 at 8:00 AM across all global retail and digital platforms.

Swiss sportswear brand On returns to the forefront of long distance racing with the second generation of the marathon winning Cloudboom franchise, introducing the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2. Engineered for marathon racing at the highest level, the Cloudboom franchise combines athlete insight with the science of running efficiency to maximise and sustain speed over the full marathon distance.

In its second generation, the Cloudboom Strike introduces a major evolution to On’s proprietary CloudTec® foam engineering system: CloudTec® Sphere. The geometry of CloudTec® Sphere features engineered cushioning channels designed to enhance comfort and optimize running efficiency, supporting endurance and speed during long-distance racing. The system is complemented by the Helion™ hyper foam (HF) Midsole which is 15% lighter than the first generation of Cloudboom Strike.

Utilising On’s pioneering upper technology, the technical features of the LightSpray Cloudboom Strike 2 combine to create a 1.6% increase in running economy when compared to leading industry benchmarks, as proven in a recent study by the University of Cape Town. The shoe is already a proven success, helping six of On’s leading athletes to achieve personal bests, with recent marathon PBs from On athletes including: Hellen Obiri who improved her time by 1 minute 48 seconds in London, Yeman Crippa who secured a tactical victory in Paris with a 48 second improvement, and Joe Klecker who smashed through his personal best by 4 minutes and 41 seconds in Boston.

Campaign Assets

Product Images

“The results we’ve already seen from athletes competing in the LightSpray Cloudboom Strike 2 reinforce On’s position at the forefront of elite road racing innovation,” says Nils Arne Altrogge, Senior Director of Innovation at On. “Our brief for the Cloudboom Strike 2 was not just about maximising speed, but sustaining it as athletes approach the crucial closing stages of a marathon. By combining our LightSpray™ upper with new CloudTec® Sphere technology, we’ve engineered a unique fresh-leg advantage that helps athletes maintain performance deep into the race.”

CLOUDBOOM STRIKE 2 TECHNICAL FEATURES:

• LightSpray™ Upper [Lightspray Cloudboom Strike 2 only]: The seamless, glueless, one-piece upper, sprayed by a robot in just minutes, provides a laceless, “second-skin” fit that eliminates distractions while on the road.

• CloudTec® Sphere Geometry: A brand new cushioning system with precisely engineered channels, which maximizes impact absorption and rebound, for a fresh leg-advantage when the race heats up.

• New Helion™ HF Midsole: A new super foam material, which is 15% lighter than its predecessor, reduces overall weight while improving performance, slashing minutes off our athletes’ PBs.

• Curved Carbon Speedboard®: Sandwiched between layers of dual-density Helion HF foam, the curved Speedboard® is lighter and stiffer than previous versions, providing forward momentum with every stride.

The Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on 30th July. Both shoes will be available at on.com and select premium retail partners.

Cloudboom Strike 2

• Weight: 191 g

• Sizes: 36 – 49

• Drop: 5 mm

• Price: 250 USD, 250 EUR, 230 GBP, 300 CHF

Lightspray Cloudboom Strike 2

• Weight: 158 g

• Sizes: 36 - 49

• Drop: 5 mm

• Price*: 310 USD, 320 EUR, 300 GBP, 360 CHF

*The Elite Run Sock High Hyper is included with each pair.

Campaign Assets

Product Assets