After three weeks of racing, Enric Mas finally got his hands on the red jersey and the overall victory at La Vuelta. To celebrate the historic moment, Movistar Team & Gobik had one last surprise up its sleeve: a special edition kit for the final stage, turning the whole team red and making sure there was no doubt about who was the star of the day.

Check it out!

Apidura Won’t Take Your Money On Sale. Here’s Why.

Is the future of sport in the hands of influencers?

The US Open nearly doubled its creator programme this year, but some scenes in the stands have sparked criticism. A closer look at how major sporting events are embracing influencers to reach new audiences — and where the line should be drawn between creating content and respecting the sport.

Read More

Pirelli Hangout - Sea Otter Girona

Sea Otter Europe is just around the corner, taking over Girona this coming weekend, and the cycling calendar is already filling up. Alongside the racing, the expo and all the usual bike-fuelled plans, Pirelli is bringing people together for a more laid-back kind of evening: pizza, drinks and good vibes.

Sign in!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

The Traka. Unbound Gravel. The Hills. UCI Gravel World Series. Graff RD was developed on these roads, together with The Grip and Mattia De Marchi.

Gravel has raised the bar. Designing a gravel wheel today means solving an equation

that, until recently, seemed impossible. Aerodynamics. Impact absorption. Lightness. Precision. All in a single wheel.

Graff RD is built around this balance. Because the best way to design a gravel wheel is to let it race gravel.

Press Kit

This September, six seasons of collaboration and design evolution culminate in a new interpretation of the Cloudsoma PAF – an intuitive running shoe inspired by rock formations, blending precise design and untamed nature.

On and POST ARCHIVE FACTION’s (PAF) partnership is marked not by a closing note, but rather a synchronistic symbol of lasting legacy. Built in collaboration with lauded land artist Strijdom van der Merwe, On and POST ARCHIVE FACTION (PAF) leave behind a circular stone installation on the Spanish island of Tenerife, which will serve as a permanent trail loop for runners. A true monument to movement, the loop acts as a lasting metaphor – honoring what has come before by providing creative territory for the future.

Campaign Stills

Documentary Video

The monument is commemorated not only as a physical structure, but also by a campaign and short documentary. Drawing parallels between the construction process and the multi-season evolutionary story of the On x PAF partnership, the documentary is presented in three parts. Moving from past to present to future, the film captures POST ARCHIVE FACTION’s (PAF) Co-founder and Creative Director, Dongjoon Lim, curating pieces from previous collections into a circular display, van der Merwe constructing the trail-loop landscape monument in Tenerife, and comes to a close with footage showing the athletes running the completed loop.

At the centre of the partnership is the collaborative Cloudsoma PAF silhouette. Built for running and inspired by the raw beauty of mountains – where stone, shadow, and movement converge – the shoe embodies a series of harmonious juxtapositions. Here, the contrast between rough and smooth, stillness and speed, permanence and transformation, all place wild nature in dialogue with avant-garde design.

Engineered for sensorial runs, the Cloudsoma’s high–abrasion quick drying upper is reimagined through the lens of organic motion as swirling lines, an asymmetrical lacing system, and fluid patterns echo the dynamic rhythms of nature. Available in Cobble / Raven, Black / Black, and Haze / Linen, the collaborative silhouette celebrates the earth and champions freedom of movement.

Current Form 5.0 launches on September 3, 2026, through on on.com, postarchivefaction.com, and select retail partners.

Campaign Stills

Documentary Video

INTER LUDE is more than a collection. It’s a reflection of what different cycling communities need around the world.

For this campaign, we connected two very different realities through the same passion: cycling. From Düsseldorf transitioning into the cold European months to the heat of Jakarta, both communities came together to ride, discover the other side of the project and even taste local food and drinks from the opposite destination.

But our idea for Interlude went beyond creating content. We wanted to use the campaign to connect Gobik with local communities and retailers through a different kind of launch; one where the experience came first and the brand stayed in the background.

Jakarta was the perfect example. More than 100 riders showed up to ride together, enjoy the food and explore the pop-up experience while discovering more about Gobik in the region.

Discover it!

Badlands 2026 - Done & dusted

Another year in the south of Spain for Badlands.

Once again, we headed south for one of the most unique gravel events of the year, joining our clients on the ground and creating content for social media throughout the race.

It was a seriously hot edition, with challenging conditions from start to finish — but as always, an incredible atmosphere and a great community coming together around ultra-gravel haha

Congratulations to Piotr Havik and Danni Shrosbree on taking the wins! 👏

Italian Bike Festival - Gobik

Another great weekend on the ground with Gobik, bringing the brand to life beyond the product with custom tote bags, temporary tattoos and plenty of good energy at the booth.

We also had some special guests joining us throughout the weekend, with Netcompany INEOS riders stopping by to meet the community.

Satisfy Paris

SATISFY has opened its first permanent physical space in Paris’ Marais, split across two opposite locations: Supply, dedicated to apparel and footwear, and Fuel Station, focused on hydration and nutrition.

Designed by Paris-based studio ciguë, the spaces go far beyond a traditional running store, blending trail running, music, art and design. Think oil paintings, vintage magazines, punk records, custom furniture, electrolytes on tap and even mushrooms grown on site.

Check it out!

The River - GES Last Dance!

The Gravel Earth Series came to a thrilling conclusion at The River By The Traka in Bouillon, Belgium.

With the championship still on the line, Mads Würtz Schmidt and Geerike Schreurs delivered when it mattered most, both taking the win in the 160K Queen Race and securing the 2026 Gravel Earth Series titles.

If you have voted in the Fantasy Gravel app, points are already up:

CHECK THE RANKING :)

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Filante SL ^ID2,
Sempre racing.

The authentic Filante experience.
Design, DNA racing and Smart Performance. The Culture of Speed is more than numbers. It is a way of interpreting cycling. With the Filante SL ^ID2, Wilier Triestina brings this philosophy to an ever-growing number of cyclists, preserving the stylistic language and technical DNA of the platform in a project designed for today’s cycling.

Press Kit

Who is the Filante SL ID2 for?

The Filante SL ID2 is designed for those who wish to experience the authentic Filante experience: a cyclist who seeks speed, efficiency and riding pleasure, but who also wants a bicycle capable of adapting to modern cycling. It is the ideal choice for those who love fast rides, everyday training, long days in the saddle and competitions, without sacrificing the racing character that distinguishes the Filante platform. The Filante SL ID2 is for those who want a Filante in every respect: fast, precise, engaging.

Aerodynamics stems from the system.

The project inherits the aerodynamic design of the Filante SLR ID2 and all the development work that made it possible. A process carried out together with the technical staff of Groupama-FDJ United, through advanced CFD simulations and validated in the Silverstone wind tunnel. Wilier’s approach to aerodynamics goes beyond the bicycle. What matters is the complete system made up of bicycle, rider and components. Optimised profiles, seamless integration between frame and cockpit, and design focused on realworld speed allow the Filante SL ID2 to transfer all the technical heritage of the platform onto the road.

Press Kit

The same Filante riding experience

The racing geometries shared with the Filante SLR ID2 deliver precise handling, stability at high speeds and a natural response to changes in pace. Every design choice is made to strike the best balance between efficiency, control and comfort, delivering that sense of immediacy that identifies a Filante from the very first kilometres.

For Wilier, speed is also a matter of feeling.

Sempre Racing.

Design. DNA racing. Smart Performance.

Three pillars that define the new Filante SL ^ID2, making it the ideal gateway to the Filante universe. A bike that retains everything that has made the Filante platform the benchmark for riders seeking speed, precision and riding enjoyment, while offering the versatility demanded by today’s cycling.

Press Kit

UTMB is always special, but this edition was another level.

This year, our team was on the ground supporting Amazfit and On, managing activations, athlete PR, content and everything happening behind the scenes throughout an intense week in Chamonix.

At the heart of it was the Amazfit Hub, a brand space in central Chamonix where runners, journalists and friends could discover the latest products, join runs and yoga sessions, enjoy a BBQ or listen to Ben and Rod during a live podcast. Most importantly, it became a place to meet, connect and spend time together.

And as tradition, on Monday we hosted our Industry Night with Amazfit and Alba Optics at the hub. Even with the heavy rain, we had a full house. Thank you to everyone who always shows up!

A lot of work went into making the week happen, from branding and logistics to content and PR, but seeing the spaces full of people made every hour worth it.

An intense, beautiful UTMB week. Exactly how we like it.

Two years. Two UTMB winners

If UTMB isn’t emotional enough, imagine watching an athlete you helped bring to a brand fly through Chamonix and win it in record time.

This year, we managed the signing of Ben Dhiman for Amazfit. On Saturday, he delivered an incredible performance, winning UTMB in 18:16:29, the fastest time ever.

And somehow, we’ve been here before. Last year, we managed Ruth Croft’s signing with Amazfit, and she went on to win UTMB too. Two years, two signings, two UTMB winners. We couldn’t be happier.

Beyond the result, Chamonix was more alive than ever. Thousands of people packed the course, cheering every runner and reminding us why trail running has one of the best communities in sport.

Being there and watching Ben fly through it all was a very special moment.

What a race. What a weekend. And what a sport.

Is UTMB too big?

After years of exponential growth, Chamonix is facing increasing pressure from overtourism, thousands of runners and spectators, and the growing number of brand activations taking place during race week. The town’s new mayor, and longtime trail runner, believes it’s time to rethink the way UTMB and the valley coexist. Could setting limits on growth actually help protect the race, the community and the future of trail running in Chamonix?

Read it here!

Saucony Flagship Store Grand Opening

Saucony PH kicked off its first flagship store in Manila with a social run bringing together around 120 runners. We joined the energy alongside Amazfit PH, giving the community the chance to test the Active 3 Premium, Balance and Cheetah 2 Pro during the run. And, of course, we couldn’t finish without a giveaway — one lucky runner went home with an Amazfit watch!

Big congratulations to Saucony PH on this new chapter. This is just the beginning — more to come soon.

JUST SHOW UP Running Club × Mouv

No sign-up. No pace pressure. Just show up and run.
JUST SHOW UP is one of Manila’s most influential running communities, and last Sunday we joined forces with Amazfit PH and Bandit Running for one of their Sunday runs, starting from Mouv — one of our favourite spots in Makati. 80–90 runners. 5K. Car-free Makati. All paces. One big vibe.

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

We’ve created The Amazfit Hub in Chamonix, that serves as the ultimate hub for performance, community, and brand experience during UTMB week. Designed to bring runners, media, and trail-running enthusiasts closer to the Amazfit team, the house offers a balanced program focused on smart race preparation, active engagement, and authentic storytelling.

Sign in here :)

Our Yearly Chamo Industry Night

We’ll be kicking off UTMB week with one of our favourite traditions: Industry Night by Amazfit & Athletic Affair.

Now in its fourth edition, this relaxed BBQ and drinks evening at the Amazfit House brings together the outdoor community for an evening of networking, conversations and good vibes.

Media, athletes, industry professionals, brand partners, community leaders and friends of the brand will come together to connect and celebrate the start of another exciting week in Chamonix.

Confirm your attendance at: cristina@athleticaffair.co

Ben D’Himan & Rod Farvard Live Podcast Show

A relaxed morning gathering designed to bring runners, creators, and media closer to the Amazfit trail-running team. The experience begins with an informal breakfast for networking, athlete interaction, and product discovery, before transitioning into an exclusive live podcast session featuring Ben Dhiman and Rod Farvard.

Sign in here!

SOCIAL RUN: mileSTONES Chamonix Edition

After traveling around the world, the mileSTONES concept lands in Chamonix as an exciting alternative to the traditional shake-out run. It is a fun, highly differentiating format that perfectly reflects the spirit of the Tour.

Sign in for the Run!

Amazfit Night - Cheering Point

We are gathering at the Notre-Dame de la Gorge meeting point to follow the action up close. Come bring the energy and cheer on the athletes as they push through this iconic section of the route!

Come with us!

Winning doesn’t mean there’s nothing left to improve - Ruth Croft

Winning doesn’t mean there’s nothing left to improve.

After last year’s victory in Chamonix, Ruth Croft returns to UTMB with a new goal: to build on her experience, trust her instincts and race even better. Follow her preparation with the Cheetah 2 Ultra and Helio Armband, tracking the training and data behind her journey back to Chamonix.

Check the Reel!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Demi Vollering closed out the Tour de France Femmes avec Zwift in style, winning the final stage in Nice and securing her second overall Tour victory. After nine days of racing and a thrilling battle with Kasia Niewiadoma-Phinney, the FDJ-SUEZ rider delivered a decisive attack on the final climb to seal the yellow jersey with a 1:18 advantage.

A particularly special victory for FDJ-SUEZ and Gobik, who continues to accompany the team on the biggest stages of women’s cycling. A dramatic finale to another edition that continues to showcase the depth, competitiveness and growing profile of the sport.

Read the News

A weekend celebrating Singapore

It was a special weekend in Singapore.

On Saturday, together with Gobik and Entro, we launched the Singapore Limited Edition Jersey, a tribute to the city inspired by the Vanda Miss Joaquim, Singapore’s national flower.

The launch coincided with Singapore’s National Day celebrations, bringing the community together at our pop-up at Hello Arigato. Riders stopped by to discover the jersey, enjoy the signature drink created for the occasion and celebrate the city we all love to ride in.

On Sunday, the celebrations continued at Gravel Bash; a “non-race” gravel adventure exploring Singapore’s hidden gravel paths. A morning full of good vibes, great company and plenty of fun, topped off by a win for our Asia Manager, Irene.

Weekends like these remind us that the best way to celebrate a city is through its community.

See you soon, Singapore. It’s always a pleasure.

Women’s sport broadcast reach dips as viewers switch to streaming

While traditional broadcast reach for women’s sport has dipped slightly, digital viewing is telling a very different story. In the first five months of 2026, streaming accounted for a record 18% of all women’s sport viewing, while social platforms are also seeing significant growth. The shift highlights how fans are increasingly discovering and following women’s sport across multiple platforms — creating new opportunities for athletes, teams, broadcasters and brands to build stronger, more lasting connections with audiences.

Check it out

I Don’t Need to Run UTMB to Love It

As UTMB gets closer, this essay from Borderlands is well worth a read.

It reminds us that you don’t need to run UTMB to love it. Supporting friends, following the stories, cheering from the sidelines and simply being part of the community are just as meaningful as standing on the start line.

A beautiful reflection on why trail running is about much more than finishing races.

Read it

Tour de France Femmes: A Strategic Arena for Watchmakers?

The Tour de France Femmes is becoming more than a major sporting event — it is also an increasingly strategic platform for luxury brands. As women’s cycling continues to grow in visibility and global reach, watchmakers are recognising the opportunity to connect with a new generation of fans through performance, heritage and storytelling. The race is proving to be a valuable stage for brands looking to build relevance beyond traditional luxury audiences and tap into the growing momentum around women’s sport.

Check it out

Scaling fitness across Asia

How do you build one of Southeast Asia’s leading fitness groups?

In the latest episode of the Fitness Buiness Asia Podcast, Peter Thew, CEO of MOVE [REPEAT], shares the journey behind brands like Yoga Movement, STRONG Pilates and REVL Training, along with valuable lessons on scaling fitness businesses across Asia.

A great listen for anyone interested in brand building, leadership and growing community-driven businesses in the region.

Listen Podcast

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Community Ride in Kuala Lumpur. Last weekend we headed to Kuala Lumpur for another Gobik community ride, this time hosted by The Bike Artisans in Elmina.

More than 100 riders joined us to discover Gobik’s latest collection and learn more about the brand’s custom program before rolling out together on the roads surrounding the city.

For us, these rides are about much more than products. They are an opportunity to meet new cyclists, strengthen local communities and spend time with the people who make cycling such a special sport.

A huge thank you to everyone who joined us. We can’t wait to be back.

Ashleigh Moolman to Become General Manager of Team Amani in 2027

After an outstanding career at the top of professional cycling, Ashleigh Moolman-Pasio is preparing for her next challenge off the bike. From 2027, she will become General Manager of Team Amani, leading both the men's and women's programmes with a bold ambition: guiding the team to the start line of the Tour de France Femmes by 2028.

Beyond results, her appointment represents a long-term commitment to creating opportunities for African talent, building sustainable pathways into professional cycling, and inspiring the next generation of riders. A powerful reminder that some of the sport's biggest victories happen long before the finish line.

Check it out!

Spotify’s New Running Mode Brings Personalization to Your Workout

Spotify is making running even more personal with the launch of Running Mode, a new feature that creates playlists tailored to your workout. By adapting music to your pace, workout style, duration and preferred genre, the platform aims to deliver a soundtrack that evolves with every run. It's another step towards a more personalized fitness experience, where technology and music work together to keep runners motivated from the warm-up to the final sprint.

Check it out!

FloSports, HOKA & Fleet Feet Launch Multi-Year Content Program For the Next Generation of Fans

FloSports, HOKA and Fleet Feet have joined forces in a new multi-year content partnership designed to bring runners closer to the sport. The initiative will combine race coverage, athlete stories, training advice and community-focused content, creating a year-round platform that celebrates every level of running. Rather than focusing only on elite competition, the collaboration aims to inspire participation, strengthen local running communities and make the sport more accessible through engaging, authentic storytelling.

Check it out!

Gobik Guide for Tour de France Femmes avec Zwift 2026

As the Tour de France Femmes avec Zwift has just started, Gobik reflects on how the race continues to redefine women's cycling. From iconic climbs like Mont Ventoux to the growing crowds lining the roads, the event has become a symbol of the sport's rapid evolution. Beyond the racing itself, it's a celebration of the athletes, the communities that support them and the increasing visibility of women's cycling on the world stage—proving once again that the Tour is helping shape the future of the sport.

Check it out!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Swiss sportswear brand On presents the global campaign for the next generation of its Cloudboom franchise. Born from the innovation at the heart of the groundbreaking Lightspray Cloudboom Strike 2 and Cloudboom Strike 2 shoes, the campaign captures a simple but powerful truth – at the 22-mile mark on race day, fast is not something you can quantify, it’s a feeling.

Fronted by world champion runner Hellen Obiri, the campaign marks the first global expression of On’s new Run On Clouds brand platform, signaling a shift away from performance storytelling rooted only in metrics, towards one centered on human feeling.

Forming the centerpiece of the campaign is a film shot in Boulder, Colorado, which alternates between Hellen’s daily training routes and the On Athletics Club (OAC) gym. Led by director Parker Schmidt at CANADA, with accompanying stills by Joanna Wzorek, the visuals invoke a deeply personal connection to one of marathon racing’s most accomplished athletes – seeking to capture what fast feels to her, in order to inspire others to race for that feeling. ​

The decision to frame fast as a feeling in this way was inspired by Hellen herself, whose response when asked whether she looked at her watch to see how fast she was going while breaking the course record in New York City, was simply: “No, I just felt it.”

“The running category, particularly at the elite end, is typically marketed through the lens of data, specs, and split times,” says Laura Bevan, Head of Brand, Running at On. “With Race for the Feeling, we wanted to reflect elite performance from another angle. Inspired by Hellen herself, the campaign explores the emotive side of performance, capturing that euphoric sensory experience of fast when you’re racing at your limit. As an early expression of our new Run On Clouds platform, it reflects a broader creative direction for On: one that gets us back to the human experience of running, as much as the performance behind it.”

“Every creative decision – from Hellen’s voiceover and the soundtrack to the cinematography and production design – was made to immerse people in the feeling of fast,” says Mico Toledo, Head of Creative, Performance at On. “Our ambition was to create something that feels as visceral and instinctive as racing itself, drawing viewers into Hellen’s experience and translating the emotional intensity of elite performance into a story that resonates with every runner.”

Campaign Film

Campaign Stills

Spotlighted within the campaign is the brand’s marathon-winning Cloudboom franchise. First worn by Hellen as she shattered her PB in London, the LightSpray Cloudboom Strike 2 and the Cloudboom Strike 2, are both engineered to provide a unique fresh-leg advantage deep into any race.

The Cloudboom Strike 2 campaign arrives on 30th July. Both the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on the same date – they are available from on.com and select premium retail partners.

Another incredible stop for the mileSTONES tour by Amazfit.

Last week, our team met with the local running community in Paris, bringing together runners ready to test the Amazfit Cheetah 2 Ultra and experience the Run to Unlock challenge on the road to Chamonix.

Paris runners joined us for an unforgettable evening, sharing miles, conversations, and the excitement of what’s coming next.

These community runs are always one of the highlights of the tour, giving us the chance to connect with runners from around the world before we all meet again in Chamonix.

Next stop: London.

Gobik x PaceLine Manila

On Sunday, we organized a community ride to welcome the new Gobik store in the Philippines. More than 80 cyclists joined us, led by our ambassador Kyla, taking on a route with a proper steep climb to test the legs along the way.

Back at Homebase Coffee, some Spanish treats were waiting for everyone, because nothing beats a good plate of patatas bravas after a ride.

We love seeing new faces joining these community rides, meeting people and sharing moments together.

Until the next one!

The Rise Of The Athlete Investing Collective

A new trend sees athletes moving beyond individual endorsements and angel investments to collective ownership in consumer businesses. Funds like CHAMP, launched by L Catterton and Patricof, allow elite athletes to pool capital for significant stakes in companies, leveraging their influence for market awareness after the investment.

Read Forbes Article

How On is Rewriting the Rules of Running Shoes

Known to many as "On Running", On shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices. Today, the Swiss company offers premium head-to-toe sportswear designed by teams of athletes and scientists.

Watch video

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

For the second consecutive year, during the most important race on the women’s calendar, the team will debut the jersey that will accompany them throughout the entire 2027 campaign, consolidating a strategy that redefines how a professional team’s identity is presented.

Far from waiting for the end of the season, FDJ-SUEZ is looking forward once again. The Tour thus becomes the stage where a new cycle begins, offering riders and fans a first look at the image with which the team will compete over the coming year.

Press Kit

For this new edition, the design recovers the visual essence of FDJ-SUEZ. Blue takes center stage once again, accompanied by black to provide greater contrast and depth. Graphically, the jersey features a more dynamic and intense composition that maintains a connection with the previous season through a reinterpretation of a carbon-inspired texture, creating a coherent evolution without breaking away from the team’s recent identity.

The result is a contemporary design reflecting the sporting ambition of one of the leading teams in the international peloton and the continuous growth of women’s cycling, while maintaining a recognizable identity both on and off the road.

The jersey is developed on the Odyssey model. Its lightweight and highly breathable construction combines a precise fit with the comfort required to tackle the most demanding summer stages. Every panel and fabric has been selected to deliver the balance between a precise fit, thermal management, and freedom of movement demanded by top-level competition.

Press Kit

“Developing the FDJ-SUEZ jersey means working alongside some of the best riders in the world and translating their experience into real product improvements. In this new evolution, we have recovered the team’s identity while continuing to refine a pattern specifically developed for the female anatomy, aiming for a more precise, stable, and comfortable fit in competition. That insight is what drives the evolution of our garments season after season”.

Alberto García, Co-founder of Gobik.

Availability

The FDJ-SUEZ 2027 jersey will be available starting July 24, 2026, on Gobik.com, through authorized dealers, and in the official team store.

In this first phase, only the Odyssey jersey will go on sale in a limited edition to coincide with the Tour de France Femmes avec Zwift. Once sold out, it will not be available again until late 2026, coinciding with the launch of the full collection.

Content Here

Two more amazing stops for the mileSTONES tour by Amazfit.

Last week, our team connected with the local running communities in Milan and Chiang Mai, two very different places, but with the same energy and passion for running.

More than 60 people joined each run to test the Amazfit Cheetah 2 Ultra and take part in the Run to Unlock experience on the road to Chamonix.

For us as a team, it’s always special to spend time with these communities and meet some of the people we’ll see again running the trails in Chamonix.

Next stops: Paris & London.

Muzcali goes YouTube!

Our friend Muzcali just launched her YouTube channel, and her first video follows her amazing adventure at Saha Gravel.

Muzcali and gravel? Of course, we couldn’t miss it and neither should you.

Grab some popcorn and enjoy the watch today :)

Amazfit athlete Josh Kerr smashes the men’s mile world record

David Beckham’s startup IM8 has taken on $1 billion in funding

The unusual deal avoids equity dilution, with funding repaid through revenue generated from new customers.

The capital will primarily fuel customer acquisition and scale IM8’s subscription business.

Read article

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Gobik has officially unveiled SUPERSONICA, its most advanced high-performance aerodynamic collection to date. Developed in close collaboration with World Tour teams and elite athletes like individual time trial powerhouse Filippo Ganna, the new range is engineered specifically to maximize efficiency under high-velocity conditions.

The technical collection introduces cutting-edge long-sleeve time trial and road suits for both men and women, alongside a highly specialized ecosystem of aero accessories, including the Boundary base layer, Drag overshoes, Kinetic gloves, and Pinkie socks.

Press Kit Here

Technical Precision: Over 30 Wind Tunnel Tests

To validate the collection’s performance claims, Gobik subjected the garments to more than 30 rigorous testing sessions at the Silverstone wind tunnel. Iterations were evaluated using professional race bikes across varying speed ranges, real-world rider positions, and a complete sweep of yaw angles. Recognizing that a garment might perform differently when confronting a crosswind, the engineering team moved beyond isolated data points to analyze the complete CdA and drag curves. The objective was to ensure a highly stable, consistently fast aerodynamic solution across a realistic range of real-world wind exposure.

The data reveals elite-level performance gains:

• The System Advantage: Pairing the MACH TT Suit with the Boundary Base Layer yields an aerodynamic saving of between 15 and 18 watts in high-speed compared to Gobik’s previous time trial suit.

• Road Efficiency: The new Stratos Road Suit achieves up to a 10% increase in aerodynamic efficiency over the previous Madison model, drastically reducing air resistance at high speeds. This upgrade delivers a highly versatile garment that maintains stable, consistent performance under shifting crosswinds and unpredictable conditions.

• Marginal Gains: The Drag Overshoes reduce residual drag around the shoe and ankle geometry, serving up an additional 5 to 8 watt saving.

  SUPERSONICA in depth

  The SUPERSONICA Ecosystem: Technical Specifications

  SUPERSONICA represents Gobik’s most advanced expression of aerodynamic performance to date, marking a profound evolution for the brand in the world of innovation and professional racing. Developed side-by-side with World Tour teams to maximize competitive efficiency under high-velocity conditions, the collection focuses on the visceral experience of peak performance—capturing the feeling of movement when speed becomes absolute second nature. Engineered as a unified textile ecosystem, each piece is designed to turn marginal gains into decisive competitive advantages.

Full Press Release Here

The Gobik SUPERSONICA collection will officially launch on Thursday, July 2 at 8:00 AM across all global retail and digital platforms.

Swiss sportswear brand On returns to the forefront of long distance racing with the second generation of the marathon winning Cloudboom franchise, introducing the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2. Engineered for marathon racing at the highest level, the Cloudboom franchise combines athlete insight with the science of running efficiency to maximise and sustain speed over the full marathon distance.

In its second generation, the Cloudboom Strike introduces a major evolution to On’s proprietary CloudTec® foam engineering system: CloudTec® Sphere. The geometry of CloudTec® Sphere features engineered cushioning channels designed to enhance comfort and optimize running efficiency, supporting endurance and speed during long-distance racing. The system is complemented by the Helion™ hyper foam (HF) Midsole which is 15% lighter than the first generation of Cloudboom Strike.

Utilising On’s pioneering upper technology, the technical features of the LightSpray Cloudboom Strike 2 combine to create a 1.6% increase in running economy when compared to leading industry benchmarks, as proven in a recent study by the University of Cape Town. The shoe is already a proven success, helping six of On’s leading athletes to achieve personal bests, with recent marathon PBs from On athletes including: Hellen Obiri who improved her time by 1 minute 48 seconds in London, Yeman Crippa who secured a tactical victory in Paris with a 48 second improvement, and Joe Klecker who smashed through his personal best by 4 minutes and 41 seconds in Boston.

Campaign Assets

Product Images

“The results we’ve already seen from athletes competing in the LightSpray Cloudboom Strike 2 reinforce On’s position at the forefront of elite road racing innovation,” says Nils Arne Altrogge, Senior Director of Innovation at On. “Our brief for the Cloudboom Strike 2 was not just about maximising speed, but sustaining it as athletes approach the crucial closing stages of a marathon. By combining our LightSpray™ upper with new CloudTec® Sphere technology, we’ve engineered a unique fresh-leg advantage that helps athletes maintain performance deep into the race.”

CLOUDBOOM STRIKE 2 TECHNICAL FEATURES:

• LightSpray™ Upper [Lightspray Cloudboom Strike 2 only]: The seamless, glueless, one-piece upper, sprayed by a robot in just minutes, provides a laceless, “second-skin” fit that eliminates distractions while on the road.

• CloudTec® Sphere Geometry: A brand new cushioning system with precisely engineered channels, which maximizes impact absorption and rebound, for a fresh leg-advantage when the race heats up.

• New Helion™ HF Midsole: A new super foam material, which is 15% lighter than its predecessor, reduces overall weight while improving performance, slashing minutes off our athletes’ PBs.

• Curved Carbon Speedboard®: Sandwiched between layers of dual-density Helion HF foam, the curved Speedboard® is lighter and stiffer than previous versions, providing forward momentum with every stride.

The Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2 launch on 30th July. Both shoes will be available at on.com and select premium retail partners.

Cloudboom Strike 2

• Weight: 191 g

• Sizes: 36 – 49

• Drop: 5 mm

• Price: 250 USD, 250 EUR, 230 GBP, 300 CHF

Lightspray Cloudboom Strike 2

• Weight: 158 g

• Sizes: 36 - 49

• Drop: 5 mm

• Price*: 310 USD, 320 EUR, 300 GBP, 360 CHF

*The Elite Run Sock High Hyper is included with each pair.

Campaign Assets

Product Assets

Every journey to Chamonix starts long before the mountains appear.

Berlin was where it all began. You don’t earn your mileSTONES by running faster. You earn them by running smarter.

Precision over pace. Control over chaos.And the discipline to trust your data. Every stop brings us one step closer to Chamonix.

Next stop: Milan. 🇮🇹

Decathlon x Brompton

Decathlon PULSE, the investment and innovation arm of Decathlon, and Brompton, the world-leading and iconic folding bike brand, announce a strategic partnership to accelerate the adoption of cycling as a core solution for urban mobility.

Read full article

Adapting to the hottest Le Tour in history

Discover how teams are tackling the extreme heat at the Tour de France, with smart beds, cold rice pudding, and even “magic” urinals. The margins are getting smaller, and performance now starts long before riders get on the bike.

Full article by The Athletic

MOUV community run Manila

We were back for another community run at MOUV, our home in the Philippines, this time alongside Not a Run Club and Saucony. Runners had the chance to test the brand’s latest models while enjoying a fun morning of smiles, great conversations, and a little rain at Ayala Car-Free. See you at the next one!

Brands Miss Out When They Just Hand Athletes a Script

Chris Paul’s career is proof that athletes can build influence far beyond competition.
From long-term brand partnerships to launching his own media company, he’s turned personal credibility into lasting business value.
A great reminder that the strongest athlete brands don’t retire—they evolve.

Read Article

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Last week, Casa Gobik became our home in Barcelona during the Grand Départ of the Tour de France.

Designed as an open meeting point for the cycling community, Casa Gobik welcomed riders, media, partners and cycling fans throughout the week, creating a space where everyone could experience the brand beyond the product.

St. Ali Coffee Corner

Throughout the venue, visitors could discover three permanent activations.
ST. ALI Coffee Roasters landed in Europe for the first time with an exclusive pop-up serving its renowned specialty coffee.

BOX55 - Carlos Sainz

The Carlos Sainz corner challenged visitors to test their reaction time through the BOX55 experience while discovering the new Carlos Sainz x Gobik collection.

From Yecla to Barcelona Exhibition

The From Yecla to Barcelona exhibition offered an inside look at how Gobik designs, develops and manufactures every garment, showcasing the craftsmanship and innovation behind the brand.

Opening day - Coffee & Aerodynamics

Casa Gobik officially opened its doors on Wednesday with a cupping workshop hosted by ST. ALI Coffee Roasters, bringing together media, creators and friends of the brand to discover the stories and flavours behind its coffee.

That same day, together with Velodrom, we organised a social ride through Barcelona that finished at Casa Gobik, where riders joined the rest of the community to continue enjoying the opening day.

The day concluded with a special talk featuring Scott Drawer, Performance Director at INEOS Grenadiers, who shared insights into the role of aerodynamics in modern professional cycling. The session also marked the exclusive pre-launch of Gobik’s new Supersonica collection, offering attendees a first look at the research, development and performance philosophy behind our latest aerodynamic apparel.

Thursday - Exclusive Runway & The One Off Night

Thursday was dedicated to the future of Gobik. We hosted an exclusive runway presentation where selected media, partners and special guests—including Alberto Contador—were given a first look at the brand’s WARM 2027 collection and the innovations that will shape the seasons ahead.

As night fell, Casa Gobik transformed once again to host The One Off Night, an intimate event celebrating one of the brand’s most ambitious projects to date. Guests enjoyed a relaxed evening designed to immerse them in the world of The One Off—an exclusive collection that pushes Gobik beyond anything the brand has created before, showcasing a new level of creativity, craftsmanship and premium design.

Friday - Casa Custom

On Friday, we opened Casa Custom, an interactive activation where visitors could personalise Gobik tote bags and flags with a selection of exclusive Tour-inspired designs. Throughout the day, cycling fans created their own unique souvenirs to celebrate the Grand Départ, taking home a personalised keepsake ahead of the race's official start the following day.

Saturday - Grand Départ with Rouleur

Saturday was finally Grand Départ Day in Barcelona, and Casa Gobik was at the heart of the celebrations.

In partnership with Rouleur, we continued the Casa Custom activation while welcoming the community for a live podcast recording featuring Ally Wollaston from FDJ–SUEZ. More than a conversation about racing, the session offered a closer look at the people behind the sport, giving fans the opportunity to hear directly from one of the peloton’s rising stars in an intimate setting.

Following the podcast, the action moved outside as we gathered our community at the Gobik Cheering Point on Passeig de Gràcia to support the riders during the opening stage of the Tour de France. The day concluded back at Casa Gobik, where we watched the stage finish together before celebrating an unforgettable Grand Départ with an after-party, pizzas and drinks shared with friends, partners and the cycling community.

Sunday - Run & Cheer - Closing

Sunday marked the final day of Casa Gobik, bringing an unforgettable week in Barcelona to a close.

The morning began with another coffee cupping experience hosted by the team at ST. ALI Coffee Roasters, before we joined Curv for a community run through the city towards Montjuïc, where Stage 2 of the Tour de France concluded with a finish that will be remembered for years to come.

As the doors of Casa Gobik closed, so did a week filled with unforgettable moments, inspiring conversations and countless shared experiences.

Thank you to everyone who visited, rode, ran, cheered, shared a coffee or simply stopped by to be part of it. The Grand Départ was a celebration of cycling, and we’re proud to have experienced it alongside such an incredible community.

See you at the next one!

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

To mark a historic week for cycling, Gobik is opening the doors of Casa Gobik – a unique space that will become the meeting point for the cycling community in Barcelona throughout the week of the Grand Départ.

Throughout the week, Casa Gobik will welcome the public to a range of events, from group rides and talks to product presentations, special guest appearances and other experiences created to bring the cycling community together during one of the most exciting weeks of the season.

From 1st July to 5th July (8:30h - 19h) - Roger de Llúria 71

ST. ALI COFFEE ROASTERS POP-UP

Experience the first-ever European pop-up from ST. ALI, the iconic Australian coffee roaster renowned worldwide for its pioneering role in specialty coffee.

BOX 55. GOBIK X CARLOS SAINZ

Test your reflexes like an F1 driver and discover the new Carlos Sainz x Gobik kit. A fast-paced experience inspired by the world of motorsport and built around speed, precision and performance.

FROM YECLA TO BCN EXHIBITION

A behind-the-scenes exhibition showcasing how Gobik designs, develops and manufactures its products. See, touch and discover what makes the brand special.

Activities you need to sign in to get in:

TALK WITH SCOTT DRAWER : AERODYNAMICS AND SUPERSONICA COLLECTION PRE-LAUNCH
WEDNESDAY 06:00 PM - 07:00 PM

A talk with Scott Drawer (INEOS NETCOMPANY PERFORMANCE DIRECTOR) about Aerodynamics and the Supersonica Collection before its launch. An inside look at the development of modern aerodynamic cycling apparel, from wind tunnel testing and WorldTour feedback to the fabrics and design decisions that help riders save valuable watts on the road.

ROULEUR PODCAST LIVE
SATURDAY 11:00 AM - 12:00 PM

Join us at CASA GOBIK on this special day for a podcast with Ally Wollaston from FDJ–SUEZ.

Sign in here :)

Wilier at The Grand Départ

To celebrate the Grand Départ of the Tour de France, Wilier Triestina, Monsieur Vélo and Pico Fuel are hosting a special Social Ride through Barcelona.

The ride starts at Monsieur Vélo, where participants will have the opportunity to discover the Wilier Filante SLR ID2 Équipe Groupama–FDJ Team Edition, on display in-store, before rolling out at a social pace.

The experience concludes at one of Barcelona’s iconic spots, where riders can enjoy a drink and celebrate the start of the Tour together.

Sign in here!

SRAM “Art Of Racing” Hub - Velodrom Barcelona

To celebrate the Grand Départ of the Tour de France, SRAM is bringing its Art of Racing Hub to Barcelona in collaboration with Velodrom.

Throughout the week, the hub will become a meeting point for the cycling community, featuring daily social rides, workshops, product test rides, WorldTour team bikes, artist bikes, great coffee, and a packed programme of activities both on and off the bike.

Whether joining a ride, discovering the latest SRAM innovations, or simply connecting with fellow cyclists, the SRAM Hub offers a unique way to experience Tour week in the heart of Barcelona.

Check all rides here

Thanks for reading our Monday Break!

Subscribe to receive new posts :)

Subscribe now

Wilier Triestina closes 2025 with a consolidated turnover of € 70 million and opens 2026 with volume growth of 7% compared to the previous year. The milestone of 120 years — the brand was founded in Bassano del Grappa in 1906 — comes at one of the most solid phases in its history.

“In 2025, we achieved a consolidated turnover of € 70 million and 2026 is developing with volume growth of 7% compared to the previous year”, states Andrea Gastaldello, CEO of Wilier Triestina. “Results sustained by the success of models such as the Filante SLR ^ID2, Rave SLR ^ID2 and Rapida, which best express our ability to combine technological innovation, performance, design and identity. For 2026, we aim to achieve a gross operating margin of 10% of revenue and we continue to work with a long-term perspective oriented towards growth and value creation.”

Filante Ultimate Assets

Press Release Here

120 Anniversary Pics

For the anniversary, Wilier presents Filante Ultimate: the most exclusive edition ever produced by the brand.

The next-gen Toray M40X carbon frame combines six different fibres in a layup designed to reduce weight even further and transmit energy without loss: responsive in accelerations, precise in changes of pace and stable at high speeds.

Completing the setup, a selection of exclusive components developed for this edition: from the CeramicSpeed overszed pulley cage to the colour-matched painted seatpost, the Miche X2 RD chainring, the blue anodised dropout, the axles and disc lockrings, the dedicated handlebar tape and the painted junction elements between handlebar and frame. The project is completed by the dedicated aerokit and Vittoria tyres, chosen to enhance its character further.

The setup is enriched by the Deva RD Daylight Silver wheels and the CeramiSpeed bottom bracket bearings, further elevating the smoothness, efficiency, and technical sophistication of the entire project.

Wilier Triestina, 120 years Forward

“We look to the future with ambition and responsibility”, adds Gastaldello. “Our development priorities are clear: strengthening our presence in the gravel segment, accelerating growth in non-European markets and further consolidating our positioning in the key European markets. The 120 years represent a new starting point from which to face a phase of further evolution and international development.”

The celebrations for Wilier Triestina’s 120th anniversary were held at Villa Contarini, in Piazzola sul Brenta, with 120 Years Forward, an evening that brought together the entire brand community: dealers, ambassadors, partners and guests, including some of the riders who have contributed to writing its story. During the event, the new Filante Ultimate was also officially presented.

At the centre of the villa, an immersive exhibition told the story of Wilier Triestina’s DNA, its identity and the vision that guides its development today. More than a celebration of the past, the journey explored the values, insights and design culture that have defined the company’s recent evolution, placing the Culture of Speed at its heart: a philosophy that interprets speed as the synthesis of research, innovation, design and a deep cycling culture.

120 Years Forward represented not only the culmination of the anniversary celebrations, but also a declaration of intent. A moment in which Wilier reaffirmed its capacity to evolve, maintaining a firm sense of identity and continuing to look ahead, towards the next chapters of its story.

Filante Ultimate Assets

Press Release Here

120 Anniversary Pics

Zurich, Switzerland, June 15, 2026 - On is entering the competitive fitness racing space, announcing the signing of athletes Alexander Roncevic and Ida Mathilde Steensgaard. The move marks On’s official entry into the rapidly growing sport of hybrid fitness racing, accompanied by the debut of its first-ever dual-purpose performance shoe engineered to meet the demands of the discipline: the Cloud X Tempo Pro.

Press Release Here

Unmatched Performance: Dominating the Circuit

Alexander Roncevic (AUT) stands as one of the most dominant forces in the sport; a former HYROX World Champion, he is the current double world record holder in the Men’s Pro Singles - famously becoming the first athlete ever to break the legendary 52-minute barrier with a historic 51m 59s finish in Warsaw - and holds the Men’s Pro Doubles world record.

“I felt at home at On from day one. The team gave me the warmest welcome, showed me around the facilities, and immediately involved me in the development of the shoe. I truly felt that the athlete is at the center of everything here, and that the team is constantly searching for the best solutions and optimizations to maximize performance—both on race day and in training.”

Joining Roncevic is Ida Mathilde Steensgaard, a former two-time Obstacle Course Racing World Champion who has seamlessly transitioned her elite versatility into fitness racing. As an established fixture in the prestigious HYROX Elite 15 class, Steensgaard has captured numerous podium finishes worldwide, including a recent silver medal in the Elite Doubles at the EMEA Championships, cementing her status as a top-tier global contender.

Introducing the Cloud X Tempo Pro: Co-Developed with Alexander Roncevic

True to On’s DNA of putting athletes at the center of product innovation, the brand has worked hand in hand with Roncevic through months of rigorous laboratory testing, biometric analysis, and Roncevic’s direct, hands-on feedback. The collaboration has already paid off, with Roncevic putting the technology to the ultimate test on the global circuit, shattering both the Individual World Record and the Men’s Doubles World Record while competing in a prototype.

Now, On is bringing that exact world record-breaking innovation and Swiss engineering directly to hybrid fitness racers looking to elevate their performance. Built to handle race-day intensity, the final production model of the Cloud X Tempo Pro delivers proven pace and power across every station and running stride:

• Built for Speed & Power: The engine of the shoe features a full-length carbon Speedboard® to drive powerful takeoffs and extra speed, paired with a dynamic rocker shape for enhanced energy return. This is combined with Helion HF™ hyper foam to provide ultra-light cushioning and exceptional responsiveness.

• Made for Fitness Racing: Built to provide the precise support and stability required for powerful movements, the shoe features a high-performance Missiongrip™ outsole to ensure optimal grip and controlled transitions across all racing surfaces.

• Locked-In Fit: To handle demanding, heavy-load stations, the upper is engineered with a supportive midfoot cage and an integrated strap, keeping the foot entirely secure and locked in even during intense movements like sled pushes.

Press Release Here

Speaking on the shoe, Will Moroski, Head of Product Vertical Training at On, said:

“The Cloud X Tempo Pro is engineered from the ground up to redefine hybrid fitness racing. Together with Alex, we obsessed over every detail, fusing On’s run DNA with the uncompromising support needed for hybrid fitness racing. The result is a shoe packed with innovation ready to deliver fast runs, optimized traction for sleds, and stability for lunges and wallballs.”

Speaking on his involvement in the development process, Roncevic said: ​

“Working with the On team has been amazing right from the start. Everyone was fully on board and incredibly motivated to take on this challenge of co-developing a dedicated fitness racing shoe together. Fitness racing puts very specific demands on a shoe because you need elite running performance combined with maximum stability during the functional workouts. This shoe delivers exactly that. The running performance is absolutely on point, while simultaneously providing the necessary support and stability for the different exercises. “

The Cloud X Tempo Pro is slated for global launch in August 2026 for CHF300 and will be available at on.com and select premium retail partners.Design Without Compromise

Media Assets Here